Ordinary Road 2010

Lin's registration incentive for the driver terminal is already higher than that in Beijing, which is selected according to the local conditions of the Lin'an market.

Because Dudu and Kuaidu have been fighting here for several months, they have turned the local market into a red sea, that is to say, they have stimulated the appetite of drivers, otherwise it is not enough to spread quickly.

20 yuan, enough to buy a pack of Liqun.

As for Shencheng, where Dahuangfeng took a taxi, Lin Yi didn't plan to enter the arena directly because of its intensity.

"And let me tell you the truth, uncle, if you don't do this job, I'll find other drivers to do it, and it will cost money. If my family doesn't give it to me, wouldn't it be possible for me to take advantage of you? It doesn't make sense."

Lin Yi was telling the truth, it wasn't that he sent money out on purpose, but that the relationship between relatives was not as effective as direct monetary incentives.

It is not easy for the older generation to erase this aspect. Cheng Shengli originally wanted to decline again, but at this time Lin Guoqing spoke:

"Shengli, if Lin Yi said so, you can put it away with peace of mind. The child is grown up now, and he has ideas about earning money outside. It's different from us at that time."

With his words as a basis, Cheng Zihui, who was about to interrupt just now, dared to speak: "Yes, Dad, it is serious for you to help Lin Yi try his best to attract as many talents as possible. They don't care about spending such a small amount of money."

Cheng Zihui felt that the money was not profitable, and he could get at least a few thousand yuan by looking for someone, and it was not impossible to spend a little more thought.

He has even started to think about whether to ask his father to buy a few packs of good cigarettes and send them to the place where his elder brothers gather tomorrow.

Lin Yi was happy to see Cheng Zihui take care of this matter. He is a real estate agent and he has some experience in doing this job. It should be better than his uncle doing it alone.

In the end, Lin Yi raised his wine glass to toast his uncle. This way, Cheng Shengli finally did not refuse.

So it was settled.

I don't know if Cheng Shengli really has a wide network or Cheng Zihui has used his sales talent. In short, this game is quite successful, bringing Lin Yi and the others the first batch of registered drivers in Lin'an.

Of course, Lin Yi will never pin all his hopes here.

He also did not completely copy the promotion plan in the capital, but prepared a new style of play by introducing the old and bringing forth the new.

Specifically, he obtained some internal group chats of taxi drivers through Cheng Shengli or other masters, and then tried to sneak in and throw out advertisements for the Wanli Travel APP, and throw out "high rewards" and other lure.

It is worth mentioning that some groups are simply groups of registered drivers of Tuduk Taxi and Kuaidu Taxi, and Lin Yi also sent people in to distribute advertisements.

Of course he will be kicked out soon, but his goal has been achieved, which is to let the taxi drivers in Quanlin'an know that they now have a third option besides Tutu and Kuaidu taxis.

This kind of face-to-face poaching behavior naturally aroused the indignation of the other two families, but Dudu and Kuaidu were just calm.

However, the situation of the two families is still different, Cheng Wei is not angry at all, while Kuaidu is full of hatred but has nowhere to vent.

There is Wang Xing who can act as a middleman between Lin Yi and Cheng Wei. As for Kuaidu, there is really no friendship at all.

In a place where Lin Yi could not see, in an office in Lin'an, the two most important figures of Kuai Tu Taxi were discussing him.

"Oh!"

A younger man smashed the table and said angrily: "Damn it, where did this thousand-mile trip come from? It's enough to make trouble for Dudu in the capital. Why did you come to our Lin'an to play wild!"

"First there was a tuk-tuk taxi, and then there was a trip of thousands of miles, all of which didn't pay attention to us!"

The other one was older, with a calmer personality, and ignored his self-talk:

"I heard that when Wanli Travel opened, Dudu Taxi also gave gifts. Now I'm afraid that the two of them will join forces. If this happens, we will feel uncomfortable."

The young one still said indignantly: "No wonder the methods are so dirty, like dogs of the same feather, this is vicious competition at all! Vicious competition!"

It's a pity that Lin Yi couldn't hear their conversation, otherwise he would have said modestly:

"I'm kidding, I learned this from Cheng Wei."

Chapter 383

The situation of Kuaidu Taxi is a bit more complicated, there are two bosses in total.

Among the two people in the office, the younger one is Chen Weixing, who is the real founder of Kuaidi Taxi.

Chen Weixing is not from the second generation, and he can even be called from a poor family. According to him, because he grew up in Shangyu, Yuezhou, where the business atmosphere is very strong, he has had a dream of "being a boss" since he was a child.

When he was studying at Zhijiang University, he participated in the founding of the great Entrepreneurship Association. During his school days, he made his first pot of gold through online games, and he was an entrepreneurial star on campus.

This is quite similar to Lin Yi.

After he discovered the business opportunities in the online car-hailing market, he took advantage of the opportunity and founded Kuaidu Taxi in Lin'an, but because he also had to take care of the game company, he was at a loss.

