Comeback 1992
Page 431
Or, it cannot be said that the entrustment is not human, it can only be fate!
The bursting of the dot-com bubble wiped everything out.
"Now there are so many cellars in the factory, are they all in production?"
Xu Lu shook her head: "No, many cellars are new cellars, and they are all growing cellars!"
Han Songlin nodded lightly, he was not surprised by this.
Now it is in the adjustment period of liquor, the market is shrinking, and the production capacity is declining. It will not be slowed down in a few years.
Of course, as far as Fuller Liquor is concerned, during the adjustment period of the liquor industry, it can do a lot of things instead.
For example, to further establish the brand of its Fuller Wine Industry.
In terms of sales channels, Fule Wine Industry relies on distributors and Fumanduo supermarkets all over the country, and its sales are not bad now.
The revenue continued to grow, and the net profit also continued to rise.
The adjustment of the liquor industry will have the greatest impact on those small wineries without brand awareness, and they are in danger of being overthrown if they encounter some storms.
On the contrary, the leading companies in the industry have strong resistance and can even continue to grow in the face of storms.
Because leading companies began to directly erode the market of those small companies and directly squeeze small companies out of the market.
As long as the industry does not disappear, leading companies in the industry will always be able to make money.
"In the factory now, only the original wine produced by the cellar that is more than five years old is stored as the original wine of Fuller Wine, and the original wine produced by the new cellar is used by another brand!"
Fuller Liquor is now starting to cut down low-end liquor, but the low-end liquor market already has a large market.
It can't be said to give up, otherwise some of the liquor produced by Fuller Wine will be consumed.
Therefore, a new liquor brand was specially created.
This liquor brand specializes in the low-end liquor market, and its name is Jintan liquor.
Jintan Distillery is one of several wineries acquired by Fuller Wine Industry. The winery is located in a place with beautiful scenery and no industrial pollution. In terms of economic development, it is naturally relatively backward.
There is a pool in the factory, which is called Jintan!
Jintan Distillery was originally a local pillar enterprise, and it developed well in the past few years.
The winery is doing very well in the local market.
As for the foreign market, small wineries are simply unable to develop foreign markets.
After the acquisition of Jintan Winery, Fule Wine Industry expanded the production of the winery and built a new cellar.
And began to advertise on TV stations, mainly on CCTV and local TV stations.
In terms of advertising strength, it is naturally much worse than Fuller Wine.
In addition to advertising on TV stations, Jintan Liquor is mainly sold in various small restaurants on the street.
Get a custom-made chopstick holder, and some calendar posters, and spread the goods to the small restaurant.
In this world, there are many people who drink alcohol, but there are not many people who can afford a bottle of liquor worth hundreds of dollars.
In addition, Jintan Liquor will also send some advertising posters and the like, and it will naturally become the proper meaning to find celebrities to advertise.
For example, the stars under the Huawen banner.
After a set of combined punches, Jintan, a brand specializing in the low-end liquor market, has really opened up the situation.
Even in the low-end wine market, there is still demand for branded wine.
Brand wine, no matter what, is more face-saving than those loose wines.
"How is the sales of Jintan wine?"
"It's okay, it was officially launched in the second half of last year, with sales of 2000 million yuan and profits of [-] million yuan."
Han Songlin is very satisfied with this. It is already very good that a new brand of baijiu can develop to such an extent.
"After this wave of reshuffle, the liquor industry is almost fixed. It will be difficult for new brands to enter in the future."
Even if there is a short-lived emergence of a liquor brand, it will be quickly abandoned by the market.
As for liquor, people trust brand liquor even more.
Xu Lu smiled and said nothing, Fuller Wine was able to get up, thanks to CCTV Biaowang's strong publicity ability.
If not, it would be quite difficult for Fuller Liquor to develop so large.
Seize the opportunity of the times, that is to ride the wind and travel [-] miles.
"Xinghai Group is going to move to Rongcheng, do you want to move?"
Xu Lu looked relaxed at first, but couldn't help but sit upright; the move in Han Songlin's mouth was definitely not because she was in the way, it was to give herself a promotion and a raise!
What position will you give yourself?
Xinghai Group is now Han Songlin's part-time chairman and president, so will he give himself the position of president?
Or rather, the vice president?
Although the Xinghai Group has the name of a group, it is actually not very perfect in many departments.
The main departments of Xinghai Group are the secretariat, finance, personnel, and science and technology departments. As for the administrative department, the sense of presence in the group is relatively low.
There is also a Safety Supervision Department, the full name is the Safety Supervision Department, which mainly supervises the safety production of the following enterprises.
There is no investment department, project department, operation department, etc.
By the way, there is also a customer service department in the department of the group headquarters.
The customer service department is not located in Jiangzhong, but in Rongcheng, and a customer service call center has been set up.
The customer service department is to accept customer complaints and appease customers.
Of course, the customer service department is also quite big in terms of authority. Once it receives a complaint from a customer, it has to properly solve the problem for the customer.
To solve the problem, it is definitely impossible to say that the customer service department will send someone there. The customer service department will contact the people on site and make a return call to the customer.
