Homecoming of Rebirth

Qi Lei walked through the corridor with his head down, his mind still on the report, occasionally raising his head to say hello to the colleagues who passed him by.

Finally, he reached the door of the research office and pushed the door open.

In broad daylight, the curtains were drawn and the lights were turned on.In the nearly 1.5-square-meter large office, there is only one [-]-horsepower air conditioner humming, and it is still hard to hide the sweltering heat.

It wasn't until this moment that Qi Lei looked up at the situation in the office, and immediately grinned, "Dong Xiao is a bit too much! It's summer, why don't the windows be opened?"

Several people in the room raised their eyelids to look at Qi Lei, and they were also a little bit unfriendly.

Well, apart from Liao Fanyi, Pang Qingfang, Grandpa Chen, and a few other people from Beiguang, there are a few special guests here.

Ding Lei from Netease, Wang Zhendong from Imagination, Chen Fangzhou from Chinaren, and the head of Penguin's data department, etc., including Lao Qin of course.

"It's not all your fault!"

Everyone is a little resentful, it's August now, the windows are closed, it's really a bit of a pain.

Regarding this, Qi Lei bared his teeth and smiled, "Jen Ren, Ren Ren is over!"

Not avoiding becoming the target of everyone's complaints again, Qi Lei immediately cut to the chase, shaking the report in his hand, "This is the data from the day before yesterday, what about yesterday's?"

Upon hearing this, Liao Fanyi found a folder from a pile of reports and handed it to Qi Lei.

Qi Lei found a random place to sit down, and looked at it sullenly.

Ding Lei and the others came here in the name of the president's training class.Originally, they didn't need to go out in person, but since Qi Lei came back from the United States, he was subjected to public opinion violence, and everyone saw it, so he just took this opportunity to get together.

As for what they do in the big data center?It's not a coincidence.

To be precise, major domestic Internet companies have been stationed in big data centers for nearly a year.

If you want to start a big data project, it is not enough to have ideas and technology, but you must have data samples.This must be supported by data from major companies.

And this work started very early.

Up to now, the data services of several large Internet companies in China have been interoperable with Beiguang Data Center. They provide data samples, and Beiguang is responsible for data analysis and technical research.

The results obtained will be returned to several companies for experimental verification.

And the report in Qi Lei's hand is the sampling and analysis of his online public opinion during this period.

At this time, Qi Lei looked down, and everyone's eyes were also focused on him.

After a while, I saw Qi Lei finished reading it and then started from the beginning again, as if he was thinking about something.

Ding Lei couldn't help asking, "How is it? What did you see?"

Qi Lei didn't raise his head, and replied two words, "Master!"

Everyone frowned, "What master?"

Qi Lei, "The ones behind the scenes are masters."

Liao Fanyi heard it, "Nonsense!! Then Gene Sharp, can you not be high? The question is, can you figure out his routine and find a way to deal with it."

The name Gene Sharp is a golden signboard.

Regarding Liao Fanyi's words, Qi Lei still looked at the report, but shook his head and did not speak.

When Liao Fanyi and the others saw it, they frowned, "Is there anything I can do?"

All of them gasped, their expressions a little gloomy.

This is not 20 years later, everyone has seen the dirty methods of the West.In addition, Qi Lei has been emphasizing the Western communication offensive since the insight model.

It's just that even if everyone recognizes it, they start to pay attention to it, but they don't really have a concept in their hearts.

Because, never seen!

Even if I can sum up a little experience in some public opinion wars abroad, I haven't seen it in myself after all.

Moreover, China's national conditions and public opinion environment are different from those abroad, so there is really no concept.

But this time, it is a long experience.

Grandpa Chen is still a little confused, "Why so fast? There is no time to react, no sign at all!"

"Speak from the heart!" Grandpa Chen's will was a little depressed, "Sharp's combination boxing makes me feel that I am not learning the same thing as others!"

Liao Fanyi also looked at Qi Lei and said, "Even if you don't realize it, then it's too scary."

"Don't forget, this is the situation where we have already prepared and carried out network communication research first, and we are still labeled like this? I don't know what to say."

Again, I was mentally prepared in advance, knowing that Sharp was going to make trouble, and I was ready for it.

However, no one thought that you have never seen the routines played by others. They are not the same thing as those played by Levistan and Desheng before, and they are not in the same weight class at all.

Lao Qin was also a little heavy. This time it was not because of how bad the incident was, but because the process was too painful.

Sharp's every step is stared at, and it's the worst lie.

This thing is like...

For example, it is said that the highest level of conspiracy is a conspiracy, and the highest level of lies is the truth.

However, Sharp is not at that level at all. He simply and rudely uses a bunch of the most clumsy lies, the kind that can be broken in one stab, but piles up a public opinion bomb that makes you despair.

It's a bit like in martial arts novels, using a bad street move like Taizu Changquan to chop down top martial arts like Eighteen Palms of Subduing Dragon.It's really unacceptable.

The point is, even Qi Lei is helpless?

But at this time, Lao Qin couldn't be discouraged, and clapped his hands to cheer everyone up, "It's okay, let's be more energetic! It's not a bad thing, at least I have accumulated experience. More importantly, I provided data samples!"

Patted Qi Lei, "Don't be discouraged, how old is Sharp? How old are you?"

"Ah?" Qi Lei came back to his senses, he was out of his mind in this room just now, "What the hell?"