As the competition in the taxi-hailing software market became more and more fierce, Chen Weixing, who had no previous management experience in large enterprises, found it more and more powerless, so he got to know another one under the introduction of an angel investor.

This middle-aged man is named Lu Chuanwei. He has worked in Silicon Valley for many years and was an executive of a large multinational company before returning to China.

After the two met, Chen Weixing expressed his approval to him, gave up the position of the largest shareholder, and Lu Chuanwei took over as CEO in a legitimate way.

It should be said that Chen Weixing showed great sincerity in order to introduce Lu Chuanwei to join, but he is still an important shareholder of the company after all, and the founding team was single-handedly pulled by him, so the airborne commander Lu Chuanwei had to respect him in the company. Opinion.

At this time, Lu Chuanwei didn't care about Chen Weixing's irritability, but figured out the question just now by asking himself: "Dudu taxi and Wanli travel will not go together."

"Both of them are in the capital, and they gave gifts when they opened, which shows that at least they know each other. If it is possible to join hands, there is no need to divide into two and continue internal friction."

"In this way, the appearance of Wanli is actually more beneficial to us, because Tutu taxis will definitely disperse more energy in his base camp."

"As for Lin'an, the number of taxis in the country does not rank in the top ten at all. If it were not because we are here, it would not become a battlefield for three parties."

"However, this ten thousand miles is also very strange. Why do you come to Lin'an, where so many cities are not occupied?"

Chen Weixing made some guesses when he heard this: "It is said in the news that the founder of Wanli Travel is from Lin'an, of course it is to return home!"

Lu Chuanwei instinctively felt that it was not the case. The taxi-hailing software market has not been decided, and it is too early to talk about returning home.

But he didn't bother with this point: "For Kuaidu, Lin'an is our base camp, whether it's Dudu or Wanli, it won't make things easier for them."

"On the contrary, the stalemate between Shencheng and Dahuangfeng has shown signs of loosening recently, and they seem to be unable to hold on any longer."

"Shencheng is the second largest market in the country after Beijing. This is very important to us. We must not let Cheng Wei get there first. I have to rush over to discuss it in person. Therefore, Satellite, Lin'an is temporarily entrusting you to you."

"We have just completed our C-round financing and now we have sufficient cash in our account. In short, we can't let Dudu and Wanli stay comfortably in Lin'an!"

……

Lin Yi didn't know what happened to Kuaidu Taxi for the time being, and he didn't care.

After finding Cheng Shengli and his son as his promoters, he is still step by step adding fire to the "Three Kingdoms" in the Lin'an taxi market.

The rollout speed on the driver's side is faster than expected, so the passenger side has to pay close attention, otherwise the driver will not use it if he can't receive the order.

Lin Yi did not mobilize so many teachers in Lin'an this time, mainly because the market size in Lin'an was not as large as that in Beijing, and secondly, it was not easy for him to organize a huge team of 1600 people in Lin'an.

People can be less, but money cannot be less.

In order to let passengers in Lin'an know about the arrival of Wanli Travel, in addition to higher registration subsidies, recommendation subsidies and red envelope discounts, a more generous publicity budget has also been provided.

Among the staff sent by the senior sister from the capital, one of them was poached from the advertising industry.

Now Lin Yi arranged for her to discuss the advertising spots on Lin'an Street, such as bus stop signs, car bodies, or electronic display screens in shopping malls.

Of course, considering that taxi users are mainly white-collar workers of the company, their focus is on elevator advertisements in office buildings.

Others, including radio commercials, also voted for some. Only TV commercials were finally given up by him because the price was too high.

A large sum of publicity expenses is spent, and the effect is immediate. At least when you go out, you can see the advertisements of the Wanli Travel APP everywhere.

Lin's father and Lin's mother didn't care about what Lin Yi was doing at home during this time, but Ms. Yu Xiujuan brought it up after she noticed the advertisement:

"Son, I've seen advertisements for your taxi app all over the place. Doesn't it cost a lot of money?"

Lin Yi didn't hide anything, and while eating, he briefly explained his overall publicity plan in Lin'an, but he didn't expect the amount to scare Mama Lin.

"So much money?"

Ms. Yu Xiujuan was stunned for a moment, and then continued: "Didn't you say last time that there are only [-] taxis in Lin'an, can you earn back the money?"

Lin Yi happened to be not very busy, so he told her about it.

"In the short term, it must be a loss, and it is a serious loss."

"But the game in the entrepreneurial market now is not to see who makes more money or saves more money, but who spends more money, spends money faster, and can win a higher market share."

"A higher market share can be exchanged for a higher valuation, so they can get more financing to burn them, and continue to expand their leading edge."

"Everyone's story is the same. Everyone believes that as long as they burn money to occupy the market, they will naturally reap profits when they have a monopoly position."

"In the future, when people sum up, they will find that history will punish those who dare not burn money."

Such rules may be too difficult for the two old workers to understand. Lin Guoqing frowned and asked, "Why do I sound so much like a pyramid scheme? Why do people keep throwing money into it?"

