Yucheng sighed in his heart, but then a gleam flashed in his eyes: "Rubin, you should say hello to the local media and TV stations in Mao, and you don't need to be stingy with the expenses. Just one item, any negative news about the Far East International Bank , I won’t be able to appear in newspapers or on TV from now on, if there is such a thing in the future, I need to inform us in advance.”
"In addition, Rubin, you need to work overtime and set up a public relations department within our Far East International Bank to maintain the bank's reputation. Any news that slanders our bank will sue them for bankruptcy. It is really necessary to ensure that the bankrupt before it is published in the newspaper. PR down."
Rubin Wandani nodded: "Okay boss, I will do this right away, but we can't influence the media from outside Omi, how should we deal with it?"
"Is there anything you can do?" Yu Cheng frowned and asked.
Wandani really has a solution. After hesitating for a while, he said, "Actually, it is not difficult to solve the foreign media, but it is not easy to say. It depends on whether you are willing to cut the meat."
"Talk about it first." Yu Cheng didn't express his opinion.
Wandani pursed his lips and said: "The ones who affect those Omi media are nothing more than Huifeng, Morgan and other international bank chaebols, and they are behind the scenes. So the most effective way is to reconcile with these banks, and there are not many, it is the United States. JPMorgan, Citigroup, Faraday Bank, and Huifeng Bank will do.”
"What they hate is not the so-called high interest rate that disrupts the market, but the high interest rate that caused their original customers to withdraw money from their bank, causing them to suffer heavy losses."
"But to reconcile with them, seize this pain point, introduce a rule that they will not accept bank transfer deposits from several of their banks, talk to the presidents of several of their banks, and there is a high probability that it will be resolved."
Hearing the names of these companies, Yucheng smiled, and he still owed them more than 40 billion rubles!
And for the Far East International Bank, Yucheng actually has great ambitions, and doesn't want it to stop at Mao.
The Fifteen Kingdoms that split up afterwards, the Xia Kingdom, and even the rest of the world are all the target markets he wants to attack.
To become a worldwide oligarchy without an international bank in your hands is tantamount to handing over financial power to others.
You must know that even Swiss Bank, after 2003, the United States used anti-terrorism to force Swiss Bank to disclose all user information accounts.
This bank, known as the safest and most secretive bank in the world, has disappeared since then.
Therefore, the reputation of Far East International Bank cannot be ruined now.
Its credibility must be established from the beginning of Mao.
In the future, the top scientists and wealthy businessmen in Mao will flee to other parts of the world. If their wealth is deposited in the Far East International Bank, then the Far East International Bank will face a wave of great development!
Thinking of this, Yucheng agreed to Wandani's proposal, and completely entrusted him with this matter.
Wandani left not long ago.
Yucheng wrote four large characters on a piece of newspaper.
"Mouthpiece plan!"
(The three chapters are about [-] words, please ask for flowers, monthly tickets, and evaluation tickets).
Chapter 0131: Controlling the right to speak in the media and forming a news corporation
Yucheng turned his pen around, pondered for a while, and then made a phone call.
"Zovsky, come to my office."
Putting down the phone, Yucheng looked at the four words on the newspaper again.
"Mouthpiece Project" as the name suggests, he wants to control the mouthpiece and have his own media weapon.
He knows very well that the radicals will definitely come to power, and the entire Da Mao system will naturally change accordingly.
This also means that although local power is left behind, it has a high degree of autonomy.
Who will come to power is full of uncertainty.
In order to maintain his rights and interests in the Far East and Moscow, Yucheng must control this uncertainty and turn uncertainty into certainty.
Those who can be used by him will help him to the top, and those who are disobedient will be dusted.
Election by the people, isn't it just that whoever has the loudest voice and who can speak more can get more support from the people!
So in the middle, it is not the army that plays a key role.
But the news media.
In the news and media organizations of Mauritius, newspapers and media may be just mouthpieces and communication tools.
But in the Mao era, they can become a cultural weapon.
'If it weren't for the Bank of Ten Countries using media weapons to make troubles, I might not be aware of it until now. '
Yu Cheng sighed.
If you want to ensure your interests in the Far East, you must control the media in the Far East.
After all, in the era of oligarchs, two of the seven major oligarchs specialized in media, one was Gusinsky, and the other was Zovsky.
The joint efforts of the two, coupled with the economic support of several other oligarchs, allowed Yeqin to obtain a large amount of campaign funds in 96.
Not only frequently appeared in front of the people to give speeches, but also created an image of being close to the people.
And his exposure to the public is directly more than 2 times that of the No.300 candidate.
This move instantly reversed Yeqin's reputation among the people.
You must know that before the election, polls showed that Yechin only had a 3% support rate, but what about after the election?
A full 51%.
In 1999, Yeqin suddenly resigned before the end of his term.
why?
