Sprinkle coins every day

"I want a month's salary."

"Xiaomi's latest flagship is only 1 yuan, who is looking down on Maili x[-]?"

Representatives of domestic mobile phones such as Xiaomi and Meizu in the audience breathed a sigh of relief after seeing the price of Mili x1. Mili x1 is indeed not on the same track as them and will not constitute direct competition.

This is enough!

As for whether the high-end strategy of Maili x1 can be successful, that is beyond their consideration.

love whoever!

"Mai Li is willing to compete with Pingguo and Sanxing, and we hide aside to watch the fun, isn't it delicious?"

Of course, there are supporters who are not short of money.

"Mali x1 is a high-end mobile phone. Is the price high? It's even cheaper than Samsung."

"Pingguo, Sanxing: Hehe, it smells so good!!! Wheat x1: It's too expensive, I can't afford it!!!"

"Some people just worship foreigners, and they are not confident in their bones."

"That's right, it's also a high-end brand, what's wrong with the Maili x1? Don't mention anything else, just this fingerprint unlocking technology is the only one of the Maili x1. Isn't such a cool technology worth it?!"

The pricing of wheat grain x1 is actually very scheming.

今年新款机型当中，最具竞争力的叁星s3，16gb版本定价为4599；稍后发布的平果5，国内16gb版本定价则是5288。

Wheat x1 is only 11 yuan cheaper than Samsung, but 5 yuan cheaper than Pingguo 700.

no doubt.

Among the priorities of Maili x1, it is to prepare to kill Samsung of the same magnitude first, and then consider challenging Pingguo's position after gaining a firm foothold in the high-end mobile phone market.

This is a very pragmatic approach.

To be honest, although many technologies of Maili x1 have matured, and the software is also quite bright, fingerprint unlocking is a big killer, but compared with the brand advantage established by Pingguo, there is still some gap.

Don't say anything else.

Pingguo's independent operating system and self-developed chips are incomparable to the current Maili.

It will take at least a year or two to catch up.

In contrast, it is undoubtedly a more realistic goal to first suppress Samsung, which belongs to the Android camp.

If we consider purely financial aspects such as cost and profit, and set the price of Wheat X1 at 25+, we can obtain a gross profit rate of about [-]% and increase sales.

Earning may not be less than four thousand +.

But that’s not how it is calculated. If the price of Maili x1 is limited to [-] from the beginning, it is tantamount to surrendering to Pingguo and Samsung, thinking that it can’t compare with these two high-end mobile phones.

It's gone in a flash.

In particular, Maili mobile phone is still in the early stage of brand building. Once users are left with the inherent impression of "terminal mobile phone", it will be extremely difficult to take the high-end route in the future.

Just like Xiaomi.

Previously, the "cheap" label was always the main focus, but later it suddenly wanted to take the high-end route. Consumers didn't buy it, because they had already formed an inherent cognition of "Xiaomi = cheap".

It's hard to break it off again.

Huawei has done very well in this area, directly making the low-end market an independent sub-brand, so as not to cause cognitive obstacles to consumers.

The most important thing is that regardless of the brand premium, in terms of actual value, Maili x1, Samsung s3, and Pingguo 5 are definitely comparable flagship products, and there is no need to drop their prices directly.

Even htconex, which went on the market in May this year, dared to throw out the price of 5.

What's wrong with wheat grain x1?

Therefore, no matter how consumers complain, the pricing strategy of Maili x1 will not change.

Time will tell.

In addition to announcing the pricing, Zhang Shuo also announced the official release date of Maili x1, which is different from Pingguo's lag. After the press conference, that is, tomorrow, Maili Group's official website will begin to accept user reservations.

Quick words.

After a week, they can be shipped one after another.

Absolutely fast!

This is done in order to take the lead in seizing China's high-end mobile phone market before Pingguo 5.

In the original time and space, Pingguo 5 did not go on sale in China until December, and it was only available in the flagship store of Jingshi. The queue was simply desperate.

Let the scalpers make a lot of money for nothing.

It's different now, Huaxia consumers have a brand new choice, they can completely leave behind the arrogant Pingguo, and choose their own domestically produced wheat grains x1.

It's 700 yuan cheaper, isn't it delicious?

.........

Since only one new product was released, the entire press conference ended in less than an hour.

At the end of the press conference, Zhang Shuo stepped down, greeted Mr. Ren, the second master, the third master and others, thanked them for being here today, and chatted a few words by the way.

"Wheat grains x 1 newborn calf, it's doing very well, it's amazing." Ren always praises without hesitation.

In fact.

At this time, Huawei's smartphone business is still in its infancy, and it does not constitute direct competition with Maili.

Mr. Ren is interested in the ambition of Maili Group in technology research and development. What is especially rare is that this ambition is well commercialized and reflected in the latest product design.

This is even more remarkable.

"Mr. Zhang, you haven't forgotten the cooperation with the frog browser mentioned earlier?" The third master took the opportunity to step forward.

This time he eagerly came from the capital to join him, not only to get closer to Germination, but also to investigate for himself, to see if Wheat X1 is as mysterious as Zhang Shuo said before.

Facts have proved that it is indeed amazing.

In this case, Qiandu certainly cannot miss the opportunity to cooperate with frog browser.

