Homecoming of Rebirth

Qi Lei: "Compared to the conventional ones, the image of a big country, the spread of history and culture, those are actually very far away."

"How can ordinary people in the West care about such profound things?" He bared his teeth and smiled, "It's a bit harsh, the beautiful country has a history of 200 years, and they themselves lack this. They are not interested in their own history, let alone you are separated by the ocean. poor country?"

"You tell Laomei that I have a history of 5000 years and how brilliant my culture is. It is useless to talk to them about Confucius and Laozi's Taoism!"

"Besides, your thoughts and other people's freedom and democracy are not the same way, not to mention that they are still guarding against you? Your voice can't get in at all!"

It is indeed not the same way. The Chinese people say "the sky is built, and the gentleman should strive for self-improvement".

Work hard, don't ask for anything!

But the West is not, God is in charge of everything, people are born with sins, and they just need to live to redeem their sins.

Chinese people, the terrain is Kun, the gentleman is virtuous, and he pays attention to the self-discipline and sublimation of human nature.

In the West, be free!Absolute freedom!Selfish freedom!

People can't understand what you say.

Still spreading a fart?

Regarding Qi Lei's argument, Liao Fanyi and Dong Beiguo nodded, expressing their agreement.

So, those of them who are engaged in communication are not thinking about the issue of cultural export.The most common view is to keep your head down and develop. When you become prosperous and strong, people will naturally look at you and your culture.

Dong Beiguo said: "Just wait! There will be a day."

Qi Lei smiled wryly, this is true, but...

"When we are rich and strong, it is right to speak with fists, but this is the helplessness of helplessness."

"The price is very high!"

Can it be small?From a cultural point of view, we cannot go out, but others can come in.It's like someone is beating you, but you can't pay back.

Even if he won in the end, he would still be covered in bruises.

It will also inevitably lead to a split in the thinking of one generation, or even two or three generations, in the process of development.

Suddenly said: "Then what can we do now?"

Dong Beiguo frowned, "Then what do you want to do?"

Qi Lei stretched out four fingers, "clothes, food, shelter, travel!"

Looking at President Dong Da: "We can't pass on the big culture. But I think we can give it a try for the small daily necessities."

"Because no matter at home or abroad, what the common people care most about is nothing more than three meals and one drink, and four seasons of coldness."

Speaking of this, seeing that Dong Beiguo and the others were a little confused, Qi Lei continued: "Let me give you an example!"

"Let's take 'living' as an example. Now the young eagle class is already doing it."

"I guess they have no problem with the western-style decoration step, but the national style renovation is not within their ability."

"To put it bluntly, they have to learn the concept of national style and Chinese elements from scratch. How can it be so easy to integrate?"

"But why spend so much money on education? It's not to let them do it themselves, but to let them have the ability to ask others to do it."

"Whether it's a traditional craftsman, a student majoring in design from a prestigious school, or even a famous designer, they can invite them!"

"At that time, what if we hold another design award for traditional crafts and major design schools?"

"If the plan of the young eagle class is feasible and the effect is remarkable, then... we can suggest to the higher authorities that similar awards be held in each design school, or even an annual ministerial selection."

"We can't force the next generation of designers to take the national style route, but we can guide them to move closer to this direction from the rules."

"If this matter is done well, I think time will reward us."

"In the future, not only the young eagle class, but also in other places, we can see more and more national style design elements."

Dong Beiguo thought about it, this is indeed a good idea, but... what's the point?

"Any more?"

Anyway, Qi Lei's angle of thinking about the problem is really unique.

Qi Lei, "Yes!"

"Let's say 'clothes' again."

Pointing to his outfit, "jeans, white shirt, Martin boots."

"It can be seen everywhere, as well as T-shirts, trousers, and dresses."

"These are all imported products, and even the color matching is the fashion of the season guided by fashion masters in Paris and New York."

"To the extent that our consumption concepts and aesthetic standards have been completely influenced by others."

"Our clothing design ability and level are also following others. Not to mention surpassing, catching up is a problem."

"It has even led to the traditional aesthetics of our own nation, which has no room for survival."

"There must be more oil paintings than traditional Chinese paintings in the Central Academy of Fine Arts, and the fashion designers trained there can only cut suits and long skirts."

"You don't even think things from your own country look good, so why talk about national self-confidence?"

"Even people vilify your squinting eyes and big cheekbones have become mainstream aesthetics, don't you think it's sad?"

"..."

"..."

Dong Beiguo and Liao Fanyi were speechless.

This, they are sympathetic.

Take yesterday's interview as an example, why did more than half of the students choose the wrong answer in the last question?Are these children really white-eyed wolves?

A little overkill.

It is not ruled out that those with individual extreme thoughts are hopeless, but most of the children are still good children.

However, this is the first generation who grew up in contact with foreign cultures during the reform and opening up.

