Crazy, 500 yuan also dare to make a science fiction blockbuster

Ye Heng looked at the crowd, apparently waiting for their answers.

"At that time, he was a thug in an underground boxing ring, how could people pay attention to him."

"Follow him not because the boxing champion is looking for him to fight."

"What people pay attention to is not the odd ones, but the boxing champion!"

Roger said disdainfully, with a smile on the corner of his mouth, as if he was very satisfied with his answer.

When Ye Heng heard this, he immediately gave Roger an appreciative look.

It seems that this guy still has some brains.

"Of course, I'm not strange, and I won't have a boxing champion or a well-known director won't come to fight with me."

"But I can take the initiative and fight with those famous directors!"

"You mean, find a director to compete with him at the box office?!" Garvey reacted abruptly.

When the others heard this, they all showed shock.

Can marketing still work like this?

Chapter 47

"Imagine, everyone, if an unknown person challenges a well-known director, what will happen to him?"

"Then he might be scolded to death by fans of that famous director."

Garvey had a helpless expression on his face.

"And it will also bring a lot of negative effects to the film, leading to a decline in word-of-mouth and box office."

Ye Heng nodded. He had already experienced all this when he was in Longguo.

As an ordinary person, he challenged Director Zhang San and the whole world of science fiction movies.

And this also caused the score to drop directly to 2.1 points on the first day of the movie's launch.

Of course, as long as the movie is good enough, in the long run, the box office and ratings will definitely rise.

However, there are still certain risks in doing so.

"Yes, if it's just like this, it may indeed attract infamy, but..."

Ye Heng showed a mysterious smile and looked at everyone.

"But what if the word "beautiful dream" is added?"

Hearing this, everyone became silent again, thinking about Ye Heng's words.

"In Pretty Land, anything is possible."

"It's not arrogance, it's a young man chasing his dream!"

"And the reason for doing this is because this is a beautiful country, where everything is possible!"

As soon as these words came out, everyone suddenly felt that the stuff stuffed in their heads had been stabbed open.

Their thinking suddenly became clear.

Garvey on the side looked at Ye Heng with an almost adoring look.

Others might just be surprised by this marketing gimmick, but he was able to see something deeper.

If they followed Ye Heng's method of publicity, not only would they need less time, but the money spent would also be kept at a very low level.

Because as long as this news is sent out, the entire Internet can be detonated.

It doesn't take more money to get people talking about this topic!Isn't the movie popular? !

"But, which director should we find to compare the box office?"

Foss couldn't help asking.

But as soon as the words fell, a figure appeared in everyone's minds.

"Pierce!!"

The directors said in unison.

They remembered the name almost at the same time.

It was because of this name that Ye Heng chose to release the movie three months later!

"That's right, it's our great director Pierce."

A smile appeared on Ye Heng's face. He wanted to snipe Pierce blatantly and make him unable to hide!

The members of the board of directors deliberated for a while, and finally approved Ye Heng's plan unanimously.

Even Roger, who had been displeased with Ye Heng, agreed.

Although he doesn't like Ye Heng, he likes money.

Ye Heng's operation will undoubtedly bring great enthusiasm to the movie.

In addition, the movie itself is a top-notch work, and the box office will definitely be a big hit. As a shareholder, he can also get more money!

After finalizing the publicity plan, Ye Heng left the board of directors.

But after a few steps out of the boardroom, Garvey immediately followed him.

"Ye Heng, wait a minute!" Garvey caught up with Ye Heng, "Well, I've never heard of your propaganda method before, where did you learn it from?"

He had a look of eagerness for talents on his face.

"That one, I created it myself, and I call it - rubbing heat."

Ye Heng smiled lightly, this method was known to almost every self-media person in his previous life.

If something catches fire, rub your hands together.

There was a fire in the east today, so I went to scold the fire prevention awareness in the east.

Tomorrow, if someone cheats on the west side, go and scold the other side for being a scumbag.

Someone died in the south of the day after tomorrow, don't care if you recognize him or not, post a message to mourn.

In short, what has been the most talked about recently, regardless of whether it has anything to do with me, just ran over to say a few words.

