Homecoming of Rebirth

"Young man, do you want to see my strength? As you wish!"

But having said that, not everyone has the opportunity to see the devil's fangs.

This is the real strategic ability of Gene Sharp.

……

……

Levistein was actually very conflicted.

First, working with Gene Sharp was a rare experience even for a communication scientist of Levestein's level.

That is the man who turned half of the world upside down with a copy of "The Politics of Nonviolent Struggle".

However, for Sharp's character, he is not flattering.

Although Levistein has also used communication studies and sociology to do some shady things during his years of public relations work.But those compared with Gene Sharp, it's just a play.

Levistein at this time is an emotion of anticipation and disgust.

Just as he was sitting opposite Gene Sharp at this time, he was extremely uneasy.

In the end, he could only break the silence and said, "Mr. Paulson has already informed, this time I will be Dr. Sharp's deputy."

"How do you plan to target Qi Lei?"

Sharp smiled, seeing Levistan's subtle expressions in his eyes, "It's actually very simple, let him become a dead person from the perspective of communication."

Levistan frowned, and thought to himself, what he did was to ruin Qi Lei's reputation by doing so high-level?

How about a communication perspective?

It's just that the stinking in Sharp's mouth may be a little deeper than I imagined.

Not only is the public opinion one-sided, but he has to lose more! ?

but……

Levitstein, "Dr. Sharp, with all due respect, Desheng has tried this before. Some Chinese businessmen also joined forces with the Chinese media to conduct public opinion attacks on Qi Lei."

"But you are optimistic about the effect. Although many Chinese people don't like him now, Qi Lei's influence is actually not that great."

When Sharp heard it, his smile grew stronger, "NONONO, I think Dr. Levistan made a mistake."

"???"

Sharp, "In my opinion, your public opinion attacks..." Staring at old Levi confidently, without leaving any room, "It's not worth mentioning!"

It's easy to come by, and I analyzed the public opinion attacks that Levistein once made.

"To be honest, Dr. Levistan, what you have done can only be regarded as small troubles and regular guidance of public opinion."

"Reveal some news that is not good for Qi Lei, and hire some writers to stir up public opinion?"

"Then let the public opinion ferment naturally, and the whole network will be full of scolding, can we declare victory?"

"This kind of communication routine can only explain two problems."

After a while of robbing, Levistan's face turned red and white, which was too shameless.

He asked gloomyly, "Which two questions?"

Sharp, "First, the communication level of Chinese media is too rudimentary."

"Secondly, Dr. Levistan, your own communication ability is limited to teaching, and it is not suitable for public opinion manipulation at all."

"you!"

Levistein was furious.

But to be honest, it's useless to be angry, Sharp has that strength.

Next, Sharp really let Levistein see what a master of communication is.

"The first step is to choose a battlefield. We need a [source] that is valuable and has enough space to make a fuss."

Old Levi thought that this step was easy!In the eyes of the public, Qi Lei has too many stains, and he can make a fuss about just picking one out.

However, after thinking about it, Sharp chose the most popular event at the moment - Qi Lei's speech before the opening ceremony.

Levistein didn't understand, what's so dark about it?

And Sharpe's answer was, "It depends on which angle you cut in from."

"My entry point is - teaching and educating people."

The next day, an article titled "Is He a Businessman, a Traitor, or a Gardener" appeared on the Internet.

As soon as this article came out, it was quickly reposted to major news websites and forum blogs by a large number of people from Baodao pretending to be netizens from the mainland.

The heat gradually increased.

At this time, technical support from Silicon Valley began to exert its strength.

They used crawler software to search a large area of ​​posts and news on this topic on the Chinese Internet, and responded.

And the content of the reply, pay attention!It is not to judge whether Qi Lei is a businessman, a traitor, or a teacher.

Not to mention the slander and abuse, pointing at Qi Lei's nose and calling him a traitor.

Although old Levi felt that it should be done.

However, Sharp's trick is dirtier.

Instead, they used replies and utterances to bring up another topic, "Can a speculative businessman with a crooked mind and admiration of foreigners become a qualified teacher of the people?"

As soon as this topic came out, it was no longer a self-entertainment of the Baodao gunmen, but gradually formed a national discussion.

can it?This is a problem.

Big question!So popular that the traditional media began to follow in the footsteps of the Internet media and joined the discussion.

In this era when the network is not universally popular, Sharp quickly achieved universal coverage.

Next step! !

Another post appeared, "Warning Bells!To whom are we handing over the next generation? "

This post blew up as soon as it came out.

A traitor, a speculator with unscrupulous intentions, has become a teacher of the people in a grandiose way, or is he preaching and teaching in the top universities in China?

This has to make people think deeply, what can he teach a bunch of things?

As a result, online public opinion and traditional media collectively keep up, reflect on education, and fear the future.

How can this kind of scum teach and educate people?Can China's next generation be saved?

The old Levi was taken aback for a while.

Oh shit! ! [Warning Bell Effect] So you used it like this?

Of course he could see that Sharp used a concept in communication——[Warning Bell Effect].

