Rebirth 09: A perfect life starting from college

Although he hesitated, Yu Shouxi did not deny it in the end.

"Okay, I know that."

Jiang Cheng nodded, instead of continuing to ask this question, he changed the topic: "Then Mr. Yu, now I want to ask you a second question."

"If Haiwell Group achieves its market target according to the low-price policy you mentioned... what about the follow-up?"

Having said that, Jiang Cheng raised his head and looked at the middle-aged man on the stage with piercing eyes.

"Hehe, Mr. Jiang, you asked that~"

Hearing this, Yu Shouxi couldn't help laughing: "If this policy achieves our Haiwell's market goal, it will be a happy thing for everyone~"

Hearing this, most of the board members present couldn't help covering their mouths and laughing.

——The market goals have been achieved, what else is there to do, of course, continue to continue this successful method~ This Mr. Jiang is actually able to ask such a question, and his level is too low.

"So? From now on, Haiwell will always follow this policy?"

Not caring about the mocking looks in the eyes of the senior executives present, Jiang Cheng asked without changing his face: "Always be the lowest-end mobile phone brand? Always trade quantity for profit?"

"Of course it won't be like this~"

Yu Shouxi smiled wryly and waved his hand: "According to my vision, after we have established a firm foothold with low-end phones, we will gradually promote the Haiwell brand to high-end."

"Is it."

Jiang Cheng smiled noncommittally, and sent out again: "I would like to ask Mr. Yu, how many people in your opinion are willing to accept Haiwell's mobile phones after they have formed the inherent impression that Haiwell's mobile phone is a low-end brand? The high-end transformation of mobile phones?"

"At that time, how much energy, time and money did Haiwell need to spend to gradually erase the common stereotype that 'Hawell mobile phones are low-end phones'?"

"Or, if you can't bear the cost of this transformation, you still plan to break the pot and continue to treat Haiwei as a low-end brand?"

Jiang Cheng asked in a hurried tone.

"This..."

Jiang Cheng's three straightforward tortures made Yu Shouxi speechless.

All the members of the board of directors present also fell into deep thought after hearing Jiang Cheng's words.

——They were initially moved by Yu Shouxi's grand vision of quickly occupying the domestic mobile phone market, but they did not consider the bottlenecks and difficulties that Haiwell would face after opening up the market with low prices. .

But now, Jiang Cheng's questioning, like the evening drum and morning bell, woke up many people present.

As a senior executive of Haiwell, after Jiang Cheng's point, he naturally reacted immediately.

The disadvantages of grabbing the market with low prices are low profits, low user stickiness, and more importantly, the adverse impact on the brand itself.

Seeing the thoughtful expressions of everyone present because of his question, Jiang Cheng nodded secretly.

——Having more than ten years of experience in his previous life, he knows better than anyone else the disadvantages of using low allocation and low price to hit the market.

It is true that this method is very effective in a short period of time, and it is very easy to seize the market, but the consequences and costs are also very large.

The most direct consequence is that it will leave users with a very, very low-end impression of the brand itself.

——For example, Mr. Lei’s rice mobile phone.

Mr. Lei's strategy is exactly the same as that of Yu Shouxi now.

When the rice mobile phone first came out, it competed with the copycat phones in the thousand yuan phone market. Under the fierce price of rice, it even directly eliminated most of the domestic copycat phone manufacturers. When it comes to rice phones, the limelight can be said to be the same.

But what can happen afterwards?

The stubborn impression of rice mobile phones as low-end, hanging wire-only, and inferior is finally engraved in the memory of many people.

Later, Mr. Lei spent more than ten years, no matter how to improve the quality of rice mobile phones and hardware and software accessories, he still could not make the rice mobile phone brand squeeze into the ranks of high-end mobile phone brands.

So much so that the later rice flagship machine king, even if the price of the quasi-high-end machine was forced to 4999, within a month or two, it became a routine operation for the official channel to take the initiative to drop a thousand for quick money.

The reason is that the low price of the brand itself in the early stage has completely formed a relatively stereotyped low-end impression in the minds of consumers. Once the rice mobile phone is mentioned, it will give people a feeling of "why do you sell the price at 3000?" Such and such inherent ideas.

