Rebirth: Rising from the Far East

It turns out that the roots are here!

The brand is so important!

This is the tragedy of this era, simply did not realize the importance of the brand.

This has also led to a series of domestic brands being acquired by foreign capital one after another, and then launching their own brands to occupy the response time.

If you can't occupy the market, you will wear the hat of a national brand. In fact, the root is completely a foreign-funded enterprise.

Like Xu Fuji, Yinlu, Rejoice, Huaxia toothpaste...

It looks like a domestic brand!

But in fact, it was acquired by foreign capital, and it was completely a sub-brand of foreign capital.

This is the result of the Sino-foreign joint venture policy throughout the 90s and 00s.

Now the two have fully understood the meaning of Yucheng's development conference, and they both expressed [-]% support for it.

At the same time, he also asked Yucheng if he needed any support and help.

Of course, Yucheng would not let go of such an obvious hint.

Said that to build a larger new factory, it is necessary to relocate and merge Jinbei and Songliao Automobile Factory, hoping that the above can support it.

In this regard, Zhao Quanan nodded and said that he would study it when he went back.

After the two left, Yucheng called Zhao Guangnian and Lu Maoxun over.

The two are the directors of Jinbei Factory and Songliao Automobile Director.

Yucheng needs to understand the status of the two car factories in detail, and see what kind of cars the two factories can produce at this stage.

After some chatting and reading all the complete information, Yucheng had two models in mind.

The status quo of the two factories is as follows. The models that Jinbei Bus Factory can manufacture now mainly include large buses, medium-sized buses and small buses.

From 8 to 26 models.

As for any sedan, pickups do not have the manufacturing capacity.

As for Songliao Automobile Factory, it has considerable manufacturing capacity for heavy trucks and light trucks. At the same time, for pickup trucks, Director Lu also said that their factory can manufacture 100% of them.

The advantages and disadvantages of both are obvious, and neither is a model currently on the mainstream market.

And they all have broken legs.

However, Yucheng produced two new models in these two factories.

He found a pencil and a pen, and drew the general appearance of the two new car models, as well as the car name and the general characteristics of the model.

Pointing to them, he said, "Can we make these two kinds?"

Zhao Guangnian and Lu Maoxun looked left and right, nodded and said: "This first model seems to be a little smaller than a small bus, and it can be reduced a little bit. This second model is between the two, so it should be fine." question."

Lu Maoxun also nodded and said: "As for the quality and military engineering of these two cars, it is also bulletproof, and it can be done."

"It's just that, Mr. Yu, is it necessary to do this?" Lu Maoxun was puzzled.

Zhao Guangnian also hesitated: "That's right, Mr. Yu, these two cars are no big deal, will there be a market?"

"And the name is also strange, Chery Hongguang MPV, Chery Zunchi commercial vehicle, what do these mean?"

(ask for flowers, monthly tickets, evaluation tickets).

Chapter 0066: After taking the reassurance, Chery is stable (seek full order, please customize)

Zhao Guangnian looked at the model of Chery Hongguang among them, looked left and right, and said, "Mr. Yu, if this car is to be manufactured, there is no problem, just reduce our minibus by one row of seats and make the model smaller. But that Zunchi is a bit strange, it looks like a passenger car, but there are only three rows of seats inside, and the space is surprisingly large. What do you draw here?"

Zhao Guangnian pointed to a square box inside the car and said.

Yucheng said lightly, "Oh, that's a car refrigerator."

"Ice...refrigerator~?"

Zhao Guangnian and Lu Maoxun's eyes widened, their faces full of disbelief.

It was as if my ears had misheard.

There is no refrigerator in their house now, and Mr. Yu actually wants to put the refrigerator in here.

This idea is simply a powerful and unconstrained style!

"That's right, it's a car refrigerator. I looked at the current domestic models, and they are all very similar to the sedan style, and the several types of cars on the market, except for the sedan, are all kinds of functional vehicles."

Yucheng talked eloquently:

"And what does MPV mean? It focuses on multi-purpose vehicles. Among them, I don't have any other requirements for this Chery Hongguang. The first two are strong and reliable, and the second is fine and practical."

"I have seen all the models in your factory, and they are all very bulky in appearance. There is no problem with using such a car as a passenger car, but it is definitely not okay to buy it as a private car."

Zhao Guangnian nodded: "Mr. Yu, I understand what you mean, but we want to make the appearance look better. This is the basis of the bus here. It will definitely not be as beautiful as a car. But it doesn't have the load capacity of a bus. I ...I'm worried about its sales!"

"Worried about sales?" Yucheng smiled: "You don't have to worry about this at all. Do you know why it is defined as an MPV? Its function has exceeded the limit of carrying passengers. I define it as being able to carry people The vehicle can also be used as a tool for transporting goods."

Lu Maoxun, who was silent at the side, suddenly realized and pointed to the position behind the model diagram and said, "Boss Yu, you have left so many positions here just for carrying things, right?"

Yucheng nodded: "Now more and more self-employed people are doing business in the sea. You said that if there is a car that can be used as a means of transportation and a means of delivery at this time, do you think they will buy it?"

"Buy, of course I will!" Zhao Guangnian and Lu Maoxun said excitedly, obviously they finally saw this business opportunity.

The product is not afraid of not being sold, it is afraid that you will not find the right user group.

Why did Wuling Hongguang sell so well in later generations?

It sold 50 vehicles a year and 500 million vehicles in ten years. This sales volume is no joke.

