Ordinary Road 2010
Page 179
Ever since he had a bad relationship with Hungry Me, Lin Yi never let down his vigilance against them, and arranged someone to keep an eye on them.
What can be confirmed now is that the same should be true for Are You Hungry.
Yes, when Lin Yi logged on the food ordering website Hungry?, he could see the most prominent label on the homepage, "Heart to Yucheng, Hungry? is in action", followed by a long letter, of course written more than Lin The notice written by Yi is much more expressive and touching.
It's good to have money, and they actually have professional copywriting.
But Are You Hungry will not think that they are plagiarism, they just "coincidentally" also planned a charity event, which happened to be similar to theirs, but it went online a little later.
Perhaps in order to alleviate the suspicion of plagiarism, they did not directly reproduce the pixel-level, and what they promised was to donate the operating profit of the next month.
The essence is similar, but this statement is obviously not intuitive enough, so Are you hungry also set up a real-time window to display the amount they pledged to donate. When Lin Yi and the others looked at it, the number on it was already jumping non-stop.
There are also parts and components, which seem very real.
The characteristic of the Internet industry is that it is very easy to copy, so copying back and forth is normal.
Lin Yi didn't feel that Hungry had done too much, but felt that they were able to follow up and execute well in just one day.
Being able to come up with something so quickly must have been discovered as soon as it went online. There is a high probability that the decision to follow up was made before yesterday's results came out.
In short, although Lin Yi was a little upset, he couldn't blame him for being hungry.After all, creativity is not protected. If you really want to study it carefully, the model of the food delivery website should be started first.
Besides, if you do charity yourself, you don’t allow others to do charity?
There is no such thing.
Ignoring the question of Are you hungry for the time being, Lin Yi and the others quickly devoted themselves to the organization of the second day of the event. Fortunately, after a night of preparations, although today's order volume has increased compared with the previous day, they Already able to deal with it calmly.
It seems that the participation of Are you hungry has not had any impact on this side, Lin Yi secretly took note of this discovery.
In addition, some touching things happened today. Some restaurants on the platform took the initiative to find them. They heard that the website was carrying out public welfare activities for compatriots in the disaster-stricken areas.
To be honest, although Lin Yi planned this event with the mentality of helping Yucheng at the beginning, once it went online, he had a lot of thoughts and immediately focused on his busy work, especially when he was hungry. It seems that the matter has turned into a competition between the two companies.
But there are always such lovely people who keep reminding Lin Yi what they are doing.
So at night, when Lin Yi and the others found out that the donation amount displayed on the Hungry?
"It's normal. After all, Are You Hungry is much larger than ours, but our order volume continues to rise, and I think the distance between the two parties should be closer after the event is over."
Lin Yi comforted his team.
Li Jianguo was still indignant, cursing and saying strange things about plagiarism.
But this is not the end of their plagiarism. Two days later, they found out again that the optimization they did was hungry again and "borrowed" from it.
This time it is not a simple imitation, but a new one.
Are you hungry? Just put a huge national map on the homepage, and then highlighted the cities they have entered: Shencheng, Beijing, Lin'an, Yangcheng, Jinmen, Gusu, Bingcheng, Rongcheng, and Lin Yi and the others. Entered Jiangcheng.
They haven't had time to follow up on the four cities where Lin Yi and his senior sister have just settled down.
However, it seems that there is already a lot of battles. Nine cities are flickering on the map, and then they keep brushing out the words "so and so from Shanghai gave a love", which matches the design of the whole page and really has a slogan The momentum of writing:
Nine cities linkage, love relay.
Lin Yi admitted that it looks more advanced than their simple scrolling window. Are you hungry? There are capable people in the team, and the technical strength is also better than casual.
So plagiarism is also a technical activity.
"What should we do now, should we also copy his map?" Li Jianguo looked forward to repaying him in his own way.
In terms of the number of cities, Lin Yi and the others have now entered the eight cities of Beijing, Yangcheng, Jiangcheng, Jinmen, Rongcheng, Yuzhou, Shangdu, and Chang'an. If you really want to put it on the map, the momentum is not worse than Hungry.
However, the last four cities mentioned above are all newly entered, and the other three cities except the capital have only been entered for a month, and their penetration is not the same.
With Lin Yi and the others' abilities, if they really wanted to copy it, they wouldn't be unable to do it, but after thinking about it, he felt that doing so didn't seem to make much sense.
Are you hungry? The map thrown out gave him a little inspiration, even if he copied the "Eight Cities Linkage" pattern with a tooth for a tooth, it was still a bit small.
You can also make it bigger.
Chapter 304
"Hello, this is the front desk of Are You Hungry, may I ask who you are looking for?"
"Hi, I'm looking for Zhang Xuhao."
