Qi Lei quickly apologized, "Don't worry, the thieves won't leave empty space! This time not only public relations, but also some benefits for you!"

Dong Bei was overjoyed, but he said: "Be humble! Don't make trouble for me and burn the incense."

"Ahem!" He cleared his throat, and the matter was over.

"Then what..." The old face was a little distorted, "It's really billions?"

As soon as this remark came out, Liao Fanyi became energetic and listened with pricked ears.

Qi Lei nodded heavily, "Really."

Even though Dong Beiguo had tried to accept the whole night, seeing Qi Lei nodding, he was still dazed for a while.

Xin said, what kind of breed is this?Billions!

Finally, Yoyo sighed, stretched out her hand, "Bring it!"

Just when Liao Fanyi didn't quite understand what the headmaster meant and what to take.

Without further ado, Qi Lei took out Mao Gai's textbook from his schoolbag, and offered the check inside with both hands.

The corners of Liao Fanyi's eyes twitched.

What the hell!Turtle! Is 500 million just a haircut?

Dong Beiguo glanced at his mouth and picked up the check, and his mental calculations fell to the ground.

Are you still back?I just said that the money can be taken!

Looking down, the old eyes stared, and immediately shouted:

"Good!"

"Not bad!"

"Good job!"

He slapped the table, "I'm optimistic about you! Framework theory, just deal with it yourself!"

"If something goes wrong, the school will take care of you!"

Liao Fanyi was dumbfounded, thinking, this has changed so fast?Didn't you just tell Qi Lei to be more humble and take it easy?

Bow your head and sweep, well, that's a check for 1000 million!

He said, what's the matter?It turned out to be doubled!

Wait for Qi Lei to go to class.

Dong Beiguo was still holding the check, laughing silly, "Xiao Liao, just bring this kid back!"

He was referring to the escort.

Liao Fanyi: "..."

Dong Beiguo, "That's right!" Thinking of something, "What is [Frame Theory]?"

"I puff!"

Liao Fanyi squirted, and stared at his eyes, "You don't know the co-author?"

Dong Beiguo put on a straight face, "What do I know? I'm a communications engineer, how can I know this?"

"Tell me, tell me quickly!"

Liao Fanyi is convinced too, the principal is becoming more and more unreliable.

The standard nomenclature explanation, just open your mouth, "[Frame Theory] is an important evidence for people to convert social reality into subjective thoughts, that is, people's subjective interpretations and thinking structures of events."

Dong Beiguo pulled his old face, "Be more common!"

He can't understand.

Liao Fanyi pondered for a while, "Let's put it this way, in ancient times, a man could have several women. Do you think this is normal?"

Dong Beiguo didn't even think about it, "How normal!"

Liao Fanyi asked again: "Then today, a man, the red flag at home is not down, but the colorful flags are fluttering outside. Is it normal?"

Dong Beiguo's eyes widened, "Of course it's not normal! It's a new society, it's immoral!"

Liao Fanyi spread his hands, "This is the [frame]."

Dong Beiguo, "..." still didn't quite understand.

to be honest.

People's subjective judgments, if misjudgments are put aside, are not eternal.

The conclusion of subjective thinking cannot be decided by ourselves, even though we think it is our independent thinking and independent personality.

However, for the vast majority of people, it really isn't.

What you think and what the result is depends on external factors.

This includes laws, ethics, one's own social experience, and the influence of objective environment and social group behavior.

In ancient times, it was normal to have one wife and multiple concubines, because when you think of the word ancient, you automatically apply the ancient marriage customs and values.Therefore, it is normal for a man to marry several women.

But today, the values ​​and moral standards of today are applied.That is the mistress, the third child, and the immorality.

However, some people, because of their own experience, for example, there are many things around him to support the third child, so within his thinking framework, it is normal for this kind of thing to happen today.

In Uruguay, polygamy is also normal, and it is impossible not to marry, which is caused by the different collective cognitions of social groups.

This is the framework. When the information about how many women a man has enters our brains, before we think about it, we will automatically fit into the framework of our own experience, legal ethics, and objective environment.

Draw conclusions within the framework.

If you are in ancient times, this is correct, even a symbol of success.

If you are in the present age, you are a scumbag!

Like novels.

You use traditional literary thinking within the framework of online novels, jumping out of the reader's framework, that is, inertial thinking, that is "literary youth", and the author is sick.

Is the author really sick?

According to this line of thinking, all writers of traditional literature, and all literary awards, are sick.

It's not that the author is sick, it's just that your thinking frame doesn't agree.

For example, for a protagonist, why some authors write vividly, while others write boringly, actually has nothing to do with the writing style.

The reason is that the framework set by the author for the protagonist's character, appearance, and behavior inertia is obviously not obvious, and after being brought into the plot, it does not conform to the set framework.

A good author will set a frame of characters for the readers, so that the readers will automatically fit into the frame in the plot and generate associations beyond the text.

