Rebirth starts without a spare tire

There are ideas to go further, but no urge to go further at all costs.

"We are all the kind of people who get rich when they are small." Xiaowen laughed at herself. "If the country is full of people like us, it will be difficult to develop."

"That's pretty good," Liu Qing said. "How much ability you have, how much you can do. Develop and develop this kind of thing, and hand it over to those who are capable. As for us, just don't make trouble."

Xiaowen blinked her eyes, and asked him, "Is that capable person in your mind, sister Qi?"

Chapter 599 Platform Support

For Liu Qing, November 11 was another day when she didn't have to go to work.

The Double Eleven battle report has come out, and the major e-commerce platforms have set new sales records on this day.

The record of live delivery with goods has also come out.

Calculate the time of Double Eleven from October 10th to the end of November 20th at 11:12, and the sales data during that period is accumulated. The data of Tianyuan Optimal is not the strongest, and it is not as good as Yigeyi sister.

There is still a big gap with those few.

However, just counting the two days from the 10th to the 11th, the data of Tianyuan Optimal has achieved the first place in the whole network.

This time, in the battle of Double Eleven, Tianyuan Optimal is out of the circle, and it is no longer just a puff in the small pool of acne marks.

Although the traffic of Acne Printing is larger than that of several other platforms, it is really inferior in terms of e-commerce, not to mention compared with professional e-commerce platforms, even compared with iron factories.

The main income of this platform still comes from the gift income and advertising income that the audience sends to the anchor.

For now, this is still an entertainment platform.

Although the platform hopes to develop e-commerce and convert huge traffic into revenue, it has not yet done a good job in that area.

This also means that there is still a lot to do in the development of e-commerce on this platform.

Now Tianyuan Media has become the representative of e-commerce on this platform, and the platform is also willing to give them certain resources to make better data, so as to attract more excellent e-commerce to settle on this platform.

On the afternoon of the 12th, some executives on the platform talked with Qin Kun for several hours. The main reason was that Tianyuan Optimal could go further and become the leader in the live broadcast delivery circle of the entire network. The goods will give more traffic tilt, and will focus on cultivating a group of excellent anchors with goods on the acne printing platform.

During the exchange, I also asked about Tianyuan Media's experience on this platform. If you have any opinions, you can put forward them, and the platform will seriously consider them.

Of course, Qin Kun was very happy about the platform's initiative to show his favor. He told the other party some of his own views on live streaming, and also said that now Tianyuan Best will focus on the development of the acne printing platform.

This is also a show of loyalty to the platform, hoping that acne marks can give this company more traffic support.

On the one hand, the pox print platform hopes to vigorously develop live streaming, but on the other hand, it does not want to cultivate freaks who can challenge the platform. Excessive private domain traffic.

The traffic must be in their own hands, and all anchors have to rely on the traffic provided by the platform to live well, so as to maintain their control over the platform.

For ironworks, most of them belong to private domain traffic, and some guilds even have the confidence to challenge the platform.

The first brother of this platform can publicly scold the platform.

Such a situation does not exist in Acne India, because no guild has too much private domain traffic, no matter how big the anchors are, they rely on the platform's streaming to survive, and no major anchors dare to provoke the platform.

If anyone jumps too hard and restricts the flow, the super-first-tier Internet celebrities will fall to the second- and third-tier, and they will pass away soon.

Some even did not provoke the platform, but with relatively large private domain traffic, they will be suppressed by the platform.

Tianyuan Media also has a relatively large traffic pool, but this traffic pool is nothing compared to the huge traffic owned by the platform.

They were able to sell so many products on Double Eleven this time, mainly relying on the promotion of the platform.

In that 36-hour live streaming event, more than 80.00% of the traffic entering the live broadcast room was recommended by the platform.

Part of the platform recommendation is the traffic purchased by Tianyuan Media itself from the platform.

A larger part is actively recommended by the platform.

Most of the people swiped and swiped to their live broadcast room.

Not even [-]% entered from the watch list.

