Rebirth 09: A perfect life starting from college

Dong Qing immediately picked up the conversation: "Here we are today, our Spring Festival Gala will cooperate with the exclusive strategic partner Weixin APP to distribute red envelopes to the audience across the country!"

"Hey~ Send red envelopes to audiences all over the country?" Zhu Jun raised his brows and said seamlessly: "This is amazing, so how did you do it?"

"It's easy~"

Dong Qing smiled gracefully, picked up his mobile phone and said to the camera: "During this year's Spring Festival Gala, our Spring Festival Gala program group and WeChat APP will interact with audiences across the country with red envelopes - all audiences can download or update immediately The latest WeChat app, if you turn on the shake function, you can participate in the WeChat red envelope grabbing activity~”

"There are four rounds of this activity. Wechat will distribute up to 5 million cash in red envelopes~ The cash won will be directly credited to the personal mobile phone account~"

"Wow~ 5 million cash red packets~ so amazing~"

Hearing this, Zhu Jun exaggeratedly sighed: "Audience friends, what are you waiting for, quickly pick up your mobile phone and download the WeChat APP, let's grab the red envelopes together~"

“我们第一轮摇一摇红包雨马上就要开始了~倒计时，5、4、3、2、1！”

Kakaka~ Following Zhu Jun's correct tone, two sound effects of shaking the mobile phone's wechat sounded in the living room at the same time.

——After moving to a new home, Jiang Cheng, who didn't need to hide any more, replaced Lao Jiang and his wife with new Haiwell smartphones.

To support their son's career, Lao Jiang and Lao Tan naturally registered WeChat accounts as soon as they got their phones.

Now when he heard that there was a red envelope to grab, he shook his phone at the speed of light.

"Oh~ it's really cash! Haha~ I rolled to two six!!"

Looking at the reminder of the 2.6 yuan red envelope displayed on the screen of the new mobile phone, Tan Weifen said happily.

"Hey~ daughter-in-law, I am more than you~ five yuan and eight~fafafa~"

Jiang Jianhua held his mobile phone high and danced excitedly showing the red envelope interface.

"—Son, have you shaken it? Quickly shake it!"

"I don't need to participate~"

Jiang Cheng took his alien notebook out of his bag and put it on the coffee table in front of the sofa.

Looking at the joyful parents, the corners of his mouth curled up slightly.

——Human beings are really strange to say the least.

Usually when walking on the road, most people don’t even bother to bend down to pick up dime bills dropped on the ground.

On the Internet, however, you can be as happy as a child because you can grab a few cents of red envelopes and cash them in your account.

Maybe this is human nature?

While logging into the data center in the backstage of the company, Jiang Cheng thought secretly.

From a psychological point of view, the cost of grabbing red envelopes is very small. Just shake and tap the screen, and you can get a certain amount of cash without paying any price-this behavior itself can easily activate human genes. The innate mentality of getting something for nothing leads to crazy fission-level herd behavior.

In the previous life, Tenda Group did not do any prior promotion of the super idea of ​​"New Year's Red Packet".

Instead, with the trend of keeping dark, on the 25th day of the twelfth lunar month, the small function of "New Year's Red Packet" was launched quietly.

Then, in the Spring Festival Gala, it became an instant hit, and the prestige red envelope spread wildly throughout the country and even the whole Chinese world - in just 7 days of the Spring Festival holiday, more than ten million users across the country bound their bank cards through prestige, becoming prestige Loyal users who pay.

With the momentum from the rear, it surpassed Zhifu Bao, the biggest competitor that has been operating mobile payment for several years, in one fell swoop.

It took 8 years for Zhifubao to reach the number of users bound to tens of millions of bank cards!

7 days VS 8 years.

It’s no wonder that later, Jack Ma, who was greatly shocked by the marketing of the Tenda Weixin team, which can be called a classic teaching science level, bluntly said that it was absolutely tantamount to being “attacked on Pearl Harbor” for Zhifubao.

But now, Zhifubao is still working hard, and Weixin is stillborn.

Although Tengda was still cramming, it urgently launched a mobile button.

However, Jiang Cheng, who has the advantage of foresight, naturally used this textbook-level marketing case without mercy.

