Rebirth: Rising from the Far East
Page 244
But who is standing behind it, anyone who has a little understanding of it will know.
But now, Yu Cheng's hand has stretched so long.
No wonder, no wonder this gas station is being built one after another, and all kinds of investments are saved one by one. It seems that Xiaobawang's money will never be spent.
It turned out that it was all because of this guy standing behind him!
After Deng Xian thought about it, his body was already drenched in cold sweat.
"It's ridiculous, how overconfident I am, I even thought about winning this battle."
Deng Xian was dejected and shouted silently:
"But you are such a big man, participating in this kind of market competition, isn't this bullying?"
Yucheng: "..."
Just to bully you, what's wrong?
In business, he never knew the reason to keep his hands.
Have resources that you don't use, and hide them to make yourself more difficult?
In everything, what he pays attention to is to go all out.
Destruction!
(There are two chapters today, this chapter has a little more words).
Chapter 0310: Sunny's rage, the choice made under the crisis (please order, customize)
Island country, Sunny headquarters.
In late January, Sunny's electronic products seemed to have suffered from Waterloo, and all kinds of products could not be sold.
Compared with the data of the same period last year, the sales data of January 1991 can only be described as horrible.
In sharp contrast to the sales decline of alkamn, the sales of Aiwa Walkman and its related products are extremely hot.
According to the data they observed, compared with the data of the same period last year, the sales volume of Aihua's Walkman has increased by at least three times.
How long did it take for Suuni to sell Aihua?
This Aihua has undergone such earth-shaking changes, and this change has also led to a sharp drop in Sunny's sales.
"Find out exactly why the sales of our Suni products have fallen so badly."
Dahe Norio said angrily: "There is also this Aihua Electronics, Fujiwara, you are doing a good business, is it a negative equity? Industry alliance, right? As soon as it was sold by you, the sales directly skyrocketed. Why is this Aihua r9 I've never seen it before?"
"You have to give me an explanation for these things. If you can't give me an explanation, you, Fujiwara, will not be the vice president."
Norio Oga, 70 years old this year, has worked in Souni for more than 40 years.
Under his leadership, Sunny set off the trend of the entertainment industry in the 20th century again and again.
The popularity of the Walkman, the popularity of the CD, the acquisition of Columbia Pictures by CBS, and the advent of MD.
It is the greatest proof that the team he leads has turned the impossible into the possible time and time again.
In Souni, his word is authority.
In Suuni, he Norio Oga is the supreme and most powerful person.
Fujiwara Kazuya, being reprimanded by such a person, his body was already drenched in cold sweat.
Trembling violently, he almost knelt down and kowtowed to admit his mistake.
When he sold Aihua Electronics, he was directly praised by the president, thinking that he helped the company deal with a non-performing asset.
But now that the wind has changed, he, the person who directly handles it, has to bear the most direct responsibility.
r9, the key lies in this r9.
Thinking of this, Fujiwara Kazuya almost regretted it.
It's not that he doesn't know Mao Muqing's thorough reform of Aihua Electronics and the R&D layout of new products.
But he directly ignored this so-called "effort".
Aihua Electronics has been losing money for more than five years. How could he believe that Aihua Electronics can be brought back to life just because of some changes in Mao Muqing?
What's more, Aihua Electronics and Sunny Electronics overlap too much. The products developed by Aihua Electronics can also be used by Sunny Electronics.
So when faced with the various plans of Mao Muqing, he thought it was too ridiculous, and he didn't even read it seriously.
At this time, someone on Hong Kong Island took over the offer, so he sold it as a favor, which not only raised a large amount of working capital, but also guaranteed the existence of the Walkman Industry Alliance, and signed a strategic agreement with Aihua Electronics. cooperation agreement.
This agreement plays a key role in defending against Panasonic and Sharp in the island, Samsung and Avery in Korea, and Philips in the United States.
In the past, these were all kinds of achievements.
However, who the hell knows that Aihua Electronics has really been brought back to life because of Mao Muqing's industrial layout and reform.
Suuni is to resist the rise of these brands and maintain Suuni's leading position.
But he never thought of letting Aihua surpass himself!
Now just this month alone, Aihua Walkman has achieved an all-round rise.
In the two largest markets of the island country and Xia country, sales have skyrocketed.
Word-of-mouth has also spread in Omi.
Judging from the current situation, Aihua Walkman can at least compete with Souni this year.
And all this is because of the new series of products r9.
"President, Aihua Electronics has always been well-known in our island country, and even in the field of walkmans, he has done better than us in some aspects. Now that Aihua launches new products, in the first quarter, it will definitely be There are old customers making purchases. But I am confident that this enthusiasm will not last long."
Kazuya Fujiwara lowered his head and said respectfully: "As for the mainland market, the owner of the company that bought Aihua Electronics is from the mainland. I heard that he is very powerful in the mainland."
As he spoke, he handed over a document to Norio Oga.
"President, this is Aihua Electronics' marketing process and advertising copywriting in the mainland, as well as Aihua Electronics' current parent company and the forces behind it."
As soon as he received the news of the skyrocketing sales of Aihua's Walkman, he collected a lot of information through Suuni's office staff in Xiaguo.
He didn't miss a single detail from the fight between Xiaobawang and Shengtian Xiaogenius, to the establishment of the sales channel network, and the overwhelming advertising and marketing.
And he suffered such a big loss, Aihua's piece of gold slipped away from him, how could he let go of Qingtian Technology Group, which bought Aihua.
