Sprinkle coins every day
Page 529
It is hoped that with the help of the huge traffic of Double Eleven, it will attract traffic and attract newcomers for Pinxixi.
Therefore, during the full discount event, Pinxixi also launched the "Family and Friends Group" activity, encouraging users to bring relatives and friends together to engage in "group buying", and can combine the shopping carts of multiple accounts for payment.
This is how you get the most discounts possible.
The mode is somewhat similar to the chopping knife of the original time and space fighting Xixi, but it is obviously more conscientious.
Really implement the group purchase discounts.
In addition to the full discount, Pinxixi also made a delivery promise of "seven days will arrive" for the slow delivery of Double Eleven, and the delivery time will not exceed seven days at the longest.
Like many central cities, it is even possible to achieve next-day delivery.
In fact, this is also a stress test for Greenbee Logistics, which has spent tens of billions of dollars, whether it can withstand the massive express delivery of this shopping festival and demonstrate its advantages over the stupid bird network.
It is also a stress test for Weixin Payment.
One hour before the start of each shopping festival, Zhifubao even has a record of hundreds of millions of transactions per minute, which is also considered a major test for the payment platform.
Pin Xixi VS Magic Treasure;
Qingfeng Logistics VS Benniao Network;
Weixin Pay VS Zhifubao.
It can be seen that this shopping festival will be a comprehensive challenge for Pin Xixi to Ali.
The germination department also gave full support.
In addition to the Weixin payment team waiting in full force, the Group Technology Center also sent a technical team to the headquarters of Pinxi River City to assist Pinxixi in completing this online super transaction.
Make sure the platform can run smoothly.
At the channel level, content platforms such as Tiantian Toutiao, Pangda Live, Frog Browser, Weixin, etc. under Germination also reserve the highest quality advertising display positions for Pinxixi.
at the sales level.
Mango Group has unprecedentedly set up an official flagship store in Pinxixi, selling Mango M1.
With the full discount offered by Pinxixi, users who buy a Mango M1 at Pinxixi can enjoy a discount of more than 3 yuan, which is absolutely cost-effective.
It coincides with the completion of the Mango Super Factory, and the two complement each other.
The Double Eleven Shopping Festival, of course, is also indispensable for the participation of Maili Group. Mobile phone products themselves are one of the most popular products in the shopping festival.
Wheat grain X1 is not to mention the direct clearance sale.
The wheat grain X2, wheat grain X2 max and wheat grain tablet, which have just been launched, also participated in this event.
It can be said.
In order to make Pinxixi stand out in this Double Eleven Shopping Festival, the budding department has given the greatest support it can give, and it is necessary to make Pinxixi famous in the first battle.
It is also an excellent opportunity to verify the influence of the Germination Group in the Huaxia Internet field.
"Only succeed, not fail!" Zhang Shuo said.
Hard-core advertisements + hard-core discounts + hard-core products, the result of the strong alliance is to allow Pinxixi to earn enough traffic and attention before the start of Double Eleven.
The number of new downloads in a single day exceeds 1000 million.
It is conservatively estimated that with the help of this Double Eleven event, Pinxixi is expected to add 5000 million+ new users.
A mere 20 billion in marketing expenses is absolutely worth the money.
Such impressive results can be achieved not only because of the superimposed effect of recent public opinion factors, but also because of the rebellious psychology of users, who willingly support Pinxixi.
It is also because of the excellent quality of Pinxixi itself.
Many people who originally downloaded the Pinxixi app just for a try, or out of pure support, were soon conquered by Pinxixi after the trial.
First, Pinxixi pioneered the artificial intelligence + big data recommendation mechanism.
Compared with Mobao's still rigid mobile UI design, Pinxixi app has focused on intelligent recommendation and flat design since its birth, trying to make the product display page as simple as possible.
At the same time, it can firmly grasp the shopping needs of users.
Second, Pinxixi has a built-in powerful search function.
It not only supports conventional text search, but also supports voice search, image search, and scan search. The latest success of the search laboratory of Wotu Research Institute has been applied to the Pinxixi app.
Moreover, the search results are also sorted comprehensively to meet user needs as much as possible.
Third, Pinxixi has a convenient payment system and interactive system.
Weixin's support for Pinxixi can be said to be comprehensive. As the second largest payment tool in China, it has built a payment system for Pinxixi that is comparable to Mobao.
This is not counting.
The key is that Pinxixi can realize the seamless connection with Weixin, and the communication between sellers and buyers, as well as the links of related products, can be completed in real time through Weixin.
at this point.
Even magic treasures can't compare.
Of course, you can also use the built-in chat interface, which was also developed with the help of Weixin.
Fourth, Pinxixi launched several special sessions with its own platform style.
For example, the New Year's goods special.
They sell red dates, persimmon cakes, pastries, spring couplets and other down-to-earth New Year's goods, so that consumers who are willing to save money and like to stock up can stock up on New Year's goods from now on.
Another example is the fresh food market.
Pin Xixi specifically contacted several major fresh food suppliers, such as AKS's flat fruit, xx's jujube, etc., while promoting sales, it also helped fruit farmers complete an online sale.
At the same time, it is also a vivid practice of Pinxixi fresh food store.
Coupled with Pinxixi's enthusiastic and professional customer service system, a strong logistics system, and the presence of thousands of national trendy brands, a powerful Pinxixi is created together.
The user suddenly found that compared to Magic Treasure, the new Pin Xixi was not bad at all.
And there are no short boards!
