NBA: Start with 20 billion, buy the Knicks

It doesn't matter if he wears Chaoshen Sports shoes or not. The team's rookies all sign Chaoshen to be scary. The Knicks market is saturated.

Just after he thought this way, the product manager hired from Peak also went to get Thunder rookie Gibson.

This made Jiang Chao very happy, yes, the boss loves this kind of talent by analogy.

The media's reaction here was mediocre.

It's not too awesome to say that it's awesome.

It’s so awesome that you have the guts to sign Reebok’s Yao Ming and Nike’s YI? ?Can you afford the high breach of contract fee?

The media can only mock and ridicule like this, and can only sign rookies.

Only the Basketball Pioneer has a different voice:

"Then rookies can't become superstars?? They're all five-year contracts. If you say no, you can't?"

……

Another half month has passed.

Harden generation.

Curry's first generation of sample sneakers was born.

This is super god-like speed, and it also shows Coeha what is called Chinese speed!

Other brands have to delay the design for several months, enter the product line to modify and modify, and produce a pair of shoes in half a year, but the quality of the shoes is not good.

Jiang Shuying sent a few pairs of shoes for trial to Jiang Chao's office. She had selfish intentions. As the chief financial officer, she naturally didn't have to deliver them in person, but she wanted to see Jiang Chao's arena, and she hadn't felt Jiang Chao's love for a long time. That dragon-like temperament, I really want to see the handsome boss.

The main reason is that as a girl, she felt that basketball shoes could be so handsome for the first time. Of course, in the eyes of girls, AJ1 is a sneaker rather than a sneaker.

Sean Marks and others gathered here and were full of praise for these two pairs of shoes. They all said that they would go to the Chaoshen Sports flagship store in Chinatown to buy a few pairs of shoes after they were launched.

Curry's first generation is orange + blue sole, with a logo with 3 characters and a circle. The sole is Curry's jersey number, and the heel is Curry's signature. It is light to pick up, not like a pair of basketball shoes at all.

Yushuai is an orthodox basketball shoe, with all kinds of Anta cutting-edge technology, retro dark orange and pure black cross, the rear heel is horseshoe-shaped, and the shape is tiger charm, which is indescribably stable and majestic.

There are also two color schemes brought over. The Curry generation is pure blue + crystal bottom. If it is matched with the home blue jersey, it will be a little blue man.

The Harden generation also has a bronze green and black background color scheme of Tiger Talisman. Harden is going to carry out the low-key connotation to the end.

Jiang Chao couldn't tell which pair of shoes would sell well for a while, and in his opinion...

just-so-so?

But so? ? ?

Having seen too many top designs of the national trend in later generations, he has a very high vision. The most awesome one he has seen is Anta's Alpine ink color KT4, which is the most popular one in the market.

Good-looking is good-looking now, but the color matching of these two pairs of shoes in the later generations is rotten in the market, and Kobe’s 8th generation pair, let alone Nike, has created a bunch of color matching for them.

So Jiang Chao was very calm when a group of people surrounded him in amazement. This may be able to compete with Adidas, but it is not as good as the design language of Nike AJ. Now the original AJ and the upcoming James new model are also moving towards The direction of getting more and more coquettish has changed.

Zhan 11 shoes must not let Nike come out first. This is an epoch-making coquettish shoe, and he has to use it for his own people when he finds a chance.

Why not use it first, because I am afraid that the follow-up will be too difficult to surpass. From the perspective of the historical process, the first generation must leave room for the latter. It is not a good thing for Jennings to debut and reach the peak. There is a bottleneck period in creation.

In the eyes of Downey Jr. and others, the boss is pretending to be aggressive. Could it be that the shoes you designed yourself are not handsome? ?

This is the first sample out.

On the contrary, D'Antoni, who has positions in both the coaching staff and the management team, is a little worried. He and the young coach actually feel that these two lottery players are not eligible for the signature sneaker contract.

There's nothing wrong with designing their own sneakers, but it's not too early.

And even for players like O'Neal, Dayao, and Howard, the sales of signed sneakers are very average.

This boss looks a little too good for two lottos.

