Homecoming of Rebirth

Chapter 569 Qi Lei Is Out

"It's all about delusion."

Oakley was completely stunned by Adams' answer.

"illusion?"

This answer made him a little unacceptable.

At his level, successful people are no longer enough to describe.Whether it is Oakley or Riley, they all have absolute self-confidence and a clear mind.

You say we have delusions?What are you kidding?

Regarding this, Adams smiled slightly, "It's really an illusion."

It's not just them, in fact, everyone has an illusion in the face of public opinion.

"And, it's not one!"

"..."

"..."

The more you say it, the more evil it becomes. Isn't one illusion enough?

But the fact is really so cruel. Most of us are wrong in our judgment and understanding of communication and public opinion.

Adams looked at Oakley playfully, "Mr. Oakley, do you think that if we respond to Qi Lei's direction of public opinion, as long as we destroy his intention of spreading, then we can win?"

Oakley frowned, "Isn't that so?"

Adams, "This is the illusion!"

"???"

"???"

Adams, "First of all, let's not say whether we can destroy Qi Lei's guidance of public opinion, even if we do, we will not win."

Oakley, "Why?"

Adams, "Because in the spread confrontation, the defense has no concept of winning."

"Even if we reverse public opinion, it is only to silence those who were originally against us."

Humans are the most stubborn animals, even if you come up with solid evidence, even if you refute him speechless, "convincing people with reason" is only an ideal state.

Most people, especially those who once had the upper hand in public opinion, will still be immersed in their own framework and stick to their original stereotypes.

He didn't agree with your point of view, but chose to avoid it under your point of view.

The result is that the wave of people who originally occupied the public opinion did not change the public opinion, but retreated and remained silent.A group of people who were originally silent occupied the high ground of public opinion and switched offense and defense.

Oakley was stunned, still not fully understanding.

But I also understand part of it. In the words of later generations, it is to shut up the trolls!

He said anxiously: "But...but isn't this enough?"

Adams laughed, "Under normal circumstances, it is indeed enough."

"In an isolated public opinion event, one party reverses and the other party is silent, and the negative energy will gradually be released over time. That is to say, stubbornness is just a momentary impulse, in the spiral of silence, and the role of personal cognition Under this circumstance, most people will slowly switch their views and approach the side of truth."

The topic changed, "But the problem is that this kind of communication similar to non-violent revolution is intensive and matrix-style communication."

"His public opinion incidents are not isolated, but one after another. Negative energy has no time to release, but is superimposed and exploded by the next public opinion incident."

Oakley, "..."

His face turned pale, is that an exaggeration?

In fact, there are!

Continuous public opinion guidance, no matter in which field, as long as it forms ripples, it is like stacking BUFF in a game, adding layer by layer, the more the number, the greater the power.

This is also the main reason why Adams said that neither we nor the public are just Qi Lei's tools.

No matter what you do, even if you win once with an undisputed victory, with the truth, it is nothing more than accumulating strength for the next time.

At this time, Adams smiled even more meaningfully, "And this...is just an illusion!"

"The illusion is that everyone thinks [agenda setting] is spreading concepts, and Qi Lei uses the theory of agenda setting to complete the spread."

"But in reality, agenda setting is spreading controversy!"

"Controversy?" Everyone was puzzled. Is there any difference?

"The difference is huge!" Adams spread his hands, "For example, 1+1=2."

"Everyone thinks that Qi Lei is spreading the answer that equals 2. But in fact, what he is spreading is whether 1+1 equals 2 or not?"

Oakley: "?????"

Adams, "As long as there is an agenda, there are pros and cons."

"The climax of public opinion is just a game in which one side climaxes and the other side is silent."

Already dazed by the complexities of communication theory, Oakley didn't want to hear any more.

"Does this have any effect? ​​Is there no cure as long as the theory of communication is used?"

"No, no, no!" Adams shook his head immediately, "You didn't understand what I meant."

"Because of the controversial nature of agenda setting, the results of communication are different."

"That is to say, the same information received by the source, the feedback results are also different. Because everyone's worldview is different!"

"To put it more simply, you think that today's public opinion is the same group of people as yesterday's public opinion and tomorrow's public opinion, who have been speaking out and providing feedback. As long as I get rid of these people, the public opinion problem will be solved."

"But in fact, they are probably not the same group of people, and they even hold different views. You can't calm down hot spots if you conduct public relations for a public opinion."

"For example, in an unexpected QIANGJI incident, some people saw the proliferation of guns, some saw violent crimes, some saw the harm to women, and some saw the Lack of faith."

“Public relations targeting only one problem cannot solve the problem!”

"Because there are too many problems and too many opinions, taking turns to occupy the high ground, public opinion will always be in a state of excitement, and will always be in a spiral of silence."

