Win every day

Zhang Yimei asked: "Will those advertisers cheat people?"

"of course!"

Jiang Fan said: "Where there is business these days, there are scams. Even Douyin is cracking down on some advertisers and unscrupulous studios who are cheating and abducting, but being deceived is often a matter of your choice, and Douyin may not If you can control it, you merchants have to keep your eyes open, and don’t be fooled by those black-hearted studios and advertisers.”

Zhang Yimei said: "Then I will find you to advertise on Douyin from now on."

Jiang Fan had a headache: "Let me treat you to dinner. Don't ask me for this kind of thing. I don't care about these things. You can go to Haoyi Media. I will explain to them later. I will definitely not dare to cheat you."

Zhang Yimei asked: "Is Haoyi Media a subsidiary company of your Douyin?"

Jiang Fan said: "No, Haoyi Media and Douyin Technology have no financial affiliation."

Zhang Yimei didn't understand: "Then why are all those Internet celebrities who spend money on Douyin's comments on Haoyi Media?"

"This one……"

Jiang Fan rubbed his scalp and said, "The owners of Haoyi Media are Shishi and Wenwen!"

Zhang Yimei let out a long sigh, and suddenly realized.

No wonder!

After all, it is still a family.

There are still people on the Internet who pick up Haoyi Media, but they still don't understand.

It turns out that the boss is the twins, no wonder.

but……

The twins should also be just nominal bosses, and the old classmate should be the real boss.

Zhang Yimei thought about it in her heart. She has been doing business for a year, and she has long understood that in today's society, if you want to make money, you rely on contacts and resources, but these two things are exactly what the grassroots do not have.

But now old classmates are resources and contacts.

It would be foolish not to take full advantage of this.

After eating, drinking and having fun until almost nine o'clock, the five of them headed back home.

Zhang Yimei and Zhou Xuehai also drove over, a Volkswagen in the early [-].

Not a great car, but adequate protection from wind and rain.

Jiang Fan is sincerely happy for his old classmates, at least his hard work has paid off.

However, Jia Mingliang was a bit shocked. There were not many old classmates who could still keep in touch. They usually had contact with Jiang Fan and Zhang Yimei.

Now Zhang Yimei is also relying on her own efforts, and the business is booming.

It made him feel inexplicably stressed.

Especially in a place like Shanghai, the environment and atmosphere will always bring people pressure.

inspirational.

Back in the rental house, I also discussed with Shen Yingying to study hard and make progress.

We can no longer muddle along, and if we continue to mess around like this, sooner or later society will mess up.

When Jiang Fan returned to Four Seasons Garden, the two secretaries were worried again.

New Year's Day is coming soon, the day after tomorrow Jiang's father Jiang Ma will come from Hangzhou to welcome the New Year with his son.

It’s nothing, but this year’s Chinese New Year is early, the Spring Festival is in January, and the school holidays are quite early. My younger brother will have a holiday after New Year’s Day, and Pei’s father and mother will come over after New Year’s Day. I don’t know when Jiang’s father and Jiang’s mother will leave. Very worried.

Talk to Jiang Fan, Jiang Fan asked them to stay with their family and don't worry about anything else.

Pei Shishi was quite worried: "Uncle and aunt don't think too much, do they?"

Pei Wenwen was also worried, and looked at Jiang Fan.

"What's on your mind?"

Jiang Fan touched his head: "Don't worry about those who have or don't, just take care of your parents."

The two secretaries felt relieved, and packed some of their things the next day and took them to the rental room first.

It can't be that the house is empty, nothing is necessary.

Otherwise, if parents come over to take a look, it's no wonder they don't get suspicious!

Two days later, Jiang's father and Jiang's mother came to Shanghai, and Jiang Fan didn't let Jiang Fan send a car to pick him up. He came by the high-speed train by himself.

When they arrived in Shanghai, they led Jiang Ma to take the subway to Four Seasons Garden.

Father Jiang has taught books for half his life, and he hates upstarts the most. He usually pays attention to his style of life, and often reminds his son not to be arrogant. Many upstarts forget their last names as soon as they get rich, and they often end up badly.

There are too many such examples.