Lao Qin thought that the lost person was stupid, and said: "I said, don't take it to heart, it's normal that you can't win after 20 years of summing up their set of things."

Qi Lei, "Oh." He probably understood what was going on in the room.

"Hi!!" Throwing the report, "What's there to be discouraged about? His routine is not advanced, and he can see through it at a glance."

"???" Everyone froze, "Do you understand?"

Qi Lei smiled, "Why don't you understand this?"

"Played a [wake-up call effect], and used it to secretly change the concept, turning my personal private affairs into a topic of concern for the whole people."

"The smarter thing is that the old Levi's rumors and troubles are at most an opinion leader, and he finds a few media to try to control the source and information."

"However, Sharp is the all-round coverage of [source], [information], [channel] and [sink], forming a closed information loop. To put it bluntly, it is just organizing dissemination and fighting in groups."

Everyone, "..."

Qi Lei, "This old coffin not only understands the four elements of communication, but also considers the [communication effect] of the fifth dimension, as well as [scenario] and [motivation], forming Braddock's seven-dimensional process."

"That's the way it is!"

Everyone, "!!!"

Communication studies, like most social sciences, is just a layer of window paper. When no one sums up experience, everyone is at a loss, but once the point is made, it will be cleared up.

This is like the [Social Currency] proposed by Qi Lei before. The things in the theory have actually existed since ancient times, but no one has summed it up so clearly.

As soon as his summary came out, the whole dissemination process became clear.

It's the same now. When the two concepts of alarm bell effect and organizational communication came out, everyone suddenly realized.

So that's what happened!

Liao Fanyi stared at his eyes, "Did you see it!?"

Qi Lei looked innocent, "I can see it!"

"Have you seen it already?"

"I've... seen it a long time ago! What's the matter?"

Liao Fanyi groaned, "Unlucky boy! Why don't you say it earlier!"

Qi Lei smiled, "It's not something profound, I'm too lazy to mention it."

Everyone, "..."

You pretended to strangle him to death!

Grandpa Chen, "So, you have a way to deal with it?"

Qi Lei shook his head, "It's not easy."

Sharp's set of things may not look simple, but the way is as simple as it is simple, but it is difficult to break.Otherwise, he is not the father of YS revolution.

He pondered: "The reason why I say this is a master, in fact, has nothing to do with rich means."

If the means don't surprise Qi Lei, what's there to be surprised about?I have seen it in my previous life.

"He is brilliant, just right!"

Everyone became interested, "How do you say it?"

Qi Lei, "First of all, [Warning Bell Effect] is a double-edged sword. Everyone knows this, so I won't say more."

But he didn't say anything, those people in Beiguang had no objection, and Ding Lei and the others still didn't do it!

"Don't, we don't know!"

Liao Fanyi was impatient, but there was still a need to explain, "It's because this thing can quickly arouse public opinion and empathy."

"However, you can't use it too much! If you use a lot of energy, you should have a rebellious mentality, and even a reversal of public opinion."

Take the case of Qi Lei as an example, "Let's talk about the present moment. He linked the education of the next generation with Qi Lei. It is just right, and it will have a very good vigilant effect, and let the public opinion follow him."

"However, once you use a lot of energy, the public opinion will be disgusted, and they will think that it is just a person, is it too high-level and online?"

While talking, Liao Fanyi answered his own questions.

Looking at Qi Lei suddenly, he said, "You mean, Sharp used just the right amount of force, not only using the alarm bell effect to arouse public attention, but also just right so as not to reverse public opinion?"

Qi Lei, "That's right! This speed is difficult to determine, and Sharp just found that point."

He wanted to look at yesterday's data just to look at this.

He wants to see the trend of public opinion on the Internet, whether there is disgust because of the alarm bell effect.

However, Qi Lei was very impressed by the result.

Yes, Qi Lei used the word "admiration".

They are also engaged in communication, and they are also people in the industry, but looking around the world, few people can be so accurate, and Sharp is obviously one of them.

This is equivalent to micro-control, by controlling the source, information, channel output, and strength, to control the final emotion of the destination.

"Amazing!" Qi Lei sighed sincerely.

To be honest, academically, if there is no blessing of rebirth, Qi Lei thinks that he is not a star behind Sharp.

However, Liao Fanyi and the others didn't think so.

Regardless of whether you are Sharp, Qiupu, or Siji Luoquanpu, if you do something, you will be killed.

Besides, "Then why bother? Isn't there a way to deal with him?"

We all know that you are playing the alarm bell effect, so it's better to break it!

Since you are so accurate, I can help you add fire.

"He wants to control, so let's not let him control? Help him publicize, help him scold Qi Lei!"

Grandpa Chen was very excited, "That's right! It's too simple!"

Why is the old man excited?In the past, when dealing with public opinion crises, it was all defensive, and there has never been anyone who followed the enemy's thinking to help.

After several times of echoing, these people in Beiguang decided anyway, "Just do it!"

Unexpectedly, Qi Lei hurriedly stopped, "Don't!"

Everyone, "???"

Liao Fanyi was puzzled, "You disagree?"

Qi Lei, "I disagree!"

"What?"

Seeing Qi Lei smiled wryly, "How else can I put it, he is a master! Gao Ming is here, no matter whether you follow him or go against him, you will lose!"

"????"