Oakley is stupid, I just want you not to do nothing, why is it so difficult?

Unfortunately, the facts tell him that it is impossible to make a fuss about public opinion and confront Qi Lei.

Adams gave him an affirmative answer, "From the perspective of communication, it is like this. My teacher's theory of non-violent revolution is unsolvable."

Oakley is really in a hurry, your teacher?Isn't your teacher so awesome?Now it has become a "tool" for the Chinese.

Roared: "Then we...we just watch him do whatever he wants!?"

According to what you said, what the hell am I paying you for EDN?Burned with money?

But Adams on the opposite side smiled slightly, "Mr. Oakley, you are still too impatient! Although we can't start from the public opinion, we can solve it from other aspects!"

Oakley was taken aback, "What do you mean?"

I saw Adams standing in and walking towards the door with Baker, "The core... is Qi Lei! Qi Lei is the source of everything!"

"As long as Qi Lei cannot intervene in this chain of public opinion, then no one can drive this complicated machine."

"The problem will be solved naturally."

Oakley, "!!!"

Looking at Adams's back, he was dazed for a while, then suddenly smiled, "I knew that EDN never disappoints!"

Yeah!If Qi Lei is solved, won't the problem be solved?

It seems that Adams already has a countermeasure, so he can just sign the check and leave the rest to Adams.

……

……

Separated from Oakley et al until boarded the car.

Baker couldn't wait to speak, "Adams, what are you doing!? No matter how clever the teacher's communication strategy is, it is not unsolvable!"

Well, Adams just lied to Oakley.

It's not that the communication theories he said are wrong, those are all true, without any flaws.But the problem is that Adams left out a premise.

Without that premise, the meaning of the passage changes entirely.

Although this continuous guidance of public opinion, the YS revolution cannot be resolved by conventional public relations.However, there is a basic set. For the defensive side, as long as they hold the basic set, the power of the public opinion struggle will be greatly reduced.

To use an analogy, for a country, its basic plate is the army, economic lifeline, culture, these core values.

What is the purpose of the YS revolution?It is to use public opinion to guide the people and overthrow the regime.

However, if the basic market does not fall, no matter how loud the public opinion is, it will be futile.

Therefore, Sharp's YS Revolutionary Code is often used simultaneously with the use of communication means to infiltrate government officials and economic power.

A single public opinion war has little effect.

Similarly, for Qi Lei's clothing marketing this time, the single guidance of public opinion is actually just a foretaste, and his big trick of penetration is still to come!

However, Adams concealed this most critical information.

"What the hell are you doing?"

Adams' answer sent a chill down Baker's spine.

"Who cares who wins or loses a clothing trade? Baker, I have bigger plans!"

Baker was stunned, "What plan?"

Adams, "I want to make Americans realize the importance of teachers!"

"???"

Baker couldn't understand at all, but before he could ask a question, Adams said again, "If Qi Lei is really kicked out, then there is only one person who can handle the clothing business."

After Baker heard this, the figure of Teacher Sharp appeared in his mind.

Indeed, if Qi Lei is eliminated, only Sharp can take over such a complicated communication operation.

But here comes the question, "Qi Lei is unlikely to be out, is he?"

Isn't this idiot's dream?

Adams said no more, just let Baker wait and see.

……

……

Adams is indeed a character.

He has even seen that Qi Lei's next move is to infiltrate, and he will use Kara Lagerfeld to infiltrate into the Western fashion circle.

This is a big move, and it cannot be stopped without 30 years of skill.

As for getting Qi Lei out?To be honest, he really wanted to get out.

Troubled FD too!This thing doesn't reason with you, and it doesn't have eyes. If it gets infected and dies, it will be a joke.

Besides, Qi Lei has had a lot of personal affairs in recent days.

First of all, Tsinghua was closed.There was a high fever that would not subside. At this time, of course it was a big deal, and the whole school was blocked.

Fortunately, on the day the school was closed, Xu Xiaoqian was away from school, so she was locked out.

And that period was not like later generations, at least there was a timetable for half a month and a month, and this letter was nowhere in sight.

Therefore, Xu Xiaoqian simply took advantage of the high night and high winds to come to Qi Lei's house, and planned to stay with him until YQ passed by.

Peking University was also closed, but Viagra was not so lucky and was locked in the school.Called and said, squatting in the dormitory every day to play poker, and the birds are free.

Secondly, Li Hanhan and Yang Xiao moved to a new house.

As I said before, Li Hanhan rented a one-bedroom apartment outside the school, and Yang Xiao went to live there.

It was an old building in the south of Dingfuzhuang, and the conditions were very poor, so the two girls just dealt with it.

Last autumn, Xiao'er took a fancy to a new real estate in North Street.It is a high-end residential complex with hardcover, called Dongling Building.