Win every day

"Do you think we have the conditions to engage in e-commerce?"

Jiang Fan turned around, put down the report and asked Cao Guang.

Cao Guang said: "If you don't have the conditions, you have to do it. Now Internet companies are increasingly relying on traffic, especially those e-commerce retail companies. The value of traffic will be further highlighted in the future. We divert traffic to third-party platforms. This kind of waste of traffic is far from being able to maximize the value of traffic, and from the perspective of users, we now have no better channels for users to realize the realization of traffic monetization besides advertising sharing. If e-commerce is opened, some Users who produce traffic will have better monetization channels, which will play a big role in attracting more users..."

Jiang Fan patted the armrest of the chair lightly, thinking while listening.

Last year, the operations department submitted a related proposal, but he shelved it.

E-commerce is not the main business of Douyin. The main business of Douyin is the production and operation of short video content.

I didn't even do my main job well, so I wanted to start a side job.

As the old saying goes, before you learn how to walk, you want to fly.

The business operation model of Douyin is still being explored, and there is a high probability that nothing will be done well in the end.

But now that Cao Guang brought it up again, Jiang Fan had to seriously consider it.

After all, Cao Guang had a good reason.

Moreover, the trend of live streaming with goods has arrived.

Jiang Fan thought for a while and said, "Let's call a meeting to discuss it!"

Cao Guang agreed and went out to make arrangements.

noon.

Jiang Fan had lunch at Haiyue Tianfu, and Jia Mingliang accompanied him.

"Have you found your way?"

Jiang Fan took a sip of tea and asked Jia Mingliang.

Jia Mingliang had a bitter face: "I still don't know what I can do, but Yingying really has her eyes on a project."

Jiang Fan asked, "What project?"

Jia Mingliang said: "Speaking of it, it has something to do with Douyin. Yingying studied design and worked on Douyin for a while. She is more interested in advertising design. Isn't Douyin selling advertisements everywhere now? Many studios are I'm taking on Douyin's work, Yingying also wants to set up a studio to take on some advertising design work, I think this is good, you have to help me!"

Jiang Fan asked, "What about you, what are you going to do?"

Jia Mingliang took it for granted, "It's not a question, of course I'm working for my wife!"

"..."

That and that were speechless and almost choked on the tea.

You can speak the truth outright.

Jiang Fan nodded and said, "Okay, let me know when the studio is established."

Jia Mingliang cheered up: "We're still discussing, we'll talk about it when it's finalized!"

Jiang Fan was speechless again. He had been discussing for a long time and still couldn't make a decision.

When will I get the inkblot.

After sitting for a while, Shen Yingying brought out the dishes.

This girl is so pretty when she smiles.

It's a pity that a friend's wife can't be bullied...

Jiang Fan asked her to sit down and asked her what she thought.

Shen Yingying said: "It's just an idea. I don't even know how Douyin's ads work."

Jiang Fan said with a smile: "There are many advertising models on Douyin, and the cooperation methods are also different. If you want to talk about the studios that accept the advertising design system, there are three models. One is to go to the public platform to receive orders, and those who release information are clearly coded. The price is marked, and you can get the money after the work is done, but this kind of one is released by the large advertising companies that cooperate with Douyin, and the checkout is not guaranteed. If you want to pick up the work on the public platform and do a good job, you will not be able to get the money after the work is done; The second is to cooperate with the marketing center of Douyin, and accept the work of major marketing centers on the internal platform of Douyin. You can ask Lu Xiaomi for specific rules; the third is to become an advertising cooperation unit of Douyin. Pull advertisements to produce, produce and operate by yourself, but the threshold is too high, even if I give you a back door and ask the operation department to include you in the list of cooperative units, you still have to find customers to sell advertisements yourself, which I guess is not easy to do.”

"the second!"

Jia Mingliang immediately said: "It's good to cooperate with your marketing center, at least you won't be afraid of being cheated!"

Shen Yingying had a smile on her face: "Then I'll ask Lu Xiaomi!"

Jiang Fan said while eating: "There are many kinds of advertisements. Some are specialized in copywriting, some are in charge of design, and some are professionally processed and produced. It depends on which type you are good at. To be honest, this is also a hard job. You have to If you really want to do this, you will probably have to work overtime every day. Everything is transparent now, and advertisements must rely on quantity to win. It’s much faster to make money from advertising, and you don’t have to work too hard.”

"Forget it!"

Jia Mingliang quickly shook his head: "You can't let Yingying become an Internet celebrity."

Jiang Fan looked at the two of them: "Are you still afraid that your daughter-in-law will get angry and send you flying?"

Jia Mingliang said with a chuckle, "Isn't that right, there are not many serious Internet celebrities nowadays."

Jiang Fan was speechless, how prejudiced this must be.

It can be seen from this that there is indeed a long way to go to reverse the world's consistent seriousness towards Internet celebrities.

Shen Yingying secretly glared at Jia Mingliang.

Chapter 222 I Want a Face

, winning every day

The world is prejudiced against Internet celebrities, and Jiang Fan knows it.

That's why the media are allowed to do good deeds with great fanfare, not to put on a show, but to really do good deeds, hoping to beautify the image to a certain extent and change the public's perception of Internet celebrities. .

But Jia Mingliang's prejudice against Internet celebrities still makes him feel that there is a long way to go.

This prejudice is deeply entrenched and not so easy to reverse.

Just like the opera singer in the eyes of the ancients, it is difficult to wash it off once it is dusty.

The temperature dropped in the afternoon, and the weather was gloomy and spoiled people's mood.

At four o'clock, it began to rain lightly and it became colder.