This can make consumers happy, not only for their own use, but also as tap water, recommending Pinxixi to colleagues, classmates, and even elderly parents.
As a result, the download volume of Pinxixi continues to increase!
It can be said.
This year's Double Eleven battle has not even started, but Pinxixi has already won!
It made the Jingdong next door cry...
Brother Dong is indeed greedy, but there is nothing he can do about it. Compared with Mengya's investment in Jingdong, Pin Xixi is Mengya's own son.
Between Germination and Jingdong, it is limited to normal business cooperation.
The most important thing is that Jingdong started as a manufacturer of home appliances and electronic products. It has shortcomings in the whole category. It was proud of its self-built logistics system before.
But these have no advantage in front of Pin Xixi.
On the contrary, the up-and-coming star fought Xixi and found a broad road beyond magic treasure.
Coupled with the financial, technical, and talent support from the parent company of the Germination Group, Pinxixi can be like a wild horse running wild all the way.
Its rapid development is even more exaggerated than that of the original time and space.
Before this Double Eleven event, thanks to the drainage from Weixin, Pinxixi registered users had exceeded 7000 million, which also laid a solid foundation for this event.
How can this be compared to the original time and space's Pin Xixi?
.........
The time soon came to February 11th.
As the chairman and CEO of Germination Group, and also a recent Internet celebrity, Zhang Shuo rushed to Jiangcheng one day in advance to cheer for Pin Xixi.
At the same time, it is also witnessing a commercial miracle.
In 1 minute and 24 seconds, the transaction volume exceeded 1 million;
In 8 minute and 15 seconds, the transaction volume exceeded 10 million;
At 4 o'clock in the morning, the transaction volume exceeded 50 billion;
At 2 p.m., the transaction volume exceeded 100 billion;
At 24 o'clock, the transaction volume reached 152.5 billion! ! ! !
152.5 billion, Pin Xixi, who participated in the Double Eleven carnival for the first time, handed in a crazy answer sheet.
Yes, crazy!
What is this concept?
Just after the Double Eleven event ended, all the major e-commerce companies couldn’t wait to announce their respective achievements. Of course, Ahri still came out on top, achieving sales of 301 billion.
The second is Pin Xixi, which reached half of Ahri's level.
In the original time and space, Ahri's sales on Double Eleven in 13 reached 350 billion. In this life, due to the birth of Pin Xixi, it was directly reduced by 50 billion.
The impact is not insignificant.
No.3 is a shocking winter, achieving sales of 35 billion, and there is an obvious gap.
Not to mention the later ones.
Immediately, countless self-media, major media, and websites reported the relevant news one after another, and experts and scholars from all walks of life even opened the mode of explanation.
Ahri, who is the champion, does have something to congratulate.
To know.
Last year, Ahri’s Double Eleven’s sales were only 190 billion. Compared with last year, this year’s sales of 300 billion are still manageable, barely meeting expectations.
The reason why I say reluctantly.
It's because before the event started, the uncle had already let go, saying that there was no suspense to break 300 billion.
As a result, there was only a little more.
This time, facing Pin Xixi's sniper attack, Ari almost overturned the car, because of this, Pin Xixi has undoubtedly become the real focus of the whole network.
All the media, everyone, seems to be talking about this sales miracle created by Pin Xixi.
Why is it a miracle?
Because as early as last year, Mobao had more than 8 million registered users, and this did not include a certain cat. In contrast, Pin Xixi, which had less than [-] million registered users, achieved half of Ahri's sales.
How could it not be called a miracle?
Not to mention, the [-] Shopping Festival itself was initiated and developed by Ahri. Pin Xixi just hitched a ride, but as a rookie, she was able to reach half of Ahli's record.
It was indeed beyond the expectations of all parties.
Even Pinxixi's management, including Zhang Shuo and Du Qingqing, did not expect that the lovely Huaxia consumers would give Pinxixi such a big gift.
There is really no one left! ! !
By the next day, all the major media had made extensive reports on this matter.
"Double Eleven Carnival, Ahri won the championship, and Xixi will become the biggest dark horse!!!"
"Sales exceeded 150 billion, Pinxixi made history!!!"
"Another e-commerce platform has risen, and Pinxixi has become the biggest surprise of Double Eleven!!!"
"Pinxixi's registered users exceeded 1 million. During the Double Eleven period, a total of 500 million new users were added, becoming the biggest winner of this year's shopping festival!!!!"
"Pinxixi issued a thank you letter, thanking consumers for their trust and support in Pinxixi!!!"
"Beyond the shocking winter, Pinxixi will secure the second place in domestic e-commerce???"
"Putting Xixi's sword against Mobao, the domestic e-commerce landscape is about to usher in a new revolution!!!!"
"The sales of magic treasures are not as good as expected, and they are attacked by Pin Xixi!!!"
"Shocking!!! During the Double Eleven campaign, the Pinxixi platform subsidized more than 30 billion. Is it a loss to make money? Or is it the most successful marketing this year? Let's listen to the analysis of experts..."
"During Double Eleven, Mango M1 sold more than [-] units, and the cumulative sales exceeded one billion. It became the merchant with the highest sales on the entire network, ranking first on the entire network!!!!"
After careful analysis, Pinxixi's sales of more than 150 billion yuan are a bit "watery".
And the biggest moisture, no doubt, is the end support of the Mango M1. The sales of cars with a unit price of more than 20 are so amazing that, on their own, they have boosted Pinxixi's billion-dollar sales.
The sales of Maili's official flagship store also easily exceeded [-] million.
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