Comeback 1992
Page 192
The food is really good, but why?Now Xu Lu is eating.
"Is the factory very busy recently? You can't even order this meal on time?"
Xu Lu said indifferently, "I've been arguing with a dealer all morning!"
Han Songlin frowned: "Why? If the dealer is not obedient, replace it!"
Change dealer?
If it was before, Han Songlin would naturally not say such words.
Because at that time, Fuller Wine was not qualified to say this.
A year ago, Fuller Liquor relied heavily on distributors.
Without distributors, your wine can't be sold all over the country.
But now, times are different!
Fuller Liquor has established a brand reputation nationwide and has become a nationally well-known liquor brand.
This time, he even won the CCTV bid.
Starting next year, Fuller Wines will take off, which has already been seen by many smart people.
Therefore, the relationship between Fuller Wine and distributors has changed.
Between Fuller Wine and distributors, Fuller Wine is now slowly occupying a strong position.
If one party is strong, then the other party will naturally be weak.
very normal thing.
Xu Lu: "If you really want to replace the distributors casually, doesn't it mean that we are crossing the river and tearing down the bridge?"
The reputation of a company is very important.
Xu Lu didn't dare to say that she would casually ruin the reputation of Fuller Wine.
Han Songlin also didn't want to say that it would give his company a bad reputation.
"Then reduce the supply to dealers. If you want to punish people, there are many ways!" Han Songlin thought of a way when he rolled his eyes.
Now Fuller Wine's wine is not worried about selling at all, and the distributors are trying to get more wine from Fuller Wine.
Xu Lu rolled her eyes at Han Songlin, not wanting to talk about this.
He took Han Songlin and Liu Yuyan to the office, and quickly ate the meal.
As for cleaning the lunch box, ask Liu Xiaomei to go.
Generally, Xu Lu would not ask ordinary employees to do this kind of thing; usually, she would do it by herself, and if she was really in a hurry, she would ask Liu Xiaomei to help.
Learned from Han Songlin.
Han Songlin has been nagging that employees must be respected in terms of personality.
Xu Lu has always remembered this!
"I've already called all the distributors across the country and said that the price of wine will be raised."
Han Songlin leaned on the sofa with his legs crossed, and he was very relaxed now: "What did they say?"
It has already been decided that Fuller Wines will increase the price of high-end wines.
In the liquor market, there is such a rule that the better the wine, the more expensive it is; the more expensive the price, the more consumers think it is a good wine.
Anyway, Erguotou, which costs a few yuan a bottle, everyone thinks that it must be wine blended with edible alcohol.
Everyone knows that grain wine is good, and it is generally accepted that grain wine should be expensive.
But in fact, the production cost of grain wine is really not high.
The only reason for the high price of good wine can only be said that the production is low.
For example, in the production of Fuller Liquor, the middle part of each wine must be filled into Fuller Supreme, Fuller Puree and the like.
For example, Fuller Supreme, all wines are from 30-year-old cellars.
Therefore, the output of Fule Supreme Wine is extremely low.
There is no way to improve.
"They, can't wait."
The price increase of wine has little impact on dealers, and they can even make more money.
Han Songlin took the water that Xu Lu handed over: "In the past, we needed dealers to help us sell the goods, so the commission for dealers was very high. Now, we can make some changes appropriately."
In the past, it could be said that Fuller Wine was seeking distributors.It's no good, how could it be possible to ask someone to help you.
Xu Lu sat down and hugged Han Yumeng in her arms. The little guy is really cute.
"This matter, I am going to wait until next year, the second quarter to make adjustments."
Xu Lu was not going to say that a blunt knife would cut flesh, but was going to issue an adjustment notice directly.
Dealers who have already enjoyed the benefits have no way to say to give up the fat that has already reached their mouths.
Although when eating meat, Fuller Wine would grab some oil, but they would still accept it.
There is less oil, but the meat is still there.
Han Songlin: "You decide!"
"How much wine do you think we can sell next year?"
"This, I don't know!"
It is really hard for Xu Lu to predict how much wine will be sold next year.
Anyway, now, Xu Lu is already making more preparations.
The bottled wine is continuously sent to warehouses all over the country.
Before the Spring Festival, it is a peak season for liquor sales.
It's the holidays, who doesn't have a drink?
What is the reunion dinner if there are only vegetables and meat, but no good wine?
