Homecoming of Rebirth

"This..." Lagerfeld hesitated, mainly because he didn't understand what Qi Lei's motive was.

I design, not just for your brand, but also Chinese style, Chinese elements, so what is your purpose?

Lagerfeld couldn't figure it out, he didn't understand what the business logic was.

It seems that there is no business logic, and if there is no business logic, then it is other logic.

What logic?The logic of Chinese culture export?

This made Lagerfeld have to be cautious.

To this, Qi Lei's answer was very simple, two sentences made Lagerfeld dispel his worries.

"You think too much, I don't want to engage in any ideological struggle with the Americans, that's a child's game."

"As for business logic..." Qi Lei paused, completely arousing Lagerfeld's curiosity.

And the following words made this fashion godfather's heart beat even faster.

"Mr. Lagerfeld, have you thought about taking your status as the godfather of fashion further?"

Lagerfeld was puzzled, "Going further? How to go further?"

Of course I want to!It's just that it's hard to make any breakthroughs to achieve Lagerfeld's current achievements.

Qi Lei, "For example, fashion god!?"

Lagerfeld: "..."

Qi Lei, "For example, create a brand new aesthetic genre!"

Lagerfeld: "!!!"

In fact, this is Qi Lei's business logic and his purpose of communication.

The so-called promotion of Chinese clothing trade, increasing added value, just relying on him to fool around, relying on color matching and Chinese style is not enough to support this purpose of communication.

But an aesthetic school created by Westerners themselves can.

Qi Lei, "Mi-style wild wind..."

"Italian Classic..."

"French elegance..."

"British gentleman style..."

"Japanese minimalist style..."

Playing with the box of ink pads, "Are you interested in creating a [Chinese-style artistic conception]? [Chinese-style freehand brushwork] Whatever you think of it, I will support you financially, manpower, and materially!"

Lagerfeld: "..."

Wow, my old heart almost burst.

……

Chapter 567

When Qi Lei asked if Lagerfeld was interested in creating a new aesthetic genre, to be honest, Lagerfeld was very tempted.

It is no exaggeration to say that the old heart is indeed a bit unbearable.

The reason why I am so excited can only be said that there is no artist who is not crazy about it.

First, what is "aesthetic"?

A more objective explanation is:

It is the standard for knowing, understanding, perceiving and judging the world in terms of reason and emotion, subjectivity and objectivity.

Everyone has a longing for beauty, and the ability to judge beauty is also innate.

However, for Lagerfeld, a master of luxury clothing between art and business, the word "aesthetic" actually has a more utilitarian interpretation.

In the eyes of Lafayette, contemporary aesthetics is a business, which is actually a blind obedience to the labeling of popular things.

Think about every detail that appears in your life, not just fashion, luxury goods, etc., here it means all.

All the details, the minimalist Japanese style, the wild rice style, the classic Italian style, etc., are exactly the aesthetic styles that Qi Lei just listed.

All the labels that people are eager to follow are actually doing one thing at the same time, which is to fix our aesthetic standpoint in our minds.

As small as a cup of coffee and a suit of clothes, as large as a textbook, a way of life, a concept, and an attitude.

Aesthetics is the most commonly used ruler for everyone, and it is also the most profitable business.

For example, minimalism is minimalism, it is to simplify the output of information as much as possible visually, reflecting the beauty of ethereal simplification.As long as you understand the essence of it, it is minimalism.

However, if our so-called universal minimalism, change the way of expression - Japanese minimalism.

At that moment, a higher level of aesthetic scale is given, which also brings higher commercial added value.

Of course Lagerfeld understood this truth, and of course he wanted to be the originator of an aesthetic genre.

Because that will not only make him the "fashion god" of this era, as Qi Lei said, but also bring him amazing wealth.

This is big business!

But here comes the problem, art or aesthetic schools are actually similar to the development of science and technology.The first-mover advantage of the predecessors has squeezed out resources, so how can it be so easy to create a genre?

Of course, the Chinese aesthetic that Qi Lei mentioned could not have been created by Lagerfeld.

China has thousands of years of history, cultural heritage and unique aesthetic logic. Even if the West tries to downplay China, it has to be admitted, and there is no need for Lagerfeld to create it.

However, Lagerfeld understood Qi Lei's creation.

That is, Chinese aesthetics is not the mainstream in the West, and there is not even a systematic aesthetic standard and authority.

It is possible to create!

At this time, Lagerfeld's eyes gradually brightened, "Qi, if you continue, I seem to be interested!"

Qi Lei shrugged his shoulders indifferently, "What is there to say?"

After a pause, "I won't talk about the aesthetic characteristics and potential. I don't understand, but you are a professional, so I will give you some motivation!"

Qi Lei had a smirk on his face, "First, the minimalist Japanese style."

Lagerfeld couldn't help frowning, talking about Chinese style, what are you doing with Japanese minimalism?

