Rebirth 1960: Bankrupt Hong Kong Island Rich

It's now half a year since the days of the strike in the UK, and the economy has been in that half-dead state.If the time is too long, it will inevitably trigger a new round of panic.

After all, the current workers don't have much surplus food in their hands.

Once they are on the verge of starvation, they will inevitably come out to make trouble.

Therefore, this matter must be resolved!

He said: "It will take a long time for the British capital to withdraw from Xiangjiang. Not all of them will leave in a short time. Most of the escapes now are factories with low added value. Then because of the lack of funds, they have to sell the land in their hands. Wait. After half a year, we have now acquired a lot of land and bought a lot of factories. The factories are basically in operation now, but the sales volume is mediocre. Therefore, we must promote consumption. !"

"Moreover, although Xiangjiang's market is not our main market, Xiangjiang has already affected Southeast Asian countries due to its geographical location and its influence. Therefore, this matter must be resolved immediately. If you have nothing to do, then I propose Come up with a way!"

Lin Chaozong looked at the crowd and said calmly: "After New Year's Day, it's New Year's Eve! And New Year's shopping is a must for many families. Why don't we take the lead in organizing a product promotion event throughout Xiangjiang, and everyone who participates in the event will , can give a certain discount, what do you think?"

"For discounts..." Luo Xiangdi hesitated for a moment and then said: "Phoenix watches have always been discounted, but the effect is not good, because watches are not a necessity. Only those who need them will take the initiative to buy them. But the real There are only five or six out of ten people who will choose Phoenix watches. Three or four of these five or six people are because of the discount on Phoenix watches. According to this probability, only about one in a thousand will take the initiative to buy watches Around four. So, it’s just a discount, it doesn’t attract consumption!”

Lin Chaozong was stunned for a moment, and then asked: "Then what do you think should be?"

"Actually, people who have the desire to buy usually have sufficient funds at home to support him to complete the shopping. Therefore, whether it is discounts, promotions, etc., the effect is not much different. To really attract consumers to buy products, then It is necessary to understand the minds of the little people! Let them think that they have taken advantage of the merchants, and that will work."

"Not long ago, I conducted a special questionnaire survey. Those who did not plan to buy watches would buy them in three situations! In the first case, everyone around him owns watches, so he would Under equal conditions with everyone, he will buy it with pain! The second situation is that others ask him to buy it. The third situation is a bit special!"

Luo Xiangdi glanced at everyone, and then slowly said: "He picked up a shopping ticket, which has the same meaning as a bicycle ticket in the mainland, or a ticket for a certain commodity, and then he will go to Buy! The first two possibilities can only be achieved under fixed conditions. But the third situation is completely a kind of unexpected wealth. Generally, this kind of shopping ticket has a time limit, and you don’t consume this thing If you drop it, it will rot in your hands."

"Under such circumstances, people who have no desire at all will buy something they never wanted. This is an act of taking advantage. Lin Dong, we can actually adopt this third situation. Make some shopping tickets to make it It has a certain value, and it has to be limited in time. Only in this way can people's desire to shop be stimulated!"

In fact, this method is the same as the discount method.

But if it is discounted, it is a way to sell at a lower price.Even if you have sales now, when your price rises back in the future, sales will inevitably fall.

And this kind of shopping ticket is another way.

He mainly relies on the psychology of ordinary people who like to take advantage.

It's like suddenly giving you a shopping voucher of [-] Hong Kong dollars to let you buy fixed products.And the price of this commodity is one thousand Hong Kong dollars.

Under such circumstances, would you waste the two hundred Hong Kong dollars?

Therefore, this method should be better.

And Lin Chaozong also had the same idea: "Issuing shopping vouchers to all the citizens of Xiangjiang. It can be a fixed commodity, or there is no limit. But the shopping voucher cannot directly deduct the full value of the commodity. In this case, the merchant will lose money." There are no pants left! Therefore, in addition to limiting the time, we also have to limit the product category. For example, the current price of a TV set is [-] Hong Kong dollars. You have a shopping coupon of [-] Hong Kong dollars. Then the maximum deduction is [-] Hong Kong dollars, and the remaining value needs to be purchased for other commodities."

Chapter 498 Let Consumers Take Advantage of Merchants

The current state of Xiangjiang must be supported.

Otherwise, it will not only affect ordinary citizens in the end, but the Tsingshan Group will also suffer.

Therefore, it is very important to stimulate consumption!

Once everyone's desire to buy comes up, then Xiangjiang's factories and Xiangjiang's economic situation will recover.

Therefore, this "New Year's Shopping Festival" must be held, and it must be organized in a special way!

