Homecoming of Rebirth

Calling people from Silicon Valley and Wall Street to the same table, he said "stop fighting", that is unrealistic, the fundamental problem is still a matter of interests.

And the crux, in fact, lies in China!In Qi Lei!The booming IT industry in China.

As a result, there was a picture of a group of Silicon Valley tycoons and Wall Street tycoons gathering in China.

……

Chapter 468 Media Trial

On August [-]nd, the day before the Stanford exchange group arrived in Beijing, Qi Lei gave the last lesson on the history of Western journalism to the second class of Young Eagles and Japanese and Korean students.

In fact, it is no longer called the history of Western journalism, and Qi Lei has already made it into a comparison class between Eastern and Western cultures.

It's just plain brainwashing.

Once cultural confidence is established, it is difficult to shake.Afterwards, Qi Lei didn't need to deliberately guide them. Japanese and Korean students have actually fallen into the tendency of [selective contact] communication, and Qi Lei can't do without talking.

Because they urgently need to find more evidence for a newly established value.

Today we are going to talk about the different traits of [Media Judgment] in the field of communication between the East and the West.It probably means:

Everyone thought that Qi Lei was about to turn on the rampage mode again, but it turned out that most of the class was over, and it turned out to be a review of the communication course.

More or less lowered the standard, not as passionate as before.

Qi Lei: "Society naturally endows the media and public opinion with influence and dissemination attributes in news reports, and the phenomenon of using the influence and dissemination attributes of media and public opinion to influence judicial trials is called [media trial]."

For the explanation of terms, Qi Lei did not copy the book, but based on his own understanding, which is roughly the same.

Everyone originally thought that according to the flow of the communication course, Qi Lei would next explain the academic history and development of [Media Judgment] clearly, and give another example to deepen understanding.

Unexpectedly, he just said a definition, and immediately talked about another knowledge of communication.

This is more basic.

I saw Qi Lei pacing back and forth on the podium: "The four elements of information dissemination."

"1. Information source (objective information facts). 2. Information (subjective information disseminator, media). 3. Channel (information dissemination channel). 4. Sink (information audience)."

Everyone, "..."

You... this is too much, right?The first lesson of communication is these four elements, which are equivalent to Newton's first law in physics and the multiplication formula in mathematics.

Such a lofty class, you talk about the four elements of communication?What about wasting time?

Song Xiaole couldn't hold back, he basically didn't talk much during this time.

There is no other reason, this guy is the only player in the class who failed in communication, so he is really ashamed to speak up.

But this time, I really couldn't hold it back, and said with a big face, "Leader, I'm a failure in communication and I know the four elements, can we have something real?"

Qi Lei glared at him, "How dare you say that? Grandpa Chen wants to send you back!"

Everyone laughed loudly, wondering how Song Xiaole got into the young eagle class.

Qi Lei didn't smile, and tapped on the blackboard, "Today is full of dry goods."

"Listen!"

Pointing to the writing on the blackboard, "Combine [media trial] with the four elements of communication."

"First of all, [source] is objective facts."

"In the field of news, the timeliness of news makes the media often pursue the first-hand principle and publish [source] as quickly as possible."

“[Source]’s objective authenticity is not the media’s first consideration. For example, a student jumped off a building in school. As long as the media knows about the student’s life and death, the media must report it immediately. What it fights for is time, the first First-hand principles, rather than pursuing the objective truth of [source], for example, was it homicide or suicide? What was the motive for jumping off the building?"

"The judicial truth is just the opposite. It needs to go through a series of investigations, such as going through judicial procedures, dispatching the police, filing a case for investigation, collecting evidence, etc."

"Even if a fact has been confirmed, the student committed suicide, and the objective fact can only be determined after public prosecution and court trial."

"So, in terms of time, media reports and judicial procedures are naturally opposed."

"News is better as soon as possible, but justice just takes time."

“News can be reported as long as it is 50% truthful, and it doesn’t even need to be true.”

"The judicial process is the pursuit of 100% objective facts."

Everyone, "..."

"The second point is information (subjective communication media). Why add subjectivity? Because any news disseminator, whether it is the media or interpersonal communication (person-to-person communication), inevitably has subjective judgments and tendencies sex."

"The result of this is the formation of subjective conclusions."

"For example, a student jumped off the building, and before the student fell from the building, he was criticized by the teacher."

"Media reports must link two things to form a complete logical chain. Reporting it out will greatly increase the readability of the news. As for whether the two things are necessarily connected, that is not considered by the news. , but judicial considerations.”

"However, if this subjective conclusion contrasts with the judicial conclusion, or even the time point at which the judiciary cannot make a conclusion, then public opinion will become suspicious."

"Public opinion needs [opinion leaders], and the subjective conclusions of the media become the 'truth' seen by public opinion!"

"Third, channels (channels for dissemination of information)."

"Under the circumstances that objective facts cannot be judged at the legal level, and the subjective conclusions of the media enter the dissemination of judicial conclusions, the information deviation of public opinion will increase geometrically!"

"And this time, as the third element of the information channel, will also shift towards a conclusion."

"What is public opinion? The embodiment of public perception."

"And the public can't stay sane, they will [selective exposure] to what they think is the right outcome."

"Let's take the students falling from the building as proof. If after the media reports, public opinion thinks that the teacher caused the students to jump off the building."

"And the school came out to refute the rumors at this time, saying that the students' deaths had nothing to do with the teachers."

"Do you trust the media, or the school?"

Everyone drooped their heads, "The media."

Qi Lei, "What's the reason?"