"Ah, ah?"
The lady at the front desk on the opposite side was obviously a little at a loss, she got stuck for a while before continuing and said, "Who are you, did you make an appointment with Mr. Zhang before?"
"You know casual food delivery.com, right? Your biggest competitor now."
Lin Yi is not asking unnecessary questions to tease the young lady.
The position of the front desk is a bit special. He has met some young girls who have been working until they leave the company without knowing what their company does, let alone competitors?
Fortunately, the young lady on the opposite side has good professionalism, and she gave an affirmative answer:
"Yeah, I know."
"I'm Lin Yi from Random Food Delivery. I met Mr. Zhang Xuhao and Mr. Zhang of your company in Beijing before. Please tell him. He should answer my call."
Well, because Lin Yi and Zhang Xuhao didn't call each other last time, so now he can only call the other party according to the contact number left on the website.
The contact numbers published by many companies on the Internet were unanswered. Lin Yi was just trying it casually. If it didn't work, he planned to find the other party through Liu Jianni's relationship in the venture capital circle.
He was lucky. Are you hungry? As an entrepreneurial Internet company, he didn't leave an invalid number on the official website that couldn't get through.
But they actually have a front desk, Lin Yi was once again envious.
The lady on the opposite side was a little embarrassed. She felt that this guy somehow called the front desk to find the boss, but she was worried that the other party was really an important person, so she had to be polite.
"Sorry, I don't have the authority to transfer the call to Mr. Zhang. If you know him, please call him directly."
"Of course I didn't have a personal phone number, so I called you."
The young lady was still very polite, and Lin Yi didn't make things difficult for her: "How about this, you leave my name and phone number and pass them on to your superior, and then tell him to ask Zhang Xuhao to call me back."
Although the receptionist still felt weird this time, he still did as he did. As for whether to tell Zhang Xuhao about this kind of thing, I will leave it to my superiors to have a headache.
To be honest, Lin Yi's contact method was a bit reckless. In a mature large company, there was a high probability that no one would respond to it.Because those who report upward need to take unknown risks, ordinary workers will not take unnecessary actions.
But he guessed that Are You Hungry is still a very dynamic start-up company, and there are not so many messy rules and regulations, so the communication channels between the top and bottom should still be smooth.
As for whether Zhang Xuhao would like to talk to him?
As the biggest competitor at this stage, Lin Yi felt that he still had some credibility.
The reason why Lin Yi didn't fly directly to Shencheng to find Zhang Xuhao was because he felt that the price of a visit was a bit low. No matter how much the difference in size between the two parties was, he had to maintain the air of "everyone is equal".
His guess was right.
Lin Yi didn't wait too long before receiving the call.
The voice on the other side couldn't hear any joy or anger: "I'm Zhang Xuhao. I didn't expect Mr. Lin to come to me in this way. Do you have any advice?"
"I don't dare to do it. I always come to Zhang to discuss the public welfare activities that both of us are doing to pray for Yucheng."
Zhang Xuhao understood, he knew that Lin Yi must have called him because of these two days, and his first reaction was to accuse him of "plagiarism" by Are You Hungry? In that case, his evaluation of Lin Yi would be much lower up.
"I have noticed that your website is also conducting a charity event similar to Are We Hungry, but our side started preparations as soon as the disaster happened, but the technology was complicated so the launch was delayed by one day."
If Lin Yi wanted to criticize, he blocked the conversation first, expressing his position of "not plagiarizing".
Zhang Xuhao didn't deny the fact that casually went online first, otherwise it would be an insult to everyone's IQ.
But Lin Yi didn't make this call with great effort to start a lawsuit with him, he had something serious to discuss.
"I have a proposal."
Zhang Xuhao was surprised, but his tone was still calm: "What proposal?"
"Mr. Zhang, last time we maintained a good understanding. When the industry is advancing rapidly, it is far better to grab food from each other's bowl than to make the whole plate bigger, and then share the meat with everyone."
Lin Yi expressed his thoughts: "I think everyone can join hands on this matter."
The other side pondered for a second: "How about a joint technique?"
The orders, merchants, and delivery systems of the two parties are all independent of each other. If they are connected, they will become one company. Of course, this is not what Lin Yi said.
"I want to say that we can join hands with each other in this public welfare activity in order to form a greater social impact. This is an excellent publicity for the image of our entire industry."
Zhang Xuhao understood in seconds. He actually thought it was a good idea, because the better the industry developed, the more he would benefit from being the leader.
But I still have to be picky about this suggestion.
"Everyone does not belong to each other. If we want to jointly promote who is the leader and who is the deputy? Are we hungry, as a well-deserved industry leader, we will never be inferior to others."
