Rebirth starts without a spare tire

"She is a qualified spokesperson for the charity fund, she is really kind." Ye Mo thought to himself.

Said to her: "Everything will be fine. This time, we are not just doing a show. The foundation is ready to invest tens of millions to change the teaching environment there. With a good school, there will be a good living environment." , There should be more teachers who are willing to teach in the past.”

"Maybe," Mo Xiaodie said, "But, I learned that not only those places are like that, but there are also many mountainous areas where it is very difficult for children to go to school and the living environment is also very difficult."

Tianyuan Charity Foundation can improve the teaching environment in several towns, but it is impossible to improve the teaching environment in all impoverished mountainous areas.

It doesn't have that kind of ability, even if it has that kind of ability, it is impossible to invest so much.

In this regard, Ye Mo can only say: "We have to trust the country and will solve these problems step by step."

There is nothing wrong with this statement.

After all, charitable student aid is only an auxiliary force.

To really solve the problem, we still have to rely on national power.

Even the Tianyuan Charity Foundation's student aid action needs strong local support.

Otherwise, there is nothing to do but show off.

During the two-hour voyage, the two of them were chatting about student aid. The photography assistant sitting on the other side of the aisle leaned his head on the back of the chair, pretending that he had fallen asleep to relieve the embarrassment of being a light bulb.

Listening to the chat between the two, I felt a little puzzled:

"I've heard people say that the two of them have an ambiguous relationship. They always talk about each other's Huazi, maybe they are boyfriend and girlfriend. But now it seems that they don't look like each other at all, and there is no such thing as a love for children."

"It seems that the rumors are wrong!"

I thought again: "Is it because I'm by the side, they don't want to expose this relationship?"

When the plane arrived at the station, it was past ten o'clock in the morning.

The three of them left the airport, and people from charitable foundations were waiting outside in a commercial vehicle.

The car is a car of an agricultural aid enterprise invested by Tianyuan Group in this province. This time, that enterprise also gave a lot of support.

The three of them got into the car, and Mo Xiaodie sat in the same row with Ye Mo.

This time, the two of them didn't chat anymore, and the whole process was just listening to the driver tell them about the next itinerary.

What kind of people will be met, what kind of media will be interviewed, and what kind of things will be done.

This is more detailed than the itinerary sent to them.

Because of many things, the team sent by the charitable foundation has only just been confirmed.

Mo Xiaodie listened carefully.

Just listening, I heard Ye Mo's slight snoring next to him.

Turning his head to look, he found that Ye Mo had fallen asleep with his head leaning against the back of the chair.

Suddenly remembered one thing:

"I went to bed very early yesterday, so I didn't feel sleepy. But he live broadcasted the goods yesterday until the early morning. He must have not slept for a long time, so he should be very sleepy."

It makes me feel guilty to think about it:

"I have to get up early in the morning to catch the plane. When he gets on the plane, he should have a good sleep, but I just pestered him to talk, which delayed his rest."

"I'm really selfish."

Thinking of this, he said softly to the chattering driver in front:

"Hello, can I talk about some things later? Mr. Ye is very sleepy, let him have a good rest first."

Chapter 571 Commercial Activities

The news that Mo Xiaodie and Ye Mo are doing charity activities on behalf of the Tianyuan Charity Foundation will be available on the evening of August 8th when they arrive in the local area. It will appear in the news on the local municipal TV station and in the evening newspaper of the province. .

And before that, the accounts of Mo Xiaodie and Ye Mo released the video of their arrival at the local area taken by the photographer who brought them there, and tagged it with the topic of "Tianyuan Charity Foundation Charity Student Aid", which gained a relatively large amount of attention. playback volume.

In this self-media era, the accounts of the two of them, the videos that cannot be released, have seen more people than the TV news, and the impression is even more profound.

In the afternoon of that day, some enthusiastic fans and brain-dead fans began to brush up on this topic.

The main force is Ye Mo's iron fans. Thousands of female fans instantly turned into female data workers. In one afternoon, tens of thousands of videos were posted on this topic, making this topic on the acne mark list.

