Rebirth: Rising from the Far East

"urgent?"

Yucheng started moving.

"Old man, looking at the world, the opportunity is fleeting. In today's era, the country of the United States is the strongest, and the country of Mao is already on the verge of collapse. Unprecedented changes in the world are coming soon, and apart from these countries, even island countries, Korea, and even In order to attract investment and develop the economy on Hong Kong Island, they can ride on our heads."

"Our country lags behind economically developed countries in all aspects except military strength. You know better than me the truth that if you fall behind, you will be beaten."

Yucheng put the "car" down, and said calmly: "I don't think I'm too aggressive now, on the contrary, I just feel that everything now... is too slow."

Is he eager?

Of course eager.

He knows all too well what will happen in the next few decades.

The mammoth country of Mao is about to collapse this year.

The world pattern has thus changed. The United States will dominate the world for decades. It can even be said that in the next ten years, any country will have to crawl under the United States and develop silently.

After the collapse of Mao, the country and even the world will usher in a period of rapid development.

The island country is struggling to get out of the real estate economic bubble. Goryeo, Wanwan, and Lijiapo are trying their best to absorb the nutrients of the island country and vigorously develop the domestic economy.

In the field of electronic technology, the energy industry is developing rapidly.

And the country has ushered in a period of rapid development, gradually becoming the world's factory, and various industries have gradually moved to the country due to various reasons such as cheap labor, land costs, and support policies.

Because of this, the country has gained a lot, but also missed a lot and lost a lot.

What did you get?

Get the whole industry chain, the whole industry system.

Integrating into the huge market of the world......

The people's basic necessities of life have been satisfied, and their living standards have obviously made a qualitative leap.

What is missing?

The environment, culture, morality, and all aspects of the economy have been lost.

It is technically stuck and directly reduced to the market of others economically.

It is precisely because of knowing too much that Yucheng wants to hurry up and make up for the humbleness of the original time and space.

At least... In terms of energy, other countries can't let other countries raise prices at will, so that ordinary people can use cheap oil and gas.

At least... In terms of car brands, Chinese people can use their own national brands, and they can drive proudly and steadily.

At least... on mobile phones, computers, and various electronic products, you will not be threatened by people's card technology card chips stuck in your throat.

At least... in the world, Yucheng can allow Xia to own one or several enterprise groups that can be regarded as important in the world.

So, radical?

No, he just felt that this time passed too fast, and he was out of skills.

There are too many things he needs to do, and too many losses can be avoided because of him.

Hearing Yucheng's words, Mr. Zhang's chess piece was lifted in the air, and suddenly froze.

"This way...you will be very tired."

Put all the responsibilities on yourself, and move the whole universe with your own strength.

This kind of courage, he has only seen in a few people at 5.7 in his life.

And those few people, each of them reached the top.

The same is true of Yucheng in front of him, which made him terrified.

He knew that his granddaughter had a tricky eye, but he didn't expect to be so tricky.

Know a real dragon at a glance?

The pawn fell, and it was another cannon.

Both cannons fired.

It's just that after the move, Mr. Zhang took out a document at hand and handed it to Yucheng.

Yucheng took it, and was surprised when he saw it.

I saw that it said:

"Consultation on using Chery Zunchi as an official vehicle."

"This document was given to me by Chengwang. I would like to ask you, what are your plans for the automobile industry, and even in the field of electronic products?"

(Chapter 1, also).

Chapter 0323: Master the core technology and carry the banner of independent brands (please order, customize)

Looking at the document in his hand, Yu Cheng's eyes gradually became sharper.

Li Chengwang drafted such a document, which undoubtedly represented his decision to include Chery Zunchi as an office vehicle in Kyoto City.

And it was easy for this document to appear in the hands of Mr. Zhang.

Li Chengwang wanted to hear the old man's attitude.

But now the old man wanted to see his attitude.

Chery, is it worth the city of Kyoto, or even all public institutions and agencies across the country, making such a heavy bet.

After pondering for a while, Yucheng said solemnly: "Master, if you want to know about Chery's future development plan, then you have to understand the current status of the entire domestic automobile industry."

He said sternly: "What is the current domestic situation? Imports are the mainstream, joint ventures are the pursuit, and no one cares about independence."