He wanted to use this surprise attack to directly interrupt the rising momentum of Mobile Koukou, and press it firmly under him.

Clicking on the company's internal server statistics data center, it can be clearly seen that in the first round of "shake" red envelope grabbing activity just now, within 5 minutes, the shake function has accumulated an astonishing 1.2 million shakes!

——Although it is far less than the 8.1 million data of the previous Tenda, this is after all 2010 when smartphones were not yet fully popular.

It is very good to be able to achieve this data!

At the same time, according to the real-time download data displayed by the data center, the schematic diagram of the download volume curve of the WeChat APP has shown a sharp upward trend in the past 10 minutes.

In just 10 minutes, the number of downloads and installations of WeChat has reached the sum of the previous month! !

"Ness!"

Seeing the pictures of frequent success stories, Jiang Cheng shook his fist vigorously.

There are still three rounds of opportunities, and the climax of tonight has not yet come.

In addition to launching "Shake" to grab red envelopes during the Spring Festival Gala, the WeChat team is also on the Internet, sending out all the public relations soft articles that have been prepared long ago.

The atmosphere has been completely heated up, and the only thing that Jiang Cheng needs to focus on now is the status of the Weixin Group server.

After all, the Weixin team has only been created for a few months. In such a short period of time, it needs to carry hundreds of millions of visits and downloads. The difficulty of the load can be imagined...

Chapter 374

After clicking on the chat of Liu Qiang, the person in charge of the WeChat project, Jiang Cheng asked directly, "Director Liu, how is the load on the server?"

Not long after, Liu Qiang's voice came over quickly.

"Mr. Jiang, please rest assured. For tonight's event, we have urgently purchased 10 servers for the computer room at the headquarters."

"Currently, there are a total of 80 servers in the computer room running at full load, and the backup generators and maintenance teams are all in place, ready to deal with any emergencies at any time!"

"Mr. Jiang, please rest assured that from tonight until the sixth day of the Lunar New Year, the maintenance team and I will be in the computer room every moment of the day to ensure that there will be no accidents!"

"Thanks for your hard work!"

Jiang Cheng nodded with satisfaction: "The company will never let you down in the future for your sacrifices and contributions to the company!"

"Mr. Jiang! With your words, no matter how hard or tiring we are, we are all worth it!"

After encouraging Liu Qiang a few words, Jiang Cheng hung up the phone.

Switched to the webpage, logged in to the major portals and forums, and as expected, after the first round of shaking red envelope rain, the discussions on the Weixin APP in major website forums were unprecedentedly hot.

In particular, the message area of ​​the simultaneous webcast of the Spring Festival Gala was frantically swiped by the topic of WeChat.

The mouse slid down, and Jiang Cheng watched with great interest.

[Did someone really get a cash red envelope just now? 】

[Here it is, 6.8~ enough to buy two cans of Coke~]

[Hehe~ next 18.8~]

[Shake to 88 yuan and pass by~]

[Fuck? !This WeChat shake to grab red envelopes can actually grab cash? ! ! 】

[That's right, I heard that the total amount this time is 5 million! 】

[Oh my god, are the sponsors this year so rich—God bless!I don't want much, just shake it to 100 million and I'll be satisfied! 】

【What? !Can it be cranked to 100W? 】

[Theoretically, it might be possible...? 】

[Rely on—what do you mean by WeChat?Where can I download it?Must use mobile phone?Is there a PC terminal? 】

[I would like to ask you big brothers, can the cash red envelopes you shake be used for consumption without being bound to a bank card? 】

[Follow me and share the best strategies for grabbing red envelopes during the Spring Festival Gala for free!]

[Sell the script for grabbing red envelopes, guaranteed to get 500+...]

......

All of a sudden, inside and outside the Great Wall, all over the world, everyone was excitedly discussing the WeChat software, which was unprecedentedly grand.

Soon, people's interest in red envelopes was not limited to waiting to shake and grab red envelopes, but spontaneously began to forward them among relatives and friends.

And the brand-new and unique way of playing lucky red envelopes has instantly become a new continent that inspires people's joyful emotions in the New Year.

