Ordinary Road 2010

"The merger with Uber is just a name, but Dudu Kuaidou or Liu Qing himself took the truth. Uber's employees are all smart people, and most of them have good resumes, so they simply resigned."

"If we need it, there are ready-made people, but then again, if they don't like Dudu, they may not be interested in us."

The selection principle of Wanli Travel is that internal promotion takes precedence over external introduction, unless it is incompetent. So far, the backbone of the management team is still the entrepreneurial group. The advantage is that it has a strong cohesion.

Lin Yi was not interested in these people, and continued to ask: "How are the businesses of the two companies arranged after the merger?"

Li Moyan said: "The most important thing is that the customers on both sides communicate with each other."

"Temporarily speaking, the Uber app has not been closed directly, but it is obviously attracting traffic in the direction of Dudu Kuaidu. Similar product lines have been merged directly, leaving only two entrances."

"In addition, Liu Qing also made a plug for Uber. The original subsidy has not been reduced, but the difficulty of paying orders has become higher."

Uber’s localization is not very grounded, and coupled with the small number of people, its previous subsidy measures have left a huge room for swiping orders.

The so-called swipe order means that the passenger makes an appointment with the driver in advance, and cheats the platform of subsidies for both drivers and passengers by pretending to complete an order instead of a real pick-up.

According to statistics, more than 10% of Uber's subsidy amount may not be paid out normally, but taken by professional gangs.

Although Wanli Travel and Dudu Kuaidu also face the problem of billing due to large subsidies, they have more effective countermeasures in this regard, so they are less affected.

In this matter, even if they don't personally end up contributing to Uber's fraudulent compensation, they are at least happy to see it succeed.

"Now that Liu Qing has taken over Uber, he will naturally not let this situation continue. It will be a matter of time."

"According to the previous experience when Dudu Kuaidu merged, it is estimated that the aftermath of this merger will pass within a month or two, and then we will be facing a real new Dudu."

"Well, Liu Qing's new Dudu."

When Lin Yi confirmed this, he didn't feel too much fear, but a kind of ease when his boots landed. He had a premonition that this should be the last confrontation.

He is very clear about what Liu Qing is good at, and he has indeed gained the upper hand in this aspect, so there is nothing to be afraid of.

"There is one more thing to pay attention to."

Li Moyan added, "Lin Yi, I think Cheng Wei's exit from the game is also a revelation for us. We also need to pay attention to the security of our control. It is not ruled out that Liu Qing will repeat the old trick."

Before the latest round of US$20 billion led by Factory A came in, Lin Yi had never worried about the issue of control, which was his advantage over Cheng Wei.

However, after this round, even with the addition of senior sisters and other management shares, their equity share has fallen below 50%.

In fact, for a unicorn at this stage of development, the proportion of equity held by Lin Yi and the entire management team is not small.

However, the senior sister's reminder is also reasonable, this kind of thing must be guarded against, after all, Cheng Wei did not expect this to happen before Liu Qing launched the attack.

"When you put it this way, I really think that Factory A's stake in this time is a bit suspicious, because they seem to have not withdrawn their shares from Dudu Kuaidu after investing in us."

Although Lin Yi talked about it like this, he never believed in Liu Qing's heart that he could instigate Dong A Factory to pay 20 billion U.S. dollars to serve as an undercover agent for her.

Unless Marjack was her real father.

"The current situation is quite favorable for us. With our shareholding, as long as we can get any major shareholder to support us."

"And if Liu Qing wants to use our brains in this area, almost all shareholders will be drawn to her. This may be more difficult than what she did in Dudu Kuaidu Bicheng Wei."

"In any case, we should make some preparations in advance and deal with investors in advance, so as not to be caught off guard by her drawing salary from the bottom of the pot."

Lin Yi thought about it for a while. Although Wanli Travel put up the signboard of Factory A after the latest round of financing, the relationship between the two parties is actually not close. Otherwise, they would not have been rejected by Ma Jieke at the beginning.

Factory A gave this money, not so much as a support for Wanli Travel or Lin Yi himself, but as a punishment for Dudu Kuaidu.

At this juncture, if you want to say who is most likely to support him firmly, the person Lin Yi can think of is really not Ma Jack.

Find a bear factory.

Chapter 535 The torture you must go through

"Don't worry, I will support you no matter what."

Lin Yi had just prepared a few sentences and was considering how to make a showdown. Li Luobin, who is very experienced in the world, has already tasted the flavor in his words, and gave such an answer very simply.

He was so happy, but Lin Yi felt a little embarrassed.

Li Luobin has always been very interesting to him, even if it's just for his investment in traveling thousands of miles, he can't help but appreciate it.