"Our domestic automakers are mainly divided into big three and three small ones. The big three are FAW, Dongfeng, and SAIC, and the three little ones are GAC, Tianqi, and Beiqi. Among them, SAIC first invested in the embrace of the public, and FAW and Toyota reached a cooperation Under the leadership of Uncle Li, BAIC entered into a joint venture with Chrysler, GAC embraced Peugeot Honda, and Dongfeng Motor embraced Citroen...Joint ventures were what the government and car companies were most keen to do in the 80s, and being able to do joint ventures was of great importance to them. Basically, it’s half the battle.”

"I am not blindly denying joint ventures. The car companies in our country are indeed far from the major foreign car companies. There is nothing wrong with exchanging the market for technology. Looking at it now, the result of the joint venture has also cut the price of the car by half, at least in those days. The price of a Shenlong Fukang worth 38 has become 13.75."

"But what about self-owned 27? Where did our country's self-owned brands go?"

"I've counted it over and over again. Today, the most representative domestic car brand is Xiali, which originated from Daihatsu. There are also some van brands, such as Wuling, Changan, Songhuajiang, and Jinbei Automobile, which was acquired by me earlier. , and classic brands such as Laomodu and Hongqi have almost all been discontinued in recent years due to joint ventures or technological backwardness."

"It can even be exaggerated to say that 90.00% of the cars on our domestic roads are not our country's own brand cars. They are either imported cars or foreign brand cars established in joint ventures."

"And most automakers don't care about this situation at all. Not only do they not care, everyone from the grassroots to the government, from car companies to leaders in charge thinks that no matter what self-owned brand or not, as long as it is in our country For domestically produced cars, if many of the core components and core technologies are developed and used domestically, then its name is no longer important. The key is to be able to catch up with advanced international car companies and participate in international competitions in the competition.

They believe that any enterprise, regardless of its source of funds, as long as it can create jobs for the country and pay taxes for us, it is a good enterprise. "

"But is that really the case?"

Yu Cheng asked sternly.

At this moment, apart from Mr. Zhang who was listening attentively to Yucheng's narration, Zhang Baiqing, Wang Wen, Xu Qianru, Mr. Zhang's secretary's entourage and others had gathered around the two people's chessboard and listened carefully.

Not at all.Yucheng sneered and said, "Those foreign car companies who came to our country and coveted such a huge market in our country, are they all fools? Don't they know that we are trading the market for their technology?"

"I know, and I know very clearly, so the technology they give us is either several series behind the current era, or they sell us the obsolete lathes at a high price."

"And those so-called joint ventures basically have no say in product issues, and even a small problem on the engine needs to be certified abroad, and it takes a long time, old man, you Do you think this is what our country is striving for?"

"Is this the future development direction of our national car companies?"

Everyone's complexion changed, and Mr. Zhang's expression was also gloomy.

After a while, he looked up at Yu Cheng and asked:

"So, your thoughts, what kind of path are you going to take?"

Yucheng slammed the ground with a loud voice, and his tone was sonorous and powerful:

"Intellectual property rights represent its control over knowledge, which is its interest. Brands represent intellectual property rights. It is not necessary to cooperate with international advanced car companies, learn their technology, and learn their management methods to strengthen themselves. Wrong, but at the same time, we also need to gradually develop brands with independent intellectual property rights to enhance the competitiveness of our country’s own national brands.”

"Now the cars on the road are either Japanese cars or German cars, or German cars or American cars. They rely on our big market, and I don't know how much money they make. And our domestic cars, let alone no, There are only a handful of them, and although those joint ventures make money, they are definitely not as much as foreign car companies."

"You ask me what kind of road I want to take? It's very simple. I want to take a road that uses foreign technology to expand our own car company brand."

"A car has such a simple structure, a shell with four wheels, an engine, a chassis, and electrical equipment. It is simple and simple, but it is also very complicated."

"Now there are only three factors that restrict the development of our country's own brand cars, policy, technology, and capital."

"Policies, needless to say. In terms of technology, Chery currently has the same series of machine tool production lines as the Volga in Mauritius. It is not inferior to the technology of any car company in the island country. It is only relatively speaking, the difference in fuel consumption."

"In terms of capital, Chery's assets are close to 20 billion, supported by our Yucheng, the entire Yuanda Heavy Industry, Far East Petrochemical Group, Hetu Swire Group, and even the entire northeast heavy industry base."

