Homecoming of Rebirth

"Let's put it this way..." Qi Lei really didn't want to keep his secrets anymore, he just pulled a chair for himself and sat down.

"My father is a capitalist!"

When everyone heard this, they immediately rolled their eyes, your father is a capitalist?

If your father hears this, I won't beat you to death!

The term capitalist has never been a compliment in China.

Qi Lei doesn't care so much, if it's derogatory or not, what's wrong with delaying the capitalists' exploitation?

"My father is a capitalist, so I still understand the market relationship between buyers and sellers."

I saw doubts in the eyes of some professors who didn't know much about economics.

Qi Lei also explained: "[Seller's Market] is a market where the supply of goods exceeds demand, buyers are vying to buy, and sellers hold the initiative in buying and selling."

"To put it bluntly, if I sell steamed buns, and my family sells steamed stuffed buns in Beiguang, the whole school can only buy from me. The quality of the steamed stuffed buns is up to me, whether they are big or not, and how much they sell for. Yes, consumers have no bargaining power, or even the right to choose products. Do you understand?"

See everyone nod.

“[Buyer’s market] is symmetrical to it, which refers to a market in which the supply of goods exceeds demand, the competition among sellers is fierce, and buyers are in an active position.”

"It's like, suddenly there are 1 sellers of steamed stuffed buns, more than those who buy steamed stuffed buns. The market is where consumers have the final say. Buy whoever is cheap, buy whoever is big, white and delicious, right?"

Those who didn't understand listened and nodded.

Unlike later generations, people who surf the Internet in later generations have heard about the relationship between buyers and sellers in the market, but in this era, interlacing is really like a mountain.

However, Mu Zhengming didn't care about others. In his eyes, these were still nonsense, and he was anxious to know the conclusion.

He said anxiously: "You don't need to popularize science. Just tell me, what does this have to do with the transplant subject you mentioned!"

Qi Lei, "Don't you understand?"

Qi Lei, "Think about it, what if!!"

"If we regard information as a commodity, then the media is the seller of information, that is, the [seller]!!"

"Ordinary people are consumers of information, that is, [buyers]!!!"

"Then tell me, now...is it a buyer's market or a seller's market?"

Without even thinking about it, Mu Zhengming blurted out, "Of course [seller's market]!"

Qi Lei, "That's right! Since there is only one channel, the traditional media, information can only flow out from here, so the seller is the most beneficial, and the buyer is passive."

"So, TV, radio, and newspapers are the only bun sellers in Beiguang campus!"

Everyone nodded in thought, there was indeed such a taste.

In fact, to be precise, it is not the TV broadcast, but the government that sells buns.

Mu Zhengming: "And then?"

Qi Lei, "Then it's easy to talk about!"

"The current traditional media can completely apply the attributes of a seller's market and conduct research!"

Everyone: "..."

Think about it again, everyone, it is indeed the case.

Qi Lei, "Then think about it again, in the Internet age, everyone is an information port."

"The information is infinitely developed, the cost of dissemination is infinitely low, and the overwhelming network information is for ordinary people to choose to ingest."

When Mu Zhengming heard this, he blurted out, "[Buyer's Market]!! The Internet age is a buyer's market for information!"

Qi Lei spread his hands, "That's right!! Now, let's apply the economic experience of the buyer-seller market and take a look."

Seeing everyone lost in thought, Mu Zhengming's eyes changed continuously, but he still couldn't make sense of it.

Qi Lei said: "The [seller's market] structure is conducive to operators selling products and producers expanding production. Corresponding to traditional media, it is to expand the volume and the efficiency of information dissemination."

"For example, if I make buns for more than 1 teachers and students in Beiguang by myself, the production scale must be large."

"But the shortcomings are also obvious, which is not conducive to reducing product costs, improving product quality, increasing color varieties, and meeting the various needs of consumers."

"Anyway, steamed stuffed buns can be sold. I won't invest too much energy in varieties, styles, and marketing."

"Right?"

Seeing everyone looking at him, "Then here comes the problem!"

Suddenly pointing to the three subjects [Internet Journalism] on the whiteboard! !

【Network TV】! !

【Network Communication】! ! !

"Now!! The market position is reversed!!"

"There are 1 bun sellers pouring into Beiguang!"

"In other words, there are more information output ports, and it has become a [buyer's market]!"

"Old Mu, please tell everyone about the characteristics and laws of the buyer's market."

Didn't Mu Zhengming just open his mouth for these things?

"A buyer's market, of course, is that the competition among merchants is more intense."

Qi Lei, "Applied to information dissemination, that is, the competition in the media is more intense!"

"!!!"