"I haven't forgotten. If you hurry up, you can sign the contract next month." Zhang Shuo responded with a smile.

"it is good!"

The third master is also a smart man.

Although today's Wheat X1 launch event was very successful, it can even be said to be an unprecedented success, but whether the price of [-]+ can win the recognition of consumers will be seen in the first month.

It was indeed the most appropriate time to negotiate the price.

The second master, who didn't say much, was preoccupied.

He can also see that the success of Maili x1 will be another success of Weixin, because Gein Maili x1 is completely bound to Weixin, not only the default installation, but also the default account.

This icq and micro chat are completely incomparable.

Moreover, with Erye’s keen eyesight, he also vaguely realized that if Maili mobile phone really shines and becomes a presence on par with Samsung and Pingguo, then Maili Mall will become a super traffic entrance again.

"No wonder Germination was willing to sell Assistant 71 before..."

Seeing that the third master and Zhang Shuo were talking happily, the expression on the second master's face became even weirder.

The bosses are very busy and busy with everything.

Zhang Shuo was also very knowledgeable. He didn't bring the big guys together for dinner. After the show, he was dragged by Wang Yan, Tang Yu and other relatives and friends to eat supper.

Let's celebrate together!

And after the press conference ended, the big discussion about Maili x1 has just fermented. If there are hot searches, then these keywords are estimated to be on the list soon.

Fingerprint unlock...

Overpriced...

Tyrant gold...

The light of domestic products...

Maili x1 itself is full of topics, and with the blessing of Zhang Shuo, the traffic king, it is impossible not to be discussed. On the Internet, it is bound to set off round after round of public opinion upsurge around Maili x1.

At the same time, the advertising and marketing planning of Maili x1 will gradually reach the peak of intensiveness along with the product release.

TV advertisements, online advertisements, offline billboards, subway advertisements, TV placement advertisements, promotional soft articles, etc., under the joint planning of the Germination Group Operation Center and Maili Group, are bound to set off a "God-making Movement".

It is not only to advertise widely, but also to work hard to shape the high-end brand image of Maili.

all.

It's all just getting started...

Chapter 340 The first day's reservation breaks [-], the rise of the grain of wheat, the light of the national tide!

The second day is Saturday.

After a night of fermenting public opinion, the discussion about Maili x1 not only did not stop, but intensified.

Frequently boarded the Internet popular entries.

After the press conference, as if overnight, advertisements for Maili x1 appeared overwhelmingly in various online and offline venues, sweeping everything and making it a household name.

Maili Group's marketing budget for September alone is as high as [-] million.

The purpose is to forcibly instill the brand positioning of Maili to users in the shortest time through intensive advertisements, and establish brand value, so as to boost the sales of Maili x1.

Even if you don't buy a Maili mobile phone, you still need to know the Maili brand.

It's simple and crude, yet effective.

The advertising blockbuster carefully shot by Maili x1 is widely circulated on the Internet. Tiantian Toutiao is directly placed on the top of the homepage. The advertisement content focuses on fingerprint unlocking and camera functions, and at the same time perfectly shows the stunning design of Maili x1.

Only there are no celebrity endorsements.

Because wheat x1 itself is a well-deserved protagonist.

In terms of camera and video functions, Maili x1 can only be regarded as quite satisfactory at best, which is better than Xiaomi and the like, but it is not far behind Samsung s3, and there are not many bright spots.

The reason why it is emphatically displayed in the advertisement is because the carrier of taking pictures is very suitable for shooting advertisements, and can derive connotations such as family, friends, travel, social networking, and recording a beautiful life.

It is also a piece that major mobile phone manufacturers focus on external display.

Especially for high-end mobile phone brands, you can't say what chip is used in the advertisement, right?That's too low. Only those who record a good life can perfectly fit with high-end and fashion.

What sells is feelings!

Grains of wheat are naturally not exempt from vulgarity.

In addition to advertisements and online communication, taking advantage of the weekend, Maili experience stores all over the first- and second-tier cities have also officially opened for business, waiting for Maili fans to visit.

Early in the morning, fans lined up in the major experience stores, wanting to see it quickly.

have to say.

The appearance design of Maili x1 is really amazing, and it has captured a large number of beauty fans.

There are also many digital bloggers who are obsessed with the cross-age technology of fingerprint unlocking. They want to start the live broadcast as soon as possible and harvest a wave of fans' attention.

It's also very well rolled.

In order to welcome consumers, the Maili experience store has done enough homework and adjusted the equipment overnight. Although there is only Maili x1 product in the store, it has set up thirty or forty experience booths.

Let as many fans as possible have a glimpse and get started with it.

"This is really beautiful!"

The fans who first entered the store couldn't put it down after getting the real thing.

"It's even more beautiful than what's shown in the video, it's absolutely stunning, it's a work of art."

"The fuselage is ultra-thin, even Pingguo can't compare to it?"

"Ultra-thin is cool!!!"

"It's worth spending 4000 yuan just to work here."

"Try fingerprint unlocking!"

"Hey, the operation is very smooth, there is no lag at all, and the color saturation is also top-notch."

"Nice!"

"The feeling of getting started is simply the evolution of Pingguo."