For example, a certain actor plays big names.

For example, the hero and heroine are in love because of the play.

For example, certain actors clashed during filming.

Yes.

Regardless of whether the hyped incident is suspected of self-defilement.

For the sake of publicity, some production crews can do without the lower limit!

Because only good publicity can make the audience pay attention to their movies before they are released.

This is the importance of communication.

Maybe it can also be said that this is a kind of marketing?

If the marketing is right, even a bad movie can perform a box office miracle for you!

There is a movie called "Predecessor 3".

The quality of the film itself is quite satisfactory, but in the end it won a very high box office, because of the good marketing and publicity.

The marketing topic at the time was:

Some couples who watched "Predecessor 3" fought on the spot in the movie theater, and ambulance personnel were dispatched to give first aid.

There was also news at the time:

A man who accompanied his girlfriend to watch "Predecessor 3" called his ex and jumped off the building because of a quarrel?

How rare.

They are all great scenes.

The viral message that marketing ultimately wants to convey to its audience is:

After watching the movie, it is easy to quarrel, miss the ex, and get back together with the ex.

The more this is the case, the more curious the audience is, wondering whether this movie really has the magic power to make couples turn against each other because of a certain party or their predecessors, or even stage a full-scale martial arts.

Whether these events are true or not is irrelevant.

Perhaps the crew just happened to be making good use of the situation.

Anyway, the movie is on fire.

of course.

This movie is also popular with music.

What "decent".

Something like "Let's go, let's go".

The lyrics and composition are very good, and they are high-quality songs.

The combination of these things, combined with the acceptable quality of the movie itself, resulted in a box office that exceeded everyone's expectations.

Otherwise, those directors and screenwriters in Central Continent are full of food, and they are all kinds of envious fish?

Isn't the picture just a hype effect?

The popularity of Xianyu, it's not for nothing, it's just a gimmick.

Before the movie is released, all parties are fighting a publicity war. If the quality of everyone's movies is similar, then if the publicity war wins, the movie has already won half of the battle!

And right now there is no doubt that:

In this chaos of publicity, "Kung Fu" has seized the opportunity.

As the first opportunity, the director Zhongzhou and the screenwriter did all kinds of reverse operations, which abruptly provided "Kung Fu" with huge popularity.

The second opportunity is "The Adventures of He Sheng", a unique cartoon that greatly increased the popularity of the film's leading actor.

The third opportunity...

Not yet, but already brewing.

Yes.

Not long after the cartoon "The Adventures of He Sheng" was broadcast, discussions were raging on the Internet.

Star Entertainment suddenly issued this announcement: [Tomorrow at six o'clock in the afternoon, the crew of "Kung Fu" will hold a film conference at the Qinzhou Culture and Sports Center. Meet the audience live! 】

This is the third opportunity!

The opportunity to make "Kung Fu" invincible!

In Lin Yuan's publicity plan, all the remaining plans are related to this film conference!

……

Anyone who is familiar with Xianyu knows that this person never participates in any promotional activities, no matter music or movies, even his own works.

This time.

Xianyu broke the rules, not only announced that he would participate in the "Kung Fu" movie press conference, but also invited friends in the circle to bring his new music works!

The news broke.

The smart netizens immediately smelled something different, and the whole internet was instantly ebullient!

"Father Yu personally promoted it?"

"Is this still the fish daddy I know who never participated in promotional activities?"

"Is this for ranking?"

"I think it's not just because of the ranking, but also because of the Zhongzhou gang's siege and suppression of Yu Dae. He may be angry."

"That is to say, tomorrow at the scene, you can enjoy Yupai's new music for the first time!?"

"Stop talking, I have to go!"

"I'm not interested in Daddy Yu's movies, but if you talk about music, I'm excited!"

"and many more."

"The news says that Daddy Yu will invite friends from the circle?"

"Father Yu's friends in the circle mean Yu Dynasty?"

"It's not just the Yu Dynasty, Father Yang and the others are also friends in the circle of Father Yu."

"puff!"

"what do you mean……"

"Tomorrow will many Qu fathers including Yang Zhongming come to join us?"

"Fuck!"

"I will go to the press conference tomorrow even if I ask for leave, and the boss can't stop me!"

"Wait, Xianyu's film conference, why did you choose to hold it in the Culture and Sports Center?"

"Eh? What the hell did I realize, cultural and sports center? Film conference? A scene of tens of thousands of people? How confident are you that you dare to hold a film conference in such a place? Don't be afraid that the venue is too spacious and the number of people is not enough to be awkward there. ?”

……

the other side.

Xingmang sent out several invitation letters with Xianyu's autograph.

"So grand?"

When Yang Zhongming received the invitation letter from Lao Zhou, he showed a rare amused expression:

"It's enough for him to go upstairs and say no to me. If he's really too lazy to make a phone call or send a message."

"going?"

"Can't you go?"

"Then you have to tell Xianyu."

"I mean, why don't you go?"

Old Zhou: "..."

The language and culture are indeed extensive and profound.

……

at the same time.

Another floor of the company.

Zheng Jing also received the invitation letter, and she looked at Little Gudong pretending to be angry: "Why didn't he send it to me in person?"

"The representative is rehearsing."

"Rehearsal? If you rehearse specially, it seems that the work he will release tomorrow is not simple. It is really exciting."

"Then you?"

"But it's disrespectful."

Zheng Jingxu squinted her eyes, which were filled with endless curiosity.

……

A group of fathers of a song in Qinzhou.

"Xianyu made a movie and invited me to come over tomorrow to join in the show."

"Did you also receive the invitation letter?"

"I got it too."

"plus one."

"It seems that I have received them all."

"Are you going?"

"of course?"

"Who dares not give him face in the Qinzhou music scene that promises greatness."

"This is no longer simply a question of whether to give Xianyu face or not. It is a question of whether Qin Zhou should support him. As the number one head coach of our Qinzhou music scene, even if there is a big event tomorrow, We have to support him first!"

"It seems that tomorrow the scene will be very lively."

"Xingmang's official announcement said that he will bring a new music piece tomorrow. I'm afraid this is the reason why he widely posted hero posts." Gu

"Hero post?"

"It sounds more domineering than an invitation letter."

……

A group of stars.

A certain big-name star suddenly sent a photo of the invitation letter:

"The idol sent me an invitation letter. I only met once before. I didn't expect Daddy Yu to still remember me, hahahahahaha!"

"I have it too, didn't you expect it? Daddy Yu invites friends in the circle, and we are also Daddy Yu's friends!"

"puff."

"You received it too? I thought I was the only one of us who received it. After all, I shook hands with Father Yu last time at the Lan Concert, and even said eight sentences!"

"You remember it too clearly."

"I didn't receive it, cry!"

"This is an invitation letter that only big bosses can receive."

"I didn't receive one plus!"

"Ah, Sister Li, you are a big boss!"

"But I don't know Yu Dae. Although I want to know him even in my dreams, when that old Wang sees Yu Dae, remember to get me an autograph."

……

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