On Weibo, which Tianyuan Media did not operate much, it was also posted on the hot search list of the day.

Mo Xiaodie also has two to three million fans, but those fans are not as strong as Ye Mo's fans. It's just that some fans are also the spokespersons of Tianyuan Charity Foundation, and the exposure of their little masters is not so strong. In order to maintain the dignity of the little master, some data operations were also carried out.

The combined efforts of the two fans created a heat that was dozens of times stronger than the heat caused by the local official media news reports.

That is, they do not participate in social topics, otherwise, with the influence of these Internet celebrities, there will be so many free data workers to make data, killing those so-called opinion leaders every minute.

Of course, they really want to participate in social topics. With their experience and knowledge, it is easy to overturn and lose their own personality in the end.

Tianyuan Media has strict requirements on the anchors of its own company, and they are not allowed to participate in social topics without authorization, unless it is required by the company.

For example, before the outbreak of the epidemic, discuss some public prevention issues after the outbreak.

For other things, Liu Qing dared not let them participate.

This time, Liu Qing didn't follow the charity event because she was afraid of suffering.

It’s just that in the impoverished mountainous area, the transportation is inconvenient. The main reason is that it’s midsummer, and the weather is too hot, so he dare not go there to suffer.

However, he will pay attention to the news of this charity event every day, including the release of his own media account.

Tianyuan Media has accounts on all major online platforms. For this charity event, several accounts participated in the promotion.

The main data comes from the first-hand information provided by the Tianyuan Charity Foundation team, and some video materials taken by the photographer Ye Mo brought over.

The Kaiyuan Charity Foundation also has official accounts on several major online platforms. During this charity event, dozens of short videos were released a day, as well as text messages and photos.

It is to do our best to promote this charity event.

Hurricane Media, another new media company acquired by Tianyuan Group, has several anchors with a certain amount of traffic also participated in the promotion, released short videos, and donated some books and toys.

Donations are secondary. Take advantage of the momentum of this charity event to gain some traffic, and by the way, let this charity event increase their own traffic to achieve a win-win situation. This is the goal.

Judging from the short videos posted on the Internet, the conditions there are indeed quite difficult, with mountainous roads and rugged areas, and some places have to be walked.

On the second day after arriving there, Mo Xiaodie suffered from heat stroke while going to a mountainous area for activities.

Her health is too bad.

It's not all due to poor health. The temperature over there is relatively high, and there are many places they need to go. Sometimes they walk on mountain roads in hot weather. Even healthy people will suffer if they are not careful. heatstroke.

Ye Mo is in good health, but there is no such problem.

It's just that after Mo Xiaodie suffered from heatstroke, Ye Mo called Liu Qing to tell him about it, and told him that there was no need for Mo Xiaodie to come along with him for such a hard activity, she was not in good health and couldn't bear it.

In the future, it is best to arrange for Mo Xiaodie to go to a place with good conditions for charity activities.

This kind of hard place, let him come alone.

Liu Qing asked him depressedly: "How many places with good conditions need charity?"

This made Ye Mo stunned for a moment, and then said:

"Where the conditions are good, there are no poor people, right?"

"The poor in places with good conditions are not the same as the poor in places with poor conditions," Liu Qing said. It is several times larger than places with good conditions. In order to maximize the benefits, we can only give priority to the student aid activities in those poor places.”

Mo Xiaodie suffered from heat stroke, but Liu Qing felt a little distressed.

This girl is too weak.

God was so unfair to her.

But the heartache was heartache, after the heartache, Liu Qing told the people of the charitable foundation team to take more short videos and photos of Mo Xiaodie's heat stroke, and post more articles.

You can write as much moving as you can.

Rendering these things, on the one hand, can portray the difficult living environment of the local people, and on the other hand, it can also portray Mo Xiaodie's kindness.

In order to do charity, I can't even take care of my own body. Holding my body suffering from heat stroke, I still have to insist on giving things to the children in the impoverished mountainous areas, and I still have to do charity.

This is a very traditional way of publicity.

But this approach works.

