This made the scene burst into cheers.
This is Jiang Chao's long-term plan. Although James 10 shoes can't be endorsed by strikers now, they can be produced as Super God series boots. They can be worn by Gibson and Ibaka. God's own flagship model is also completely fine.
So Jiang Chao and Lai Shixian stayed at the scene for half an hour before handing it over to Curry and Harden. These two were more excited than anyone else, but Jiang Chao was useless. He won't do things that lower himself.
What he did was much more meaningful than that.
After seeing the good feedback from various places, Jiang Chao quickly gave Lai Shixian, Ma Xun and other nine executives the next plan.
It is really embarrassing to have only four pairs of sportswear in the store now.
Next, in terms of shoes, I directly designed a lot of fierce designs, and quickly grabbed the market with Nike and Adidas.
Because Curry Harden is enough for the signature sneakers, as long as customers come to the store, they will definitely have a look at other shoes. At this time, Chaoshen Sports' non-signature sneakers can also be sold.
Nike never expected that Jiang Chao would seize the market so intensively.
Basketball shoes: Super God series boots, directly on the design of James 10, in addition to the aj32 and kt4 high tops that Jiang Chao knows.
Commuter running shoes: This Jiang Chao chose the best-looking Li-Ning arc series that will be released in China in 11, as well as the 37+ of Anta's later generations, and if possible, make the most technologically advanced Peak style shoes!Taiji's shoelace technology is very difficult, Jiang Chao can only leave it to the technical department to study, he only knows the shape, not the principle, as for the bottom of the state is not so important. It doesn't matter.
The bottom of Anta's own midsole technology 37 in later generations is not vain.
Fashion casual shoes: coconut series.
You don't need too many fashion shoes, and you don't usually choose sports brands for fashionable outfits. It's just fine to make coconuts.
Then Jiang Chao’s requirement is that each pair of shoes should be matched with a national fashion element, just like the Tiger Talisman of Harden’s generation. The national trend must be deeply rooted in the hearts of the people.
Ma Xun was stunned after seeing Jiang Chao's design drafts one by one.
Is this the moment of Jiang Chao's counterattack, fortress! !
"Boss, Anta's sewing machine is going to be crushed by you!"
"It's no longer possible to sell in large quantities. The only trial models we have are sold out." A message came from the marketing department, and there were basically no more items in the store.
But Jiang Chao doesn’t have hunger marketing, and all the other things he wants to buy are reserved with a deposit, and the scalpers are not given a chance. The regular season has not yet started, and there are not many people who make reservations, and enough time will be given to the Anta factory.
He also apologized to everyone and said that the reason for opening so early was to make everyone feel bad, but even this.
Not all out! ! !
During this meeting, he was undoubtedly premeditating to pretend to be a bigger bully.
Since these ordinary shoes do not require the approval of the stars like signature sneakers, nor do they need to sign stars at high prices, and discuss design with stars, so these shoes will enter the production line very quickly.
And this kind of shoes can have more color matching, because this kind of design language does not need too many colors, mass production is over, and the market will screen out a batch of color matching that is not suitable for the market.
Counting 5 colors for one product, at least 40 pairs of different shoes can be placed on the shoe rack! ! !
Now it means that the advertisement has been made, and the market response is also good. Now the lack of products in the store will also bring the discussion to a certain point.
Either scolding or licking.
He is just letting everyone know the quality of Chaoshen Sports and his attitude towards the market.
I'm going to sign players, I'm going to make good shoes!
then.
after the start of the regular season.
All ordinary shoes are released.
Accurately attack all the fields that Nike Adidas is good at.
Except for football, of course. Jiang Chao is not good at football at all, and he has never bought a pair of spikes. He will not touch this field. Let other brands make money. Even if he does, he can’t make much money. After all, the market is the largest In China, football is at the bottom of the world.
One thing the media did say was right. Even if Jiang Chao is the boss in China, Nike shoes have been deeply rooted in China. This is not a term but a general term for sports shoes.
To quickly occupy the market share, basketball shoes are definitely not enough. The elderly sports shoes and children's sports shoes in the sinking market cannot be pulled down. Only in this way can a part of the market share be quickly occupied. At least let everyone know that Chaoshen Sports Store also sells everything. That's fine.
