Homecoming of Rebirth

Chapter 324 Pan Gu Opens the Sky (VIII)

[Social Currency], if it is explained in terms of relatively abstract terms in later generations, it is estimated that most people do not understand its actual meaning.

Even in this time and space, even in the face of a group of professional scholars, due to the limitations of the times, it is difficult to understand.

After hanging up the phone with Mr. Nan, Qi Lei faced Dong Beiguo, Liao Fanyi, and Lao Qin who were staring at him like a wolf, then looked around and smiled awkwardly.

"Can we change places?"

Liao Fanyi rolled his eyes, do you still know how to be ashamed?Those who didn't know thought Qi Lei was crazy!

Well, Qi Lei is currently downstairs in the dormitory, on his way back from breakfast, he was blocked by President Dong Da and Liao Fanyi.

After receiving the news, Qi Lei lost control.

"where to?"

Qi Lei didn't even think about it, "Go to the classroom of the young eagle class!"

The TV building has almost been renovated and will be officially put into use next semester.

When everyone heard this, they walked towards the school, while Qi Lei said to Mr. Peng and Mr. Chuang who were having breakfast together: "Go, call us to bed, and the young eagle class."

"Ah?" Master Peng grinned, "You can call the young eagle class, what are we going to do?"

Qi Lei, "Just go if you're told, what nonsense!"

He whispered to Lord Peng, "It's good for you."

When Master Peng heard it, when did Shishi deceive anyone?I went to call someone.

However, everyone in the young eagle class suffered a lot. When they heard the invitation from instructor Qi, the only wish of everyone in the classroom of the TV building was:

Sew Qi Lei's mouth shut, don't talk about it, you have to write a paper after you finish!

But, it's not enough if you don't go, who made him the boss!

Zhou Xiaohan cried to his father and mother, "I can't live this life!"

In the end, I still brought a small notebook and went to listen to the instructor's teachings.

……

In the TV building, the decoration of the teaching area of ​​the young eagle class is slow, and the equipment on other floors has been brought into the building.

The young eagle class is only a completed frame decoration, and the only complete decoration is the classroom.

At this time, Dong Beiguo, Liao Fanyi and other old scholars were there, and even Mu Zhengming was there.

Well, Mu always watched Qi Lei's entire marketing process, and he also wanted to hear how Qi Lei would explain this [social currency].

Except for the old ones, there is a group of young ones.

The members of the young eagle class, as well as a group of brothers in the 418 bedroom, hide in the corner cunningly.

Liao Fanyi was most anxious, "It's time to start."

Seeing Qi Lei think for a while, "I have already mentioned the definition, since it is not clear, let's change the term."

"It can be reversed to explain what [social currency] is."

Liao Fanyi frowned, "Upside down?"

Qi Lei, "Yes!"

"Just don't mention what [social currency] is, but first discuss what social currency is useful for."

"What's the use?"

Qi Lei, "The definition of social currency is: From the perspective of marketing and economics, it can make a product achieve unexpected marketing effects."

The subject changed, "But..."

"But what?"

"But in my personal understanding, the biggest utility of [social currency] is that it can quantify complex and multi-dimensional social behaviors."

As soon as these words came out, everyone's eyes lit up.

Because as a professional student and teacher who studies this, everyone knows best that social interaction is difficult to quantify, or even be expressed clearly.

First, what is social?In layman's terms, it is the communication between people and people, people and society.

This kind of communication can be language, behavior, action and sense.

It seems a simple sentence, but it is the most complex behavioral system.

Because almost everyone around you tells you, "It's important to be social, it's important to have social skills, and it's important to be more social."

However, almost no one tells you how to socialize and how to learn to socialize.

Even some casual books on success studies and interpersonal communication are only assumptions that limit the scene and are of little use.

This is like, we can define [mechanics], we can systematically teach a junior high school student what is called mechanics, and we can convey the information 100% accurately.

As long as he has learned it, then the exam and practical application will be fine.

However, you can't teach a junior high school student how to make friends, how to deal with interpersonal relationships, how to fall in love, and how to face complex relationships in society!

Even if you teach a social method, but in different scenarios and different people, what you taught before may be completely ineffective.

However, here comes the problem again. In human society, especially when technology is highly developed and the space distance between people is getting closer, social interaction is an important behavior that no one can avoid.

For the vast majority of people, if they do not have qualified social skills, it can be said that it is difficult to move forward.

However, social interaction cannot be quantified, at least no way of quantifying it has been found.

But now, Qi Lei said that [social currency] can be quantified?

Liao Fanyi became interested, "Then tell me, how to quantify it?"

Qi Lei, "Let's use an analogy, two complete strangers enter the same social environment."

"So, what are the conditions that determine whether these two people can achieve effective social interaction, that is, the transmission of personal information?"

Liao Fanyi heard, "That's a lot."