At the same time, Qin Kun also asked Mo Xiaodie to cooperate with the publicity. For example, there were scraping marks on his neck, and he sat weakly among the children, holding a guitar and singing to them.

Originally, scraping was not really needed. In order to achieve a more intuitive publicity effect, Mo Xiaodie had to suffer such a crime.

With a wet towel on his forehead, he lay weakly on a rocking chair, chatting with some children from poor families.

This will make Mo Xiaodie, who is already suffering from heat stroke, work harder.

But doing so can improve the public image of Tianyuan Charity Foundation, make this charity event touch more people, and bring a better reputation to Tianyuan Group.

For Mo Xiaodie personally, such a character creation is also very beneficial to her.

A person who can sing, this platform is too much.

A poor man, there are many platforms, even more than people who can sing.

A person who is poor and can sing, there are not so many, but it is not to say that there are no.

He is pitiful and can sing. After his own destiny has changed, he actively participates in charity activities to change the destiny of others.

Such people are rare on this platform.

Such a personality can also enhance the sense of honor of her fans, and feel that the anchor she supports is very positive, more positive than other anchors.

It is also of great help to Mo Xiaodie's career.

If we suffer a little more now, the road ahead will be much easier.

Liu Qing also knew that his arrangement was somewhat unnatural, so he was ashamed to arrange it himself, but asked Qin Kun to tell Mo Xiaodie, so as not to damage his image in Mo Xiaodie's heart.

As for Qin Kun, everyone in Tianyuan Media knows that this person has only money in his eyes, and nothing else in his eyes.

It is understandable for a profit-seeking businessman to make any inhumane arrangements out of profit considerations.

Mo Xiaodie suffered from heat stroke, but it was not serious. Regarding the company's arrangement, she felt a little fake in her heart, but she still complied.

Using the local method of scraping, there are several bloodstains on the neck, which looks very scary in the video.

That night, the video of her doing charity while sick was posted on multiple platforms like mushrooms after rain.

A wave of operations made her gain hundreds of thousands of followers in one night.

That night, the evening news of the provincial TV station also reported on their charity work.

However, the main report was on the Tianyuan Charity Foundation, and the two spokespersons, Ye Mo and Mo Xiaodie, just passed by the TV camera.

The news reports focused on the fact that the Tianyuan Charity Foundation spent tens of millions to build new schools in several impoverished villages this time, and there were reports that the local government cooperated vigorously.

The ratings of the TV stations in this province are not high, and the ratings of the evening news are even lower. The broadcast on this TV station did not have much publicity effect.

However, the screen of the broadcast was recorded by someone with a TV, and then posted on various platforms by many accounts.

Now the traffic from the self-media is larger, but the news reports of TV stations are more authoritative.

Publishing TV news reports through self-media through screen recording is both authoritative and popular.

Both Tianyuan Media and Hurricane Media joined in this promotion, and the fan groups of the head anchors of the two new media companies also provided original materials, and asked those fans to release such videos.

Tianyuan Group itself wants to set up a charity foundation and do charity in order to improve its public image.

To do charity without publicity, it is tantamount to nothing for them.

The essence of this charitable event is a commercial one.

For the sake of improving their public image, they would rather spend 1000 million for charity and another 1000 million to publicize such charity activities, rather than spending [-] million for charity activities and another [-] million for publicity, let alone a little One hundred million is used for charity activities.

The two new media companies have already established a certain size, and some top anchors have also formed their own fan circles, mobilizing fans again, which can create a great momentum of public opinion.

This also saved Tianyuan Group a lot of money in publicity fees.

However, they still invested tens of millions of publicity expenses for many new media companies, and used various soft articles to promote this charity event. By the way, they mentioned what a great business group Tianyuan Group is.

Of course, Liu Qing will also be mentioned in passing.

In the past few days, Liu Qing has been watching those short video articles every day. He understands the content very well, and he understands the essence of those content better than others.

He mainly read the comments, the praise of this event, the praise of Tianyuan Group as a conscientious enterprise, and the praise of him as a conscientious entrepreneur in the comments.

It seems to be a little turbulent.

It turns out that doing charity can get so much praise.