Hearing this, a smile appeared on the corner of Yucheng's mouth.
"Is there any difference between the two?"
"There is a difference. If our business is purely for the purpose of maximizing money, we can adopt a cross-selling model. I read this quotation, and the bids range from 200 rubles to 400 rubles, but the higher the price The less the number of declarations it needs, and even some declaration units are not in Moscow at all, the freight and payment for goods along the way will be charged differently.”
"And cross-selling, choose different quotation units, and sell in batches, but it takes a long time."
Yucheng nodded, "What about the second one? What should you do to maximize future benefits?"
Victor directly pointed to a line of text in the bill, and said decisively: "Then choose this one, the Moscow chain department store."
"Behind this department store is the Moscow official, with the largest channel in the city, which can sell your liquor to the whole of Moscow and even its surrounding areas at an extremely fast speed."
"There will be three advantages in this way. First, your liquor will not be questioned by anyone, and it will be sold quickly. Second, about 40% of the rich and powerful in Moscow will know your name. The third and most important point is that you can also harvest the friendship of Moscow Department Store. No matter what products you sell in the future, you can sell them at the fastest speed. This is a A long-term hidden benefit."
"Clap clap clap!"
After listening, Yu Cheng took the lead in applauding: "Yes, Victor, your answer is unexpectedly exciting."
"But there is one thing you guessed wrong. What I sell is not liquor."
"Not liquor?"
This time, not only Victor was surprised, but even Wang Wen was stunned.
He escorted a whole [-] boxes of liquor all the way here. What is it that sells in Moscow if it’s not liquor?
Seeing their expressions, Yu Cheng smiled and said slowly, "What I sell is actually vodka!"
"Just vodka with an oriental twist!"
Now Victor and Wang Wen completely looked at each other in blank dismay.
'Oriental specialty vodka?What does it mean? '
The two didn't understand at all.
Yucheng didn't sell Guanzi, and took out a bottle of Red Star Erguotou from the box, and said, "If we say that we are just doing a single business, as you said, we can get it to a state-owned store and sell it directly. But what I want is better than this." And more."
"Red Star Erguotou is sold here, and anyone can sell it in the future. The brands of Red Star and Hengshui are also popular in Mao."
"But think about it, if..." Yucheng took a deep breath, paused slightly and continued: "If... we change the labels of Red Star and Hengshui to With our own label, even putting Xiaguo baijiu directly on the brand of vodka, how big do you think our profit will be?"
Victor took a few steps forward and blurted out: "Wind profits, definitely windfall profits."
It's not as simple as changing a brand.
This is simply the price of Xiaguo baijiu and Maoguo vodka.
The current market quotation for this batch of liquor shipped from Yucheng is 20 to 40 rubles, but what is the price of vodka?
The price of the worst vodka is around 50 rubles.
Liquor is sold under the name of vodka, which means that the profit has more than doubled.
A genius-like idea, is this fucking humanly conceivable?
Perhaps realizing that he was too excited, Victor backed away, but still went straight to the heart of the matter.
"Mr. Yu, your idea can be said to be unprecedented, but the premise for it to be implemented is that the taste of our wine is very similar to vodka, but as far as I know, Xia Guo's baijiu has a fragrance, and it has a spicy feeling when you drink it. This is not the same as the characteristics of vodka."
Without explaining, Yucheng directly passed the Erguotou in his hand, "You have a taste of this wine."
Victor took the baijiu, opened the bottle cap tentatively, sniffed it first, and found that the wine had a fragrance, but it was very weak, completely different from the Moutai he had drunk in China before.
His eyes lit up, and he directly drank the bottle mouth to mouth.
Seeing this, Yucheng secretly sighed in his heart that he is indeed a Maozi, even this college student who has not yet graduated can drink so violently.
After Victor took a sip, his eyes lit up completely.
"Good wine!"
"The taste is bland, but it comes with a lingering purity. It tastes like water, and it burns like fire when you drink it."
Victor was shocked: "Mr. Yu, except for a little bit of liquor aroma, this wine is exactly the same as vodka in terms of taste and alcohol content."