It is because FAW Group has found this group of people in the auto market, so it has tailored this magic car for this group of people.

Of course, why Wuling Hongguang is called a sacred car.

What's more, there is a Wuling Hongguang, you never know how many big guys will get off the car.

It is because Wuling Hongguang's design is large in space and extremely practical.

Because of the body style of a van, the interior space of the car is very spacious, whether it is carrying people or goods, it has never disappointed the owner.

Moreover, the biggest feature of Wuling Hongguang is that its general performance is very good. I, Wuling Hongguang, can pass some roads that professional off-road vehicles cannot pass.

I, Wuling Hongguang, can climb mountains that off-road vehicles dare not climb.

Even on professional tracks, you can see Wuling Hongguang racing.

And the fire on the Internet is also because it is very durable, with the feat of punching a Bentley and kicking a Porsche.

It can be said that taking out this car can definitely be called rampant in this era.

The most important point is that Wuling Hongguang sells it cheaply!

Thirty to forty thousand can be easily brought home.

But now domestic cars cost seven to eighty thousand or even hundreds of thousands.

It can be said that the middle and lower-level market, in front of Wuling Hongguang, is simply a massacre.

Of course, now this car has been taken out by Yucheng, and it has also been renamed Chery Hongguang.

But in the hands of Jinbei, which specializes in passenger cars, there is absolutely no problem with the basic appearance, body and space structure.

As for Naizao, the Songliao Automobile Factory specializes in serving military vehicles!

It can be said that this Chery Hongguang of Yucheng may surpass Wuling Hongguang in terms of performance.

As for Zunchi... This is another big killer.

Yucheng pointed to the model of the respected car and said, "Guess, you two, what kind of people is this car aimed at?"

Zhao Guangnian looked at the introduction of the vehicle, which said: Made in military industry, bulletproof glass, spacious and comfortable.

Then think of the car refrigerator that Yucheng said before.

Immediately a group of people appeared in their minds.

"This is the special car for the boss!"

The two said in unison.

"That's right, it's the boss's special car, that's why I call him a business car."

Now is the most chaotic and rich era.

There are so many bosses of all kinds.

Their cars are generally small cars, and they drive out with a high-end atmosphere.

But for Yucheng, this kind of car is really too common for some rich people.

What is the car for.

Is it just a means of transportation?

No, it's for pretense, for enjoyment!

The concept of a commercial vehicle will only appear in the next ten years, and it is tailored for the boss and business.

The characteristic is that the appearance is grand and majestic, giving people a noble feeling.

The interior is low-key and luxurious, and the space is large enough. Sitting in the back row is an ultimate enjoyment.

It fully meets the dual needs of the bosses to pretend and enjoy.

"Think about it, a car with a large interior space is very comfortable to sit in. In summer, it has air conditioning and ice water from the refrigerator. The whole car is completely manufactured according to military industry standards, and all the glass is bulletproof." Yucheng said in a very mobilized tone:

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"If you were the bosses, would you want to buy this car?"

Nonsense, too much thought.

Zhao Guangnian and Lu Maoxun could know how successful the design of this car was just by imagining the picture in their minds.

"Mr. Yu, don't worry, with these two cars, our Jinbei Bus Factory/Songliao Automobile Factory, no... no, our Chery Automobile Factory will definitely be popular all over the country."

At this moment, they were delighted from the bottom of their hearts.

What a correct decision to introduce Yucheng's capital to jointly establish Chery Automobile Group.

Yu Cheng smiled and nodded, but he didn't forget to hit them a few times to prevent them from getting carried away.

"Remember, these two models are the biggest secret of our Chery Automobile from now on. Except for you and the relevant designers, please don't disclose it to anyone before Chery Hongguang and Zunchi are on the market." Yucheng continued: "In addition, don't give up on the two major types of passenger cars and trucks, continue to deepen, follow my previous thinking, and develop models with different specifications for different user groups."

.. 0 0

"Don't worry about this, we can definitely do it well."

Zhao Guangnian replied.

Yucheng nodded: "When I come back from the Soviet Union and bring their engine technology and parts information, we will enter a larger market."

Hearing Yucheng's outline, Zhao Guangnian and Lu Maoxun didn't want to wait for a moment.

I just want to work immediately, and see the day when the relevant models are on the market and sell well earlier.

So that in the afternoon, Zhao Quanan and Zhang Jianan looked at the two of them, very puzzled: "What happened to you two in the morning, why are you in such a good state of mind!"

Zhao Guangnian and Lu Maoxun looked at each other and smiled: "The main reason is that Mr. Yu gave us a reassurance."

Zhao Quan'an became even more curious: "What kind of reassurance pill, how about giving me one too?"

As he spoke, he looked towards Yucheng.

Yucheng smiled faintly: "Both leaders, they can take this reassurance pill, but you can't take it. Okay, let's stop gossip, the press conference is about to start, let's get in!"

A group of people talked and laughed, entered the venue, and there was a row of seats first.

Several people sat up according to their names.

And below are countless reporters.

The moment he sat down, countless flashing lights lit up.

The chirping sound also hit them like a flood.

Zhao Guangnian, who had never experienced such a scene before, turned pale, and Zhao Quan'an and Zhang Jian'an also jumped in their hearts.

Only Yu Cheng and Lu Maoxun remained calm at this moment!

Yucheng patted the microphone in front of him with his palm, and said coldly, "Be quiet!"