Rebirth 09: A perfect life starting from college.

In the office on the second floor of the hot pot restaurant, Zhong Yuanchao, who was sitting at his desk and looking at the number of customers displayed on the computer screen, had a smile on his face, but looked at the marketing poster on the desktop in a blink of an eye, and was delighted. A hint of worry soon surfaced in his expression.

——On the beautifully printed promotional poster of the hot pot restaurant, the words Chao Ge Hot Pot set sail again, great rewards for guests are printed.

The specific content of the activity is to recharge the store members, get 1000 free when you spend 1000, start today for a week, and spend 400-200.

After the recharge is fully deducted, compared with the original price, it is more than 5% off.

"Xiaocheng, is it really okay to do this?"

After operating on the computer, Zhong Yuanchao shook his head with a helpless wry smile, then hesitantly glanced at the young man sitting on the sofa, and said with some concern: "After the set of membership recharge plus consumption full minus, our store's Profits are hard to come by.”

"Coupled with free snacks for waiting guests, as well as free self-help items such as fruits and drinks for customers in the store, we will definitely lose money all the time by doing this activity."

"Losing money, of course."

Jiang Cheng spread his hands with a smile, but he didn't care much about it.

——Unlike other hot pot restaurants, Jiang Cheng knows Uncle Zhong's hot pot.

Whether it is the rapeseed oil and spices for cooking the bottom of the pot, or the selection of hot pot dishes, all high-quality natural raw materials and fresh ingredients are used.

Absolutely no technology has been mixed in. It is the only hot pot restaurant where Jiang Cheng does not feel uncomfortable and does not have diarrhea.

In contrast, the cost of raw materials is high.

Let’s take the most basic meat as an example—generally speaking, the meat provided by most hot pot restaurants is mainly frozen meat in cold storage.

Among them, the frozen beef and mutton, the so-called Angus beef, etc., are actually mostly smuggled and imported from South America.

The price of this kind of frozen meat that has been frozen for an unknown period of time in the cold storage is only about half of that of fresh meat, or even lower.

This is still good, as for more unscrupulous shops, if they use synthetic meat directly, the cost will be lower.

As for Zhong Yuanchao's hot pot restaurant, the meat used is basically fresh meat slaughtered on the same day, and the cost is high as can be imagined.

Even if you don’t mention these things, just listen to the fruit drinks prepared by the hot pot restaurant suggested by Jiang Cheng. They are all seasonal fresh fruits and brand drinks, and the quality is absolutely unquestionable. Although it seems inconspicuous, it is actually A lot of costs are in it.

Coupled with a large amount of member recharge, free cashback and full discounts, the loss of hot pot restaurants is absolutely certain.

"Xiaocheng, since this is the case, shouldn't we take it easy?"

Zhong Yuanchao frowned, and said cautiously: "After all, this money was invested by others... I'm afraid that I will use it recklessly, and I will feel sorry for your company in the future..."

Although he is an elder, at this time Zhong Yuanchao was impressed by Jiang Cheng's mature temperament, and he no longer regarded him as a junior.

So the tone of the speech is a little more cautious and deliberative.

"Uncle Zhong, you don't have to worry about this."

Jiang Cheng waved his hand and said with a smile: "The so-called investment, of course, can't just look at the small gains and losses for a moment."

"What we have to consider is definitely the returns brought by the entire project and the entire brand in the future."

As he said that, he looked at Zhong Yuanchao and explained patiently: "To achieve this goal, the first thing is to establish a brand image in the minds of consumers."

"On this basis, the loss in the early stage is definitely necessary."

"And there's another very important reason."

Seeing Zhong Yuanchao's still hesitant expression, Jiang Cheng waved his hand lightly, first signaled the other party not to speak for the time being, and continued: "We are now facing a very powerful competitor with serious homogenization, Xiaolongmen. "

"During the early period, the other party used various methods, which had a huge impact on our hot pot restaurant, thus directly robbing our main target customer group."

"This loss, we must recover as soon as possible, so it is very necessary to use this kind of recharge full reduction discount."

"So that's how it is..." Zhong Yuanchao said with a serious face, "But, Xiaocheng, don't blame Uncle for thinking too much—I just want to... We and each other really can't be separated. Does the well water not violate the river water when you do your own business?"

