Homecoming of Rebirth

Many jobs, whether it is teaching or business, are intensively cultivated around this theme.

However, it stands to reason that with so many allies such as Nav.com, Blog.com, and Netease, Penguin, etc., CCTV also has influence.

He has the most excellent communication channels and the most permeable media resources in all of China. The place where Qi Lei should make the most effort should be the Internet, CCTV.

By borrowing these resources, he can turn what he said in class, as well as his ideas and beliefs, into a mass broadcast and reach everyone's ears.

But he seems to have been unwilling to use these channels to influence public opinion and the public.

Qi Lei made an exclusive interview on CCTV, and people all over the country could watch it.Post an article on a blog, and countless people comment and forward it.Isn't this much better than him educating dozens of students in the classroom?

So...why not?

In fact, it's not that I don't want to do it, but that it's useless to do it.

The year is 2002, not 2022.

There is neither sentimentalism to expose the essence of American society, nor is there a background for an all-out confrontation between China and China.

Not to mention 1450, people with ulterior motives to provide evidence for it.

This is the honeymoon period between China and the United States. At this time, yearning for the United States and boasting about foreign countries are not derogatory at all.

At this time, all kinds of cockroaches are rampant, boasting the United States into a flower, and trampling the motherland into a rotten leaf.

The things Qi Lei said in the classroom are fine for people with speculative ability, but not for ordinary people.

Who believes you?

We often say that mainstream values ​​and the direction of public opinion.

In this era, it is a bit exaggerated to say that the mainstream values, but at least the values ​​of the general public, as well as the direction of public opinion of the general public, make the semantic space for topics such as patriotism and national strategy very bad.

In addition, the public image, which was not very popular in the first place, had to be scolded to the sky by the spider.

Moreover, being scolded is the second most important thing, Qi Lei is as cheeky as a city wall, so he doesn't care about it.

However, the problem is that someone has to believe it, and someone has to respond to the information, so that it can be useful.

In 2002, there was no audience for talking about Sino-Mimi confrontation and national pride.

At this time, Qi Lei directly asked Uncle Geng, "Sir, tell me, can ordinary people understand the issues we just talked about?"

Uncle Geng didn't quite understand the meaning of Qi Lei's words, "Can you understand what? If you speak human language, people can understand it!"

Qi Lei, "That's what I just said! Tell the common people that they can't get high income and high benefits. Most of the profits are taken away by the West, and our government has actually protected the interests of workers to the greatest extent. .”

"Do you think anyone believes it?"

"This..." Uncle Geng stopped talking.It seems... no one believes it.

Qi Lei, "Then tell them that the rigor of the Germans is more of political propaganda? Tell them that the quality of German products is more of a business model, which is essentially no different from domestic products in terms of economic effects." ?”

"Let me tell them again that Japanese cars are resistant to manufacturing and do not like to be damaged, which is also a business model. They just maximized a marketing attribute, which does not represent the entire brand value. Does anyone believe it?"

"Hehe." Sister Kou laughed, "If you dare to say it, I can scold you to death!"

It was Qi Lei who spread his hands, "Isn't this the end?"

"Our domestic [semantic space] is like this."

"They don't want to believe what my own people say, as if they are trying to trick them. Maybe... what Lao Mi said, they are more willing to believe it."

Everyone, "..."

Qi Lei, "Actually, Lao Mi is much better than us in terms of improving [semantic space] and avoiding the spread of misunderstandings."

Everyone, "how do you say it?"

Qi Lei, "Let's put it this way, every time Laomi raises or lowers interest rates, before it has a major impact on prices and people's lives, it will send a strong signal to the society in advance."

"Then, the major American media began to follow up and analyze, warning of the danger, and bad-mouthing the development. People panicked and mourned."

"Although when the topic is being discussed, the common people in the United States are scolding the government and the Federal Reserve."

"However, I have already been vaccinated, and I only found out when the interest rate was actually cut. It seems that it is not as evil as it is in the news."

"On the contrary, it makes it easier for the public to accept the results, and the complaints against the government are also reduced."

"And what about us!" Qi Lei had a toothache, "We don't say anything, or we just say it very covertly. We keep our heads down and do things. We don't publicize good things, let alone explain bad things."

"Of course, there are also reasons why Chinese people don't care about politics. It may have been reported in the news at the time, and talk shows such as finance and military affairs were also discussed, but no one paid attention."

"But the result is the same, that is, not many people are impressed, and eventually the problems accumulate, and they start to complain, which also creates a group of hating parties."

"But the United States is different. Americans care about politics, but it has become a means of government governance."

When Zong Baobao heard this, "Then why don't we step up publicity too?"

Qi Lei, "No way! Firstly, the government itself doesn't pay much attention to it; secondly, the official media actually has a bit of a [dormant effect], and ordinary people don't want to listen to high-profile things."

Zong Baobao was speechless, "What should we do then?" He froze there, "It's folklore, we can't do that bunch of spiders either?"

