NBA: Start with 20 billion, buy the Knicks

The outsole of the Li Ning arc is composed of arc-shaped hollow units, and the arc-shaped shape is integrated with the additional arc-shaped connection structure at the heel. From the appearance, it is completed in one go and full of movement.

"It seems that my choice is right, everyone likes to be so flirtatious."

"That's right, Jiang Chao, your design language is also good, and your words are also very important, okay?"

"Ok?"

In fact, Jiang Chao drew a chassis in the sketch, which is the simplest one. If you want to praise, you should praise the designer. In the end, Ma Xun made the final decision.

"No, no, you are the most important thing."

Ding Shizhong and Jiang Chao came to the directly-operated store at the door, which is now called Chaoshen Arc. On the back is written an introduction to this product written by Jiang Chao himself.

The arc of "walking" implements the concept of pragmatism

The shape of "Super God Arc" is inspired by fractal art and the self-growth structure in nature. While adhering to the consistent perfect shock absorption performance of the running shoe family, it draws on the engraving techniques in traditional Chinese jade carving art to design the sole and upper as a whole. The visual redesign makes the aesthetics of the bottom visual more natural and smooth, and more functional.

According to the spine structure, combined with the gait guide line, a brand-new Li-Ning arc ace midsole is constructed to brake the engine under the foot.

The upper adopts a hollow frame structure, and the upper and lower layers are separated, combined with the current popular transparent material, emphasizing the hollow and transparent vision.

The color and material adopt a multi-level approach, the contrast of different materials and different transparency, emphasizing the visual experience of hollowing out and transparency, and the visual language is consistent with the sole.In order to better realize the multiple possibilities of daily styling, it interprets the attributes of sports fashion in place.

Based on the image of the journey explorer, one of the "Three Walkers", Super God Arc has launched four commercially available color schemes. The interpretation of the story behind each color scheme hides profound Chinese wisdom.

"Is this color scheme written by Ma Xun?"

Jiang Chao is actually talking nonsense in this paragraph, mainly because of the color matching in the back, Ma Xun’s writing is too good, right?

"It was written by Secretary Liu Yan. Can Ma Xun, a stinky boy, write such literary works?"

"Haha, is my secretary Liu so awesome!"

"Yeah, don't you admire national trends? Secretary Liu, who studies Chinese studies, just happens to be able to show his talent."

"Pay her wages!"

"Must, I asked Lai Shixian to pay the part-time bonus for you."

"Haha, yes."

Jiang Chao thought that as expected of his senior sister, the introduction of these color schemes won too many coconuts.

The land is endless

The big vision of the overall shoe body uses unsaturated earth tones, combined with the contoured structure of the bottom, visually gives people the visual sense of continuous mountain peaks.

Deep Edge Obsidian

The exquisite black is as deep and sharp as obsidian.Different gray scales are integrated into the all-black big vision, which accommodates the wild structure, and at the same time brings out the highlights of the whole body shape. Its versatile attributes are a must-have artifact for hipsters to go out on the street with concave shapes.

Heaven and Earth Carved Still Gray Moon

A round of gray moon above the night sky is depicted in color, carrying the afterglow of the sky, and the symbols grown by time make the sky and the earth merge into one.

Ripples move to look at the blue water

The artistic sunlight shines on the water surface, and the longitude and latitude intertwined by the light embellish the arc formed by the Cangshui, just like the leaf veins of a plant interpreting the structural concept of arc self-growth.

As far as this introduction is concerned, it is the sincerity that overflows the screen. Anyone who wants to know about running shoes will be moved.

"What about the worst seller?"

At this time, Jiang Chao really wanted to hear the name of Coconut or the super god generation, which would make him more confident in the kingly way of the national trend, but it is a pity that the worst sold is also a pair of domestic shoes of later generations.

After all, the Li Ning arc is too phenomenal. This is the best-looking pair of commuter running shoes in the domestic design language of later generations, while the design of other domestic sneakers is a bit over the top.

Such as kt4.

Chaoshen Sports named this pair of shoes as the first generation of shooting guard boots...

"Ahem, no wonder it didn't sell well, the name is a bit painful."

7017 k

Chapter 2: The business war begins, hit Nike and Adi!

The first generation of shooting guards.

A model of market failure.

Because the shape used is the kt4 high top of later generations.

Stupid, high gang, this is not at all compatible with the familiar shooting guard.