"You asked me about Chery's plan. I can tell you this. At present, I am preparing to vacate the automobile factory in Mauritius. I can get all the patented technologies of Volga Automobile Lada Automobile. And I have prepared ten [-] million dollars, go to Europa to acquire three automakers, and make up for Chery’s deficiencies in engines and electrical equipment.”

His goal is to make Chery the benchmark of domestic auto brands, and Mao's technology can no longer meet his needs.

German cars and Japanese cars are still the mainstream of the world's auto market. Their own advantages and disadvantages are also very obvious, so they are also the objects of Yucheng's study.

As for the object of study, it is simply impossible to obtain other people's core technology through a joint venture.

The easiest and most effective way is to buy, directly buy their brand technology.

Of course, he cannot buy major automakers such as Volkswagen, BMW, Mercedes-Benz, Toyota, Honda, and Nissan.

It's not that there is no money to buy, but there is no threshold to buy.

So some well-known, long-established, but now average, some small factories that are not in the early stage, and medium-sized car companies are his acquisition targets.

Moreover, the automobile market is a very large market, and the differentiation of automobile categories in the future will be extremely detailed.

Classified by compartments, there are single-compartment cars, hatchback cars, hatchback and a half cars, and sedan cars.

According to the door classification, there are two doors and four doors.

Classified by vehicle class, what compact, SUV, MPV, HATCHBACK, COUPE, RTER, etc.

Classified according to the body form, there are load-bearing and non-load-bearing.

According to the classification of the roof, there are soft top convertible, hard top convertible and semi open top.

According to the level, it is also divided into low-end cars, mid-range cars, and high-end cars.

Therefore, Chery currently has only three brands, Jinbei Bus, Chery Hongguang Van, and Zunchi Business Mid-to-High-End Vehicle, which are far from enough for a large car company.

Therefore, he needs to acquire some car companies with 463 popularity and technical assistance at different levels.

For example, Audi, which has just entered the domestic market and is still a humble subsidiary of Volkswagen, is one of Yucheng's goals.

There are also domestic Wuling Motors and Songhuajiang Motors, etc., which are all the targets of Yucheng.

He also wants to buy Changan Automobile!

But it is basically impossible, because Changqi will be famous in the future, and it is a pillar industry in Chang'an. It has a deep foundation, but it has only temporarily declined.

He wanted to buy it, and the local government couldn't sign it.

Unless Chery Automobile Group moves its headquarters to Chang'an.

But the Northeast is the base camp of Yucheng, so it is impossible for him to move away!

But Wuling is different. Like the Jinbei acquired by Yucheng before, Wuling in Guizhou is an insignificant car company, and the environment is worse than Jinbei.

At least in the Northeast, there is still an environment that emphasizes heavy industry.

However, Wuling's layout in Guizhou was really based on the layout of the times at that time, so there was only an automobile factory in Guizhou, but it only had a little reputation in micro-cars.

In the original time and space, Wuling was also acquired by SAIC GM, and the trademark brand became a sub-brand under the name of SAIC GM.

Therefore, if Yucheng wants to win Wuling, it can be said that as long as the money is in place and the relationship is in place, everything is OK!

Yucheng paused and said firmly: "Chery's goal is to improve the level of industrial technology through independent innovation, and striving to master core and key technologies is Chery's top priority."

"Grandpa, since no one in China is willing to be an independent car brand, then I will."

"Since no car company is willing to take up the leading banner of domestic independent car brands, Chery will take up the banner!"

"You ask me why I am so eager?"

"Because there are so many things waiting for me to do!"

(Chapter 2, alas, there are still only two chapters. There should be two chapters tomorrow).

Chapter 0324: Direct access to Tianting, a choice related to fate (please order, customize)

After hearing what Yucheng said, before the others said anything, Wang Wen walked out from the crowd and said solemnly, "Brother, don't worry, I won't hold you back any longer."

The words were abrupt, but everyone knew what he meant.

And Wang Wen is also sincerely repenting now. He used to think that doing business to make money and enjoy it was just a matter of course, and he didn't have any burden in his heart.

But now after listening to Yu Cheng's words, he finally understands what Yu Cheng is burdened with, and what kind of path his elder brother is walking.