If you just rely on your own traffic pool, it is impossible to sell so many goods.

The platform needs to support them, which saves them a lot of cost in purchasing traffic.

Of course, the more products they sell on this platform, the more commission the platform will receive. This traffic is not sent in vain.

But in any case, it is more cost-effective than buying all the traffic by yourself.

The sales data converted from the purchased traffic still needs to be paid to the platform.

With the largest traffic in the hands of the platform, Qin Kun was naturally excited when the platform expressed its support for its own company.

With the support of the platform, future development will be even more powerful.

If the platform doesn't support it, don't say that the platform won't push streams for them, or even buying traffic by yourself is not allowed.

What's more, you can't even enter the live broadcast room from the watch list.

In this case, it is necessary to show loyalty.

During the exchange, the platform side also suggested that they spend more energy on developing e-commerce, rather than entertaining PK.

This is also a cryptic warning.

Acne India is an entertainment platform, those first-line big anchors, either they are talent anchors, or they are PK anchors, all of which belong to the category of entertainment.

Such anchors are the easiest to attract fans, and become loyal fans, becoming their own traffic.

Tianyuan Media is also working hard in this regard.

The purpose is of course to build a large traffic pool, and then convert these traffic into sales when bringing goods.

Such a strategy is of course fine.

From the perspective of Tianyuan Media, this is a perfect strategy.

I can enlarge the traffic pool and have a larger private domain traffic, so I don’t need to buy too much traffic from the platform to buy things in the future, which saves a lot of expenses.

Saving money equals making money.

If their traffic pool can be expanded by more than ten times the current scale, then they can really count money while lying down.

However, the acne printing platform does not want such a situation, it does not want Tianyuan Media to have too much private domain traffic.

You don’t even need to buy traffic from me, so wouldn’t I make a lot less money?

If you turn my traffic into your traffic, and lock those traffic in the hands of your anchors of Tianyuan Media, and become your exclusive traffic, wouldn't the traffic that I can sell become less?

You can live a good life without relying on the push of the platform. Wouldn’t it be possible to get rid of the control of the platform in the future and do whatever you want?

The most serious thing is that when an anchor has enough influence, he can transfer his fans to other platforms.

That is tantamount to cutting flesh on the platform.

The platform does not want such an excellent e-commerce company like Tianyuan Media to go to other platforms after attracting enough traffic.

This situation is not impossible.

As long as Tianyuan Media has the ability to convert the public domain traffic of the acne printing platform into its own private domain traffic, and cultivate a large number of loyal fans, there will inevitably be other platforms that will poach them with more favorable conditions.

The best way is that Tianyuan Media does not have any private domain traffic, and can only rely on the traffic pushed by the platform to make money.

This is good for everyone.

Therefore, the platform hopes that Tianyuan Media will focus on the development of live streaming and delivery, and not put too much effort in entertainment PK.

Qin Kun has been researching this platform for two or three years, and he is not ignorant of the strategy of this platform.

What people said was very cryptic, but he could hear what the other person meant.

Although I was a little upset, I still explained:

"Our company mainly focuses on live broadcasting and bringing goods, and the focus is on training anchors who bring goods. We don't do much in entertainment PK. We didn't invest too much energy in entertainment PK before, and we won't invest too much energy in the future. In this area, since Mr. Liu took over our company, our strategy has been decided, focus on the development of e-commerce, entertainment PK, just digest the recruited anchors who are not suitable for bringing goods."

Platform side: "Your company's Ye Mo has been very popular recently. When I watch his live broadcast, the number of people online is often more than [-], and their fans rarely go to other live broadcast rooms."

Tianyuan Media also has a few second- and third-tier anchors, and the popularity of the live broadcast room can reach tens of thousands, and people like Mo Xiaodie can reach tens of thousands.

But these anchor acne platforms don't care, that bit of traffic is not called traffic at all in the platform's eyes.

However, the existence of Ye Mo made them a little worried.

This guy is coming fiercely, and now he has nearly ten million fans.