As a result, Qi Lei said, "You don't understand Eastern culture, do you? Learn from China."

Lagerfeld, "????"

Qi Lei, "Contemporary Japanese culture was first borrowed from the culture of the Tang Dynasty in China. The minimalist aesthetics that emerged in modern times were inspired by the literati in the Song Dynasty in China."

"Including Shajifeng, Dry Landscape, etc., which have gradually emerged in recent years, almost reproduced the main elements of Song Dynasty aesthetics."

Lagerfeld was stunned, he knew what it meant, "Really?"

Qi Lei, "Of course it is true! Although this is not obvious in the Japanese clothing field, it is not denied in the Japanese decoration, architecture, and garden fields. It's just that you don't care much about these things."

Lagerfeld, "..."

Qi Lei, "Secondly, the origin of British aesthetics is the garden."

Lagerfeld was speechless again, why did he go to England again?

Qi Lei, "The earliest European garden aesthetics was dominated by geometric gardens and symmetrical garden structures. You know, the British must be different from the French, so they want to design their own garden structures."

"It still borrows the structure of Chinese Tang and Song gardens, but the copy is not good, and it will plant grass and trees."

Lagerfeld, "..."

Qi Lei, "Third, Italy."

"stop!"

Lagerfeld couldn't listen anymore, "You won't say that Italian art also comes from China?"

That is the root of European aesthetics, you are digging the graves of your ancestors.Although Lagerfeld doesn't feel how advanced the Italian aesthetic is.

"Qi, you are too much!"

However, Qi Lei grinned and took out a few photos.

When Lagerfeld saw it, his little heart couldn't take it anymore.

Those are photos of several Chinese sculptures and painting relics, all of which are realistic sculptures and paintings from the Qin and Han Dynasties to the Tang Dynasty.

What do you say?It cannot be said to be the same as the realistic style in Italian sculpture and painting aesthetics, but it can only be said to have many commonalities.

At this time, Qi Lei jumped out as cheaply as possible, "2000 years ago, we Chinese were also playing with realism, but later it didn't feel very advanced, and changed to freehand."

Lagerfeld, "..."

Not too advanced...

"You, what are you trying to express?"

Qi Lei, "Don't be nervous!"

Qi Lei doesn't want to mess things up!Deprecating the aesthetics of the West and other countries to nothing is not Chinese, as if we are stingy.

However, Lagerfeld can mess things up!

He wants to establish a new aesthetic genre, in addition to his own strength, he must also have a bit of a gimmick and a bit of aura.

Qi Lei helped him find it.

Look at it, the Chinese aesthetics I traced back to the source is my father, you all stole and borrowed from us.How to fight with me?

Cough cough, of course, there is truth and falsehood in it.Some are forced and forced, and some are simply imaginary.

For example, Japanese aesthetics are true, and there is nothing to say.

The reference to English gardens is also true.However, it happened hundreds of years ago, and the current English-style gardens have already formed their own set of things, and even there is no trace of borrowing from them.

You have to say this is Chinese...

Only Lagerfeld can say this, he is white, Qi Lei has no shame anyway.

As for Italian-style realism, it is purely touching porcelain.

Have you borrowed some evidence? Anyway, it's like, just rely on it!

For this, Qi Lei didn't feel ashamed at all.Dealing with these grandsons of pirates means you have to be shameless before he has time, and you are shameless before him.

Besides, when it comes to the aesthetic background, to be honest, none of us are in vain.

Lagerfeld was caught in a tangle at this time, how could Qi Lei come here with a gift?He came with a knife.

He didn't provide a suggestion or an idea, he put the knife into Lagerfeld's hand.

But can this be done?

First, he is a white man after all, and he still has a little prejudice against China. If he is asked to develop the Chinese genre, he still has such a line of resistance in his heart.

Second, there is the issue of the market.

The inherent impression of China in the Western world is too deep. Is it so easy to change?

The third is Lagerfeld himself.

Although he has a supreme status in the fashion circle, Lagerfeld is very clear-headed. He is a human being, not a god.There are abilities beyond ordinary people, but there are also shortcomings that abilities cannot touch.

That is, he doesn't understand China at all, let alone Chinese culture and Chinese aesthetics!

Based on the above three points, Lagerfeld had to hesitate and asked himself, am I qualified for this honor?

Well, if a whole new aesthetic genre can be created, of course kudos.

And to explain it with Chinese thinking, this honor is not limited to the present, it can be recorded in history.

He will be a pivotal figure in the world's fashion history, not just a living "Lafayette".

"Qi!" Finally, Lagerfeld said heavily, "Can you give me a little time to think about it?"

He really needs time to think about it, and Lagerfeld's heart is actually more inclined to-don't do it! !

However, the temptation was too great, and he couldn't bear to refuse immediately, he needed to give himself a buffer period.

And when Qi Lei heard it, why did he think about it?Wouldn't that be a fart?