Mu Zhengming, "Businesses must begin to cater to consumers' preferences and frequently adjust their marketing strategies."

Qi Lei, "That is to say, the media should cater to the receivers of the information, adjust the way of information output, and choose a more efficient and acceptable way of information output."

"so good!"

Qi Lei stopped here.

"Let's discuss first, cater to, and have more acceptable information output."

"How to cater?"

"..."

"..."

"..."

Everyone began to breathe rapidly.

Because, having found the thread, isn’t this the entry point for discipline establishment?

How to cater?

The first thing Zhang Luchen thought of was...

"I want to cater to the appetite of ordinary people..."

"Then it should be... popular!! Entertainment!! Low-quality!! Vulgar!!"

It may be hard to accept...

However, this is a fact.

What is popularization?That is to say big words that can be understood.Few people understand the official rhetoric, but a piece of plain language can be understood even by illiterate people who have not gone to school.

What is entertainment?For those who communicate, not only is the content more and more entertaining, but also the information is white.

In this day and age, the only entertainment that can be considered is "Zhengda Variety Show" every weekend, and local TV variety shows, such as "Happy Camp".

Then there are cartoons at six o'clock, TV dramas at eight o'clock, and storytelling at twelve o'clock at noon.Entertainment is relatively scarce.

But what if it's a buyer's market?In order to attract attention, the proportion of entertainment must increase significantly.

What is downgrading?You have to watch those popular science programs on CCTV in this day and age, because there is nothing else to watch.But what about a buyer's market?

Is there still a market for such high-quality programs and science popularization?

What is vulgarization?It is the grassroots psychology and the philosophy of the market, which completely replace the mainstream culture and become the main cognition of the society.

Zhang Luchen's eyes widened, he found a research direction.

Isn't this just the characteristics of network psychology and network communication? ?

On this matter, Zhang Luchen can write dozens of dissertations and deduce a subject.

Liao Fanyi also realized, isn't this the characteristic of the Internet news age?Why didn't I think of it?

As for Qi Lei, the more amazing words are yet to come!

"Okay!! We have already deduced that the attributes of information on the Internet are mass, entertainment, low-quality, and vulgar!"

"I'll add one more condition to everyone."

"Remember the group of viewers in the insight model?"

Here, not only Liao Fanyi and the others personally participated in the insight experiment, but other people have also seen related reports and data.

Of course you all remember.

Qi Lei, "That's an opinion master in an ideal state, and can also be called an internet celebrity."

"Then, the initial Internet attributes are applied to Internet celebrities. Do you think that the ideal Internet celebrity in the insight model is still the only template?"

Everyone was stunned, "What do you mean?"

Qi Lei, "Don't you think these Internet celebrities are too serious?"

"If a grassroots wants to rise to the Internet, it is in an era that has just been civilized, and netizens and the media are ignorant."

"How will they rise?"

Everyone, ponder again.

This time, Liao Fanyi suddenly realized again, "Low quality! Vulgar! Entertaining!! Even taking advantage of the novelty hunting psychology of netizens, and... topicality!"

"correct!"

Qi Lei was overjoyed.

Look, those Internet celebrity originators, such as Shamat, Sister Furong, Gan Lulu, Sister Feng, and the like, have already been understood by these experts before they even came out.

Don't underestimate these phenomena. Many wrong values ​​and vulgar atmosphere on the domestic Internet are brought about from this.

With insight, you can prevent and research solutions, as well as the supporting theoretical basis.

Hearing this, Mu Zhengming was completely convinced, and praised while "discussing intensely" with the old man beside him.

"This kid is good, this kid is really good!"

"It's a pity, why don't you study economics?"

Alright, Qi Lei heard it, there was a black line on his forehead, why are you economic people so willing to poach people?

Seeing everyone starting to discuss, I wanted to throw out some more dry goods, but after thinking about it, today's is enough.

Just a market role change between buyers and sellers is enough for them to study, right?

Save some for next time.

These are all seen by Dong Beiguo, so beautiful in his heart!

Originally, since the new department was stuck there, he was a little worried.

The above [-] million yuan has been transferred to Beiguang's account, and all those who want it have been transferred.

Even Mu Zhengming was sent over, which shows how much the higher ups value it.

If the card can't move, it's ridiculous.

Liao Fanyi kept saying to wait for Qi Lei, but he was still a little uncertain, after all, he didn't see this kid really show his power, so he didn't know what to do.

Take a look today, this is a treasure!

Luckily the big G didn't move!

No loss! !

However, after thinking about it, Dong Beiguo still felt that he had to remind Qi Lei.

You want young people to be happy, you want to be happy, you want to be unsteady, but you have to master it to a certain degree.