The purpose is to allow the Universal Emperor to take over smoothly, and this requirement is for the Universal Emperor to protect his family's prosperity and wealth.
He knows how much evil he has done, and if he is elected, other people will take over and be controlled by the oligarchs.
Not only may he be liquidated, Da Mao may never see the light of day again.
As soon as the Universal Emperor came to power, his first move was to gradually take over the news media.
Then make sure you win the election.
Therefore, although media newspapers and TV stations are inconspicuous communication tools now, they will be too important in the future.
Yucheng wants to build a huge media network covering the Far East and even Moscow, which means that he has the greatest voice in Mao.
This value is just a scary number on the bright side.
Not to mention the hidden value brought by controlling the steering of the fishing wheel afterwards.
This is the real money that is never exchanged, and it is also the key to maintaining one's own long-term interests.
As for the person in charge of this future media group.
Yucheng set his sights on the two names on the newspaper in front of him.
【Zovsky】【Elena】
Zovsky has no doubts that this person is a ruthless character, an oligarch in his previous life, with high political sensitivity, and he can maximize the value of this media network.
But there are also disadvantages!
Yu Cheng rubbed his eyebrows.
This Zovsky is uncontrollable and very high!
Judging from his past experience, there is no doubt that this person is bold and careful, but has a strong desire to control.
The Auto Union firmly suppressed him because of himself and Nikov.
But... if the media network is handed over to him again, will he have a different heart?
Can you make sure to always act according to my ideas?
Yu Cheng shook his head.
impossible.
Zovsky is not a master who lives under others for a long time.
What's the difference between doing that by yourself and sending sheep to the tiger's mouth?
stupid am i?
And Yi Lianna's advantage is that she came from the safety committee, has a natural deterrent force, and is obedient and has no dissatisfaction.
The disadvantages are also obvious, there is no experience in running a media group, and it is easy to be influenced by Vasily.
He didn't want this media group to be touched by Vasily.
So the best way, perhaps, is to check and balance.
Elena acts as her own symbol, intimidating Zovsky.
And Zovsky became the executor of the media group.
But there is only one thing, the Auto Union and the media group are inseparable.
Zovsky himself had a choice to make.
Thinking of this, Yu Cheng's thoughts instantly became clear, but at the same time he sighed.
"There are still too few people who can use it."
This can't be helped, Victor, Friedman, Zovsky, Old York, Wandani, Lu Maoxun, Zhang You and even Wang Senming are all rare talents.
But Yucheng's career is developing too fast, and the speed of talent growth and excavation can't keep up with his development speed.
This has also caused the predicament that Yucheng has no one to use.
Otherwise, if a top media talent appears, Yucheng still needs to worry about who is in power here?
At this moment, there was a knock on the door of his office.
The ugly old face of Zovsky appeared at the door.
· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·??????????
"Boss, here I come."
Yu Cheng nodded, and pointed to the sofa next to him, "Sit down."
After speaking, he stood up himself, walked to the sofa in the office and sat down.
In front of him is a set of tea sets, which Zhang You specially purchased from the south when the ribbon-cutting ceremony for the opening of the bank was held, and then sent over as a congratulatory gift.
After the tea was brewed, Yucheng filled a cup for Zovsky and said, "Taste it, this is the best Yuqian Longjing in our Xia Kingdom."
Zovsky also felt the novelty, took a sip carefully, and suddenly felt a sense of light in his eyes.
"Boss, is this Xiaguo tea? It's completely different from the Yingguo black tea I've had."
For a person of his age, drinking Xiaguo Longjing for the first time when he is used to drinking coffee, it has a special flavor.
Yucheng took a sip of Yuqian Longjing and said with a faint smile, "You don't drink Yingguo black tea mixed with milk, do you?"
.. 0
Zovsky spread his hands and said, "Boss, you are embarrassing me. I can't tell the difference between black tea and green tea."
The two chatted a few words, and the atmosphere gradually fell silent.
Yucheng asked: "Zovsky, who do you think has the right to speak in the media in Mao?"
Zovsky, as a Jew, is very sensitive to the right to speak in the media.
He frowned and said, "Of course it's the Maoist government, a reformist."
"Then tell me, if the radicals take power in the future, who will have the right to speak in the media?"
Yucheng looked at Zovsky and asked with a solemn expression.
Shocked, these words struck Zovsky's head like lightning.
He was stunned.
Radicals in power?
Their claim is independent of Da Mao.
And the radicals are pro-Omi, so Da Mao naturally regards him as pro-Omi.
This also means that today, on Damao's 700 million square kilometers of land, all institutional media will be revoked, and those that cannot be revoked will be auctioned off.
After all, according to the claims of Omi and other countries, the government cannot operate the news media.
This also means that in the land of Damao, there will be a period of media vacuum.
And whoever accepts these media organizations, accepts these newspapers, and accepts these TV stations.
Then Da Mao's right to speak in the media is in whose hands.
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