Their coaching staff didn't think how good these two rookie seasons could be. Now they are basically based on the tactics of Turk Drew and Okur, so they don't understand... Is the boss's wrongful money spent too early? point.

"I know the voice of the coaching staff, and what I want is your voice."

Jiang Chao was relieved when he saw that D'Antoni was a little "envious" of the 09 double iron.

The coaching staff who knew the abilities of these two people responded this way, but what about the general public? ? ?

They will definitely become a free tool for Chaoshen Sports, and they will give Chaoshen Sports a wave of free advertisements.

"I see!"

D'Antoni gets it right.

Yes, the new brand, don't you just want this name to be known to everyone?

Whether it is good news or questionable news, the boss's new company has never been advertised.

Think about it this way.

That's all right!

Use the ball market in New York to advertise Chaoshen Sports?

The more controversy there is, the wider the spread of Chaoshen Sports will be? ?

Ordinary people in the United States have to know this brand before they will click in to have a look when they pass by a brand flagship store or see an overseas online store.

There are always only two paths for new sports brands, either crazy joint ventures to make a big move, or a crazy wave and then quickly go bankrupt. There is no room for dawdling.

Those who dawdle do not need to register the brand, just go directly to Putian.

Market recognition is the key. Opening up the market requires dozens of times more investment than Nike Adidas to achieve a little effect. Now that the New York ball market is so big, Jiang Chao used the enthusiasm of these two rookies to successfully make Chaoshen Sport's 'fame'

Whether it is scolding for being taken advantage of, or scolding the chairman of Chaoshen Sports for doting on these two rookies, the advertisement has indeed been made.

Liu Yan has sat in on a journalism class. This kind of news marketing method requires "borrowing flowers to present Buddha". Reverse marketing is the easiest to succeed and the most likely to be fatal.

The fast broadcast player at this stage is a model...

Kuai1bo's success is also closely related to the quality of its products, but it's a pity that it took the worst path.

The same goes for Jiang Chao’s Chaoshen Sports. This marketing method requires product quality assurance. Don’t promote it and then link it with poor quality. Shoes can be crushed.

Consumers are not fools. If you want to harvest consumers, you have to come up with something.

This is the case with Xtep, a typical domestic example. People all over the country know Xtep, but they don’t have a pair of Xtep’s representative shoes, so it can only rely on sales to harvest consumers, which is definitely not a long-term solution.

But Chaoshen is different. When Lai Shixian held a press conference, he said that their quality control is the same as Anta's production line, and the product quality can be compared with the industry model Adidas. The comparison is with the best.

Mustache gave Jiang Chao a thumbs up after knowing it a little bit. As expected, it was Boss Jiang's first choice of sideline business.

"Boss, when will we set up a Super God Sports Corps, I want to wear center forward shoes..."

After the news reached the team, Ibaka, who was envious, signaled the boss, don't be partial to the outside line, look at the inside line!

Jiang Chao replied after seeing the news in the team group:

"Whenever you single-handedly block Curry's three-pointer, our company will create a pair of inside shoes."

Chapter 127: Jiang Chao's counterattack is a blockbuster!

"Boss, I wish you success!"

After the sample shoes were delivered to the team, the marshal immediately sent a message to Jiang Chao.

He knows how desperate Jiang Chao is now, just like he is desperate for the team, Jiang Chao has put all his treasures on this super god sports.

According to recent statistics from the Wall Street Business Journal, if Jiang Chao keeps doing this, the remaining 12 million US dollars will almost be spent.

The financial report editors who were expected to run out in 15 years were all taken aback. If the brand is built like this, if it does not make money, even though Anta is behind it, the rent, factory buildings, and labor wages paid by Jiang Chao in the United States will explode.

This is still the case when the ticket revenue is the same as that of the previous year.

If Jiang Chao's main business and side business both lose money, he will directly gg Smecta one month after the start of the regular season.

So invisibly, the fate of the team depends on Jiang Chao's side job.

The whole world is waiting to see the school beauty of this boss.

But these people who were single-handedly promoted by the boss don't want to change bosses! ! !

They don't want to lose their jobs!

Microsoft headquarters.

First-hand news is always known to these business leaders first.

