Rebirth starts without a spare tire

Su Qi walked into the office inside and said to Liu Qing: "It's about the acquisition of the new media company by the group. There was a small episode. Their head anchor has objections to the acquisition and wants to fight with you pk."

Qin Kun couldn't help laughing.

Liu Qing was stunned: "I have objections to the acquisition, so I'm playing PK with you? What's all this mess?"

Su Qi shook her head: "I don't quite understand the logic of your live broadcast circle, so I came here to ask you, and President Qin just happened to be there."

The three sat down around the coffee table, and Li Han came over to serve tea again.

After sitting down, Su Qi told Liu Qing what happened in detail.

Tianyuan Group saw the potential of the live broadcast industry and wanted to set up a new media company a while ago. Later, the owner of a well-run new media company heard the news and wanted to sell his new media company to solve the family business. The problem of lack of capital chain.

One wanted to buy, the other wanted to sell, and the two sides negotiated relatively smoothly.

Tianyuan Group also invited Qin Kun, a senior practitioner, as a consultant, and gave a more suitable price for the purchase price, and there was no dispute.

However, there was a problem with the head anchor of this company. He found the person in charge of the acquisition of Tianyuan Group, and said that he chose to join this company because of his brotherhood with the boss, and he didn't care too much about business. The commercial value of the above things was underestimated at that time.

The company's scale today is inseparable from his efforts.

Now this company is going to change the boss, the boss has changed, and the brotherhood is naturally gone, he feels that he should get the reward he deserves.

In a word, you have to pay more.

He hopes to get a 20.00% stake in the company.

Originally, the anchor had 90.00% of the shares in this new media company, and the other [-]% of the shares belonged to the boss.

That new media company was originally developed around this anchor, and it is normal to give some shares as incentives.

Now that he wants 20.00% of the shares, Tianyuan Group will give him another [-]% of the shares.

According to the purchase price they agreed on, a 2000% stake would be worth almost [-] million.

Of course the group doesn't want to.

This anchor signed a five-year contract with that new media company, and it has only been more than a year, and there are still more than three years of contract time. In the remaining time, he must broadcast enough time according to the contract and cannot change jobs .

The group did not agree to his request, so he had to stay in the company to live broadcast honestly, otherwise the high liquidated damages would kill him.

But the anchor said that the group did not agree with his request, and he could continue the live broadcast according to the contract, and make enough time for his own live broadcast every month until the end of the contract.

However, during this period, he will treat it negatively and cannot guarantee the interests of the broadcast.

This gave the group some headaches.

Part of the reason they acquired this new media company was because of the traffic that the head anchor brought.

If the other party treats the broadcast negatively, the traffic will become lower and lower, and the deal will be lost.

Just today, during the negotiation, the anchor made a request - to play a pk with Liu Qing, the president of Tianyuan Group. If Liu Qing wins, he will not ask for 20.00% of the shares.If Liu Qing loses, he will have to give him another [-]% of the company's shares.

Chapter 504 The Logic of the Live Streaming Circle

"Is he sick?"

When Liu Qing heard such a reason, she couldn't help scolding:

"Is he out of his mind? Give him 2000% of the shares, that's [-] million. Is he qualified as a small anchor? Why should you give it to him? Everyone should be like him, and the salary should be raised every now and then. , If you don’t agree, you will treat it negatively, so how can our company continue? When we start a company, do we do it for charity?”

Su Qi shrugged: "I also think it's a bit weird, and now I'm a little hesitant, should I buy that company?"

Looking at Qin Kun: "Boss Qin, what do you think?"

When asked, Qin Kun replied seriously: "The company is running very well now. Apart from the head anchor, there are also several second- and third-tier anchors with potential. Their teams are also good. At the current price In fact, it is still very profitable to buy it. If the boss is not short of money now, he will definitely not sell it at that price."

"So, we have to accept his blackmail?" Liu Qing said angrily.

"That's definitely not possible," Qin Kun said, "As you said just now, the boss, if you agree to his unreasonable request, what should I do if other anchors make similar requests? Such a request cannot be granted.”

Liu Qing nodded: "That's what I think, we can't accept blackmail."

Su Qi asked: "He is the head anchor of this company, the biggest traffic pool, if he is hidden, will it cause losses to the company?"

"Xue Zang alone has not had a great impact on the company, and his apprentices' live broadcast results are not bad, which is worthy of the purchase price."

After Qin Kun finished speaking, he added,

"However, it is best not to hide him in the snow, so as not to arouse the resistance of his apprentices. After the acquisition of this company, slowly disintegrate his influence on his apprentices, then there is no need to be afraid."