Even Lao Jiang and his wife, who were sitting on the sofa, diverted their attention from the slightly boring singing and dancing shows on TV, and played red envelope solitaire in the group of "love each other as a family".

——By the way, there are only six people in the group, three from Lao Jiang's family and three from Lao Zhong's family.

There is no way, who said that the two families have no relatives in the local area, and the relationship is close.

"Hahaha~ This guy Yuanchao is really unlucky~ It's another 1 cents~"

Looking at the amount displayed on the lucky red envelope interface, my mother Tan Weifen laughed so hard.

"Son, why don't you grab it~ Shen Di is a big red envelope!"

"I'll forget it, I'm busy~"

Jiang Cheng, who had been staring at the computer screen, said casually.

——The total amount of red envelopes was 5 yuan, [-] people snatched away [-] yuan and [-] yuan, and there were [-] yuan [-] yuan left in the red envelope that sank to the bottom.

Well, it's really big...

......

On the third day of the Lunar New Year, Vientiane is renewed, and there are joyful scenes everywhere.

——Except for the high-level office of Tenda headquarters in Pengcheng.

In the meeting room where most of the board members and the heads of various departments are almost gathered, there is a gloomy and gloomy atmosphere before the storm is about to fall.

"First of all, I apologize for interrupting everyone's Chinese New Year holiday."

Brother Xiao Ma, who was sitting on the main seat, spoke slowly, his usual kind and refined face was now frighteningly gloomy.

For a man known for his good temper, this was an extremely rare occurrence.

It also clearly told the members of the board of directors present and the heads of various departments that this matter is very serious.

"——This document, I think everyone has already read it through the group emails before coming to the meeting."

Mr. Ma raised the data file in his hand and slammed it on the table.

"3 days!!! Our biggest competitor, Weixin Technology, through a perfectly textbook-level Spring Festival Gala linkage marketing!! It only took 3 days to increase the number of users of the entire Weixin software. Increased by 10 times!!!”

"That's 8000 million!!! 8000 million!!!"

Ma Dong growled hysterically, his facial muscles twisted, and his eyes behind the lenses were full of helpless anger.

"Ma...Ma Dong...Actually, the magnitude of 8000 million is not so serious..."

The speaker was Ren Yuxin, chief operating officer of Tenda Group and president of the interactive entertainment business group.

He looked at the heads of the departments who were silent, and said with luck: "At present, the number of active users of our Koukou app is around 3 million. I don't think this volume can be easily shaken by the other party. There is still a qualitative difference between us and each other..."

"Is it?"

Hearing this, Chairman Ma glanced coldly at the veteran who joined the group since the millennium, and said in a low voice: "Mr. Ren, I think I need to remind you that the 8000 million users that Weixin Technology currently has , but all of them are smartphone users!!"

"Also, I think you should know - the total number of smartphone users in China is currently around 1 million!"

"Understood?!" He slapped the table vigorously, his angry voice echoing in the spacious conference room: "That is to say, in just three days, our opponent has already wiped out almost all of China's intelligence All mobile phone users are in their hands!!"

"Everyone, I would like to ask a question, next... how do we fight the opponent with our mobile button? What do we use to fight the opponent??"

Ma Dong asked word by word: "I would like to ask you - if the current situation is not considered serious! Then what would be considered serious?!"

As soon as this sentence came out, all the heads of departments, including Ren Yuxin, fell silent.

"Chinese New Year Red Packet..."

Looking at the silent subordinate, Director Ma gritted his teeth, then leaned back in his chair helplessly, and couldn't help smiling wryly while looking at the information in his hand.

The user market is all about ebb and flow.

In this industry, there is no such thing as common development at all. For similar software—especially social software, only the winners take all and the losers get all the ink.

Whoever can occupy most of the user base will win the final competition.

It is precisely because he understands this truth that Chairman Ma completely overthrew the prestige project that spent a lot of money and energy in preparation, and turned to increase the size of mobile deduction.

Hurry up, hurry up, finally wait until the mobile button is born in time, and it is time to prepare to spend a lot of marketing funds to do a big job!

——Who would have imagined such a simple idea! The other party came up with such a simple idea of ​​sending out red envelopes, and wiped out the rising dawn that Tengda Mobile Koukou finally emerged with great difficulty! !