If Qi Lei starts to be selfish, if Wu Xiaojian becomes crazy, if Tang Xiaoyi becomes an old coin, it will be a failure of human design.

This theory, which is equally applicable to all, is a practical theory. Sometimes it needs to set the framework, and sometimes it needs to jump out of the framework.

You read a lot of history books, so when you look at things and people, you will unconsciously turn your thinking direction to historical thinking.

If you have more exposure to Western culture, your judgment will be closer to that of the West.

Old Cang, that silly old man, changes [-] a day, or even [-]. If it becomes a frame, then it is a crime for him to change [-] a day.

This is the [frame setting].

When chasing a girl, don't nail yourself to the frame of "the suitor". Girls recognize you as the suitor, and naturally think that you should do what the suitor should do. If you don't do it, then you The success rate is low.

Therefore, clever hunters often appear in the form of prey, and the root cause is [jumping out of the frame].

However, there is an interesting phenomenon.

That is, it is not easy for a person who understands the framework theory to jump into the framework.

Knowing that you might jump into a frame set by someone else makes it easier to avoid the effects of [the frame].

This is the source of rational thinking and empathy.

Let's take Qi Lei's current incident as an example!

From Liao Fanyi's point of view, Qi Lei's beating incident and the exposure of his identity naturally brought the concept of the rich into the public's mind.

Thus, unconsciously, he began to bring in group cognition and personal judgments such as "being rich and unkind, using money to oppress others, and being a dude", thus forming a [stereotype] of Qi Lei.

What Qi Lei is doing now is not explaining, the efficiency of explaining is very low, he wants to open up another [framework].

For example, in addition to being the CEO of a company and a rich man, he is also a college student, allowing the public to accept the concept that he is a college student.

What is it like to be a college student?

Young, energetic, and impulsive!

Is it okay to fight?

If the public realizes that Qi Lei is a student, then...

A young man, a college student, will start to jump out of the framework of being rich and unkind, and redefine stereotypes.

"Oh~~~~"

Dong Beiguo raised his eyebrows, "This is what happened! It's similar to what I thought last night."

Liao Fanyi is about to vomit, principal, just pretend!Think shit!What do you know! ?

I saw that Dong Beiguo didn't blush at all, "I understand this theory, to put it bluntly..."

It happened that there was a half-drinked bottle of mineral water on the table.

President Dong pointed out, "In the eyes of those who are dying of thirst, this is life-saving water. But in the eyes of waste collectors, this is an empty bottle that can be sold for money."

"Different people look at issues from different angles, and have different standpoints!"

Liao Fanyi, "..."

I was speechless.

I had no choice but to bite the bullet, "The principal is an expert."

"Small idea!" Dong Beiguo waved his hand lightly.

Frowning and thinking about things, he said for a long time: "Will it work?"

Liao Fanyi stopped complaining, and said cautiously: "It's an idea, but...it's not easy to say."

"how to say?"

Liao Fanyi, "It's still a stereotype. The stereotype of the public has already formed. It's not so easy to reverse."

"Plus……"

"Add what?"

"It's not difficult for him to shape the image of the students, the main thing is that there should be no interference."

Looking at Dong Beiguo, Liao Fanyi said, I don't want to talk about professional terms.

"Let's put it this way, if he has been showing himself as a student during this period of time, and with some biased reports, a framework can be established."

"However, if during this process, those people release any other negative news, solidify the image of the rich and divert the public's attention, then all previous efforts will be wasted."

Dong Beiguo became serious, "He...wouldn't have any more negative things, would he?"

Liao Fanyi thought about it too, he was only eighteen, so what could be negative?At most, it's just the old story of children messing around, and it's not a big problem.

However, they were wrong.

The imaginative press conference is just an introduction.

The next day, only the Internet and paper media began to report on the school interview, Qi Lei appeared as a student, and even made some rude remarks!

However, before these reports began to guide the public in the direction of "college students", another big thunder broke out.

A well-known domestic grain and agricultural company boss accepted an exclusive interview with the Beijing News and told about an unpleasant experience he experienced in Shangbei more than a year ago.

To put it simply, the boss surnamed Dong wanted to support the revival of Northeast China, invested [-] billion in Shangbei, and donated [-] million to the Shangbei government for local construction.

As a result, it was strongly obstructed by local enterprises and individuals.

In that experience, not only Dong Zong himself was disappointed, but also large international companies such as Desheng and Monsanto were completely disappointed in investing in Northeast China, and even suffered huge losses.

Dong Zong said in an exclusive interview: "We are determined to become a brand of Dashangbei Rice and promote it internationally."

"But, how should I put it? The strong dragon will not overwhelm the top snake! Just the opinion of a small grain and rice processing factory made Shangbei officials resolutely reject more than one billion yuan of funds regardless of such a large investment. .”

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