Lin Yi replied: "Because there is too much hot money in the market, and they all believe that there will be rich returns here, so they naturally invested here."

Lin Guoqing still shook his head and expressed his inexplicability. Although Ms. Yu Xiujuan didn't understand, she supported her son as always, so she said:

"Oh, it's normal that we don't understand. So many smart people are doing this business, don't they think more clearly than us?"

Lin Yi smiled this time and said nothing. He felt that those so-called elites who played with money were not as smart as everyone thought.

However, in the middle of the game, Lin Yi also had to abide by the rules of the game. All the money he spent in Lin'an had to be rewarded.

In other words, spend money to earn money.

Chapter 384

Lin Yi soon went to earn money.

He did not wait too long. After Wanli Travel gained a firm foothold in this city through the previous generous promotion, he came to the most important goal of this trip to Lin'an:

Factory A.

In a few years, this company will not only become a business card of the whole city, but also directly employ more than 20 people. There are countless families in Lin'an whose life is closely related to the ups and downs of Factory A.

The slightest disturbance in factory A will attract storms all over the city. As soon as the news that its subsidiary Jinfu Group is preparing to go public comes out, the housing price in Lin'an has been raised overnight.

At this time, Factory A may not have such a big tree and deep roots, but it is already flourishing and full of flowers as one of the three giants.

Lin Yi had no friendship with Factory A before, so he contacted Xie Shihuang from the strategic investment department through Liu Jianni's relationship.

At the goose factory, he communicated with Liu Chiping anyway. The A factory didn’t talk about Ma Jieke, and even Cai Chongxin didn’t see it. It’s a bit of a shame, but Lin Yi is not qualified to be picky for the time being.

Xie Shihuang's reputation in the outside world is not very big, but he is also one of the "Eighteen Arhats". There is nothing to tell about the story after he followed Ma Jieke.

As for his early experience, the most interesting part is that he was unilaterally broken up by his girlfriend who had been in love for many years because his monthly salary was only 82 yuan.

Stimulated by this, Xie Shihuang, who originally only wanted to live a stable life, gave up his job in a state-owned enterprise and chose to venture into the arena. It is said that his direct purpose was to make his girlfriend regret it by being a fake. After the A factory went public, his net worth was indeed enough to be listed in Forbes list.

Shuangwen male protagonist, and is a classic style of retiring marriage.

When Lin Yi saw him, he didn't find any bitterness and deep hatred on his face, or the joyful feeling after the great hatred was avenged.

Xie Shihuang obviously didn't know what messed up thoughts were going on in Lin Yi's mind, otherwise he might have to shoot the case, turn around and leave.

Now he just asked in a very businesslike manner: "Jane said Mr. Lin, who has traveled thousands of miles, wants to see me. I don't know what you can do?"

Lin Yi also cut to the chase: "Wanli Travel is seeking a strategic investment, and I think Factory A may be interested in it."

Xie Shihuang actually guessed it before the meeting, because other business should not find him here, but after confirming it at this moment, he still feels whimsical.

"Mr. Lin, if I remember correctly, it should be the first time we have dealt with each other. I don't know where you got the confidence to think that Factory A might be interested."

"But I have to remind you that Factory A has already made a strategic investment in Kuaidi Taxi. We don't plan to choose new targets in this industry, and I made the investment myself."

Lin Yi was not surprised by this attitude, but he was not whimsical.

He has no choice.

So he insisted: "Of course I know that Factory A has invested in Kuaidi Taxi, but I think Wanli Travel has an incomparable advantage over Kuaidi Taxi. I wonder if Mr. Xie is interested in listening?"

Xie Shihuang stretched out his hand to signal him to continue.

Lin Yi knew that the person on the other side was not an amateur, and he could call Lu Chuanwei and Chen Weixing's mobile phones at any time, so he didn't talk nonsense about fooling investors.

"The Kuaidi taxi team has a big problem."

Lin Yi directly threw out the most important evidence, "Although Lu Chuanwei has become the CEO, Chen Weixing has not completely let go. The relationship between the two is very delicate."

"It doesn't seem to be a big obstacle now, but Mr. Xie, when the competition in this industry becomes more intense, this hidden danger may be an important reason why Kuaido lags behind its opponents."

"On the other hand, Wanli Travel has a very united and stable team. The only disadvantage is that it goes online later. But at that time, we were in the process of starting a meaningful business, and we accumulated valuable experience during that process."

After he finished speaking in one breath, Xie Shihuang watched him organize his words.

"I have to say, you surprised me."

"The thing that surprises me the most is that you know so much about the internal affairs of Kuaidi Taxi that I have to suspect that you have sent commercial spies in the company."

"But as you said yourself, a few months ago you were fighting with Hungry in the food delivery market, and you were finally acquired by Wang Xing's group."

"No matter where you know it from, I have to say that your hearsay news is not enough to be the basis for Factory A to change its strategic investment direction."