He didn't know how much effort Yucheng had spent in finding baijiu with a taste similar to vodka.
Wang Wen was also shocked. He naturally understood how much more money he could make by changing the brand, so he hurriedly asked, "So, we can sell it under the brand of vodka?"
Victor slowed down a bit, pondered for a while and said: "Liquor was originally a banned commodity in the Xia Kingdom, and selling it with vodka can save a lot of attention. Our trade channels can also slow down the time and avoid being exposed to the high-level officials of the two countries. As for the issue of brand change, I don’t think it’s a big problem. This batch of baijiu was originally obtained through an unofficial channel, and there is nothing to investigate. Moreover, our country, especially the state-owned enterprises, are already too busy to take care of themselves. As long as we give up a certain amount of profits, this 100% batch sales can be done.”
There's one more thing Victor didn't mention.
Yu Cheng thought to himself.
In addition to the benefits Victor said.
The most important point is that after changing the license plate, it will be sold in a state-owned store, which means that there is a guarantee from the state.
No one would doubt the authenticity of this vodka, how could it be fake wine?
So this business is 100% successful.
Hearing that it was operable, Wang Wen was completely excited, and looked at Yu Cheng with admiration in his eyes: "Brother, how did you come up with this idea? The operation is too flamboyant."
Changing cards, this kind of coquettish operation.If it is placed in a peaceful age, no matter which country it is, 100% will face the risk of being seized.
But unfortunately, it is 1990, the era of magic reality.
And the country in which he is located is the Mao country that is facing collapse.
Corruption is rampant among the top management in Mao country nowadays, they are all frantically rolling up money, waiting to go abroad to live a free life, as long as they are given enough money, black people can say white.
Yucheng turned his attention to Victor again, and said, "I have asked Fatty's brother Wang Wu to find someone to do the card exchange. As for the deal with the people from Moss Shell State Store and how much profit we give up, I will leave the whole process to you and Fatty. After it is done, I will share 1% of the profit with you. How about it? Do you dare to take over?"
This is the second test he gave!
Moreover, 1% profit is not a minority. If a business of several million rubles is completed, tens of thousands can be divided.
After graduating from university, he is assigned a job. How many years does he have to work hard to earn the tens of thousands?
Without any hesitation at all, Victor said directly:
"I did!".
Chapter 9: Ice Pool Vodka, Hot Moscow (9/10 ask for flowers, monthly tickets, evaluation tickets])
In just three days, Wang Wu has led people to complete the task of repacking all 4500 boxes of Red Star Erguotou and Hengshui Laobaigan.
A brand new brand of vodka appeared on the market.
The name is Bingchi Vodka, and it is produced in Xiaguo Bingcheng!
This also means that in a sense, Red Star Erguotou and Hengshui Laobaigan have become the foundries of Yucheng's new winery, even though Yucheng's current winery does not even have a shadow.
But this does not prevent Yucheng from launching its own winery brand first.
Immediately afterwards, Yucheng launched an advertising campaign.
First, there was a promotional slogan for Ice Pool Vodka.
Immediately afterwards, advertisements for Ice Pool Vodka began to appear in Moscow newspapers. The page was not large and the cost was not much, just to leave an impression.
Yucheng even used Chrissoff's contacts in Moss Shell to send the ice pool vodka to the banquet on the upper floor of Moss Shell.
It doesn't matter whether you drink or not, all he has to do is to use it as a selling point to promote it.
Soon, the name of Ice Pool Vodka spread throughout Moske, and the slogan "Pure as ice, as long as fire" spread among the ordinary people of Moske.
And because of these actions by Yucheng, the Moss shell state-owned store, which initially wanted to continue to take big profits and limit access, has gradually regressed.
But for now, this is the limit of what Yucheng can do.
Because until now, the money he brought was almost spent, and there were only a few hundred rubles left for daily necessities.
It can be said that this game is either a win or a win.
Either it is to lose, and the past few years have been completely in vain.