Jiang's father can be regarded as a member of the system, and he will understand it after seeing more.

I am afraid that my son will not be able to control the wealth, and will end up planted on money.

If it weren't for Minger's inability to help his father, he would have wanted to live in the magic capital forever and would have been told every now and then.

Father and mother of Pei are coming to Shanghai, Jiang's father and Jiang's mother also know, and are a little worried for the two girls.

Parents and mothers of Pei must not know about this kind of thing.

At least not now.

Not knowing what to do with his son in the future, Jiang's father even had a special talk with Jiang Fan.

Jiang Fan had no choice but to learn from his father, but was scolded by Jiang's father.

You bastard, I've never done this kind of nonsense, so I don't have any experience to talk about.

Even if you really have an idea, you can't say it casually, or it will be a lot of fun if your mother finds out.

I have to be responsible for the careless things I did. I will not wipe my ass for this kind of thing.

Can't wipe it off either.

Jiang Fan ate at his father's place, feeling quite ashamed, and spent the whole night thinking about how to deal with this troublesome matter.

Chapter 165 Can't Think of Something Good

However, Zhang Yimei said that after receiving Jiang Fan's call, she called Jiang Fan's phone number.

"Hello, Mr. Tian..."

Zhang Yimei is very polite, it is not surprising that many people are polite, she did not take it for granted just because she is Boss Jiang’s classmate, and took the initiative to declare her family: "I am Zhang Yimei, Jiang Fan's classmate, and I would like to ask you to help me make an advertisement..."

"Hello!"

Tian Ye is also very polite, and the strength of the work below depends entirely on the attitude of the boss.

Boss Jiang made a special phone call to explain it, and he also gave his own phone number. He also specifically told him to choose a suitable candidate, and even gave a reference opinion on the cost. Tian Ye knew the boss's attitude, so he had to take care of it. .

After a few words of politeness, Tian Ye said: "Well, let me arrange for someone to go over and have a look at the site to see how your products need to be displayed in order to achieve the best advertising effect, and then make a planning plan according to the actual situation, how about you? "

Zhang Yimei hurriedly said: "Okay, okay, then I will trouble you."

What more is there to say.

Hearing people's attitude, one can know the strength of Jiang Fan's arrangement.

I was contacted by an advertiser before, and their attitude was even more hospitable than this, but what did they say? Either they boasted that the short video they produced had more than one million views, or that a certain young lady under the banner had a very effective advertisement for the clothing company. good or something.

The meaning inside and outside the words is to make her pay.

As for how to do this advertisement, there is no mention at all.

Unlike now, this is the way to do things.

Haoyi Media.

After Tian Ye ended the call, he invited the two deputy directors to discuss.

As soon as he heard that it was the boss's confession, and he was a classmate of the boss, Cheng Yueming, who was in charge of the advertising business and came over three months ago, recommended a few top brands, all of which were sent by Boss Jiang, so naturally he would not Yang obeys and Yin violates.

I didn't see what kind of clothing was specifically sold, so I had to ask professionals to go and have a look at it in order to know how to design the advertisement to achieve the best effect. The things that the big boss specifically explained, of course, must be done beautifully.

After the troika has set the tone, the next step is to choose people.

Lin Xiaoru was in charge of the artist manager, called Cheng Yueming's top cards, and confessed face to face: "Sister Hua, Brother Li, and Yao Yao, you all went to Cambridge with the advertising team in three afternoons. There was a clothing advertisement over there. Go and try it out on the spot." , cooperate with the advertising team to do some planning on the spot, and strive for one person to do an advertisement, and cooperate well so as not to make trouble."

Li Ge is the most active, and he was surprised when he heard it: "How much is it, and how many of us are going to try on the clothes in person?"

Lin Xiaoru tapped and said: "You girl, be more honest. The classmate of the big boss specially called to confess. According to the commission of the transaction volume, he will definitely not make a lot of money. It is a friendly help. You all give me a little heart, don't lose the chain .”

The girl with the stage name Enchanting was surprised: "The big boss is so rich, and the classmate still sells clothes?"

Lin Xiaoru asked: "Is the big boss's wealth necessarily related to his classmate selling clothes?"