They wear jeans and trousers, and watch American blockbusters, Japanese anime, and European, Japanese, and Korean idol dramas. Hong Kong and Taiwan exist in another world in this era.

Looking at the country is poor, but looking outside is heaven!

Which is not better than domestic?

Imported things are better than domestic ones!

It seems that the outside world is full of beauty, and the culture outside is advanced.

To put it bluntly, even foreign fast food is the most fashionable and luxurious food.

How do you give them confidence?Many people actually have resentment.

They themselves don't know where the resentment comes from. Maybe, it's really just to see what's wrong, and then ask themselves why it's not good.

So... no more love.

It's like, why do post-70s and 80s love women's volleyball so much, and why do they love national table tennis so much?

Because it is one of the few channels that gives people a little confidence and strength.

Thinking of this, Dong Beiguo and Liao Fanyi felt a little powerless, smiled wryly, and looked at Qi Lei, "Do you have a solution? Let the Chinese people restore their confidence in Chinese learning? Let the tradition reappear in glory?"

"too difficult!"

It is indeed too difficult, this is 2000, not 2020! !

The rise of national style in later generations and the increase of national self-confidence are accompanied by the prosperity and strength of the country. Only when we feel the strength personally can we have self-confidence.

And this age...is difficult.

Regarding this, Qi Lei said honestly: "I can't restore my confidence in Chinese studies, which are deeply ingrained. It is unrealistic for us as media people to appeal for aesthetics and promote traditional aesthetics."

He is not a god, some things can be done, and some things cannot be done.

"But..." The conversation changed: "Then can you think about it differently?"

Dong Beiguo frowned, "What idea?"

Qi Lei, "I have another idea, which is expected to be implemented next year."

Dong Beiguo, "What do you think?"

Qi Lei, "I think just holding a music festival is not enough to train our school's students."

"Next year, we can let the students from the Hosting Department, Journalism Department, Directing Department, and Art Department go out!"

Dong Beiguo, "Go out?"

Qi Lei, "That's right! We already have experience in organizing music festivals, so we can hold various festivals and shoot various films."

"Go to a literary school to hold a literary forum, and go to a film school to invest in student films and cartoons."

"It just so happens that we can do something about 'clothes'."

Liao Fanyi, "What article?"

Qi Lei, "We can organize a Hanfu Festival together with design schools such as the Academy of Fine Arts and the School of Fashion!"

"Hanfu Festival?"

Qi Lei talked eloquently, "That's right! 24 dynasties have new ones, under the banner of restoring classical clothing culture."

"The grand prize is set at 20, [-] is fine! I don't believe that no one will be tempted, no one will bother."

"Then if you want to design Hanfu, you have to study history and check the information?"

"It's still the same reason. I can't force those young designers to follow the national style, but I can inject traditional aesthetic elements into the rules and become inherent materials in their minds."

"Let the next generation of designers review the classical aesthetics for me first, I don't believe it will not affect their future career!"

"Although we can't change the aesthetics of jeans and dresses, we can make some adjustments to the design style and color matching style of jeans and dresses, right?"

Liao Fanyi: "..."

Liao Fanyi was a little confused, why do you have so many tricks?

Qi Lei continued, "Western color matching aesthetics have their own set of things."

"And we also have the color matching aesthetic of our national style."

"This kind of invisible transformation does not violate the choices and wishes of ordinary people, and it is much better than hard preaching."

Dong Beiguo: "..."

Dong Beiguo was also dumbfounded.

What kind of brain is this?Can this also be used in strategy?

However, he didn't know that the more frightening and thought-consuming thing was yet to come!

Seeing Qi Lei bared his teeth and smiled, "Don't underestimate this change!"

"Don't forget that after joining the WTO, we are already the factory of the world. Most of the clothing, small household appliances, and light industrial products are shipped from China's ports to the rest of the world!" for two years so it is correct.)

"At the same time, we are also a consumer market that cannot be underestimated. And I firmly believe that in the near future, we will become the largest consumer market."

"Then we are both a producer and a consumer!"

"Are you worried that our aesthetics will not go out? Are you worried that our aesthetics will not be valued?"

"Maybe, if we continue to cater to Western aesthetics like we are now, we will not be taken seriously!"

"Aesthetically, you are a vassal. Why do you value you?"

"However, if we start to act now, we have our own preferences and needs!"

"The capital will not care about any cultural conflicts, capital will follow the money, and they will help us go out."

"I don't think this is difficult!"

Having said this, Qi Lei suddenly gave another smirk.

"The people of the country think that Jilan with Yingqing is a kind of beauty, and the elegant Hanfu Liuxian skirt is a kind of beauty!"

"Then the demand of the market will determine the product design of the manufacturer."

"When our designers, whether it is fashion design or industrial design, start to incorporate Chinese elements."

"Then, these commodities with Chinese elements will inevitably be circulated all over the world."

"Even if it is not an explicit and explicit national style element, it must be recessive and integrated with design language."