"How much is Fuller Wines' sales this year?"
"This year, it is expected to reach [-] million."
Han Songlin was able to accept this statistic. Sales of [-] million yuan did not mean that Fuller Wines could make so much money.
After deducting taxes, plus costs, and this year's massive expansion investment, as well as investment, Fuller Wine Industry will not have any cash this year.
Of course, this year is definitely going to be another fat year for the orchestra.
Since the establishment of Fuller Liquor, the economy of the music pool has suddenly improved.
"The influence of CCTV's standard king should be able to make our sales reach more than 20 billion next year." Han Songlin said this, which is considered very conservative.
The influence of CCTV Biaowang was huge at the beginning.
Compared with the previous year's sales, the next year's sales will be three to four times higher, or even higher, and that is normal operation.
If it is done well, maybe Fuller Wines can reach an annual sales of more than 95 billion in 30.
Chapter 258 Too Much Money
20 billion!
Liu Yuyan sat on the sidelines and listened, tongue-tied; with sales of 20 billion a year, the profit would be about [-] million.
Earn [-] million a year?
It is higher than the annual financial income of the orchestra pit.
In the past, Liu Yuyan knew that Fuller Wine was going to be big, but she didn't have any idea.
I saw that the factory area is very large, and the factory is busy with production every day.
As you can see, it is more intuitive than today's data.
Xu Lu: "Boss, what you said is too conservative! Since we got the King of Standards, our liquor sales have started to increase."
"Be conservative! Now, we should slowly start to be conservative."
In the past, Han Songlin thought that conservative was a derogatory term.
Conservative means lagging behind!
But gradually, Han Songlin felt that this was not the case.
When the business is in the development period, it must be aggressive and try every means to develop the enterprise rapidly.
But when the business enters a stable period, aggressive strategies are prone to problems.
Conservative and radical are not derogatory or commendatory in themselves; enterprises should constantly make changes between the two according to the needs of the situation.
"If our liquor sales were good in 95, I think we can try to win the title in 96."
Han Songlin: "In 96, the bid was king, so the price is very expensive!"
It must be hundreds of millions at least.
Moreover, considering that everyone has seen the magnifying effect of Biaowang on the sales of Fuller Wine, it will inevitably attract more companies to compete for it.
There are many competitors, but there is only one bid king, and the price will definitely soar.
It may not be possible to get a hundred million.
If you want to be safe, you have to report at least 2 million.
Han Songlin suddenly fell silent. Before the economic crisis in 97, the liquor industry in Huaguo had been quite good.
Therefore, in 96, it was really possible to compete.
"Let's talk about this matter next year. We still have to try it out; we don't know if we can win."
After that, Han Songlin walked around the factory again. The newly built workshops have all started production now.
Xu Lu also talked to Han Songlin about buying wine from other wineries.
The liquor industry has purchased liquor from other wineries for blending, which has already been made public in the industry.
Basically, many wine companies across the country buy wine from Shuchuan.
"How about the hotel?"
Xu Lu: "The leveling of the land is already in progress. If the official construction starts, it may take until the next year."
The design drawings of the hotel have not been released yet.
"After the next year? In this way, won't the construction period be a lot tighter?" Han Songlin was prepared to see the completion of the hotel in [-].
"Don't worry about the construction period, it's definitely enough." Xu Lu didn't worry about the construction period at all.
Let’s just talk about the construction of the factory building in the factory. The construction period is also tight, but it is still completed ahead of schedule.
As long as the money is in place, I will work overtime for you.
"Instead, there is a matter, and I don't know how to choose!"
"what's up?"
Xu Lu: "Should we continue to expand the scale of the winery!"
To put it bluntly, it is whether to continue to build new production workshops.
Han Songlin: "There is no way to expand the second branch factory, and the water volume in the dragon cave over there is only so large."
"If we continue to expand, there will only be one branch."
Compared with the large rivers in Huaguo, the water volume of Leshui River can only be regarded as a small river ditch.
The cola water river is a bit better, so the water volume is stable, and there has never been a situation of interruption.
Rivers in the southern region seldom run dry.
Unless, say, the river course is diverted.
Han Songlin thought for a while and said, "First build a thousand cellars at the No. [-] branch factory. Whether to continue to expand after that depends on the situation."
Xu Lu thought of what Han Songlin had said to herself about the domestic economic situation.
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