Therefore, he also asked his colleagues on Hong Kong Island to collect information.
This time, he never underestimated Yu Cheng again.
Norio Oga is a calm and calm person, but even so, he was still shocked when he read the document in his hand.
"Over Xia Guo, did a consortium really appear?"
Norio Oga looked at Kazuya Fujiwara in disbelief and asked.
Fujiwara Kazuya was also extremely bitter in his heart, when Yucheng said that he had the opportunity to cooperate with Suuni again, he still dismissed it, now it is really a great irony to think about it.
Energy, technology, industry, trade, shipping, logistics, these industries may add up to be bigger than their Souni.
At the beginning, he even looked down on the helm of this huge consortium.
Funny!
"President, these materials are all the information we collected in Xia Mainland and Hong Kong Island. If the information is correct, then it is all true. Xia Guo, a country that is undergoing reform, is currently appearing A huge consortium is a group."
Norio Ohga had completely calmed down at this time, raised his head and said: "The leading position of Suuni's Walkman is unshakable, even Aihua can't shake our position of Suuni."
If Sunny loses the No. [-] position in the Walkman market, the chain reaction will be too serious.
Even he couldn't bear the consequences.
Therefore, the momentum of Aihua Electronics must be held, this is his bottom line.
Thinking of this, Ohe Norio couldn't help sighing helplessly.
· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · ·??????????
He also signed the document for the sale of Aihua Electronics, and he knew that it was impossible to blame Fujiwara Kazuya for all the responsibility for this matter.
After all, Aihua Electronics had too many debts at that time, and Sunny, who was suffering from the influence of the bubble economy era, was unable to help Aihua guarantee the bottom line.
However, Aihua Electronics was able to repay its debts in such a short period of time, and launched new products so quickly to re-occupy the market. I still blame myself for focusing most of my attention on the game projects that I have cooperated with Rentiantang, and neglected Walkman project.
Otherwise, how could Aihua rise silently and quickly, and he didn't realize it until the sales data came out today!
However, when he thinks of the backer behind Aihua Electronics, he can't help but feel embarrassed.
Fighting against such an opponent, at such a difficult time today.
Does it fit?
These three words lingered in his mind.
How could Kazuya Fujiwara be unaware of the predicament that Norio Oga is facing now.
Because what Norio Oga faced was almost the same as the predicament he faced.
...... 0
They are in a relationship where both are prosperous and both are prosperous.
"President, Suuni and Aihua have signed a strategic cooperation agreement, and there is an industrial alliance relationship here, supply and marketing channels, technical patents, OEM cooperation, these two contents have very close cooperation between our two companies."
"Sanctioning them is simple. As long as the supply and marketing channels are cut off, Aihua will not be able to make waves. But in contrast, our two patented technologies and various cooperative OEMs may be cut off. This is very big for both of us. loss. Much more serious...."
Kazuya Fujiwara paused at this point, staring at Norio Ohga with piercing eyes and said: "Aihua may therefore vote for Panasonic or Sharp's camp. By then, we will be the No. The position is not guaranteed."
Norio Ohga was silent.
He knew what Fujiwara Kazuya said was true.
"Could it be that there is nothing we can do?"
Kazuya Fujiwara shook his head and said, "President, there is an old saying in Xia Guo that cooperation benefits both, and confrontation hurts both. The Qingtian Technology Group behind Aihua Electronics is not small, why don't we want to cooperate with them?"
"What do you mean?" Ohe Norio was a little confused at this moment.
In his view, the current cooperation between Aihua Electronics and Suni has put Suni's position as the leader in the Walkman field in jeopardy.
This is not enough, but also to deepen cooperation with the Qingtian Technology Group behind it?
Kazuya Fujiwara knew more about Yucheng and Qingtian Technology than Norio Ohga.
He took a few steps closer and said: "President, we Suoni do not only have the Walkman product, but cooperate with Mr. Yu, the markets in the three places on both sides of the Xia State, and even the Mao State market that we can't get into. , will open the door for us Suuni, do you think this benefit is not as good as the benefit brought by a Walkman product?"
Ohe Norio's expression was uncertain, he couldn't make this decision alone.
And it's not in his character to retreat without a fight.
When people get old, they tend to be conservative.
But that was someone else, not him Norio Ohga.
(There is another chapter) Righteousness.
Chapter 0311: Countdown to the Spring Festival, Wang Wen's Traditional Woman
1991 1 Month 31 Day.
There are still five days left before the Chinese New Year.
The sales of Aihua Walkman did not decline as the Spring Festival approached. On the contrary, as its influence gradually spread, its market share also increased by a big step again, and the threat to Sunny became bigger and bigger. .
And this is only the domestic market of Xia Kingdom.
In the island market and the entire Southeast Asian market, Aihua has greatly improved its competitiveness with its brand advantages and sound quality advantages.
In particular, Aihua changed the previous uppercase logo to lowercase, which seems to be more friendly to the people, and the favorability of consumers has climbed several steps.
Moreover, the r9 series products boldly abandon the traditional black and white color scheme.
The use of silver and color as the basic color scheme, the improvement of the appearance and the metal body have been greatly welcomed by the "[-]" teenagers.
Sunny hadn't thought of this at all.
In such a comparison, Suni's products and Aihua's products are all behind in the two most important aspects of appearance and quality.
This also leads to, not only in Asia, but also in Omi as a whole.
The products launched by Suony not only lagged behind the Aihua Walkman in an all-round way, but also the market response Suuni received was getting worse and worse.
Time is no longer on Sunny's side.
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