Today these two pairs of shoes are born most because of the design language that shocked them, but they will not do any commercial interference, because they are too weak!
We have plenty of stars, you only have two styles, how much can you sell? ?Do you have this strength? ?
This is the main purpose of Jiang Chao's hastily opened this time.
Another wave of old mille-feuille.
When it seemed to others that he had tried his best, it was actually just the beginning to confuse his opponent.
The purpose is to give other shoes a break from the design, and the sales revenue of these two shoes can also feed back a wave of scientific research. Otherwise, Jiang Chao and Ding Shizhong would not be able to bear the cash flow if so many shoes were built together.
Fortunately, the fans responded well after this small test.
"We have money."
"Well, it's not about making money, it's about being rich, keep working hard!" Lai Shixian added to Jiang Chao's statement, so that everyone should not be too complacent.
You have to pay back the 2000 million signing fee before you can make money, otherwise you will be working for Curry Harden
After solving the follow-up, Jiang Chao drove the Apollo Sun God and drove home. Liu Yan and Jiang Shuying were both in the apartment, and they even cooked dinner for Jiang Chao, saying that it was a reward for the hard work of the boss all day.
"Wow, did I allow Jiang Jiang to come to my house?" Jiang Chao asked seriously.
Jiang Shuying was frightened and said quickly: "Boss, I didn't mean it. Liu Yan asked me to cook dinner for you with her. I didn't know this was your home."
Liu Yan snorted: "Why? You are not welcome! I am very happy!"
"Of course I'm welcome to take her back after eating."
"Thank you, boss. This is the post I posted today. We are making pork rib soup. Boss, please take a look first." Jiang Shuying felt a little lost for some reason. A woman's innate sixth sense made her feel that the relationship between the boss and Mi Liu must not be good. Normally, it is normal for Jiang Chao to be in a hurry to send her back, but why does she feel a little uncomfortable?
She is not bad either!
Cough, don't think too much, let's report the results quickly.
Although her mind was fascinated by Jiang Chao's calm appearance in the store today, she still focused on work and handed over the laptop.
"Let me see."
Jiang Chao opened the Chaoshen Forum and found that it was a post posted by Jiang Shuying, which also indirectly showed the results of today's opening.
Chaoshen Sports flagship store opens, a list of pictures in the store!
Many netizens came to the store to visit the store. The high-definition pictures of these two shoes, Jiang Shuying’s pictures of the handsome men’s feet from various angles, have been posted on the Chaoshen Forum. LSPs have clicked in to see the shoes, and the effect was on the opening night. It appeared.
Jiang Chao read the comments.
Sure enough, appearance is justice.
The same goes for shoes.
No one can refuse a pair of good-looking shoes with a pair of good-looking legs and a good-looking face.
"Is Chaoshen Sports and Chaoshen Forum the same owner? Look at the picture, the shoes look good. This girl is our school's school flower, so pretty."
"I saw that our chief's son is also very handsome in it. It looks good."
"This layman boss has something. Isn't this a tiger charm?? The heel is still in the shape of a horseshoe. This design language comes from Jiang Chao??"
"Jiang Chao Niu!"
"That's right, the investment is okay, you have to invest in something related to the team. I like Curry's shoes. They are so cool. There is also a 3-point mark. I also like to shoot three-pointers. I don't know how they work. gone."
"Both pairs are my favorites. I want to buy all 4 colors. The key is performance. I will try them on tomorrow when there are fewer people. If they look good, I will place an order."
"There's no limit, it's fine."
"Mr. Lai personally told me that 3% of the goods will arrive within 100 months after ordering, so we don't need to buy from scalpers at high prices."
"Yeah, the regular season hasn't started yet. Although there are people who can get $1000, I'm not used to them. Rich kids, go buy them. I'll wait for the shipment."
"Yes, this point must be praised by Chaoshen Sports!"
While Jiang Chao was still reading the comments.
Designer Ma Xun also dropped a bomb on the forum.
"Let me tell you about Chaoshen Sports' commuter running shoes."
The appearance design of the coconut, the technological sense of 37 and Li Ning arc, Jiang Chao couldn’t help but want to wear these pictures he posted. He has Adidas in his home. Send it to the homeless.
"What kind of technology is this midsole??? It turns out to be curved?"