In the live broadcast room, there are too many anchors who have a mentor-student relationship. .

Most of the time, the anchor's apprenticeship is just to find someone who can give him traffic, and he doesn't really learn anything.

Many big anchors have their own apprentices, and there are quite a few of them, but they are basically the anchors of a company.

Every big anchor has a lot of traffic, and the advantage of having apprentices is that when he downloads, he can direct his traffic to apprentices through connection and other methods.

After downloading the broadcast by myself, the fans will go to play in the live broadcast room of the apprentices. This will not only increase the popularity of their own anchor, but also lock the stream, so that these fans will not go to other anchors when they are not broadcasting, and will be caught. The other anchors were seduced away.

When you meet a powerful apprentice, the traffic will feed back.

In this way, the mutual achievement will make the flow pool bigger and bigger.

The status of master and apprentice, among the anchors, is actually a relationship between superiors and subordinates in the workplace most of the time.

It's just that the master-student relationship is closer, and it is more able to attract fans of big anchors to support themselves.

If you want to get that kind of effect, you have to bear that kind of cause.

Therefore, as an apprentice, you can't easily betray the master. The master who betrays will be stigmatized as a traitor, which will affect the personality.

If the anchor stands up to boycott this acquisition, even if his disciples don't have the same idea, they will be kidnapped morally and can only boycott.

Otherwise, he would become a traitor reviled by all.

Lying in someone else's flow pool to eat is naturally bound by this flow pool.

To dispel this influence, we can only slowly dilute their master-student relationship, get rid of the influence of the master, and highlight the individual styles of those apprentices.

After explaining this, Qin Kun changed his tone:

"Actually, this matter is not that serious. I also know the anchor. He doesn't have the guts to fight capital."

"You dare to ask for [-]% of the shares, so you have no guts?" Liu Qing disagreed with this statement.

"I think he actually wants to play a pk, use this as a topic, hype his popularity, and at the same time calm down the rhythm of fans." Qin Kun said with a smile.

"Eh?" Liu Qing was taken aback.

Su Qi also froze there: "Is it such a joke?"

"Since he proposes to fight a pk to solve it, it means that he doesn't attach much importance to the [-]% of the shares. I think it should be like this," Qin Kun said, "Maybe most of the people in his live broadcast room The IQ of the audience may not be very high, but he himself can't be that stupid. He can't think that he can beat someone like Mr. Liu in pk. Since it is impossible to win, and if he proposes to play pk to solve the problem, there is only one possibility, hype .”

Liu Qing thought for a while, playing PK is a comparison of financial resources. It is really impossible for an anchor on the other side to compare financial resources with himself. If you really want to compare, you can crush him in minutes.

But he was even more strange: "What's the hype about this? Does he need a failure so much?"

Many fans who like to watch PK are the kind of lively fans and honor fans. They like to watch the special effects in the live broadcast room, and like to watch the anchors they support invincible.

Those big anchors win a pk game, which can increase a lot of fans.

If you lose a pk game, you will also lose some honor fans, and you will be said to be nothing.

Therefore, when those big anchors make appointments for PK, they will set a script and play two games, one wins and one loses.

Or there will be three games, two wins and one loss, you win today, and you will fight again tomorrow, let me win.

Under normal circumstances, no big anchor would take the initiative to fight a pk that must be lost.

Small anchors do, because if they play PK with a very popular big anchor, even if they lose, they can still get a certain amount of traffic.

If it was for hype, then Liu Qing couldn't understand the other party's motives even more.

"I think that when it comes to pk, he may not only want to fight one pk. He can lose this pk about shares, and maybe he will propose another pk and win it back in that pk. That would be a tie." Qin Kun analyzed.

"What good will it do him?" Liu Qing asked again.

Qin Kun smiled and said, "Don't you think it's very exciting for an anchor to bravely challenge big capitalists?"

Liu Qing thought for a while, not knowing where Ran Dian was, and said, "I think it's quite naive."

Qin Kun froze for a moment, and suddenly remembered that the guy in front of him was not an anchor, but a big capitalist. It was difficult for him to think from the anchor's standpoint.

After thinking about it for a while, he said, "Then think about it this way, a security guard beats the owner who is domineering to him, performs Taijiquan with his left hand, and stabs him with a sword with his right hand. thing?"

Liu Qing closed her eyes, not knowing what kind of scene she was thinking of. After a while, a smile appeared on her face, and she nodded:

"I understand when you say that, it's really hot."