"I'm afraid this will be difficult."

Jiang Cheng smiled helplessly.

"Because Wei Boxiang is your direct disciple, so now we and the other party belong to a homogeneous competition with a highly similar style and taste."

"There is an even more irreconcilable point. The other party has signed a gambling agreement with the capital. If they cannot make profits through brand expansion as soon as possible, I am afraid they will go bankrupt."

"And the only way for Xiaolongmen to start quickly is to acquire your 'Chaoge Hot Pot'!"

"Uncle Zhong... If it were you...do you think there is room for reconciliation in this contradiction?"

Speaking of this, the boy's deep eyes looked at Zhong Yuanchao who was sitting behind the desk.

"Alas..." After listening to Jiang Cheng's words, Zhong Yuanchao leaned back on the chair with some strength, and let out a long sigh: "That is to say, we and the other party are now using a chain link at the same time. In a state of homogeneous competition where expansion is the goal, there is no peaceful coexistence, and in the end only one family can survive!"

"It's good that you understand that."

"But Xiaocheng..." Zhong Yuanchao shook his head helplessly: "Don't blame uncle for not being ambitious... Actually, uncle really never thought about making the hotpot restaurant as big as you said scale......"

"I don't think there's anything wrong with that."

Jiang Cheng persuaded: "Promote the brand so that more people can taste the most authentic Bashu hot pot. This is a great thing for promoting our Bashu culture and increasing Jincheng's popularity~"

"But... I'm just worried..." Zhong Yuanchao wondered, "If there are too many chain stores, it will affect the quality of food service..."

"That's why we need the help of our capital side."

Jiang Cheng explained with a smile: "We can help you participate in the formulation of strict work procedures and service training, and become a complete set of brand corporate culture."

"Just like Haidilao, which is very popular now, Uncle Zhong, I believe you are absolutely fine!"

Chapter 515 Strange Emotions

"That's right~ Xiaocheng is right~"

As soon as Jiang Cheng finished speaking, a voice of appreciation suddenly came from outside the door.

Looking back, it turned out that it was Wang Hui and Zhong Xi'er who walked in.

It has to be said that this mother and daughter walking together is indeed very beautiful and quite seductive.

If Wang Hui's outfit was younger, it would even make people think that this is a pair of sisters with a bigger age difference.

"Aid Korea, I think what Jiang Cheng said makes sense."

Wang Hui walked up to Jiang Cheng, patted him on the shoulder approvingly, and said to Zhong Yuanchao, "The times are different, I think it's time for you to let go of those old-fashioned ideas."

Zhong Yuanchao heard the words, and said to Zhong Xi'er with a smile: "Xi'er, look at your mother, you still think I'm old~"

"Dad, I also think my mother is right."

Zhong Xi'er said with a serious expression: "There is a saying that every man is innocent and full of guilt - we have done nothing wrong ourselves, but we are just remembered by others."

As she said that, she glanced at Jiang Cheng, and said to Zhong Yuanchao word by word: "Although Jiang Cheng helped us overcome this difficulty this time, can you guarantee that Zhang Nan and Li Nan will not appear in the future?" ?”

"Dad." Zhong Xi'er said emotionally: "I know how much you value this hot pot restaurant. For you, this is your life's career!"

"So, I think that's exactly the case. We should do a good job and make the hot pot chain business bigger. Only when our own strength is strong enough, in the future, whether it is open or hidden or reasonable competition, can we not be afraid Any challenge!"

After hearing his daughter's words, Zhong Yuanchao fell into deep thought.

"I think... you guys are right..."

After a long time, Zhong Yuanchao finally made up his mind and nodded heavily.

"Oh, I'm really old~" He rubbed his forehead, laughed at himself and said, "On the contrary, your thinking is not as clear as that of you young people~"

"Uncle Zhong, since you have made up your mind, then do it well."

Jiang Cheng said with a smile: "You still need to concentrate on the food, service quality and normal restaurant operation and management of the store for your next work. As for other aspects, you don't need to be distracted, I will help you solve them all. "

"Thank you, Xiaocheng."

Zhong Yuanchao nodded repeatedly, his eyes full of gratitude.

My heart is full of emotions.

Jianhua, your son is really outstanding.

It's enviable!

