Homecoming of Rebirth

Everyone, "..."

quiet!It's so quiet!

In Nuo Da's office, apart from Qi Lei's heavy breathing, there was no sound.

Although I don't understand it, I am in awe.

Especially brother pony, isn't my... penguin... a little... great?

……

……

What Qi Lei conveyed was actually a very abstract concept.

In fact, it can be clearly stated in one sentence, which is [semantic space], which is an important concept in the study of communication effects.

The concept is well understood, but also difficult to understand.

To put it simply, it is because one idiom can sum it up, "words do not express the meaning".

It is also a problem that many of us will encounter: that is, what I say, you may not understand what I mean.

To put it a bit bigger, it is the information effect of a country or a nation to convey to the outside world.

To say it is difficult to understand is that in terms of spreading concepts, semantic space requires more than just linguistic precision.

In fact, as little as actions, expressions, words, sounds, pictures, images and other symbols in the process of information dissemination, as large as external factors such as culture, environment, time, space, etc., can affect the effect of information dissemination.

An example would be: "I love you!"

If this information is told by a boy to a girl, it is normal universal knowledge.

It's kind of creepy if a guy says it to another guy.

It’s just that the [Information Destination] has changed, the effect of communication has also changed, and the accompanying information has also changed.

Of course, if a guy says "I love you" to a bunch of guys...

In the same way, when a boy says "I love you" to a girl and sends flowers at the same time, it is an expression of love.

A guy who says "I love you" to a girl while putting his arms around another girl is a hooligan.

You will find that the same sentence, with different conditions added, will have different dissemination effects, and even the dissemination of information will be different.

In a larger range, I say "Chinese products are good and worth the price", and the Germans say "German products are good and worth the price", which have two completely different effects.

……

Next, Qi Lei began to explain to everyone what "ideological advantage" is.

Where are the advantages, and how to maintain the high added value of Western goods when patent barriers and technological blockades do not work, so as to ensure high welfare and high income.

Qi Lei, "Let's give another example."

"How much is a piece of cowhide collected from the herdsman?"

"Make it into a purse, how much do you think it's worth? Suppose it's worth 100 yuan."

"If the label of this leather bag says it was made by Jiangnan Leather Factory, how much do you think it is worth now? Is 110 yuan okay? Is 120 yuan okay?"

"150 yuan! Let the manufacturer earn 50 yuan. Do you think the manufacturer earns a bit too much?"

"Then if... this bag has the Prada logo on it, how much do you think it is worth?"

"This year's new model is limited, I will sell you 50000 yuan, and earn you 49850 yuan with tears, not much, right?"

"Then a more serious problem arises, the same production value, but can't bring the same sense of happiness!"

"A girl who carries a 150 yuan bag will not feel happy, and even a little vain will feel ashamed."

"However, the package of 5 yuan will give her great satisfaction."

"Let's talk about a more serious question. You know that 50000 Prada can bring happiness. Who instilled this concept in you?"

"Why is there such a big price difference and cognitive difference between two bags that are obviously the same?"

"And this!" Qi Lei said loudly, "This cognitive difference, and the willingness to spend 50000 to buy a bag that costs 100 yuan, are ideological advantages!"

"It is not an inherent natural attribute, but an artificial value."

Everyone, "..." seems to understand a little bit.

Wen Qi Lei continued: "I'm not saying that German products are not good, nor am I saying that Prada's brand value is not worth [-]."

"It's saying that, in addition to technological blockade and patent barriers that can bring high added value to commodities, having an ideological advantage can also give value to a commodity, and even a higher value to a country or a nation!"

"And this kind of ability and means is something we don't have."

"The Germans are strictly prohibited, the United States is desirable, and Prada is a luxury brand."

"These are not cognitions that a person naturally possesses, but a framework that is gradually accepted passively through information dissemination."

"It seems to have no practical value, but it is actually priceless!"

"On the contrary, without this information channel, it will cause endless harm."

"For example, how much damage did the book "The Ugly Chinese" do to us?"

"How much impact will it have on our foreign trade if Chinese goods are cheap and low-quality?"

"Don't talk about foreigners, even Chinese people think so. The things we make should be cheap, and they should be cheap."

"Then how do we give value to our commodities? How do we give higher value to the nation?"

"So!!" Qi Lei was a little excited, "So, for the China section, I don't need to engage in any public opinion wars with Americans, and I don't need to deliberately promote Chinese culture at all."

"I just need to subtly give some added value to commodities and countries, and that's enough!"

This is why, Qi Lei said that in a sense, what Penguin is doing is as important as Sanshi's research on smartphones.

Sanshi is making technological breakthroughs, building roads, building a road that has not been blocked by others.

Just like the core enterprises such as HW and BYD in later generations, they are building roads.

And Penguin, it's a publicity channel.It is to let everyone know that only we have repaired this road, and only we can pass through here, so that people will pay tolls obediently.