Not only was Yucheng not panicking at all, because the remodeled Bingchi Vodka had already been placed on the shelves of the Moscow State Store, and it was the most conspicuous position.
So there is no possibility of losing in this battle at all, but how much you win and how much profit you get.
At this time, Victor also came over to report on the mission.
"Boss, the current cost of our ice pool vodka is 30 rubles, plus the subsequent packaging and handling operations, the cost is about 55 rubles. In this way, the cost price is about 123 rubles per box."
"According to our contract with the Moscow State Store, they will not pay us any purchase price in the early stage. When they reach 2000 boxes, they will pay us part of the profit. After all 4500 boxes are sold out, they will settle with us together. , and they will take [-]% of the profits as channel fees."
Yucheng nodded. He didn't have much problem with this agreement. To be honest, if he didn't know that this business would definitely make a lot of money, most people would really dare not bet at all.
In the previous agreement alone, the payment for the goods is only started after half of the sales, that is, 2000 boxes, which can stop most people.
But Yucheng didn't worry about this.
Because he directly dragged down the general manager of the Moscow State Store.
Thinking of this, Yucheng asked slowly: "What is the unit price Lev Torsky set for our ice pool vodka?"
Victor immediately opened the notebook and said, "The current unit price for Ice Pool Vodka is 70 yuan per bottle and 1200 rubles per case."
"Hey, it seems that the money given to him is not in vain!" Yu Cheng shook his head and laughed.
You must know that when Victor approached Lev Torsky, he was only willing to give the lowest price of the vodka brand, which was 50 rubles per bottle.
What's more, the state-owned store, as a distributor, directly wants to take [-]% of the profits of this batch of goods.
Although it is said that even if [-]% of the profit is taken away, Yucheng still makes money.
But after spending so much effort, you still have to give half of the profits to outsiders?
How can it be!
Yucheng directly launched a money offensive against Lev Torsky and dragged him directly into the water.
Not only won the contract with an ultra-low [-]% profit share, but also directly obtained the price of a medium-sized vodka brand in a state-run store in terms of the unit price of vodka.
Of course, the price is that Lev Torsky alone gets [-]% of the profit.
But [-]% for [-]%, this deal is worth it.
This is why Yucheng is not worried at all that the state-owned store will withhold his payment for the goods.
'Your general manager is mine, how can you deduct it? '
"Okay, you, a Maoist, have to keep watching over the state-run store. How much we can make this time depends on tomorrow." Yucheng looked at the three people present and said with a smile: "When the payment comes, everyone will make a fortune together It's time."
After speaking, everyone laughed together.
........
Yucheng had no doubts about whether Bingchi vodka could be sold.
Not only has Moscow's largest sales channel been used, but even the brand name of the wine has used the name of vodka, a local best-selling wine.
And the most important point is that in a city with great demand, when faced with a shortage of supply, a batch of wine that tastes good and has a certain reputation in the market, and has been on the banquet of the upper class suddenly came. Selling poorly?
The right time, the right place, and the harmony of people, Yucheng can be said to have everything in place.
So how can it not be sold.
The only consideration is how long to sell and when will the funds return.
Yucheng can't wait to start his next plan. .
Chapter 10: The market is booming, making crazy money (10/10 ask for flowers, monthly tickets, evaluation tickets)
The next day, early in the morning!
At the entrance of the largest state-run store in Moscow, a group of Moscow citizens waiting to open the door to purchase daily necessities have been crowded.
In Moscow, where the material is tight, citizens need to rely on bills and rubles when purchasing daily necessities such as food, bread, cans, and clothing.
This has created a situation where state-run stores need to line up to loot.
And among this group of people, there are old men, women, big men, and everyone.
But their purpose is very consistent, sweeping goods and purchasing.
Joseph is an ordinary member of them. He is in his 30s and works in the largest tractor factory in Moscow. He receives a high salary of 600 yuan a month. However, the situation in the factory is not very good recently. Motorcycles have become Deadstock.
He came out this trip to buy bread for his family.
Finally, at eight o'clock in the morning, the state store opened.
A swarm of people rushed in.
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