This is not a rejection, but a bargain.
Of course, technical details are also very important, which directly determines whether the two parties can reach this cooperation. Lin Yi patiently talked with this guy on the phone.
It is convenient for the bosses to communicate directly, that is, they can make decisions without asking anyone for instructions, so the efficiency will be higher.
Zhang Xuhao is also very satisfied with the results of the activities over the past two days, so he still wants to promote this cooperation in his heart, and finally the two sides reached an agreement with difficulty.
The food ordering systems on the websites of both parties are independent and unchanged, and then their interfaces on this public welfare event are quickly connected to each other.
On the map produced by Are you hungry, thirteen cities are directly lit up this time, from Bingcheng in the north, Yangcheng in the south, Rongcheng in the west, and Shencheng in the east, which has a sense of national unity.
Of course, another idea must be preserved. On both sides of the page, the order volume and real-time pledged donation amount generated by casual food delivery.com and Are you hungry are displayed respectively.
From Lin Yi's point of view, he insisted that the two parties are equal; while Zhang Xuhao can accept it because it can be clearly seen on the page that the amount of Are you hungry is several times random.
Li Jianguo had raised concerns that putting the two sides together in this way would make it appear that the side lost momentum casually.
However, Lin Yi feels that there is nothing embarrassing about admitting that the other party is bigger than himself. As far as the original intention of this event itself is concerned, he hopes to show everyone a kind of "unity" at this moment. strength.
The headline of this page is called "Concentric Help, Rain City Come on!" ".
Chapter 305 One plus one is greater than two
When Lin Yi and Zhang Xuhao were discussing the details of the cooperation, one of the key issues that they couldn't agree on was whether they should buy some popular drafts for this event.
The so-called official reports of most media can actually be sold at a clear price. News is advertising, and advertising is news. This is an open secret in the media industry.
Their online food ordering industry is considered a new industry, and their customers are young people, so if they want to buy, they must find online media, and the bottom line is more flexible.
In fact, the biggest motivation for the two people to cooperate is to join forces to expand their influence, so they are very interested in this plan, but they have great differences on the issue of cost sharing.
Zhang Xuhao believes that since Lin Yi insists that the two parties cooperate on an equal footing, and there is no difference in the display of the event page, the cost should naturally be shared equally by both parties.
Lin Yi is not being taken advantage of. Are you hungry? The scale is larger and the distribution of cities is wider. Obviously, he can share more benefits, so he insists on apportioning according to the proportion of the order quantity.
Zhang Xuhao felt that it would be better to do it alone, and the two of them couldn't reach an agreement on this issue, so they had to put it aside for the time being.
But at least at the user level of the website, after seeing the news of the cooperation between the two parties, everyone still gave a good review.
Just join hands with Hungry? Sure enough, 1+1>2, the momentum created is not trivial.
Originally, the two together covered all the cities with the highest concentration of college students in the country. After joining forces, the enthusiasm of college students was ignited, and all places are actively placing orders for support.
The most intuitive manifestation is that the order volume of the two websites displayed on the event page is rising steadily.
For Lin Yi and the others, the biggest gain is not to continue to cultivate in the capital base camp, but that the cities that have just entered this semester are spreading rapidly. The process of going online is not smooth, it is simply hot.
Are you hungry? I believe it is the same over there.
After seeing these feedbacks, Lin Yi felt that the purpose of this cooperation had been achieved, but he soon discovered that the gains were more than that.
Although Lin Yi and Zhang Xuhao did not reach an agreement in the end, it was too unreasonable not to take advantage of such a good opportunity. They soon discovered that the investors on both sides were much more cooperative than they were.
Whether it's Hungry or Casual, investors from both sides have given great recognition to the business promotion effect of this event, so they also mobilized some contacts to promote it.
Hungry? is a start-up company that has done two rounds of financing. It has a certain exposure rate in the industry, and some technology media are paying attention, so there are some reports soon after the event is launched.
Even Lianlianwaimai, a previously unknown colleague, was also mentioned, and someone dug up the news that they got the 100 million A round in March.
This time, Liu Jianni released it on purpose, but she didn't disclose too many details, for example, she exchanged the money for 20% of the equity.
As a result, the activity carried out by the two parties caused a little splash on both the technology and financial pages, and brought more attention to the online food ordering industry.
According to Liu Jianni, in the past few days, some colleagues have asked her about the news of Hanranwaimai. This is a very good signal for their future financing.
These were within Lin Yi's expectation.
There are also some things he didn't expect. For example, the senior sister received a notice from the Jingdian school newspaper and asked to interview their team.
"How did the school newspaper find you there?"
"I had contact with them when I was in the student union. Someone heard from other classmates that I was in this entrepreneurial team, so they approached me."
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