Rebirth starts without a spare tire

She went to convene this meeting, and Liu Qing took advantage of this gap to chat with Ye Wanrong and show off a little.

In front of one's own woman, there is no need to worry about one's own image, as long as one should be frightened, one should be frightened.

In front of outsiders, as the president of a [-] billion group, of course he has to be modest and prudent.

Not only did she mention this matter to Ye Wanrong, she also mentioned this matter to Zhen Tian.

This is not because she has a preference for Zhen Tian, ​​but because Zhen Tian is a practitioner in the TV broadcasting industry, and she knows these things better.

When Zhen Tian heard the news, she also congratulated Liu Qing and gave him some advice.

In addition, Liu Qing notified Qin Kun.

This is not for the sake of seduction.

Instead, let Qin Kun make a preparation, and use this opportunity to promote himself, and by the way, also promote Tianyuan Mask Factory and Tianyuan Media.

In a sense, the Zhuaner TV interview was an endorsement of Liu Qing's character.

Although Zhuaner TV may not have such an idea, ordinary people will feel this way.

Those who work in new media do not know how to grasp such opportunities, so they are not worthy of being new media.

At 03:30 in the afternoon, the group directors working at the headquarters all brought their secretaries to the chairman's office.

Ding Yun, who usually doesn't come to work, also came to her office this time to preside over the meeting.

Even the two directors who were physically overseas attended the meeting via the Internet.

The theme of the meeting was how to make reasonable use of the exposure opportunity given by Zhuaner TV Station to promote the corporate image of Tianyuan Group.

From the current point of view, Liu Qing's personal image is greater than the corporate image of Tianyuan Group.

To improve the corporate image of Tianyuan Group, it had to be deeply tied to Liu Qing's personal image.

Liu Qing was able to get this opportunity to be exposed not because of his wealth, but because of his free donations at the beginning of the outbreak and his contribution to the price stability of masks as the largest mask manufacturer at that time.

It shows an entrepreneur with a sense of social responsibility.

If Tianyuan Group's corporate image was to be tied to Liu Qing's personal image, it had to rely on social responsibility.

At the beginning of the outbreak of the epidemic, Tianyuan Group also made a large number of mask donations, which is also in line with this image.

It's just that a large group with assets worth hundreds of billions donated so much, and a small mask factory in Liuqing donated so much, giving people a different feeling.

Liu Qing's mask factory donated less, but in the eyes of ordinary people, such donations are more valuable, so his image will be better.

At that time, Liu Qing was not the president of Tianyuan Group, but just a director.

However, in this interview, Su Qi also accepted the interview as the acting president of Tianyuan Group at the time. She made it very clear that the decision of Tianyuan Group to donate so many masks was also made under the suggestion of director Liu Qing.

This is to attribute the credit to Liu Qing alone.

Let Liu Qing's image shine even more.

At the same time, it also made Liu Qing's bond with Tianyuan Group deeper.

Liu Qing's personal image is shining, and Tianyuan Group's corporate image will be even brighter.

It is not enough to rest on the laurels. If you want to improve the corporate image, you have to continue to do things with a sense of social responsibility.

This time Su Qi proposed to hold a meeting to study the Tianyuan Charity Foundation, which had been mentioned for a long time.

This proposal was made when Su Yi was still alive. At that time, he wanted to find a good opportunity to launch this charity foundation, improve the corporate image, and let the small and medium-sized enterprises under the group have a better social reputation. , enhance consumers' trust in its products, and boost sales.

After Su Qi became the current president, she also mentioned it several times.

After Liu Qing officially became the president, he mentioned it again.

Everyone has no opinion on the establishment of such a charitable foundation, but there are still some disputes about when to establish such a charitable foundation.

Tianyuan Group has gradually transformed from an investment group to an industrial group. It is time to build the group's brand. Setting up a charity foundation is the best way to improve the corporate image in this Internet age.

However, their charitable foundation does not raise money from the society, but directly allocates funds from Tianyuan Group, and what they give out is real money.

According to the suggestion of Su's father and daughter, the group spends [-] to [-] million yuan for this charity activity every year.

If you do it one year earlier, you will pay an extra year's money.

The directors are not very willing to part with that money.

The group belongs to everyone, but mainly to those major shareholders.

The extra money that was taken out was equivalent to being taken out of the pockets of those major shareholders.

Although there are also benefits of tax avoidance in this, after all, some money has to be paid out.

They also know that they should do this, but they still hesitate to let them do it now.

The purpose of this meeting is to hope that all the directors agree to set it up before Liu Qing participates in the Zhuaner TV Station's commendation meeting for advanced figures in the fight against the epidemic, so that Liu Qing can take this opportunity to announce this matter during the commendation meeting, and play the most important role. Good publicity effect.

If you miss this opportunity, at least hundreds of millions of dollars will have to be spent on publicity in order to achieve that publicity effect.

Doing good deeds without leaving a name is of course a manifestation of noble morality, but a person who does good deeds in an enterprise without leaving a name loses the meaning of doing good deeds.

Originally, charity was done to enhance the corporate image, but as a result, no one knew about it, and the corporate image was not improved.

That has to be advertised.

Doing charity is an expense, and promoting charity is another expense.

Being able to publicize at the conference of Zhuaner TV Station, the saved publicity cost is not one or two points.

Moreover, the cost of publicizing and doing charity is not tax deductible.

At this meeting of the board of directors, Su Qi emphasized this point.

It's not that they don't understand the brand value brought about by enhancing the corporate image with those old people, but they don't accept it so quickly.

Tell them that setting up that charitable foundation now can save a lot of publicity costs, and they immediately understand and accept it happily.

Soon the meeting reached a consensus that the Tianyuan Charity Foundation should be established as soon as possible.