Although he got the promise he wanted, the generous Li Robin ran into trouble before Lin Yi could actually use this backup just in case.

Things have been brewing for a while.

First, in February, a question-and-answer website added an answer to the question "What do you think is the greatest evil in human nature?"

The respondent, surnamed Wei, suffers from synovial sarcoma. In his own words, this is "a very terrifying soft tissue tumor". So far, there is no reliable medical treatment.

What student Wei talked about under this question was not how he fought against the serious illness, but how he was cheated of more than 20 yuan in treatment fees by a hospital that lacked virtue under the misleading guidance of the country's largest Chinese search engine.

This answer has attracted some attention on the Internet, but it has not yet caused a bigger stir.

So on April 4th, with the same account, Wei’s father announced that his son had passed away that morning.

This was originally an ordinary college student and an ordinary family. Perhaps this experience aroused people's compassion. This news was exposed through various channels and spread more and more widely.

At the end of April, the incident completely detonated, and it became the hottest topic in the public opinion field at that time. People all over the country knew about Wei, and they were all talking about his departure.

At the same time, Xiongchang was also on the cusp of the storm, and was criticized by thousands of people overnight.

In fact, many people read the news and often only read a headline, and the media will also have deviations based on professional ability and their own position when reporting.

Just like it has happened many times before, and it will happen countless times in the future, netizens don't know about many details of this incident, and they are not interested.

It is enough for them to know that the sinner is Xiongchang.

This accusation cannot be said to be slander, because Xiongchang is indeed to blame. Its bidding ranking mechanism and medical advertisements have been widely criticized for a long time, but it has only been put under the spotlight through this incident.

For Xiongchang, this may be an unprecedented public opinion crisis, but their crisis public relations were not very successful, and they failed to restore their brand image, causing almost permanent losses.

Netizens who are angry are not in the mood to listen to their defenses, and no matter what they say, they will probably be reflected as "you have the nerve to quibble".

If you make a mistake, you must admit it, and if you are beaten, you must stand upright.

Li Robin and the management of Xiongchang certainly don't understand the truth that young and Dangerous people understand, but the management model of such a big company is completely different from that of the underworld.

What happened in Xiongchang actually has nothing to do with Lin Yi, what should he do?

First of all, he can't follow and criticize Xiongchang.

Based on the special relationship between Wanli Travel and Xiongchang, especially when Li Robin reiterated his support for Lin Yi himself some time ago, it is reasonable for him to express his condolences to Li Robin.

Just like entrepreneurs who support Liu Taishan may not really have a good impression of Liu Taishan, people's behavior in society must conform to their own status.

When Lin saw Li Luobin, the handsome middle-aged man looked a little embarrassed.

This is the first time he found such a state with Li Robin, and Li Robin had never been like this before when he was worried about the 33 billion US dollars per group.

Lin Yi didn't want to say anything against his will, so he just asked about the company's situation.

"The operation of the company will not be affected. The problem this time is mainly related to reputation, not business."

"Public opinion is really strange. I think Xiongchang should not be mainly responsible for this matter, but bears the greatest pressure."

"In addition, this matter has a lot of momentum. It is said that the regulatory authorities have been alarmed, and a joint investigation team will be sent to the company soon."

Li Luobin's tone was rather helpless. After a few words of excuse for himself, he found that Lin Yi did not agree, and immediately understood Lin Yi's true position on this matter.

"Do you also think that Xiongchang is self-inflicted?"

"When I saw the news, I noticed that this classmate Wei was born in the same year as me. Coincidentally, he also studied computers like me."

Although Lin Yi's answer was irrelevant, Li Luobin could understand it naturally.

He was not surprised by Lin Yi's attitude, because he had already remembered how he, Jack Ma, and Brother Xiao Ma were bullied by this guy in front of him when he was in the United States.

Li Luobin was deeply impressed by that time, not because he was overwhelmed by Lin Yi's tiger body, but because it was the first time that he dared to speak like that to the three of them.

Regarding the incident of classmate Wei this time, he was naturally unaware of it at the beginning, and he would only stab him in front of him when the matter became serious.

Li Luobin's first reaction was aggrieved. He felt that Xiongchang had done nothing in the handling of medical advertisements. In any case, Xiongchang and himself should not be blamed for this blame.

But apparently, netizens don't think so.

Even with the relationship between Lin Yi and Xiong Chang, there is no way to express support against his will in front of him, so it is conceivable what position the outside world will take.

Li Robin had to accept the fact that Xiongchang might have to pay for this, and it wouldn't be a short-term price.

After a period of consideration, before Lin Yi left, Li Luobin said something like this:

"We would welcome any investigation and supervision of the company, and we also look forward to making a clear conclusion on this matter to guide our next development direction."