The girl said: "It's better to find someone else to do it than to sell clothes!"

Brother Li nodded, thinking it made sense.

Sister Hua shook her head. Those who have been rubbed by the society are not so childish for a long time.

Lin Xiaoru also shook her head: "Okay, don't talk about these childish things in the future. Except for your parents, no one in this society is obliged to give you money for free. Friends and classmates also need to pay attention to strategies. I will gradually understand in the future. Now let’s get the business done first, go to have some snacks in the afternoon, and put away your personalities, especially Brother Li and Yao Yao, you two, do you hear me?”

Although Li Ge and Yaoluo had quite personalities, seeing Lin Xiaoru's serious tone, they didn't dare to smile.

Nodding quickly.

Don't look at Sister Lin who is usually easy to talk to, but she is not soft-hearted when dealing with people.

A disobedient one was sent home.

in the afternoon.

Haoyi Media sent a team to Cambridge with several leading players.

Zhang Yimei was really overjoyed when she received someone.

Not only is the first sister here, but there are also several girls who are very popular on Douyin now. They all have tens of millions of fans. At least several works have received millions of likes. I never dared to think that I would have the opportunity to find such a level. Internet celebrities make a wave of advertisements.

I have inquired about it before, and I heard that the advertising fee is at least six figures.

Now that a few people came here, Zhang Yimei was overjoyed and worried at the same time.

I was relieved after asking someone who led the team in private.

Divided by piece, and returns are not included.

Where can I find such a good thing, if it wasn't for the care of my old classmates, I wouldn't even think about it.

First understand the situation, then choose a few samples to try on, and take charge of the planning to see the effect.

The girls cooperated very well, knowing that they were classmates of the big boss, they were not impatient at all.

After spending a long time, I finally selected the samples, and then talked with Zhang Yimei about the shipping channels and so on.

But don't advertise, and the order goes up, and if the final shipment can't keep up, it will be a mess.

Zhang Yimei asked: "How much can you ship?"

The person in charge said: "If the plan is good, as long as the advertising effect is not bad, it should not be a big problem for Li Ge, Hua Jie, and Yao Yao to recommend tens of thousands of items per person. Previously, Li Ge's first phase of advertising had the highest sales record of three Wan, Sister Hua and Yaoluo also have a transaction record of [-] pieces for a single advertisement, but that has to buy traffic with Douyin. Your cooperation method is different. We don’t charge you for advertising, and we don’t buy traffic. We can only rely on the three of them The appeal of fans is used to attract traffic, but the operating model of Douyin is different from other platforms. The appeal of fans is not so strong. How effective advertising can produce depends on the content. Can you give some traffic to Douyin, if Douyin is willing to give traffic, it will not be bad."

Zhang Yimei asked: "You still need to spend money to buy traffic?"

The person in charge nodded and said: "Yes, Douyin's model and operation ideas are very complicated, and I can't explain it clearly in a few sentences. In short, it uses content to increase user viscosity and distribute traffic, and will not let the head guide platform traffic. In terms of traffic, it will be valuable, and avoid the influence of the head on the platform, so even the works of Li Ge and the others need to buy traffic, otherwise it will be very difficult to increase popularity only by appealing to fans. There is a huge difference in flow rates.”

Zhang Yimei didn't understand: "I can see many of their works on Douyin, and they have millions of likes?"

The person in charge said: "That's different. The platform for works without advertisements does not limit the traffic, and will actively distribute the traffic. The platform for works with advertisements will actively limit the traffic. If you don't spend money to buy traffic, it depends on whether you can be swiped. luck."

"..."

Zhang Yimei was quite speechless, and really wanted to say that these Internet platforms are really dark.

But fortunately, he was sober and didn't say it.

I am going to go back and ask Jiang Fan to see if I can give some traffic.

But after the person left, he stopped thinking about calling Jiang Fan.

I've already been bothered once, so I'm really sorry to bother you a second time.

Besides, Haoyi Media and Douyin belong to the same family, and they both spend money to buy traffic. Business is business, and your own son has to settle accounts clearly. What's more, as an outsider, I can make these three Douyin big names do a lot of work. Ads are already good.

The commission is based on the piece, and the comparison is still very low.