It is the key to selling ten yuan things to 100 yuan.

Don't think that Penguin is just an advertisement!

Advertising, yelling that I am worth 100 yuan is the appearance and the last step.

What really works is the underlying logic, the basic values.

Why is Prada worth 50000?

The reason is that the underlying logic accepts the concept of "luxury goods", which is also defined as "social currency" in the general perception.This is the communication achievement created by the multiple efforts of enterprises, governments and cultures.

People first accepted the Western culture, then recognized the concept that Western culture is good, and then accepted the message of "luxury goods", then Prada was a luxury product, and finally the price of [-] yuan.

Therefore, what is valuable is not the leather bag itself, what is valuable is the values, a set of Western values, the academic system, discourse system, and public opinion system established by them.

Its value is not only reflected in commodities, but covers every corner of our lives, and it is not a single point.

On the other hand, our cultural core and information means pay attention to restraint and clumsiness.To put it bluntly, I just don't want to fight.

Coupled with its own disadvantage of being a latecomer, it does not have an advantage in front of this system, and it is even difficult to parry.

As a result, even after 20 years, they are still passively accepting and defending passively.

Moreover, the defense is very difficult.

……

Chapter 509 The sea of ​​stars

In front of this system, we have no advantage at all.

Moreover, this is not a visible and tangible ideological colonization, nor is it a tit-for-tat public opinion struggle. It is more like an invisible hand that cannot be defended even if it is full of vigilance.

Because this is a problem of underlying logic. It is different from cultural confrontation and ideological colonization. It is more hidden and more unpredictable.

It is not a means of attack itself, it can be in various forms.

Here, it's the tool.

On Prada, that is pure commercial marketing.

And when it comes to yearning for the United States, it has become our own problem.

China is not rich enough, not strong enough, whether it is talented or inclined to immigrate, it can only be said that the blacksmith itself is not strong enough, and we cannot blame others.

Similarly, the competition between us and the West, in addition to the superficially visible competition for technology, strength, and international status, actually has more hidden academic and information competitions.

Don't think that these seem to be unimportant, as if they have nothing to do with us. In fact, many things, many arguments and anxieties in our daily life come from this.

For example, many people ridicule Qingbei, saying that Qingbei is a pre-preparation class for the West.

This seems to be a question of integrity, a question of failure in education.

However, if you dig a little deeper, it is actually not that simple. This is a patent barrier, the inevitable result of technological blockade.

Let's put it this way, if you graduated from Qingbei, went abroad to study for a graduate student, to study for a doctorate, after graduation, would you choose the annual salary of one million dollars given by the Americans, or the annual salary of 50 RMB when you return to China?

This is a matter of reality, about desire.

There may be righteousness first, we praise them and learn from them.

But reality is reality, and we cannot ask everyone to give up their desires and be noble.

In fact... there is no need to ridicule or outrage, they are just ordinary people.

As for why Qingbei has more schools than other schools?

It's also very simple, for two reasons:

First, Qingbei graduates are indeed better than other schools.It is a fact that it is excellent and popular everywhere.

Including other prestigious schools, in fact, digging deeper is similar to the situation in Qingbei.

As for schools like Harbin Institute of Technology and Northwest Industries, why aren't they like this?

That is the second reason, which is also very simple. It involves the above-mentioned problem of building new roads.

You will find that schools such as Harbin Institute of Technology and Northwestern Polytechnical University, the subjects they are good at are either the country's most important subjects, or the subjects that have no way and are opening new paths.

Most of the Qingbei students who go out and can't come back are traditional subjects.

Then the question arises again. Someone who is more serious will say, why can’t we give millions of dollars when others can?

Still very simple.

What supports a million-dollar annual salary is that things worth ten yuan can be sold for 100 yuan.With a profit of 90 yuan, I dare to pay high salaries for talents.

And we can't give it because we can only sell it for 11 yuan.Even if we gave all the profits of that one dollar to talents, we couldn't afford to hire them.

This is the bottom-level economic factor and the source of the talent monopoly mentioned earlier.

So going back to the original question, why are penguins and three stones equally important?

It is because we need a channel that not only creates value, but also ensures that the above truths are told.Tell it to your own people, but also to foreigners.

Only in this way can you ensure that your products have high added value, and at the same time, your public opinion system will not collapse.

At the very least, not to mention influencing foreign countries, it must be said that the people believe in it, and the people understand what it does.

Note, this is very important!

If we can't do it, we will be the next big red hair.

This is by no means alarmist talk, and in the time and space of later generations, the opponent has already put us in the same position as the big red hair, and started to attack.

In the time and space of later generations, many scholars and opinion leaders said that we have reached the critical moment of reaching the top.

To put it bluntly, we have already stood at the same historical turning point as Da Mao.

One side heaven, one side hell.

The invisible spear armed by the West with the Cold War mentality has already pierced it, and it has seen blood.

Then let's look back at Da Mao:

Have technology!