Tong Lu didn't even think about it, "First, the media, as the first opinion leader to report the incident, has the credibility of subjective conclusions and the right to convict."

"Second, public opinion is more willing to believe in a hypothetical fact that they think can be logically consistent."

"Third, the school, as the party involved, lacks credibility, and even if the media has issued a subjective conclusion in advance, public opinion lacks other channels to recognize the facts."

Qi Lei raised his eyebrows, "The answer is correct, plus ten points."

Skip channel.

Qi Lei: "Fourth, the destination (information audience)."

"Believers are unable to see objective facts and believe in subjective conclusions drawn by the media prior to judicial conclusions."

"And in terms of cognition, what will happen if the authority of the media is considered to be equal to the authority of the judiciary?"

This time it's the small-eyed girl from Korea, "[Halo Effect]."

"Public opinion will form an overall impression of the event based on the initial impression. That is to say, if the general public opinion believes that this is caused by the fault of the teacher, then the first subjective impression will be taken as the entire conclusion of the event."

Qi Lei, "That's right! What will happen after that?"

Seeing that no one answered, Qi Lei said: "[Selective Contact] Ah!"

"Public opinion will exclude all different voices and use conclusions to influence the process."

"In the case of being covered by selective information channels for a long time, social sentiment will quickly form."

"Attention!!" Qi Lei emphasized here.

"Even if the public opinion only wants facts, in fact, it is not facts at all, but emotions that influence the judgment of public opinion at this time!"

"Social sentiment will bring enormous pressure to judicial justice, which in turn influences judicial trials to a certain extent. This is called media trial."

Everyone was taking notes, and the Japanese and Korean students of BISU listened with great interest, because communication knowledge is not their strong point after all.

But here in Beiguang, whether it is the second phase of Young Eagles, or Japanese and Korean students, or other colleges and departments who come to attend lectures, they can't help but feel puzzled.

Grandpa Chen's class level is still very high. When he talked about [Media Judgment], he not only explained the definition clearly to everyone, but also analyzed it with examples.

For example, in 98, when a chief of a public security bureau in a certain place drove a vicious car and caused death, the public opinion at the time was very characteristic of a media trial, and in the end the chief was sentenced to death.

Not to mention whether the sentencing is fair, but there is indeed controversy, which is a typical [media trial].

How do you feel that Grandpa Chen speaks better than instructor Xiao Qi?

At this time, Grandpa Chen and Mrs. Zhao were also sitting in the corner.

Regarding Qi Lei's showing off in front of Grandpa Chen, Mrs. Zhao couldn't help but comment, "Combining the four elements of communication is quite new."

"However, it's better to give examples to be more intuitive. Old Chen, don't learn everything from him, I think your teaching method is good!"

Chen Xingfu raised his chin arrogantly, "I didn't learn from him at first, I'm here to guard this kid!"

Well, Grandpa Chen won't admit it.

Besides, regarding the knowledge point of [Media Trial], he is indeed better than Qi Lei.

The students in Beiguang also felt that the instructor Xiao Qi was a bit out of standard this time, he was not as intuitive as Grandpa Chen!

But the next moment.

"Didn't quite understand?" Qi Lei smiled and threw away the chalk, which was almost becoming his signature gesture of being handsome.

The people below made a long voice, "Understood!!~~~"

Qi Lei, "It's against my will! I understand, but I just don't like to listen, right?"

Sorry guys, I really don't like to listen.Haven't stepped on old rice to enjoy it?

"Let's do it!" Qi Lei leaned over there, "It's almost time for get out of class, let's do a homework?"

Everyone, "Do it!"

Qi Lei, "Just think about it, you think there is a case of media trial."

"Then combine source, information, channel and destination, and wrap it in."

"??????"

Chen Xingfu was taken aback, got into it?I couldn't help but follow Qi Lei's train of thought, thought of a random example, and followed it up.

Well, Qi Lei did not give an example, it seems boring.However, he let everyone give an example.

In this way, classroom interaction is full.

Everyone has, in their minds, an instance of what they consider to be a typical media trial.Let them break it down and understand it by themselves, how do you feel...it seems to be more impressive than me talking about examples directly!

Think about it, Qi Lei is like giving everyone a formula, and then you think of something and apply it.

In this case, what is the source?Are sources objective or subjective?Is it emotional, or calm?

What is the media?Did the media draw subjective conclusions?Is the media emotional, or calm?

What is a channel?

What is Xinsu?

Split the column going there, where there is a problem and where there is no problem, it is clear at a glance.

My heart said, good boy, you have two tricks!

Glancing at Mrs. Zhao, seeing that the old lady looked away, Grandpa Chen hurriedly wrote it down in a small notebook, and will teach the freshmen about [Media Judgment] next semester, so they can change their tactics.

As for Mrs. Zhao, looking at the blue sky and white clouds outside the window, she thought to herself, are you done remembering?Can I turn my head back?

Just as he was thinking about it, Chen Xingfu coughed twice, and Mrs. Zhao knew that he had finished writing.

Looking back, the small notebook was closed, and he smiled awkwardly, "It's okay!"

Grandpa Chen, "It's so-so, nothing new!"

Mrs. Zhao nodded in agreement. It was indeed so-so. Isn't it just applying the four elements?What is there?

However, Qi Lei obviously had trouble with the two old men and grandmothers today.

so so?This is just the beginning, the hard core is still to come!

The students had a great time applying the "formula". It is very clear to split a news event into source, information, channel and destination.

But what Qi Lei wants is obviously not as simple as clarity, he wants these people to know how to create a [media trial].