No matter what era it is, the routine of the spider is to sell anxiety.

Because anxiety is the best-selling product at any time.

When encountering something, as long as it is packaged with anxiety, those who do not understand will think they understand, and those who do not understand will start to worry about gains and losses.

On the other hand, Qi Lei can't sell anxiety here, otherwise what would happen?

And Qi Lei's answer was very simple, "It's okay, the public doesn't believe what we said, so let foreigners help us convey it!"

Everyone, "..."

What kind of trick is this?

……

……

In short, anyway, although I still don't quite understand Qi Lei's internal role.

However, one thing is certain.

Originally full of doubts, everyone who had disputes over the Chinese sector had completely unified their opinions.

"It's over!" Brother Xiao Ma was full of enthusiasm, "If we can accomplish this, it will be considered a merit, right?"

Qi Lei nodded, "Forget it!!"

The next day, Qi Lei, who had been busy all night, held a meeting for all the employees in the company.

"Content Explanation Session."

The content of the meeting was also very simple. Qi Lei showed everyone the representative video content of the Chinese section compiled by Yi Ye, Kou Zhongqi, and Zong Baobao.

I watched it for more than two hours.

The whole company is equivalent to, more than ten or twenty years in advance, brushing up the B station for two hours.

Really fun!

Especially the video of the hospital that Uncle Geng watched last night, the Chinese are so funny.

After checking station B, Qi Lei made a detailed explanation for foreign and Chinese employees according to the content tendency.

"Penguin Video is only a channel of information, not a disseminator of information."

"The purpose of the China section is to spread multiculturalism and broaden the horizons of netizens. Like other sections, it provides high-quality entertainment and leisure video content for young people all over the world."

"What you see today is the largest scale of the Chinese plate."

Employees:"……"

I don't quite get it, why are you telling us this?Just to stabilize the morale of the army?

Too humble, right?Besides, this is not what you should do, is it?

……

Chapter 511 Are you playing well?

The video is pretty good.

Curiosity about exotic customs, coupled with the fact that they are carefully selected, picked out from tens of thousands of videos on blogs and Chinese Penguin communities, all of which are high-quality products.

It is indeed necessary to explain the Chinese plate.

But having said that, in the eyes of the big guys, this is not what Qi Lei should do.

There is indeed nothing wrong with these videos, and some politically sensitive employees can even see that they are deliberately selected by the boss to cater to Washington.

He deliberately avoided a lot of sensitive content.

The purpose of holding this meeting is also very clear, to stabilize the morale of the army!

It does have some effect, especially when Qi Lei said, "This is the largest scale of the Chinese sector, which is equivalent to setting the tone for the Chinese sector."

To a large extent, it made the employees who were worried about the impact of the Chinese plate on the company feel at ease.

However, a boss held a special meeting, which took two or three hours, just to explain the situation to the employees?Stabilize the morale of the army?

Isn't it a little...too humble?

You are the boss, do you need to explain to us?

Bob and Mei Li also felt that Qi Lei's meeting was not very good.

After getting off work yesterday, Qi Lei explained to them the significance of launching the China section.They also expressed their understanding.

At the same time, they also understood that Qi Lei wanted to use this to stabilize the mood within the company.

However, there is really no need for this!

As the boss, Qi Lei should have more important things to do, these things are his and Bob's job.

In short, this will be a bit problematic and ill-considered.

After the meeting was over, Brother Xiao Ma also saw something wrong.

"You don't need to go out yourself, do you?"

Qi Lei didn't care about it, "It's up to me."

"Okay!" Little Ma didn't hesitate anymore.

After the meeting in the morning, Sansa went to Qi Lei's office in the afternoon and stayed there for only 5 minutes.

As soon as she left, Brother Xiao Ma and the others rushed in, "What is she doing here? Is there another moth?"

Qi Lei lowered his head to work, and replied casually, "She came to inform me that she will report to Washington about the situation in China, and she is also willing to facilitate this project."

"Gah!?"

Brother Xiao Ma let out a duck cry in surprise, "She...is she crazy?"

How many days has this been stuck?The project has been placed with her all the time, and Brother Ma even went to communicate with Sansa several times, hoping that she would give the results quickly and not delay the process.

However, Sansa has been procrastinating on the grounds of consideration, and the little Ma who is procrastinating is always troubled.

Why did it pass all of a sudden?

I saw that Qi Lei raised his head and cast a glance at him, "You don't understand."

Brother Ma, "..."

What is it that I don't understand again?

Eyeballs stared, "You said it, I don't understand it!"

……

On the other side, after Sansa returned to her office.

After brewing for a long time, I picked up the phone and dialed out. "Mr. Minister, I think it can be passed on the issue of Penguin's launch of the Chinese video section. Later, I will submit a formal report to Washington."

……

"Today, Qi held a staff meeting at Sanshi Company, and I will send the content back to Washington later."

……

"Yes, he presided over it himself."