Homecoming of Rebirth

Staring at Qi Lei, "The original species is not bound by sky-high priced seeds. He grows it himself, and the added value is even higher! Why use yours?"

Pa, Vice President Meng slapped his thigh and found the truth, your method will not work!

How do you say this! ?

Regarding this, Qi Lei laughed, Sharp also laughed, and the group of young eagles laughed even more strangely.

The smiling Vice President Meng looked confused, "What are you laughing at? Did I say something wrong?"

I saw Qi Lei's smile deepened, "Don't get me wrong, Mr. Meng is right, this is indeed a big problem."

Vice President Meng said, "Right?"

Qi Lei, "Then let's solve the problem?"

Vice President Meng hesitated, "What do you mean? How to solve it?"

Qi Lei, "On this issue, we think of three solutions."

Vice President Meng, "Which three aspects?"

Qi Lei, "The first is the source of technology."

Looking at Professor Ma, "This requires the efforts of our agricultural experts! Plan ahead, and from now on, we will vigorously focus on the cultivation and innovation of high-quality non-GMO soybean varieties."

"As long as our seeds are always in the lead, then even if they want to plant, they have to pass us, right?"

After hearing this, Professor Ma nodded slowly, "That's the truth."

Qi Lei, "Second, solve the problem from an industrial perspective."

"Take advantage of the first-mover advantage and take the lead in achieving industrial advantages."

"Soybeans have been eaten since ancient times. I think no one knows how to process soybean products better than us, right? As long as the industrial advantages are formed, we have the right to speak in the raw material market, right?"

Everyone still nodded.

Qi Lei, "Third!"

He didn't say the third directly, but stretched out his hand to Lord Tuo, and Master Tuo understood and handed Qi Lei another file bag.

Under everyone's gaze, Qi Lei smiled mysteriously, "Instead of being afraid that the soybeans will be planted by others, why can't we change our thinking?"

Vice President Meng was at a loss, "What idea?"

Qi Lei, "Why must the excellent quality of Chinese soybeans be linked to the variety?"

Vice President Meng: "????"

I saw Qi Lei handing him the document bag, "It may also be brought about by the advantage of the place of production."

Vice President Meng took a look, "Using Communication Studies to Shape the Advantages of Black Land Resources in Northeast China".

Just when Vice President Meng was at a loss, Qi Lei said, "This is the core of all our plans!"

"Genetically modified soybean seeds can only benefit Shangbei."

"The cultivation of non-GMO soybeans can only bring benefits to some farmers."

"And what can really make this black land reborn is to solve the problem from the root."

"Turn the best-preserved black land resources in the world, with only three pieces - the Northeast Plain, into the world's only production and planting base for high-quality agricultural products!"

"This is the information we want to incubate and disseminate this time, and it is also the value that we want to implant."

"Once this goal is achieved, it will not only be soybeans, as long as it is produced on this black land, it will be a high-end agricultural product with high added value!"

It can be sold for 100 yuan.

Vice President Meng looked constipated, "I..."

Nothing to say.

Impressed!

okay?

……

Chapter 557 What the hell are you talking about?

In the living room, there was no sound.

Everyone stared blankly at the group of young people, full of vigor, confidence and pride.

Vice President Meng even had an absurd illusion: he was old and couldn't keep up with the pace of these young people.

Yes, even though Qi Lei has been vaccinated, saying that this is a common problem of people who study communication, they like to dig deep to the bottom along a line.

However, Vice President Meng still couldn't accept the marketing line from genetically modified soybeans to domestic soybeans, and from domestic soybeans to Northeast black soil marketing.

How did you come up with this?

"Little President Qi!" Vice President Meng was no longer surprised or lost his composure, he looked at Qi Lei calmly, and asked softly, "Can you tell me the logic behind this?"

This time, it wasn't because of curiosity, but simply to ask for advice with an open mind.

He really took it.

He felt that this way of thinking was what he lacked the most.

Qi Lei smiled awkwardly, if you were taken aback, it's okay to say, I'm pretending to be thirteen, and it also fits the setting of the invincible style, doesn't it?Suddenly became so sincere, a bit unacceptable?

"Actually...it's nothing special, it's just a layer-by-layer increase in communication studies!"

After thinking about it, "You can regard this as traditional marketing, but just think from the perspective of consumers."

"If we are consumers, if we consume soy products on a daily basis, then we naturally want to buy non-GMO soybeans?"

"When we buy non-GMO soybeans, we have to look at the origin."

"After looking at the place of origin, you must be curious to find out why soybeans from this place of origin are so good?"

"In fact, it is to use consumers' natural thirst for knowledge and inclinations to position marketing."

"Step by step, add value to the black earth."

Actually, Qi Lei was thinking about this question on the way back to the Northeast from the capital.

What can I do to fundamentally get my hometown out of the decline and get out of the predicament?

After much deliberation, there is only agriculture.This neither violates the general direction of national development nor violates the laws of nature.

He said long ago that it is impossible for the Northeast to compete for trade and high technology with coastal cities.

Therefore, Qi Lei's exploration direction has always been agriculture and agricultural sidelines.

This is the way of thinking in the down jacket industry, and it is still the same now.