Just when Lin Chaozong was about to make a decision, Wang Rong said: "Director Lin, if you distribute shopping coupons to the citizens of Xiangjiang, it may not be able to promote consumption. Manager Luo just said that only when he thinks he is taking advantage , then there will be a desire to shop. There must be a sense of gap between them, otherwise it is not suitable for everyone to have one!”

Luo Xiangdi also suggested: "Issuing shopping vouchers on a large scale will indeed affect the results. We can issue such shopping tickets to the employees of Tsingshan Group. They have plenty of funds in their hands, and even if they don't use them, they can pass them on to others. This is equivalent to someone else picking it up. With psychological compensation and comfort, they will have the desire to buy it!"

It was originally intended to express the discount in another way.But if everyone has one, this is still equivalent to giving a discount.

So although this can also achieve certain effects, the effect is definitely not as good as that picked up!

"That's right! If you distribute them all, it won't have such an effect!"

Lin Chaozong said lightly: "Then give out year-end bonuses to our employees, and at the same time give them some shopping vouchers! The specific amount should be set within two thousand Hong Kong dollars!"

Anyway, shopping coupons cannot be directly deducted from the goods, and it takes a part of the money to finally get the goods.But even so, this is equivalent to getting a windfall of two thousand Hong Kong dollars.

……

After the meeting, the matter of the board of directors was leaked out.

Many people heard that they not only had year-end bonuses, but also got two hundred to two thousand shopping coupons.

During the Spring Festival, they can use these shopping coupons to deduct some expenses!

This is definitely a huge fortune for ordinary workers!

Because at this time, their monthly salary is only two or three hundred.

And this shopping coupon is undoubtedly giving them a month's salary for nothing!

Everyone was very excited, especially those who got the news first. They gathered a group of people and whispered: "Do you know? Mr. Lin has won some benefits for our workers. Guess what it is?"

Others haven't gotten the news because of the news blockage.

But even so, they still asked expectantly: "Is there going to be a salary increase again? Or what percentage will Mr. Lin increase our year-end bonus?"

"No, no! The salary of our Tsingshan Group has a system. If we want to raise it, we will definitely announce it in the internal newspaper. The benefits I said are that Mr. Lin will give us ordinary workers two hundred to two thousand Hong Kong dollars for free. Different shopping vouchers! These things can be used to deduct part of the money when you go to the shopping malls or stores under our Qingshan Group during the Chinese New Year."

Seeing that everyone didn't seem to understand, the man explained: "Take clothes as an example. The current price is [-] Hong Kong dollars. And when you go to buy these things, if you use shopping coupons to deduct them, you may only have Spend ten Hong Kong dollars to buy the clothes!"

"What you said is true? During the Chinese New Year, it used to only cost two to three hundred Hong Kong dollars, but now it only costs more than 100 Hong Kong dollars. This benefit is good. Although the money is not directly distributed, it is equivalent to sending money. Moreover, there are With this shopping coupon, you can buy a lot of things for your family during the Chinese New Year! I just don’t know how much workers like us can get in the end.”

"It's...it's really hard to say. If it is calculated according to the length of service, we have worked for Mr. Lin for more than four years, so there should be five or six hundred. If it is calculated according to technical ability, we have at least one Three or four hundred. But no matter what, with this shopping coupon, we can buy a lot of things!"

"Yes, yes, although it is not money, it is equivalent to money!"

The news spread more and more widely, so that the internal newspapers have not announced these benefits, but most of the workers have already known the news.

Some people even went to the supervisor to ask, is there really such a thing?

After hearing this, the supervisor was shocked, and said that the horoscope has not been written yet, so why does everyone know about it?

The most outrageous thing is that he only got the news from the manager.

After things were confirmed, many people began to look forward to it.

In particular, I want to know how many shopping coupons I will get.

And during the Chinese New Year, what should I buy and so on!

Soon, the shopping coupons were issued together with the year-end bonus, and many people were very excited when they saw the amount of the shopping coupons.

Because their estimate was very low, but in fact, most of the workers got shopping vouchers of more than [-] Hong Kong dollars.But these shopping coupons have rules of use.

For example, you go to a store that sells clothes to buy clothes.

If you spend more than [-] Hong Kong dollars, you can use the shopping coupon once.And the price that can be deducted is only [-] Hong Kong dollars.

Although the deduction is not much, it can be regarded as saving them a lot of money.

And if you buy home appliances, the amount of deduction will be more.

For example, you have a shopping voucher of [-] Hong Kong dollars, and then you go to buy a radio.Then you can deduct half of the price of the radio!

In short, the more expensive the things you buy, the more the one-time deduction will be!

If you only buy ordinary clothes, you can deduct up to about 40.00%.

So, if you want to use up all these shopping coupons, you will need to spend about [-] Hong Kong dollars!

Many people don't realize this.

They only think that they have taken advantage of it, but in fact, their consumption during the New Year's Day is three or four times higher than in previous years.