Of course, in all fairness, there is still some money to be made - it's just that this kind of situation is absolutely not what Jiang Cheng wants to see.

Do the best you can, this is Jiang Cheng's increasingly firm persistence.

I have the ability, the funds, and can predict the future direction, so why don't I do the best?

How to do it best?

——It's very simple, kill the best in this industry.

For the rest, Lao Tzu is the best.

Therefore, under this premise, Jiang Cheng's competitor's goal was directly placed on the fruit.

He doesn't intend to wait, 1 years is too long!Seize the day!

What he wants is to use Haiwell's brand new flagship to head-to-head with Fruit 4!

Jiang Cheng's ambition is to lead Haiwei to kill the fruit!

At least in China, the most important smartphone market in the world, kill the fruit!

Become the king standing at the apex in the high-end mobile phone market!

Chapter 335 Epoch-making Innovation

"Mr. Jiang, I know what you mean very well, and I understand it very well."

Yu Mengxi, who recovered from the embarrassment, quickly regained his composure.

"Be high-end, sell at a high price, and earn high profits~ Who wouldn't want to do this?" Yu Shouxi spread his hands and threw out the problem itself: "But Mr. Jiang, have you thought about it? Now it is in front of us Its competitors are Sanxin's Galaxy S and the even more terrifying Fruit 4!"

"If the price of Haiwell's first flagship model also reaches the 4000+ level, do you think there is a chance of winning with Haiwell's current hardware and software configuration?"

As he spoke, Yu Shouxi propped his hands on the table, stared straight at the calm young man present, and asked in a deep voice: "——Do we have an A4 processor? Do we have an IOS system? Is there Sanxin's most high-end display screen? If there are none of these? Why do consumers also spend so much money to choose our Haiwell mobile phone??!"

As soon as such cruel words came out, the audience fell silent.

Including Renfei, Meng Chaoyun, father and daughter who have always advocated adhering to the high-end brand strategy, also bowed their heads and remained silent at the moment.

Through Yu Shouxi's detailed introduction to the main flagships of these two competitors just now, they finally realized clearly that there is indeed a big gap between the current Haiwei and Sanxin and Guoguo — even if they spend a lot of money The best hardware configuration in the world, but it will still not be as good as Fruit 4.

When such a cruel reality was presented before my eyes, the vague fantasy in my heart was finally shattered.

Perhaps, accepting Yu Shouxi's suggestion and following the low-price policy is the choice that Haiwell has no choice in front of now?

"Why do we have an A4 processor?"

Just when everyone defaulted to accept Yu Mengxi's opinion, suddenly only the calm and gentle voice of the young man was heard.

"Why do you need an IOS system? Why do you need Sanxin's high-end display?"

Jiang Cheng straightened his clothes gently, and stood up from his seat.

His calm and calm eyes swept over everyone in the conference room one by one. His voice was not loud, but he was always firm and calm.

"Could it be... what other people have, we must follow in the footsteps of others and learn from it?"

"Can't we have our own innovations? Our own characteristics? Selling points we are proud of?"

"Oh~ Then Mr. Jiang..." Yu Shouxi smiled disdainfully, and interrupted rudely: "I would like to ask you, what do you mean by our innovation? President Jiang, please make it clear."

"It's simple."

Faced with Shouxi's rude behavior, Jiang Cheng smiled indifferently, and began to slowly explain the direction he had thought about before.

"Since we don't have a mature system like IOS for the time being, and we don't have the ability to independently develop hardware facilities such as processors beyond the A4 level in a short period of time-then why do we bother with these? Why don't we change our thinking and find out what our opponents have? What was overlooked?"

"Where did the opponent ignore it?" Yu Shouxi was taken aback, obviously a little confused about what kind of medicine this young man was selling in the gourd.

"For example—video!" The boy's originally calm eyes suddenly sharpened: "The phone camera!"

——Jiang Cheng, who has previous life experience, is naturally very clear. In the future, the hardware configuration of smartphones has already reached the era of excess performance after rapid development.

In order to win over consumers, major manufacturers almost without exception choose to update and iteratively upgrade mobile phone photography.

Professional imaging, night shooting, portrait, movie mode, 1 megapixels, super wide-angle, 50 times astronomical digital zoom and other black technologies are all in full bloom.