The kt4 without star blessing is really not attractive under the cool appearance of the Super God generation, Curry generation, and Harden generation next to the display cabinet.

Popular basketball shoes are still not selling well. Unless the design language of basketball shoes in this era is particularly awesome, they still need the blessing of stars.

When Ding Shizhong asked about the solution, Jiang Chao's answer was also very simple. The processing factory suspended the manufacture of this shoe, and then modified the shape to make signature sneakers for players who performed well in the future.

For example, if you can get the rookie Pickled Pepper this offseason, you can make a wave.

It is too difficult for other people to find treasures in this era, such as Hayward, who has been contacted by Peak with a lot of money now... Chaoshen Sports didn't even have time to contact them, and there will never be enough manpower.

"Conventional shoe advertising and marketing can't keep up."

Next is the valuable experience Ding Shizhong gave Jiang Chao as the king of shoes, that is, Jiang Chao has produced too many shoes at once, and it is a good thing to fill the shoe cabinet, but in fact, everyone comes to Chaoshen Sports, the essence is that the marketing is the best now of three shoes.

Now this stage is actually suitable for more color matching and the main three signature boots, and it’s over. Curry Harden Vulcan... These are also the three pairs of shoes that Chaoshen Sports advertised the most.

In addition, Ding Shizhong also knows that there are many good shoes developed by Jiang Chao, such as Chaoshen Yi, Anta c37+, aj32 actual combat king, coconut...

Except for the unexpected explosion of the Super God Arc series, the others have not kept up with the marketing. Too many good shoes have come out together, even if it is advertising, they have to come one by one.

"It's okay, let's send out all the shoes, don't let everyone think that we eat a few pairs of shoes all over the world."

"Haha, yes, for these pairs of shoes, most of the research and development expenses are provided by you for free."

"Come on slowly, I won't develop any more shoes in 2010, let's market these slowly."

Jiang Chao’s feedback to Ding Shizhong means that in 2010, he produced the second generation of Curry and the second generation of Harden at most. This made Ding Shizhong heave a sigh of relief. God Sports has so many pairs of shoes waiting for bidding and promotion. You can’t expect Yang Ma to push four or five pairs of Super God Sports shoes in five sets in a row, can you?

Although money can turn ghosts around, but this kind of central level is not completely dependent on money. They are also afraid of being disgusted by the audience, so they release one Chaoshen Sports product tentatively in a month.

And if you really fight for money, you can't compete with those old overseas brands, so I didn't expect that the difficulty Chaoshen Sports is facing now is marketing.

"We still have to take our time to see the market feedback."

Jiang Chao’s past life is also different from the current era. The previous life was an era of entertainment to the death. If the marketing is not enough, you can spend money on self-media marketing and you’re done. Recruit more people and write more posts. As long as the product is good, you can really see it, like It's an up owner like Brother Z. His sneakers have never been advertised on TV or online TV, but relying on the fan effect generated by making videos, it has caused Z1 to sell out.

So now we can only increase mass production to see which sells well, and reduce the frequency of low-selling products appearing on the display cabinets. This is the law of marketing.

If consumers don't buy a product that you think is great, you have to reluctantly part with it.

"But these are small things. The big thing is that everyone is staring at you."

Jiang Chao's face changed slightly, what should come is still here.

After New Year's Day.

Reebok, Nike and Adidas, including Converse Vance, are all eyeing Chaoshen Sports.

This means that Chaoshen Sports has moved to their basic market.

Some giants have already begun to want to acquire Anta and Chaoshen Sports together, or the idea of ​​subsidiaries and subsidiaries...Anyway, they just want to get a share.

If you can't beat it, buy it. Anta's strategy has been used by the stronger "Gothic civilization".

What is the concept?

A company that has only been in operation for a few months has been picked up by an industry leader?

This is what Jiang Chao is most worried about, and it is also what the Three-Body Civilization in "The Three-Body Problem" is most worried about. Once an opponent notices you in the dark forest, you are no longer in the dark. You must really fight these giants. It's a business war.

You can poach people, and your opponent can also poach people, okay?

If you are really targeted by the giants, it may only take a moment for them to disintegrate you.

At least in their territory, there are a thousand ways to mess with you. Jiang Chao is very clear about this. Business wars are dangerous, and there are all kinds of smear routines in later generations. How can there be any reports from users, and 99% of reports are from colleagues.

It is impossible to sell. How could the first company that I worked so hard to build be easily bought by my opponent with money.