Of course, these are things for later!

And those who don't want to spend have also discovered the magic of this shopping coupon.

It is to sell him to others.

It's just that there must be a certain discount on the price, and the discount price is very low, often only about [-] percent off.

But if these coupons are sold to people other than the employees of Qingshan Group, most of them can be sold at about [-]% off the original price.

As a result, those outside the Tsingshan Group tried their best to buy these coupons.

But the employees of Tsingshan Group also want to buy new year's goods, so there are not many real outflows.

But what kind of person is Lin Chaozong?

He secretly discovered that there are many people scrambling to buy employee coupons, but he is very happy!

Chapter 499 A Good Boss Today, Lin Chaozong

The consumer vouchers in the hands of employees are actually equivalent to stocks!

And it is the kind of stock that is extremely scarce and has a very good performance.

Everyone bought it one after another, but suffered from no channels!

What if a large number of shopping coupons flow out before the New Year's Day?

In other words, in the whole Xiangjiang, more than half of the families have a shopping voucher of this kind, so the consumption in Xiangjiang will explode rapidly on the first day of the New Year’s Day!

But, will there be any harm in this?

Lin Chaozong found Wang Rong and Luo Xiangdi and told them his thoughts.

After hearing this, the two looked at Lin Chaozong with blank expressions.

It took about two seconds before he recovered.

Wang Rong said: "Director Lin, if a large number of shopping coupons suddenly flow out before the New Year's Day, they will definitely think that they have taken a lot of money when they don't have time to investigate, and we can make money by selling shopping coupons." It's full!"

Luo Xiangdi on the side also said: "Not bad! But this matter still needs to be fermented! Otherwise, it will be difficult to bring about good results. Lin Dong, you leave this matter to me, and I will handle it well !"

"Alright, then you will handle this matter. Don't let the citizens find out that this is the behavior of our Tsingshan Group. What's more, we must put an end to counterfeit and shoddy products!"

Since shopping coupons are valuable.

Then there will be criminals taking advantage of this to forge shopping coupons.

If they sell a lot, it will be their Qingshan Group that will lose in the end!

On this matter, Wang Rong had expected it a long time ago, and he assured Lin Chaozong: "All coupons have anti-counterfeiting marks. Currently, only our printing factory of Tsingshan Group has the ability to manufacture them. Other printing factories in Xiangjiang do not have this A kind of ability to imitate!"

"Then make this matter public and tell them not to be easily deceived. In this way, the reputation of our Qingshan Group will not be lost!"

"Yes, I will let the media announce this matter tomorrow!"

"Da Ming Pao" is now the No. [-] newspaper in Xiangjiang!

Its credibility and ability to extract information are not available in other newspapers.

The news that Tsingshan Group issued shopping coupons had already spread like wildfire.But there has been no official announcement.

Now, finally in the "Da Ming Pao", it is publicly announced that there is such a thing.Moreover, all shopping coupons have exclusive anti-counterfeiting marks.

And tell everyone, don't be deceived by scammers and buy fake shopping coupons.

The appearance of this news made many Xiangjiang citizens very envious.Then I started to complain, why didn't I go to work in Tsingshan Group?

With the ferment of time, more and more such words!

"Look at Tsingshan Group, it's year-end bonuses and shopping coupons. It's like pampering its employees like family members. Looking at our factory, it's just imitating Tsingshan Group and increasing year-end bonuses. But at the end of the year The award is only two hundred Hong Kong dollars. Although it is not much, it is considered a new idea. As a result, the shopping coupons of Qingshan Group’s family are only six hundred Hong Kong dollars. How can this gap be so big..."

"That's right, the Tsingshan Group is too much. It's okay to pay a high salary, but we still do this now, so we can't be envious. Hey... I don't have the ability to work in the Tsingshan Group in this life. But I will definitely let my own My son is going to work in Qingshan Group!"

"Mr. Lin is indeed the leader of our Chinese people. He earns money from foreigners but dotes on his own employees. This is a great love. It's a pity. It would be great if I could buy a shopping voucher from Tsingshan Group. No, we should suggest to the factory owner that he go to Mr. Lin to buy a batch of shopping coupons. We can buy them at a certain discount later on!”

"Huh? Your method is quite good. Let's join hands now and tell our boss..."

More than a dozen people went to their boss together and said that they would resign without shopping coupons.

Anyway, I'm not happy working here.

The factory boss collapsed in an instant. They had given up part of the benefits to the employees. As a result, the employees are now pushing their limits.

He wanted to refuse.

But once you refuse, it will waste a lot of time and energy to find new employees.

So as soon as he gritted his teeth, he came to the headquarters of Qingshan Group.

Find Lin Chaozong, and then tell Lin Chaozong your appeal.