In the future, Haiwell will be able to overtake Guoguo in curves, split the world with Guoguo, and even be slightly better in China's high-end mobile phone market. Haiwell's excellent mobile phone imaging capabilities can be said to be the most important contribution.

After hearing Jiang Cheng's words, the Haiwell executives present also looked at each other in blank dismay.

——For them, the mobile phone camera is just a thing, and it’s enough to take pictures and take pictures?

What other tricks can you play?

Under the suspicious eyes of everyone, Jiang Cheng picked up the pen casually, quickly drew a few strokes on the paper, and then raised it up.

"what is this?"

Seeing the design draft-like pattern drawn on the juvenile paper, everyone in the room looked puzzled.

——It looks like the outline of a mobile phone, but what do the two small circles inside the big circle in the middle mean?

"Mr. Jiang, are you...?"

Yu Shouxi looked at the pattern on Jiang Cheng's paper with a puzzled face and asked in doubt.

"This is my personal vision."

Jiang Cheng didn't continue to be a joke, and told the truth: "—on the basis of the existing configuration of our first flagship phone, add the innovative setting of dual rear cameras!"

"Dual rear cameras?"

"That's right, it's dual cameras!" Jiang Cheng held up the design draft in his hand and explained patiently: "In my conception, one of the main cameras is a wide-angle camera with 500 million pixels, and the bottom one, It is a 1000W pixel telephoto camera."

"Using a special image chip algorithm, the wide-angle and telephoto lenses are combined and matched with the fusion algorithm to achieve smooth shooting and zooming when taking pictures. The high-pixel telephoto lens can make up for the image detail information lost by the wide-angle lens due to zooming. Much better zoom and image quality with a single camera."

"It can even calculate the depth of field, achieve background blur and refocus, and finally enable our mobile phone imaging capabilities to achieve the same photography effect as a SLR camera!"

"And this will be the biggest advantage of our Haiwell mobile phone!"

Jiang Cheng slowly put down the design draft in his hand, with a sonorous and confident tone: "It belongs to Haiwell alone, which is completely different from any competitor's advantage! ——I want all consumers to, when it comes to the image performance of mobile phones, They always think of our Haiwell mobile phone without exception!!"

"This... this..."

Hearing such an epoch-making idea that had never been heard before, all members of the board of directors, including Yu Munxi, were all stunned in surprise.

"Is this idea feasible?"

After listening to Jiang Cheng's introduction, Yu Shouxi spoke in disbelief, and involuntarily looked at Dr. Xie Chenghui, the only technical expert among the members of the board of directors.

At this time, Xie Chenghui was also in the shock of Jiang Cheng's whimsical idea.

He didn't wake up until he realized that more and more people were looking at him.

——The development of a separate image algorithm chip is different from the development of the main chip of a mobile phone. It is not difficult to use existing technology.

After frowning and thinking carefully for a while, Xie Chenghui suddenly raised his head and said in a firm tone: "From the perspective of existing technology, I think Mr. Jiang's proposal is very feasible."

"If the human capital is in place, our Huasi Design Institute team is sure to be able to develop this image chip that can support dual-camera algorithms within three months!"

"Okay!"

"This selling point, I think it's good!"

"If the research and development is in place, it will definitely shock the entire mobile phone industry!"

"Dong Ren, I am willing to support Mr. Jiang's plan!"

"Dong Ren, make a decision!"

Hearing this, the high-level people present were immediately excited, and many people even directly abandoned their previous hesitant position and strongly supported it.

Ren Fei, who was sitting on the main seat, narrowed his eyes slightly, carefully looked at the pattern on the A4 paper, and showed a smile of appreciation on his face.

——This boy, he can actually find another way with such a wild idea!

Change the opinion of the entire board of directors in one fell swoop!

sharp!Really great! !

Chapter 336 Glory

"Good! The board of directors voted to pass!"

Sitting on the main seat, Ren Fei looked at the members of the board of directors who voted unanimously, and said with a smile on his face.

"I announce that the future focus of our Haiwell Group will be the R&D and sales of high-end smartphones."

As he said that, he turned his head to look at Xie Chenghui, said with a smile, "Professor Xie, the next thing will depend on you and your team."