Homecoming of Rebirth

……

※※※

Liu Jixiang is also looking at the overwhelming reports from the Internet and traditional media, and it is no longer as simple as sitting on pins and needles.

He realized that this would be a huge crisis for Imagination.

If it is not handled properly, the public image that Imagination has maintained for many years will collapse.

After thinking hard for a long time, Liu Jixiang finally decided on a crisis public relations strategy.

That is, find someone to take the blame!

What a simple matter, calling Wang Chen back overnight, "Wang Chen, the attitude of the media is very dangerous now!"

Upon hearing this, Wang Chen said, "Mr. Liu, don't worry, I've already prepared for it!!"

Liu Ji raised his eyebrows, "Oh?"

Wang Chen, "The whole thing was done by Li Fangda and his sales team. As long as we cut ties with Li Fangda, the media's attention will naturally not focus on Imagination itself. Let Li Fangda bear the consequences!"

The so-called cutting the relationship and bearing the consequences are all nice words, but they are actually letting Li Fonda take the blame.

Liu Jixiang was stunned for a moment, and said in his heart, it's not bad, so let's keep you for now!

After pondering for a moment, "Then let's do this first!"

Wang Chen was overjoyed immediately, "I'm going to prepare the press release right now."

Liu Jixiang, "No! This time it's already serious, I'll do it!"

This time it was Wang Chen's turn to be stunned, "Then... listen to Mr. Liu!"

So, the next morning, Imagination went to the media and issued a statement.

Liu Jixiang went out in person: "Imagination and I realize that the public opinion has doubts about certain public events recently."

"In this regard, I will not express any opinions for the time being, and will conduct self-examination within the company."

"As for why Mr. Qi beat someone, since Mr. Qi doesn't want to attract public attention, as an elder, I should give an explanation to the public, and I should also give an explanation to Mr. Qi."

"If it is discovered that the people inside Xiangxiang have used some dirty means, I, Liu Jixiang, will never tolerate it!"

"Check it out!"

Regardless of other things, just looking at Liu Jixiang's attitude, there is really nothing to say.

Very straight and firm.So much so that the public unconsciously believes that even if there is any shady operation, Liu himself should not be aware of it.

Then just wait for the result?

For Imagination's reputation, it has indeed been redeemed.

It's just that Qi Lei didn't have time to take care of them. Last night, he fine-tuned the plan of the press conference with the senior management of Sanshi Company and a group of old scholars from Beiguang.

Of course, Qi Lei has the final say on how to control the general direction, he has his own routine and rhythm, and he adjusts the details.

This point, Qi Lei can't be the best.

So, in the first half of the night, Qi Lei explained his direction and strategy to everyone.In the second half of the night, a group of bigwigs buckled word by word, word by word, and sentence by word, striving for the accuracy and accuracy of information transmission.

At this moment, Qi Lei was sleeping soundly, sleeping until after five o'clock in the afternoon, Xu Xiaoqian had no choice but to wake him up.

Go downstairs to the living room and see, well, the five fathers, Mr. Nan, Mr. Geng, Qi Guodong, Zhou Tao, and friends are all there! !

This made Qi Lei very embarrassed, "They're all here!"

Qi Guojun wanted to go up and kick him.

The heart is really big, he slept all day!

Did you say call him?I was also afraid that it would affect my rest, so I was in a bad state at night.Don't call?You have to go to the venue early?Don't you want to familiarize yourself with the content again?

Fortunately for him, Xu Xiaoqian didn't bark, so he could sleep until the opening.

Frowning, "Hurry up and wash up, and go to the venue."

Qi Lei scratched the chicken nest, "Oh."

I went to the bathroom to wash my hair, brushed my teeth, and simply grabbed a random hairstyle.

Then, I changed into the "drama costume" I was going to wear tonight, and went out with everyone.

It was already six o'clock at this time, and to be honest, the reporters went earlier than him, the protagonist.

When they arrived in Beiguang, Qi Lei asked his father and others to go to the auditorium first, while he went to the subject office, where Liao Fanyi and the others were waiting.

When meeting Qi Lei, he said the same thing, "Why did you get up?"

Qi Lei was puzzled, "Did you get up very early?"

Liao Fanyi rolled his eyes, they didn't sleep, they were more nervous than Qi Lei!

Because they heard Qi Lei's press conference plan yesterday, they couldn't get down to it.

That is to say, there is no time, and there is no way to change it, otherwise they would not let Qi Lei take this risk and use the current conference plan.

Including helping him adjust the details later is also passive, and there is really no time to change the plan.

However, in their view, the current plan is simply courting death! !

……

※※※

how to say?