Su Qi opened her eyes wide, feeling a special magic.

The logic of this live broadcast circle is quite different from the logic of the shopping malls she knows, and she feels that she needs to learn a lot.

Relatively speaking, Liu Qing is more acceptable.

Qin Kun turned his head and explained to Su Qi:

"Generally, when a big anchor transfers, the fans will have some rhythm. They are afraid that the anchor they support will lose their interests if they go to the new company. He proposed to solve the problem through such a pk with you, which not only creates a reputation that he will not succumb to the capital. It’s not that I want to succumb to the capitalists, it’s just that I didn’t win them, and now I’m willing to gamble and be an anchor under his banner.”

"That's a quack," Liu Qing also explained to Su Qi after realizing it, "Whether it's the anchor or the audience, most of the cultural level in the live broadcast circle is not very high. Ask them."

Su Qi groaned, and thought: "So you can understand so quickly, is it because your own cultural level is not very high?"

She is not Ye Wanrong, if she has such a thought, she can only complain in her heart, and she is not ashamed to say it.

Looking at Qin Kun: "So, you think you should take this pk?"

Qin Kun nodded: "Of course you can take a pk that is sure to win. The challenge of beating workers to capitalists is already a big topic, and Mr. Liu, you are also a very influential person on the acne printing platform." Internet celebrity. If it works well, it can bring huge traffic, and it can also create a persona that he is not afraid of power, which is good for him, and he is the company's anchor, so it is naturally of great benefit to the company."

Su Qi suddenly realized: "No wonder when they made the request, they said it was the logic of the live broadcast circle, and they also said that you would definitely agree to such a request."

"We must agree to the win-win request." Qin Kun said with a smile.

"But," Liu Qing hesitated, "I am a dignified president of a group with over [-] billion assets, and going to PK with an Internet celebrity, isn't it a bit of a loss?"

Qin Kun said: "Boss, you have done live broadcasts before, but you just didn't play PK. If you play a pk once in a while, you will become the anchor of the company, and it will not lose your status. Live broadcasts will become more and more important in the future, maybe in a year or two If the industry talks about this matter, the boss, you will become an entrepreneur who dares to be the first.”

Liu Qing smiled: "We Frank people just dare to be the first."

After laughing, he said to Su Qi:

"Tell the other party, I will accept this pk!"

The anchor itself is the kind of first-line anchor whose online number can exceed [-] plus, and there is such a topic of challenging Liu Qing, a well-known capitalist, to stir up the heat, and then fight a century pk, maybe the popularity will break through by then million plus.

Before Liu Qing was reborn, she also watched the pox print live broadcast for a while, and knew that there were a few big PK single-player sound waves that exceeded [-] million, and the number of online users also exceeded one million.

They have such a hype about the topic, and it is not impossible to reach a million popularity by using more on Yinlang.

Thinking about swiping hundreds of millions in a live broadcast room watched by millions of people, Liu Qing felt a sense of enthusiasm.

Anyway, they all have guilds, and the guilds already have sound wave consumption requirements, so it doesn't matter if you give yourself a little more.

Create a topic and bring traffic for a long time.

And based on the principle of traffic sharing, this traffic is not just for a certain anchor or two certain anchors, but the anchors of the two companies can enjoy such traffic.

This pk was played well.

Of course, you have to win.

If you lose, it will be a big shame.

The acquisition of that new media company has reached the final stage, and now it is just such a small episode.

There is no problem with Liu Qing, so there is no problem.

Next, Qin Kun and Liu Qing also talked about the formation of troops for this pk, what date to agree on, how many rounds of hype, and which anchors of the company he brought to the live broadcast room.

——The traffic of this pk match is predictable. Of course, it is also necessary to bring a few more anchors to the live broadcast room to show their faces and catch the heat.

For those anchors, that is a prime-time advertising spot.

Qin Kun is of course the first to recommend Ye Mo.

This will not only bring popularity to Ye Mo, Ye Mo himself is popular, but also bring a batch of brainless fans to the live broadcast room, so as to collect more gifts, so that the company can reduce backlash.

——Returning also requires money, and the cost is still relatively high. If you can use less, of course it is better to use less.

Those brainless fans are fat and tender leeks. If your company doesn't harvest them, they will be harvested by other companies, so it's better to harvest them yourself.

When the two of them talked about this, Su Qi could only be completely reduced to an audience.

That was a completely different logic, more like a play house game of elementary school students, she really couldn't understand it.