Moreover, the purity of his fans is relatively high, in other words, there are more brain-dead fans.

Many just watch his live broadcast and only consume in his live broadcast room.

Some are better, and I will go to the live broadcast rooms of other anchors of Tianyuan Media to consume and support them.

This has the momentum to compete with the platform for traffic.

If there is only one platform in this world, such a situation will not matter. Anyway, the traffic of the anchor also belongs to the traffic of the platform, and the platform makes money in the end.

However, there are many entertainment platforms in this world, and there are big competitors and small competitors.

Ye Mo has so many high-purity fans, if one day he goes to other platforms and takes those high-purity fans away, it will be a big loss for the acne marks.

It doesn't matter now.

But judging from Ye Mo's development momentum, it will be difficult to say in another year or two.

Acne printing to develop new users is a waste of real money, and billions will be spent at every turn.

Of course they don't want to be taken away for nothing.

In the past two or three months, the platform hasn't pushed much for Ye Mo, and sometimes restricts the purchase of traffic in his live broadcast room.

But the popularity of this anchor is still increasing.

If there were no restrictions, they couldn't even imagine what that boy would develop into.

Qin Kun can only explain: "Although the popularity of Ye Mo's live broadcast room is high, the main reason is that there are many loyal fans and they stay for a long time. In fact, the number of fans is not large."

These data are available.

Ye Mo's recommendation ratio in the live broadcast room is pitifully small, basically below 20.00%, sometimes even only a few percent.

Only when the goods are brought, the recommendation will be opened.

Qin Kun also knew that this was the platform's restriction on traffic, but they didn't say it, and he couldn't explain it.

Now that the other party mentioned this matter, he just explained it:

"Most of Ye Mo's fans now are attracted from other social platforms after we posted his video on other social platforms. Many of them have not been here for a long time and have not yet developed acne scars. Yin's habit is to stay in Ye Mo's live broadcast room. We are now guiding these fans to other anchor live broadcast rooms for entertainment and consumption, and after a long time, they will also develop that habit."

The implication is that a large part of Ye Mo's fans are attracted from other platforms. Not only did they not dig the corner of the acne mark, but they also brought so many users to the acne mark, which belongs to the platform Add bricks and tiles.

It's not easy to explain this kind of thing too clearly, so let's stop.

The platform side was concerned about Ye Mo's future development direction, and heard that it was mainly for playing games and live streaming, so they didn't say much.

Generally speaking, this exchange is quite pleasant, no matter which party it is.

When Qin Kun communicated with the platform, his team also received cooperation requests from many brands.

This time, the data of live broadcast delivery is too dazzling, which makes more brands want to cooperate with them.

Many of them are well-known brand-name products.

This is also what Tianyuan Media wants to achieve.

They bring goods to those national brands with extremely low commissions and increase sales data. It is for this purpose that they welcome more partners and have stronger bargaining power.

The final goal is to turn the live broadcast room of Tianyuanyou into a large online supermarket, so that more people think of shopping, and the first thing they think of is to shop in their live broadcast room.

Liu Qing did not participate in these affairs.

It's not that he doesn't understand at all, but he believes that the backbone of Tianyuan Media's team understands it better than him.

There's no need for him to waste energy on this, it's quite thankless.

On the 12th, she slept until noon again. In the afternoon, she accompanied Su Qi to the hospital for a checkup. She also called Ding Yun for half an hour to explain the situation of Su Qi's pregnancy test this time.

Su Qi's due date is January, and there are only one or two months left.

Now she doesn't go to work at all, and she doesn't even touch the computer. At most, she plays with her mobile phone occasionally, not for a long time.

Regarding the situation of Tianyuan Group, Su Qi still has a certain understanding, and will ask Feng Zhixuan and Li Han every day, but she only understands the general operation, and does not participate in the details.

As long as it was functioning properly, she didn't have the energy to learn more.

Now she knows no more about the situation of the group than Liu Qing.

Then it was very depressing to find that without her participation, there seemed to be no problems with the operation of Tianyuan Group, and it was quite normal.