Ding Shizhong is more determined than Jiang Chao on this point. This is a family business he inherited. The whole family is doing this, and he will not give up.

The main thing is whether the elite talents at the bottom will be poached.

Fortunately, most of their backbones are Chinese, and they are basically supporters of domestic brands, and here Jiang Chao recruited Mr. Zhang to sit and watch, Jiang Chao also felt a little relieved!

Then it’s time to fight for money. Top designers like Ma Xun must pay extra money, or give too much. Jiang Chao doesn’t want to see this kind of thing. Can't go, the six gentlemen of domestic sneakers he recruited before are the absolute core.

Ding Shizhong gave Jiang Chao a thumbs up:

"I'm relieved if you don't sell it."

You must know that Nike’s asking price is 5 million U.S. dollars to acquire Chaoshen Sports’ full shares, and it also said that Jiang Chao can manage the team with peace of mind. With so much money, you can run the team for several years.

What's the use of this arrogant attitude? I really think that Jiang Chao's sideline business is just for fun?

In their view, this was a price that Jiang Chao could not refuse.

It has only been developed for a few months, so much value, far exceeding the market valuation, okay?

Adi asked for 5.5 million, and Converse 3.8 million, which is a curse.

Converse really wants to scold people, because the marketing language of coconut seems to be scolding them in the air:

"Commuting shoes also need to be comfortable, soft and just right~"

Converse's comments in the forum are really hard, and it's just right to be complained about hard... This is the meaning of mocking Converse Vance.

Vance's tricks are very sinister. They want to force Anta to withdraw its shares and factories, but they obviously ignore the unanimous feelings of the Chinese people!

The most flamboyant one is Reebok. They think that with Dayao around, their headquarters held a meeting for a week to decide to acquire Anta and the independent company Chaoshen Sports for 10 billion, but they meant to reserve the equity for Chaoshen Sports, because Dayao said that Jiang Chao The management and design are the best.

He is super god.

A super god without him is a super ghost!

So Reebok also hopes to take a fancy to his genius marketing ability, maybe it can make Reebok soar into the sky and be comparable to Nike Adi?

In this era, Chaoshen Sports is far from the size of Nike Adidas. In the week when the Curry generation Harden generation was released, it surpassed the sales of Nike Adidas, and it has been crushed ever since.

But Reebok + Anta can do it!

And everyone has felt the influence of "Heizi's Basketball". Now the animation production level of Neon is too high, and Heizi's basketball animation makes the audience feel excited again.

There is a sense of sight of becoming "Slam Dunk" in the new century, which makes many middle-aged men find themselves running in the sunset.

Because they can't play now, they just fish and make money in the office, but this love will never change.

Just like the label Jiang Chao gave to the Super God Generation:

"Slowly, we will all grow old. Wristbands will become watches, finger guards will become wedding rings, jerseys will become suits, sneakers will become leather shoes, and basketballs will become briefcases. Can we still find one? It is something I have loved for many years, and when I mention it, my blood boils.

One day, we will be too old to play basketball anymore, but we will still be persistent and our faith will never fade. "

This kind of publicity concept coupled with the Vulcan red color scheme and the appearance design of the 10th generation of James...

When Vulcan appeared on the stage wearing Chaoshen Xiangbei Red, the sales volume in Asia increased by 10 times that day.

This is the power of faith!

The cool appearance looks like the hardcore artwork of the fighting nation.

Xiangbei Red, China Red, Vulcan Red... The red color scheme is really enduring.

So Reebok likes Jiang Chao's marketing ability too much.

"Okay, the $10 billion has come...you can buy half of my team."

"Now your Knicks are more than 20 billion."

"Haha."

The two praised each other. Now their business is completely profitable. If they really want to be shopkeepers, the blood mother will pay back the money if they sell it. It has only been less than half a year. Jiang Chao has created a value 5 A billion dollar sideline! ! ! !

In addition, Knicks with a market value of more than 30 billion, Super God Games with a market value of tens of millions, Super God forums with a market value of tens of millions, International Herald News, and Super God Entertainment that has not yet developed their strength, they are all fixed assets.

No wonder some young people on Wall Street have recently begun to hang Jiang Chao posters by their beds.

This is the investment god descended into the world!

Ordinary people don't know that the original sketches of these products were designed by Jiang Chao. They only see that whether Jiang Chao invests in products, companies, or social elites, there is no time when investment is wrong!

The secretary who looks like a vase gave Li Ninghu such a wonderful design language...