"Hehehe~"

Seeing the inadvertent expression on her husband's face, how could Wang Hui at the side not understand his thoughts, and immediately covered her mouth and smiled, "Xiaocheng has grown up, so reliable~"

Jiang Cheng scratched his head in embarrassment: "Where is it~ Godmother, you are too proud~"

"Okay, Hui, it's pretty busy down here, isn't it?"

Zhong Yuanchao looked at his daughter standing beside Jiang Cheng, and quickly gave his wife a look: "I think we should hurry down and help!"

"Okay~ hehehe~"

Wang Hui understood in a second, smiled again and again and said: "Xiaocheng, Xi'er, you guys rest here first~ Let's go down to help first~"

As he said that, without waiting for Jiang Cheng to reply, he saw the smiling couple going downstairs together.

In this small office, there were only Jiang Cheng and Zhong Xi'er left.

The air suddenly became quiet.

In fact, Jiang Cheng didn't like being alone with Zhong Xi'er.

Because I feel that the atmosphere between the two has been neither awkward nor awkward.

And since the hot spring camp during the Chinese New Year, he felt that Zhong Xi'er had been deliberately avoiding him.

Although he was somewhat puzzled by the change in the other party's attitude, it was only a little doubtful.

According to Jiang Cheng's usual temper, Zhong Xi'er would never have been taken to heart.

And then let it go.

With a 'click' sound, Jiang Cheng carelessly took out a cigarette from his pocket, lit it and took a puff.

He clearly remembered that Zhong Xi'er hated the smell of cigarettes the most, especially the smell of second-hand smoke produced by someone smoking around her.

——In my previous life, I never smoked during the entire college period. It was also because of the senior year, after Zhong Xier and Liang Zichao publicly announced their relationship, because their hopes were completely shattered, they gave up on themselves and became addicted to smoking. vice.

At this time, Jiang Cheng lit a cigarette, in fact, he wanted Zhong Xi'er to leave the office, so as to save the atmosphere from being so embarrassing all the time.

"Jiang Cheng... I really thank you this time."

Unexpectedly, instead of showing any displeasure, Zhong Xi'er did not intend to leave the office, instead, she walked up to Jiang Cheng and thanked him solemnly: "If it wasn't for you, I'm afraid my hotpot restaurant would be closed now." It's closed down..."

It was nothing at first, but when Jiang Cheng heard these words, a strange emotion suddenly appeared in his heart.

This feeling is very strange, as if I have experienced this thing in a dream, a sense of familiarity suddenly surfaced in my heart.

Jiang Cheng was stunned for a moment, and suddenly asked: "Zhong Xi'er, if I didn't help you this time..."

"How do you think your dad will handle this?"

"Are you referring to the hotpot restaurant?" Zhong Xi'er heard this, although she was a little puzzled as to why Jiang Cheng asked this question, but after thinking about it, she said: "With my father's character, he should have transferred all the shops. , and leave this place?"

"Transfer shop...leave here?"

Jiang Cheng repeated this sentence softly, his brow furrowed deeply inadvertently.

"That's right~" Zhong Xi'er raised her plain white hands and pulled her long hair behind her ears, blinked and said, "My dad has this personality—after all, these hot pot restaurants are all my dad's hard work. If he can't save it with all his strength, he should sell the store or even the brand, and then leave this sad place~"

"Of course, this is just my guess~ I'm not too sure about what he will actually do."

"No, he will."

Jiang Cheng pressed his fingers firmly against his chin, and said in a firm tone, "Uncle Zhong, he will definitely do what you said!"

"how do you know...?"

Jiang Cheng didn't answer Zhong Xi'er's question, but sucked on the cigarette in his hand even harder.

Then spit out heavily.

In the thick smoke of tobacco burning, the boy's eyes flickered, as if he was preoccupied.

Chapter 516

Located in the Wu family's luxury villa in Jincheng City.

In front of the coffee table full of cigarette butts, the bloated Wu Bei squeezed into the sofa while biting a cigar, his face livid.

"Vice President Wei..."

Wu Beilian smoked a few cigars, then stared at Wei Boxiang standing in front of him with unconcerned eyes, and said in a deep voice, "I'm afraid you have to explain this matter to me."

"Yes, old Wei."