In fact, the nature of product marketing strategy and news dissemination is the same, and both have standard processes.

It's like, whether you study advertising marketing or marketing in college, you must learn a little bit of communication concepts.

After all, it is the dissemination of information.

It's like making a show. The show that laymen see seems to be a messy and chaotic sky.

But from a professional point of view, the theme of each program is divided into layers, and it must be cut from several dimensions to guide the audience's thinking.

Yes, although TV media cannot achieve interactive communication, a good program must lead the audience's thinking and realize high-dimensional interaction of common thinking.

Moreover, no matter what the program is, the ultimate goal is to resonate with the audience, and even speak for the audience.

Only a program that achieves these elements is a good program.

The product launch event is actually the same as doing a show.

However, the theme and purpose is to speak for the product, let consumers feel the advantages of the product and ignore the shortcomings of the product, which is the ultimate goal.

Therefore, there is also a standard process, which is also divided into several levels and progressive, and several dimensions are used to deconstruct the product, and finally achieve the purpose of getting consumers to pay.

Take Pangu 2.0 as an example. The biggest selling point is that it is free and open source.

The structure of the entire press conference, every sentence and every message conveyed is to serve this biggest selling point.

The disadvantage, that is, the technology is not as good as windows, is also the most hidden in the audience.

The ultimate goal is to let consumers remember that it is free and ignore the shortcomings.

That's good marketing, right?

But Qi Lei, he was completely reversed.

In the words of Liao Fanyi, "The aunt who makes egg-filled pancakes at the school gate is much better than you, a person with communication skills!"

"Let's go! Hurry to the venue, we will accompany you!"

Qi Lei was puzzled, "What are you doing with me? I'm not a child anymore."

In the end, Grandpa Chen said, "If you change your mind, we can make another plan for you on the spot."

Qi Lei, "..."

Grandpa Chen felt that this was a shame!A group of media masters put together such a press conference?

Shame!

In this way, everyone went to the North Great Hall together.

Before reaching the place, Liao Fanyi was taken aback.

Because... I can't squeeze through.

The North Grand Auditorium is located in the southeast corner of the school. It is an old building, somewhat similar to the layout of an old movie theater in the 90s.

There is a large stage directly in front, and under the stage are two floors of seats on the first and second floors.

The venue is still very large, more than enough for a product launch event.

But, full!

Hundreds of media reporters plus seats, plus students and people from Beiguang and the society who came to watch the excitement, not only there was no place to sit in the auditorium, there was no place to stand, and many reporters couldn't get in.

This was the result of Dong Beiguo forcibly driving out some students from Beiguang.

Liao Fanyi was dumbfounded, this...is this a product launch event?

As everyone knows, apart from the media, who cares about your product or not?They came to listen to cross talk.

After finally squeezing into the backstage, he saw Principal Dong Da's eyes were red and he was sweating profusely.

"What does the security office do for food? How can we put so many people in?"

The Chief of Security is also being wronged!

We can manage the students of our school, and those who come from outside the school will not listen to you at all, that is really a crowd of students!

Moreover, it is only after 6 o'clock.

Liao Fanyi, "Why are there so many people?"

Not only the people who eat melons, but also more reporters than he expected.

Moreover, what the hell is the microphone pinned to the interview cards of "Entertainment Express", "Celebrity Exposure", and "Gossip Weekly"?

What is Yuji doing here?

Oh shit, and "Popular Movies."

The editor and reporter of "Friends"? ? ?

Boys and Girls magazine? ?

"Dong Xiao, what are you doing here?"

Dong Beiguo was in a daze, and stared, "Director of Security, get the hell out of here!!"

The Chief of Security wants to die, so what is he doing?

"Blast me out!!"

In the end, Qi Lei hurriedly stopped him, "Don't!! Keep it!!!"

Liao Fanyi was speechless, "Why do you keep it?"

These are all ineffective media. To put it bluntly, in the field of communication, there is a term called [media literacy].

It’s like going to a sports channel to broadcast financial news. The media literacy of sports channels is mainly for sports audiences, and the media literacy of financial news is not enough.

For the hot spot of product release, these entertainment media and youth magazines belong to the group with insufficient [media literacy], which is not helpful for product marketing.

This is invalid media.

Qi Lei said: "It will be useful once you come!"

Liao Fanyi stared, "What about the reporters who didn't come in? There are CCTV and local satellite TV among them!"

Unexpectedly, Qi Lei said again, "It's better not to come in!"

Liao Fanyi: "..."

Looking at Grandpa Chen, both of them had horror in their eyes.

How do you feel about him...

Want to play a new way?

Immediately stopped talking, toss it yourself and see what tricks you can come up with.

The time came to eight o'clock sharp.