Ye Heng's trick can be regarded as one of the ways to gain popularity, but it is a little more advanced.

Belonging to create some heat.

After listening to Ye Heng's words, Garvey was silent for a while.

"Well, do you have any suggestions for the publicity plan of "Jigsaw"?"

Ye Heng was slightly taken aback, as if a big "?" appeared on his face.

No, who is the chief marketing officer between us?

But in any case, "Jigsaw" is also his own movie, and it is the only movie he counts as an investor.

If there is good marketing and publicity, then he can get more money himself.

"Before watching this movie, we strongly recommend that you purchase an accident insurance."

After thinking for a long time, Ye Heng said leisurely.

As soon as these words came out, Garvey only felt a "boom" in his head.

Although it was just one sentence, he already fully understood what Ye Heng meant.

Buy good accident insurance, the meaning of this is already very straightforward!

Because our movies have the potential to scare you to death!

And this is not only the best publicity for horror movies, but also the best praise!

But at this time, Ye Heng seemed to think of something again, and grabbed Garvey, without any intention of treating him as a boss.

"Remember to go to an insurance company and see if you can work with them."

"At that time, the audience will be allowed in 10 minutes before the movie starts, and then the insurance company will come in to sell insurance."

"We are sharing the money from the sale with the insurance company. Of course, mine will be calculated separately."

After hearing Ye Heng's words, Garvey was stunned.

What a genius idea! ! !

It's not enough for you to fucking earn a share of the audience's money, you have to trick them into buying insurance and earn insurance money! !

But Ye Heng didn't finish his sentence.

"Also, at the entrance of the movie theater, you don't need all of them, just a few big theaters in Los Angeles."

"Spend some money to find a few ambulances to park. You may not need them at all, but it's enough to look bluffing."

"Okay, that's all I have for now."

After speaking, Ye Heng strode towards the elevator.

Garvey looked at Ye Heng who was slowly leaving, with a trace of admiration in his eyes.

Suddenly, there was an impulse in his heart, he wanted to rush up immediately, kneel in front of Ye Heng, and begged him to accept him as his apprentice!

He has worked for more than ten years as the chief sales officer of Fox, helping Fox earn tens of billions more.

But he didn't realize it until today when he met Ye Heng.

It turns out that marketing can still play like this!It turns out that propaganda can still do this!

Compared with Ye Heng's marketing method, his marketing method seems so childish and immature!

He looked up at Ye Heng.

At this time, Ye Heng had already sat in the elevator, and as the elevator door slowly closed, Ye Heng's face also slowly disappeared from his eyes.

But even so, Garvey has firmly decided to worship Ye Heng as his teacher in his heart.

And once this idea appears, it is destined to never be extinguished again!

Chapter 48

The next day, a piece of news instantly exploded platforms such as Twitter and Eyebook.

"A new director who wants to chase his beautiful dream, invite Pierce!!!"

"This is a beautiful country, everything is possible!"

"Not arrogance, but chasing your inner dream!"

In just one day, the news blasted the entire Internet.

Meanwhile, in a villa.

"Father, look quickly, there is a boy who wants to challenge you!"

A 26-year-old blond man held the tablet in his hand and said loudly, his face full of smiles.

This person is Pierce's son, named Brooke, who was also beaten by Shi Qinlong in the toilet that day.

As Brook said, he immediately ran to Pierce and handed over the tablet in his hand.

Pierce saw that Ali was about 50 years old, and his sparse blond hair was like uneven seaweed in the sea.

He was wearing a black suit, a pair of pointed shoes on his feet, a pair of gold-framed eyes on the bridge of his nose, and a gold-plated watch on his hand.

Pierce picked up the tablet and casually glanced at the information on it, with a smirk on his face.

"Now all cats and dogs dare to come and yell at me."

After speaking, he returned the tablet to Brook, apparently not interested in the news.

Brooke, on the other hand, was quite different.

Although he is 26 and seven years old this year, he has learned a lot, and he has a father who is a well-known director to do evil, and he is proficient in eating, drinking, whoring and gambling, and he has never done anything right, and he often gets into trouble, and...

but!

He is still a beautiful country three good young man with fantasies!