No later than early July.

Ding Yun, the chairman of Tianyuan Group, is the honorary chairman of this charity foundation.

The president is naturally Liu Qing.

Chapter 547 Mercenaries

Zhuaner TV's interview with Liu Qing was not broadcast on the "Anti-epidemic Heroes" column that night.

However, that night, Liu Qing and his family were all watching TV in the large living room on the third floor, watching this column of Zhuaner TV.

It was a half-hour special program, which premiered on June 6 and was broadcast on time at 10:08 from Monday to Friday night.

This episode is about a volunteer. When the city was closed, he applied to become a volunteer. He took great risks to deliver supplies to the residents of the closed community, and tried to solve the living difficulties of those residents. praise.

People are very ordinary people, but such behavior is really touching.

In the half-hour program, one part is the interview with the volunteer, the other part is the interview with the relatives and friends of the volunteer, the other part is the interview with the beneficiaries, and there is also news background.

After watching the half-hour program, Liu Qing and others also admired the behavior of this volunteer.

At the end of this episode, the host also said that after the outbreak, there were many volunteers like this, and they did a lot of touching things.

They have no way to interview everyone, they can only pay tribute to all the volunteers through this program.

Everyone can understand this.

It is impossible for everyone to be interviewed, and only one representative of this group can be selected.

After checking the quality of the program, and then searching the Internet for the program's reputation and spread, Liu Qing was a little nervous.

He only knew that the program team of Zhuan'er TV interviewed him and Su Qi, but he didn't know who else they interviewed.

It’s okay to interview friends, but if you interview former relatives, go to his hometown to interview relatives who haven’t been in touch with him for more than ten years, and talk about some past events that he doesn’t want to look back, it will be more depressing .

When he interviewed his colleagues who worked as security guards and the workers who moved bricks on the construction site, and talked about some inconspicuous past events, it was even more embarrassing.

The most worrying thing is that once the program crew gets nervous and interviews his ex-girlfriend Huo Zhenzhen, the society will really die.

I can only comfort myself that Zhuaner TV is a moral TV station and will consider his image as an entrepreneur. Even if he interviews negative things, he will not show them on the show.

After all, this is a program that promotes positive energy.

The next day, June 6th.

This morning, Liu Qing convened a meeting with the group's top management. The talk was that he was interviewed by the "Anti-epidemic Heroes" column team of Zhuaner TV and was invited to participate in the anti-epidemic event held by Zhuaner TV in mid-July. The matter of the Advanced Persons Commendation Conference.

How to cooperate with publicity depends on how everyone cooperates with publicity.

In addition, the resolution of the board of directors was also communicated to establish the Tianyuan Charity Foundation in early July and submit an application to the relevant department.

Arrange a specific person in charge to be responsible for the preparatory work of the foundation.

The structure of the charitable foundation, its main constituents, original funds, etc. must be determined as soon as possible.

What is required is to get the structure out in early July and formally submit an application.

It is not that it will be formally established in early July.

This is impossible.

Submitting an application will take a long time to review, and it will only be established if it passes the review.

It doesn't mean that if you want to set up a charity fund, you can set it up right away.

Even if it is a special case and takes the fast track, it is impossible to approve it in such a short time.

It's just that an application is formally submitted to the relevant department, and it can be used in publicity.

When will it be formally operated, it depends on when it is approved to be established.

As for the image spokesperson of this charitable foundation, there is no need to look for it anymore, Liu Qing will call the name directly, let Ye Mo be the image spokesperson, and Mo Xiaodie will be named as the female spokesperson.

No one objected to this.

Executives like them cannot overthrow what the board of directors has passed. What needs to be done is how to implement it well.

After some discussions, they decided that the group will allocate [-] million yuan for charity this year.

Whether such a large amount of funds will be allocated in the future is a matter for the future.

This year is the first year, so we need to step up our efforts.

It claims to be a company with hundreds of billions of assets, but it is actually quite difficult for them to get [-] million in cash.

It can be taken out with a little bit of reluctance, but those funds are useful.

For an excellent investment company, there should be no spare funds in the account.

Where did the [-] million charitable funds come from?

Of course it was borrowed from the bank.

What kind of name is used for the specific operation is a matter for the specific executor.

Liu Qing didn't understand those specific operations, and he also knew that he was an outsider and would not command randomly.

At this meeting, Liu Qing called names, and a preparatory team was formed on the spot. Liu Qing himself was the team leader of the preparatory team, and the specific person in charge was the deputy team leader of the preparatory team.

The contact person of the preparatory team is, of course, Li Han, Liu Qing's secretary.

——The matter of roll call is actually beyond Liu Qing's ability. He is not so familiar with the senior executives of the group, and he is not sure who can do this matter better.It was Su Qi who gave him a list from the very beginning, and he would personally roll the names, so as to deepen his sense of authority.

Su Qi's short-term goal is to gradually withdraw from the group's decision-making power, gradually dilute her own influence, and transfer her influence to Liu Qing.

When it's not suitable for her to be in the head, she will naturally not be in the head.

Anyway, all the glory belongs to Liu Qing.

The preparatory team was established in the morning, and formal operations began in the afternoon.

The efficiency of modern enterprises is still quite high.

It only took two or three days to determine the specific structure.

The charitable foundation has set more than a dozen director seats, which are divided into honorary directors and executive directors.

As for the honorary directors, a few people with a certain reputation in Yangcheng were found to serve as them, and they were asked to endorse the foundation's reputation.

The salary is not very high, it is mainly an honorary thing. The foundation needs their reputation, and they also need the reputation of a charitable foundation director. The two sides get what they need from each other.

As for the standing directors, they need to be paid more. After all, the standing directors have a lot of work, and they can't be made to work for nothing, so they have to be paid enough.