Chapter 630
"Boss, are you going to give me a promotion and a salary increase?" Xu Lu said jokingly. After working for Han Songlin for so many years, there are some things Xu Lu said that are really unobtrusive.Han Songlin: "Go to the headquarters of the group, are you interested?"
"Then, who is the boss planning to hand over the Fuller Liquor business?"
Who is Fuller Wines handed over to?
"You continue to manage."
"Then from now on, I'll run between Rongcheng and the music pool. How tired I am! Boss, even though I'm a bull and a horse, you can't put everything on me!"
Liu Yuyan smiled lightly and said, "Sister Lu is joking!"
Xu Lu also said to be a cow and a horse, so who in this world is not a cow and a horse?
"How about this, I will give you the title of vice president of the group. Normally, you are mainly in charge of Fuller Wine."
At this time, Fuller Liquor is not only an independent liquor company, but also a food industry group.
It also owns Fuller Foods Factory, from livestock breeding to slaughter, and deep processing of various meat products.
It also involves food processing and the like.
Ecological agriculture is also involved, such as the production of bio-fertilizers.
The whole has formed an ecological closed loop on agriculture, from planting to breeding, then to the complete harmless treatment of manure, and then from fertilizer to planting.
Now that Fuller Wine has such a big business, Xu Lu is really inseparable.
"In addition, Fuller Liquor needs to prepare for the listing, and it must be listed on the A-share market."
A-share listed companies have not had a few high-quality listed companies for a long time.
In other words, there are many excellent companies, but the management of the company is really a bit too fucked up.
All kinds of information are not released in time, and various financial storms often occur.
Financial fraud and so on are commonplace; the most abominable ones are talking nonsense and collusion.
As the only listed company under the Xinghai Group, Fuller Liquor's listing on the A-shares can be regarded as a model for Huaguo's capital market.
The most important point, Han Songlin remembered, was that there was a bull market in A shares during this period.
At this time, there are already many companies with AH shares listed at the same time in China.
So in terms of the system, there is no problem for Fuller Wine to do this.
Xu Lu: "It's also good to be listed on the A-share market!"
In terms of financing costs, it is naturally better to raise funds from the stock market.
The most important point is that financing in the stock market is money that does not need to be repaid for companies.
"When will it be listed?"
"Best in 2000!"
Xu Lu pondered for a moment, nodded and said, "I see."
It will be listed in 2000, so it is natural to make some preparations in advance.
As for which securities company to choose as the lead underwriter, of course it is Southwest Securities.
After Xinghai Group acquired Yuzhou Securities, it changed the name of Yuzhou Securities to Southwest Securities.
It is actually not too difficult for Fuller Wine to be listed on the A-share market, just go through the normal process.
Next, Han Songlin and Xu Lu walked around the factory together, Liu Yuyan took the children to the cafeteria, and Han Ze is now in the winery.
To be honest, the current factory area of Fuller Wine is too big.
Walking around the factory area, if you want to finish all the tours, if you don't have half a day, you will definitely not be able to finish the tour.
In fact, if you want to see it, there is nothing to see in the winery, just a series of production workshops. Inside the workshops are rows of cellars sealed with cellar mud.
"Among the workshop workers, there seem to be a lot more female workers."
In the past, there were mostly male workers in the workshop.
Xu Lu: "There are a large number of women in the countryside. They come to do this job, and they are completely capable of doing it."
During the production of Fuller Wine, a large number of mechanized operations have been adopted.
Those who need heavy physical labor are already relatively few.
It’s like harvesting distiller’s grains from the cellar, but now directly using grab buckets, more than one ton of distiller’s grains are directly taken to the cool area of the workshop, and then put into the wine tank.
The unused distiller's grains are directly transported to a special place by driving, and then directly shoveled onto the truck with a forklift and pulled to a special place for distiller's grains. The water will be removed, and then powdered and added to the feed.
In the end, it is eaten by pigs and cows and transformed into baba; after the baba is processed, it becomes bio-fertilizer, and then re-enters the soil as fertilizer.
The food planted, or eaten, or continued to make wine, has been in a cycle.
A perfect pattern.
"Basically they are all locals from the orchestra, and they come to work as workers in the winery, and they don't delay the farm work at home."
The winery is now working in two shifts, starting at eight in the morning and ending at four in the afternoon, from four in the afternoon to twelve in the evening.
When I go home, I sleep for eight hours, and I have another eight hours to do farm work or take a rest.
As for why there is no production in three shifts, of course it is because the market cannot consume so much wine.
Han Songlin: "Salary is still calculated according to male workers?"
"Ok!"
Han Songlin has no objection to this, equal pay for equal work, as it should be.
Of course, Fuller does not mean equal pay for equal work. For workers, there is also seniority wages.
The entire Xinghai Group has seniority wages.
In addition to seniority wages, there are five-year salary increases and ten-year salary increases.
In this way, it is actually quite beneficial to maintain the stability of employees.
"Where are the workers' children going to school?"
Xu Lu: "The factory spent 5000 million yuan to rebuild Leshui Elementary School, Junior High School and Senior High School. Many children go to school there."
5000 million, now, is a huge sum of money.
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