"What is this?? Coconut color, it looks like a crystal bottom but it's different, it looks so handsome!"
"The running shoes with this curvature are really handsome, and the middle is still empty???" (Note: This refers to the Li Ning arc, and the design language is to connect the chassis and the body of the shoe with curved holes.
"If you want to promote, you must suppress first. What is the level of Boss Jiang's team? Isn't it too daunting?"
"Look at the LG below, it seems to be ordinary shoes, designed by Jiang Chao and his team!"
"I rely on!!!"
"Don't worry about the goods. I'm in Guangdong. I just got off the plane. Anta is the Chinese sports brand with the most foundries in China. With him as the backing, Chaoshen Sports may represent China to the world!!!"
"It's a design language I've never seen before, and I love it."
"When will these models come out, designer Ma Xun."
Ma Xun replied: "After the regular season."
This was a hurdle, and many people waited for Ma Xun's latest reply on the Chaoshen forum every day. Didn't the daily traffic of this forum increase.
"Mysterious oriental culture, I love it!"
"The backbone is all Chinese, this is China!"
"On the occasion of the 60th anniversary, the lion rises!"
"I can't wait, I will meet the Curry generation first, and the Harden generation will wait for me to save money to buy the youth version."
"Me too, the student party, I can only buy the youth style, and the youth style is estimated to be released together with commuter running shoes."
"I'll wait for the party, let's see what Harden and Curry are wearing in the preseason, don't just wear it and sprain your feet."
"The psychology upstairs is a bit dark."
"The crow's mouth upstairs is closed by labor and management! Thank you!"
Seeing that everything was flourishing, Jiang Chao was also in high spirits, and the three of them drank some of the Lafite treasured in the apartment for dinner, and naturally they couldn't give it away, and Liu Yan and Jiang Shuying slept peacefully in the second bedroom.
Jiang Chao fell asleep in the master bedroom with a sweet dream.
In his dream, he dreamed that the lion was roaring, the pack of wolves were retreating, and there seemed to be a little fox looking up behind him.
After 3 days.
Chaoshen Sports' marketing plan has been a great success. The income from the past few days has at least guaranteed the rent and wages of major flagship stores in the United States, and it can be regarded as a firm foothold!
It wasn't as fleeting as the outside world said.
Not to mention Tianchao, the number of basketball shoes booked in Chaoshen Sports in the past few days is more than that of Anta, Li Ning, Peak, and Xtep combined (only basketball shoes).
This is the appeal of the nba market, it is really invincible.
The limelight made 80 basketball fans basically know about the Chaoshen brand. Jiang Chao's free advertising plan was also successful, and Nike made great contributions.
So now Nike don’t dare to post, because they are afraid of being overwhelmed by the heat, because they have already dissected these pairs of shoes, and they really didn’t find any problems, and they used more materials than their $1000 shoes. Just turn a blind eye and wait for him to go bankrupt. Can the factory be busy with this kind of reservation system?
This is the matter of Mr. Ding and Mr. Lai. Mr. Ding is very busy in China and has expanded several factories. Nike's market research on the mainland is completely insufficient. He underestimates Anta's size and productivity.
You know, you know, 80% of the fans are waiting to spray Chaoshen Sports, and you can know the content of the spray with your eyes closed. It is nothing more than a sour dog and waiting for Jiang Chao's capital chain to break.
However, after Jiang Chao gave the design draft of commuter shoes such as coconuts, he stopped paying attention to Chaoshen Sports.
because.
The 2009-2010 season is here.
(ps: Make up for the rewards of Lone Star and drink alone)
Chapter 129: The first battle of the new season!Space Easy, take off!
After the summer league, after a long gap period, the NBA finally ushered in the 2010 season preseason, a total of eight games, not counting the player's career data, not only for the team to practice, but also for the sword.
One summer has passed, the team has changed, the arena has been repaired, and everything will welcome the fans with a new look.
Basically, the lineup of all teams will change. For a team like the Knicks that has changed, it is even more exciting.
But it only took a full first show, and the tickets booked for the second home game were directly reduced by half.
Although the preseason record is not included in the league database, no team wants to start the regular season after an eight-game losing streak. The mentality, psychological advantages, and game style are determined by the preseason.
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