But here comes the question, how can agriculture break through?

As Vice President Meng said, a single agricultural product and excellent crop seed varieties cannot make the entire Northeast out of the predicament.

Then we can only dig deeper and take advantage of the natural advantages of the Northeast - the land!

In fact, it's not that many people can't think of this, but they just lack the basis for action.

Especially for people in this era, if you tell the folks in the Northeast how wonderful and unique the land under your feet is, they will at most just smile, be proud, and at most nod to agree that this is a precious land.

But if they are allowed to do it and make full use of the black land, then almost no one has this ability.

And Qi Lei and Young Eagle Class just have such ability.

To put it more bluntly, Qi Lei's final plan is to regard the entire Northeast Plain as a brand.What he has to do is to establish an international famous brand.

There are actually many cases of marketing regional brands like this, and later generations can list a lot.

Many things that we think are excellent products are actually marketed for the place of origin, the advantage of the place of origin, not the advantage of the product.

For example, South American coffee beans.

The whole world thinks that South America is rich in coffee beans, and only the coffee beans there are the best.

But in fact, the quality of our Yunnan coffee beans is no worse than that of South American coffee, or even higher.

For example, Japanese Wagyu.Few people know that Longjiang Province also produces Wagyu, and the quality is not bad at all.

For another example, Australia's beef, mutton and dairy products are all sought after, which are even gold-lettered signs of cattle and sheep food and dairy products.

However, if you have a little understanding, you will know that grassland cattle and sheep in Inner Mongolia, Ningxia Tan sheep, Qilian Mountain Baicao sheep, and XJ big-tailed sheep are all very good at hunting.

For another example, Bordeaux red wine, Italian grape vinegar and so on.

In these cases, it seems that what is being marketed is a product, but it is actually the place of origin.Out of that production area, whether it is sales, brand, or added value, it will shrink greatly.

I have to say that Japan is the best at this point.

Not only wagyu, wasabi, oysters, etc., they are all playing the marketing of the origin.

Of course, there are also domestic products, but they are not deliberate marketing, but naturally formed.

The most famous one is Yangcheng Lake hairy crabs.

Then, looking back at the Northeast, Qi Lei thought about it for a long time. He believed that the Northeast has the marketing conditions.

First, the timing is right.

He can use genetically modified soybeans to market domestic soybeans, and he can use domestic soybeans to market the black land in Northeast China.

Secondly, there are also some natural agricultural product brands, which can be evidence and help.

For example, Shangbei rice, Xiangshui rice, Panjin rice, Dandong strawberry and so on.

And another advantage is that Japan and South Korea will help us to promote the black land in Northeast China.

Why do you say that?

Because many people don’t know that Japan and South Korea were the first to use the black land in Northeast China for high-end agriculture and high value-added farming.

Since the 90s, some Japanese and Korean agricultural product companies have been operating commercially in the Northeast.

For example, many people have eaten that kind of sweet corn, right?The small sticks are sweeter than the sticky corn native to Northeast China.

This variety was first planted by the Japanese in the Northeast.They hired farmers in the Northeast to plant, and in the [-]s, the price could reach [-] yuan for a fresh corn cob.

You know, at that time, the price of a kilogram of dry corn was only a few cents.

They just asked farmers to grow this kind of corn specially, and directly shipped it back to Japan after harvesting.

Another example is wild vegetables, fungi, medicinal materials, etc. in the Northeast. Some varieties are not eaten by Chinese people, and they are all sold exclusively in Japan and South Korea.

It is not an exaggeration to say that at the stage of the late 90s and early 21st century, Japan and South Korea recognized the value of the black land in Northeast China more than our own.

All of these can be used as a booster for publicity.

Finally, there is the geography factor.

The world's three major black lands, especially when the other two black lands are severely damaged, are even more attractive.

In addition, whether it is the Ukrainian Plain or the Mississippi River Plain, large-scale agriculture is the mainstay, and custom-made agriculture is not easy to develop.

The natural resources of the Northeast Plain are even more precious.

Qi Lei: "We only need to market this piece of land and establish a high-end agricultural brand in the world. Coupled with the concept of green agriculture and environmental protection, as long as the agricultural products with the label of Northeast China represent high-end products!"

Everyone looked at each other in blank dismay. To be honest, the truth is such a truth, but no one has thought about it.

"Can you do it?"

Qi Lei was very determined, "It will definitely work!"

Although this time it is beyond the scope of the ability of the reborn, because even in the time and space when Qi Lei was reborn, the revival of the Northeast did not happen, and there was no regional marketing and high-end agriculture in the black land.

But Qi Lei believes that his thinking is not wrong.

Yes, the time node he traveled through didn't exist, but it doesn't mean that there won't be any in the future.

And, not too far away.

In later generations, the reason why the Northeast did not develop high-end agriculture and market its geographical advantages is actually very complicated.

First of all, China has not yet completed its revival and lacks a sense of security, so the agricultural development of the three northeastern provinces can only focus on the issue of food security, and can only be used as an ordinary agricultural land.

In addition, at the time point of later generations, there is no communication channel like Beimi Penguin, and there is no coercion like Qi Lei that can be arranged in advance.