The Knicks owners have been amazed at how quickly they've developed a side hustle lately.

Blazers owner Paul Allen sighs under his breath at Microsoft:

"Don't listen to the persuasion, this young man, I told him to take it easy in his first season."

Bill Gates laughed:

"Do you think if we were you and me, we would endure doing nothing for a whole season?"

"But it's too fast. Before the start of the regular season, signing various real industries. This is all venture capital!"

Ballmer, a strong Mediterranean young man here, suddenly turned his chair around:

"Hurry up and go bankrupt, I'm going to buy the Knicks when I go bankrupt, I've wanted to buy a team for a long time!!"

Paul Allen:

"Go away, the league will not allow two people from Microsoft to buy the team."

The internal news reached Nike, and Chaoshen Sports really made the signature sneakers, and gave them a big contract.

At this time, Nike also congratulated Jiang Chao with a wave of yin and yang.

Jiang Chao had to admire their public relations, so they used him to attract firepower.

At this time, Nike itself is in dire straits, and the public relations method at this time is generally to take the blame with its peers.

Sure enough, the following comments have something to say: this kind of stinky fish and rotten shrimp can enter the sneaker market, so it is normal for Nike to open glue, crack and step on it.

Even Kobe sent a tweet, but he doesn't know yin and yang, he said directly:

"I like Curry very much, but unfortunately he made the wrong choice!"

It is expressly stated that Jiang Chao's sneakers will harm his little brother.

This made Kemi and Kehei instantly, and Kehei directly helped Jiang Chao.

"What the hell, it's a fact that Nike has crushed it. Chaoshen Sports' shoes haven't come out yet, so you have the right to comment? Pick your nose!"

The news spread more and more widely.

I don't know if it's because of Nike's buying of the navy to put pressure on it. All of a sudden, Jiang Chao's talk of going bankrupt came, making the two big signings of Chaoshen Sports like a child's play.

After learning that Jiang Chao gave Curry Harden two big sneaker contracts, and then his own investment has been spending money like water.

President Pu, as Jiang Chao's friend, kindly reminded Jiang Chao when Sean Marks and others did not dare to remind him.

"Thank you for also giving our rookie Gibson a sneaker contract, Boss Jiang, your ideas have always made your team twist into one rope and go in the right direction, but I really want to persuade you, you finally built it The Knicks team who got up, you have to let them go to the end, if you fall first, what will they do?"

Mr. Pu meant to let Jiang Chao focus on the team.

Jiang Chao smiled and said, "Mr. Pu, are you afraid that I will go bankrupt?"

"Yeah, don't blame my brother. To be honest, you suddenly invested a lot of money in the sports goods company of the Celestial Dynasty, and you also run self-media and newspapers. It is thankless. I would rather you buy some stocks than This way of giving benefits, I know that Chinese manufacturing is very good, but so far they still can't shake the American market."

"Then I plan to start a fashion brand, maybe start a film and television entertainment company."

At this time, Jiang Chao was driving home with Liu Yan, and smiled after hearing Mr. Pu's worries.

The more the outside world looks down on him, the more he can slap him in the face. Not only does President Pu know about Chaoshen Sports, but he hasn't spent a penny on advertising. This is the natural advantage of the Knicks owner.

"Yes, these costs are small, just recruit a few people to play."

"Haha."

"Let's wait for the regular season to start. As the manager of the Western Conference, I really want to see your Knicks disrupt the Eastern Conference."

In fact, many managements with good character in the circle are looking forward to this brand new Knicks.

This team has the meaning of the Avengers. The management and players have their own things to prove. The Turkish duo was abandoned by their respective teams. David Lee and Gallinelli want to prove themselves. The fight for rotation includes Cole, who was laid off by the Suns on the coaching staff, Sean and Mustache, who became the general manager and deputy general manager for the first time, and the young boss who has been criticized from the beginning.

Those are the people who need to prove themselves.

As long as the team can play well, everything will be solved. Everyone knows how terrible the Knicks attendance in the early 20th century was.

The team's record is improving, coupled with the entertainment and food chain built by Jiang Chao, it is enough for the team's expenses.