Qi Lei, "It doesn't matter how many. Let's take..."

"Baby Zong!! Zhou Xiaohan!"

"You two come out."

Zong Baobao and Zhou Xiaohan stood out from the crowd of the young eagle class and stood side by side.

Qi Lei, "If you two are strangers, let's discuss together, what are the factors that affect the communication between two people?"

Zong Baobao looked like a fool, and upon hearing this, "What the hell? Do you even need to ask? How simple is it?"

Pointing at Zhou Xiaohan, "This girl looks good!"

I poof! !

A group of people sprayed, Zhou Xiaohan almost kicked him, "Be serious!"

Qi Lei was also speechless, his brain was full of pitfalls, no matter how he was singled out, he knew that this grandson had to work hard.

However, Zong Baobao is right, a pretty face is indeed a social weapon.

Nodding: "It's a factor."

Zong Baobao was dumbfounded, "Is this okay?"

Over there, Dong Beiguo rolled his eyes, "Your poor mouth, too!"

Zong Baobao heard, "Miss Xiaohan, did you hear that? We are a perfect match!"

"roll!"

……

Liao Fanyi didn't have the time to watch some youngsters playing tricks here, so he directly started discussing the questions Qi Lei raised and listed them one by one.

"They are classmates and have the same professional level, which will be the guarantee of communication."

Grandpa Chen said: "Xiaohan is very eloquent in normal communication, and Zong Baobao is also a person who can't stop talking."

Jiang Yao suddenly said over there, "Aesthetics!!"

Everyone looked at it, and Jiang Yao raised her chin, "Sister Xiaohan and Bao Bao have good aesthetics, which is recognized by the young eagle class. Both of them have good clothes, and they can have a common topic, right?"

Everyone couldn't help but look at Zhou Xiaohan and Zong Baobao again. If it is true, the clothes of the two young people are definitely considered decent and fashionable in this era.

Qi Lei gave Jiang Yao a thumbs up, "Exactly!"

Jiang Yao, "Hmph~!"

Afterwards, everyone chatted and listed a lot.

For example, Zhou Xiaohan's make-up skills are very high, with a set of theories.

For another example, Zong Baobao's father is a famous comedian and so on.

Qi Lei finally said: "Professional knowledge, eloquence, aesthetics, clothing, these are the factors that two people have that may be useful in social interaction."

"Then let's sort it out again. If there are still these two people, which of their respective abilities are useful and which are useless?"

Everyone immediately discussed heatedly.

For example, Zhou Xiaohan's beauty is useful to Zong Baobao, a perverted baby.Zong Baobao's humor can also add points for communication and so on.

As for useless, there are many.

Zong Baobao's father is obviously useless to Zhou Xiaohan, and Zhou Xiaohan's knowledge of makeup is also useless.

Finally Qi Lei said: "If everyone regards the social capital they hold as currency, then this is the concept of social currency."

Everyone froze.

Qi Lei: "The most intuitive explanation of [Social Currency] is that in the social process, using the characteristics of human nature that likes to share, use the currency you hold to buy a sense of identity and find similar people."

"You can think of the traits you have as money, and every social interaction is a consumption."

"..."

"..."

Hearing this, Liao Fanyi seemed a little enlightened, "You mean to use the concept of money to quantify society!?"

Qi Lei, "Yes!"

He took out Big G's car key from his pocket, handed it to Zong Baobao, and said, "Wang Zhendong from Sina once told me such a thing."

"He said that he doesn't think Big G is advanced, and he also thinks Hutouben is a bit vulgar."

"But, there is no way. In a city as big as the capital, having a luxury car will save you a lot of trouble."

Seeing that everyone was silent, Qi Lei continued: "Because a luxury car allows people to quickly locate your wealth, status, taste and ability."

"It will save a lot of social tedious steps and avoid some misunderstandings."

Qi Lei, "Well, Zong Baobao now has a big G, and the big G is his social currency. Has his social attributes changed?"

Zhou Xiaohan has entered the role, "Yes, rich people!"

Qi Lei, "Then we need to add a million-level Vacheron Constantin, which is low-key and ordinary people can't see it?"

Jiang Yao thought for a while, then frowned: "Hao is inhumane, quite tasteful."

Qi Lei, "Add another doctorate."

Everyone, "Then... a bit invincible?"

Qi Lei, "Plus, great philanthropist! Patriot!"

Everyone, "Male god!"

Qi Lei, "So, in fact, each of us should hold as much currency as possible in social media. The more currency you hold, the stronger your purchasing power will be."

"These currencies can be wealth, or ability, or anything that attracts others, simplifies, and attracts social objects."

Everyone suddenly said: "..."

I probably understand a little bit.

Liao Fanyi, "Then what do you think the significance of this quantification is? What does it have to do with the marketing of the Pangu system?"

Qi Lei smiled, "Every currency mentioned just now has its limitations."