That is to say, in the dissemination of this information, the normal means of communication are far less effective than sounding the alarm to the [believers] (audience).

The most widely used of this thing is public service advertisements.

For example, 【Smoking is harmful to health】.

Everyone knows that smoking is harmful to health, but 1 experts sit in front of the TV and talk about smoking is harmful to health. There are warnings on every cigarette package, and smokers basically ignore it when they see it.

However, a public service advertisement of a few seconds, as long as a photo of a smoker's lungs is posted, the warning effect is infinitely greater than that of "smoking is harmful to health".

Has Sharp been used here?

In the same way, the communication effect of simply calling Qi Lei traitorous is far less impactful than linking him with education and the next generation.

The effect explodes!

Old Levi had to admit that Sharp was really a master.

Just like what Sharp said, he would only list Qi Lei's bad things and make everyone hate him, but it was just hate.

But Sharp is different. He doesn't make people hate him, he makes people hate him.Needless to say, the status of education and the next generation in the hearts of Chinese people.

The spread of this direction is good, and the public opinion has the intention to kill Qi Lei.

Levisstein admires, something.

Well, people are playing ys revolution, these are the basic operations.

What's more, what made old Levi even more dumbfounded was yet to come!

The lingering sound of alarm bells about education and the next generation on the Internet has not disappeared, and another round of Sharp's offensive has come again.

But this time, there is no lower limit.

First, a teacher from Beiguang jumped out and made a public statement on the Internet, "As a colleague of Qi Lei, many of his words and deeds are shameful. He has publicly expressed pro-Mi remarks in school many times. If you don't believe me, you can go to Bei Guang asked, many teachers and classmates were present."

Then, another recording appeared on the Internet, a recording of a mainstream media reporter interviewing the students of Beiguang Young Eagle Class, that is, the class led by Qi Lei.

It probably means: Qi Lei is very humorous in class, everyone likes his class.However, sometimes some of his remarks make people very uncomfortable.

I didn't say it was uncomfortable, but it was uncomfortable anyway.The recording of the interview is incomplete, just a short section, as if it was an excerpt.

Then, a resigned executive from Sanshi Company jumped out and revealed a lot of Sanshi's inside stories, including how Qi Lei betrayed national interests to the Americans during his trip to the United States.

Then, when a new employee of Sanshi North America was interviewed by American TV, he broke the news of another detail.The financial and administrative management of Sanshi North America are all Wall Street people, including the shadow of intelligence agencies.

Then, and then, a recording of a suspected netizen in the classroom corridor also broke out.In the recording, although Qi Lei's voice was very vague, what he said was wonderful.

Old Levi, you have a chill down your spine!

"Dr. Sharp!" I was a little excited, "This... is a complete fabrication! A clumsy fabrication! It's not like a method of your level at all."

Isn't this just abusive?

nausea!

Moreover, do you really treat people as fools?A little bit of communication concepts, even a professional understanding is not required, but you can't be fooled if you have a little rationality.

pity……

Sharp smiled slightly, "Unfortunately, Dr. Levistein, not everyone has a foundation in communication studies, and not everyone can maintain rationality!"

Next, Gene Sharp uttered a passage that normal people would never agree with. At the same time, it also showed how terrible communication would be if it fell into the hands of a devil.

Sharp, "Most human beings are stupid and ignorant."

"This kind of stupidity, in communication, endows mass communication with the [status-granting function] and [anesthetic function]."

"To put it more simply, it is the compound effect of vanity, desire for performance, sense of participation and [me in the mirror]."

Spreading his hands, he smiled indifferently, "Most people are losers. Painful experiences tend to generate empathy, and their sense of inferiority often makes them afraid to express themselves in reality and individual events."

"But the Internet and public opinion topics just gave them this opportunity!"

Looking at those false statements on the Internet, "Some of these are made by me, but some are simply fabricated by Chinese netizens themselves!"

"They enjoy the conferring status after becoming an opinion leader, and are numb to the sense of accomplishment brought by the leadership position."

"As for the authenticity of the information? It is true that some people know the falsehood at a glance, but most people do not have the ability to distinguish, although they think they have this ability."

"I can't even afford the cost of time, space and personal energy to distinguish true from false."

"So, is it necessary to discuss whether it is true or not?"

Levistan panted heavily, "But!! But whoever knows the truth will expose you!"

Sharp, "Did you debunk it? Dr. Levistein, are you sure you are spreading? Do you know the spiral of silence? There are only a few rational people. If they don't acquiesce in false facts in the spiral of silence, they can only Be an eternal silent bystander!"

Old Levi: "!!!!"

"But...but!!"

Old Levi's breath was heavier, and he really couldn't accept it.

Although he never thinks he is a good person, he has a deep love for communication. He thinks communication is a great study and should not be used like this.

Strongly argued: "No!! Not right!!!"

"Your lie is too clumsy, it will be exposed soon, and you will get nothing by then!"

His eyes gradually brightened, and he found a breakthrough, "Yes, what you have done is useless! Because when the rumors are broken, you will only usher in a stronger backlash from public opinion!!"

"Yes!! That's it!"