"Lin Yi, although I don't fully agree with your accusation against BAT last time, at least you may be right about one thing."

"In the past few years, we have been limited by our previous successful experience and have not come out. There is a serious path dependence. To put it bluntly, it is too easy to make money, so we have lost the motivation to change."

"No matter at what level, Xiongchang needs to change."

It is not easy for Li Robin to be aware of this, but this is not a discovery of conscience, it is purely a result of Xiongchang's current business and brand crisis.

After returning home, Lin Yi shared his experience with the senior sister.

"The threshold for becoming a big company is not that high. The most widely recognized Fortune Global 500 is ranked by revenue."

"That is to say, as long as there is a sufficient scale of operation, even if it has no profitability and keeps losing money, it can become a so-called big company."

"But it's not so easy to become a big, respected company."

"People's attention is limited, so the storm of public opinion that Xiongchang suffers from today will not last for too long. But the torture it faces will not only stay today, but will continue every day in the future."

"For thousands of miles travel, or for our extremely young industry, such torture must be experienced."

Chapter 536

As soon as Lin Yi finished speaking, the torture he was talking about appeared.

When the time enters May, it is more difficult for Wanli Travel, because they have felt the pressure from their opponents recently.

The Internet industry is an industry with a very significant scale effect, and traffic and users will naturally gather towards top companies.

Even if it has temporarily got rid of the financial difficulties, after the integration of the two parties, Xindudu under the management of Liu Qing will further widen the gap with Wanli Travel, which will also form a crowding out effect in business.

For this reason, Lin Yi and the others certainly did not sit idly by, and took many measures. The difference between them is that their funds flow out faster.

This tense competitive situation continued until a certain accident happened.

In the middle of the night on May 5, a flight attendant who works in Shangcheng City called a ride through the Dudu taxi app to the train station. She was going back to her hometown in Qilu to attend a relative's wedding.

The next day, her family members found out that she had lost contact, and rushed to Shangdu on the 7th to find nothing, and then reported the case locally. On the 8th, the police found the flight attendant's body and found that she had been raped before her death.

The police quickly identified the driver of the hitchhiker that night as suspected of committing a major crime, obtained the driver's information from the taxi-hailing platform and began to chase the murderer.

At the same time, the news spread on the Internet for the first time, and this new company, which had been brilliant because of the merger not long ago, came to the forefront.

Lin Yi may not have been much later than Liu Qing when he learned about this incident, because the public relations team of Wanli Travel has been tracking the public opinion of the two companies, and then he immediately called a meeting to discuss countermeasures.

"Do you know everything?"

Several other people nodded respectively. Lin Yi had already sent them a message, and they had already understood the basic situation before coming.

"What action are you going to take?"

Lin Yi affirmed: "Although this incident is a tragedy, it is also an opportunity for us to travel thousands of miles."

"Before that, the biggest gap between us and Tudu was the ride-hailing business. Because we had a small number of drivers, we didn't use many passengers. In this aspect alone, there was a million-level gap with the other party."

"When the ride-hailing business was launched, I said that there would be problems with the tuk tuk-hailing business, but now it just confirms my judgment at the time."

"Actually, this is not the first accident of Dudu Shunfeng. There have been harassment, assault and homicide cases many times before, but none of them have attracted as much attention as this time."

"So they were able to muddle things around with little PR, or just let it go."

"Judging from the reaction of public opinion this time, they will not escape the trial of netizens no matter what. If we don't make good use of this opportunity, I'm afraid we can't justify it."

Liu Jianni raised concerns: "After all, this is a security incident. If we use this incident to hype up attacks on competitors, I am afraid that netizens will think that we are eating human blood, which will cause some resentment."

Lin Yi wasn't worried about this: "We don't need to attack it, it hasn't been attacked enough now, should we be alone?"

"What we need to put forward is the proposition of safe travel that we have always insisted on, and tell all users that they have another choice."

"I admit that I'm trying to rub the heat on this matter, but when a bad thing happens, what we should pursue is to avoid similar tragedies as much as possible. After the emotional catharsis, this level of discussion should be acceptable."

What Lin Yi meant was that the methods and methods can be considered, but the policy of Wanli Travel to participate in this matter will not change.

Liu Jianni didn't continue to object either. Given the pressure she faced during traveling thousands of miles during this period, she really had to counteract Liu Qing's new Dudu.

After they discussed it, the first thing they did was to release the short video of the brand that had been recorded but not released yet.

This is a very routine publicity action, but this short film emphasizes the concept of safety. In fact, Tutu Taxi has also had this kind of publicity before.