I can't sit still in the office, and I don't want to listen to reports and approve documents.

Jiang Fan wandered around the buildings, chatting with the employees, listening to their thoughts, or standing aside and watching the employees busy, but now that there are too many people, many employees are relatively unfamiliar with him as the boss, and they don't care about him at all. close.

Since the assistant left, work seemed to be a burden.

Before Liu Xiaoyi left, Liu Xiaoyi helped him handle most of the work.

He just needs to listen to the report afterwards and nod his head.

Now there is no assistant to help with it, and he has to personally handle many tasks that need to be handled by the CEO.

It's never as relaxing as it used to be.

Rarely lazy.

Jiang Fan is going to take a good look at the working conditions of the grassroots employees and listen to their thoughts. Although Lu Xiaomi often reports to him, sitting in the office and listening to the reports is just scratching the wall. You have to listen to them yourself to understand more comprehensive.

Naihe turned around and finally returned disappointed.

There are too many people, and it is difficult to see the true side of employees like before.

When I finally reached the Algorithm Center, I found Hu Min dozing off.

"Can you continue to work in this state?"

Jiang Fan looked at the female doctor's stomach, feeling inexplicably worried.

Hu Min has been successfully bred, just a month ago, I don’t know if it’s because he’s getting older, and the reaction is more violent, he dozed off during a small meeting yesterday, and now he’s still dozing off at work, his working status is really worrying.

The importance of the algorithm needs no elaboration.

In the past two years, the Douyin algorithm has been improving and constantly improving, and Hu Min has contributed a lot.

Today is very critical, but the person in charge of the algorithm center looks like he can't wake up.

How could Jiang Fan not be worried.

"no problem!"

Hu Min's stomach is not obvious, and it's only been a month since he didn't notice it at all, but he often felt sleepy, so he got up and took a paper cup to make Jiang Fan a cup of tea, sat on the side and said, "I can last until eleven, and after eleven Gotta get ready to give birth."

Jiang Fan asked, "How is Chen Yufeng?"

Hu Min said: "I think it's okay!"

Jiang Fan didn't ask any more questions. Chen Yufeng was Hu Min's deputy and also a Ph.D.

Born in Jiaotong University, majoring in computer algorithms, his resume is very prominent.

It's just that he joined Douyin Technology later than Hu Min, so he served as Hu Min's deputy.

Jiang Fan knows how capable he is, so asking Hu Min's opinion is also out of other considerations.

"Is it still the Moonlight Clan?"

Jiang Fan then changed the subject and asked about the life of the female doctor.

Hu Min blushed a little. He was able to get a Ph. D., so he naturally has no lack of IQ. He is also good at work, serious and responsible, but he is not good at living and managing money. In addition, the family conditions are not bad. Since he went to work, he has been spending every month.

Even when she got married, her husband didn't ask her about her salary. They each spent their own money and didn't save any money.

There is nothing embarrassing about having a different concept of consumption and life.

But I was still a little embarrassed to be asked by the boss.

Hu Min said quickly: "I have already started saving money, and I have given my salary card to my husband."

Jiang Fan nodded again and again: "That's good, that's true. With this awareness, life won't be a mess. Now the cost of raising a baby is not small. If you don't save some money for milk powder, when you give birth at the end of the year, I have to call on the company to donate to you!"

Hu Min was very embarrassed, and also a little depressed: "How can it be so exaggerated!"

……

night.

Jiang Fan invited Liu Xiaoyi to dinner at a private restaurant on Fuyou Road.

It was a bit cold, and Liu Xiaoyi was wearing a black thin windbreaker, pencil jeans on her legs, short hair hanging behind her ears, and a hairpin with a white pearl flower on it, beautiful and elegant.

The biggest change was wearing glasses, which added a bit of bookishness to her.

"Why are you still wearing glasses?"

Jiang Fan glanced at it a few times, and felt that he hadn't seen a big change in more than a week.

Liu Xiaoyi said: "Recently, I have been working overtime every day, and I can't bear it in front of my eyes. I wear glasses to protect my eyes."

Jiang Fan was surprised: "Work overtime every day?"

"Yup!"

Liu Xiaoyi said: "Doesn't state-owned enterprises work overtime every day!"

Jiang Fan was speechless, and thought about his days in the chemical plant. He did often work overtime. He had to work overtime if he couldn't finish his work, and he had to work overtime after finishing his work. The financial department worked overtime almost every day, which was completely different from the financial department of a private enterprise. .

Daily, weekly and semi-monthly.

Monthly, quarterly and semi-annual reports.

The various reports and reports are endless.

Jiang Fan asked, "Isn't it easy to do?"

Liu Xiaoyi brushed the messy hair around the left ear with one hand, and said: "It's okay, the state-owned enterprise works like that, although there are a lot of forms, but as long as you focus on the core, those coping things will be over if you just fool around. "

Jiang Fan nodded, this is really true.

When the benefits are good, these things are easy to deal with.

The more inefficient it is, the more tossing it will be, and the above will be dissatisfied.

Next, we have to follow the toss.

As for Liu Xiaoyi's family, it is naturally impossible for her mother to get her into those half-dead state-owned enterprises.

Even if you go for qualifications, you will go to a good unit with good benefits.

Jiang Fan asked: "How is the work, is it going well?"

Liu Xiaoyi said: "It's okay, everyone knows that I'm a related household, state-owned enterprises are not like private companies, they are relatively gentle, and no one disturbs others, except that they often have to work overtime and have meetings, and no one disturbs me. Generally speaking, it's okay .”

Jiang Fan looked up and down: "You have never seen this outfit before!"

Liu Xiaoyi smiled and said, "Isn't it pretty?"