My Dad's Second Marriage: The Big Star Is My Sister

From Gong Sheng's point of view, Han Qi's request is nothing more than these.

When outsiders cooperate with Xiatai, the most important thing is to gain some goodwill in Xiatai. After all, Xiatai is backed by the country, and this goodwill is very important.

So even if it is a matter of mutual benefit, those who cooperate with Xia Tai will try to lower their requirements.

Just like the Spring Festival Gala, almost all the stars on the Spring Festival Gala will not ask for payment, or only receive a very low salary.

Because they understand that being able to go to the Spring Festival Gala is already a good thing, if the asking price is too high, then they will be a bit ungrateful.

Gong Sheng felt that his guess was correct: "If he wants to ask for more money, there is no problem."

"The quality of this program is so good, we can accept more money."

"It's okay for his people to get involved in the production, as long as they establish a good cooperative relationship."

"If he wants to exchange resources, it doesn't matter to me, just let his artists come to our show to show their faces."

"Even if it's the Spring Festival Gala, I can give him a few spots."

Zhang Pingchuan waited for Gong Sheng to finish speaking, his expression somewhat unnatural.

But after all, he accepted Han Qi's love, so he could only bite the bullet and say, "He wants the naming rights of the show."

Chapter 292 Is 500 million worth it? ?

'He wants naming rights'

Gong Sheng asked back, his expression gradually became: indifferent.

It is very difficult to obtain the naming rights of Xia TV's programs.

Leaving aside the extremely high naming fee, the problem is that the relationship here is intricate, and it is really not something that can be done with money.

"Ping Chuan, you are also an old man in Taili."

"You have also produced a lot of programs before, you should be clear about this matter."

Gong Sheng said in a nonchalant manner, without expressing his attitude directly.

Zhang Pingchuan made a bitter face, how could he not know the reason behind this.

"Gong Tai, I am naturally clear about these things."

"Our station has a good relationship with many companies, especially those with national prefixes."

"Usually if something good happens, it's the first time to follow them."

"And this matter is different from the prime-time advertisement king, human feelings are the most important thing to consider."

"only"

Zhang Pingchuan changed the subject, "I have already promised Han Qi that I will try my best to handle this matter."

"I am not only for my own reasons, but also for the sake of Taili."

"The quality of Han Qi's program is very high, and it also meets the requirements of our station."

"Since Han Qi came up with the plan, shouldn't we also consider his demands?"

Zhang Pingchuan knew it would not be easy, but since he agreed to Han Qi, he must do his best.

Even if it offends some leaders in the station, it will not hesitate.

Gong Sheng tapped the table with his fingers, but he didn't refuse directly.

"As far as I know, Han Qi's company is an entertainment company."

"There is no specific product under the banner. Even if you give him the naming rights, what else can he promote."

Generally speaking, companies obtain the naming rights of programs for the purpose of publicity.

However, in terms of publicity, it is meaningless to just publicize the name of the company, usually to sell your own products.

For example, in Han Qi's previous life, all popular variety shows were sponsored by mobile phone brands.

Mobile phone brands sponsor programs to allow viewers to see their mobile phone advertisements, thereby increasing sales.

And Han Qi's Legendary Entertainment is a content company through and through, without any physical products.

Therefore, in Gong Sheng's view, they have nothing to promote.

"What does Han Qi want to promote, is it to promote his artists or his film and television works."

"Or, to promote his variety show"

Gong Sheng felt that these speculations were impossible.

The way to promote an artist is to let the artist participate in the program, which has nothing to do with naming rights.

In the same way, the promotion of film and television works has nothing to do with this.

Even if it is to promote variety shows, it is not suitable for obtaining naming rights.

And it is impossible for Xia Tai to promote variety shows for other TV stations, this is a matter of principle.

Zhang Pingchuan heard from Han Qi why the other party wanted to obtain the naming rights.

So he said to Gong Sheng: "Taiwan Gong, Han Qi seems to have a game company."

"He wants the naming rights, it should be to promote a game under his banner."

Gong Sheng was puzzled: "Promoting the game, it's against the rules."

Strictly speaking, Xia Tai in this life is not as harsh on online games as in the previous life.

However, letting the top and most serious Xia Tai in Xia Country to promote the game is ridiculous no matter how you think about it.

Gong Sheng thought to himself: "It's not bad to help promote the game, as long as the game is not bloody or violent, it should be sold to him."

"Ask

The problem is, I have already promised the company that I will give them the naming rights of future shows."

"So that they can promote their new mobile phone."

"We have a deep friendship with us, and we have established a long-term cooperation. We can't wrong them just because of Han Qi."

Thinking of this, Gong Sheng said: "Ping Chuan, you go back and tell Han Qi."

"There is really no way to give him the naming rights, I hope he understands."

"If he has other demands, I will try my best to satisfy them."

"If not, then this plan will be considered as a buyout by us, and 50 yuan will be paid out from the station."

Buy out a plan, the price is neither high nor low.

The main reason is that it is not possible to make a program based on the plan alone, and it also requires a lot of manpower and material resources.

From Gong Sheng's point of view, Han Qi didn't pay a penny, nor did he pay anyone.

It's just a planning proposal, which is not less than 50 yuan.

Furthermore, they are Xia Tai, and others who cooperate with Xia Tai will definitely suffer losses.

"This is already a very reasonable price for me, Han Qi, you won't be unhappy."

Gong Sheng said firmly, Zhang Pingchuan opened his mouth, but he didn't say anything after all.

Because he was sure that Gong Sheng had made his decision and had no plans to change it.

If the matter is not completed, Zhang Pingchuan will definitely give Han Qi an answer.

When Han Qi received his call, he was somewhat surprised: "The naming rights have not been negotiated."

Regarding the matter of naming rights, he is not determined to win, because he also knows that letting Xia Tai promote the game is somewhat unreliable.

However, the reason why he made this request at that time also had his own considerations.

Han Qi does not have any physical products in his hands, and the only one suitable for publicity with naming rights is Fulong Plaza.

The problem is that his shares in Fulong Plaza are not particularly large, and if he really wants to publicize, his income is not very high.

As for exchanging the plan for money or Xiatai's resources, he doesn't really care about that.

He doesn't lack money, nor does he lack resources, he can continue to produce high-quality film and television dramas and variety shows by himself, and there is no need to take things from Xia Tai.

Even if he can get the spot to be on the Spring Festival Gala, it's just that he himself is too lazy to be there.

The artistes under the banner are all actors, and going to the Spring Festival Gala is nothing more than singing a song with several people, which is not very meaningful.

"Han Dong, I'm really sorry, I messed up this matter."

Zhang Pingchuan was very annoyed that Han Qi had done him such a big favor, but he failed to fulfill his entrustment.

Han Qi didn't take it seriously: "It's okay, I don't have too much hope myself."

"However, can I ask, who is Mr. Gong planning to give the naming rights to?"

Zhang Pingchuan replied: "If there is no accident, it should be the mobile phone. They had some friendship with the station before."

"Recently, a long-term cooperative relationship has been established. If there is no accident, the naming rights should be given to them."

He often produces programs, and he is naturally aware of this kind of thing.

Hearing the name, Han Qi said in his heart: "Looks like we're going to make a big move."

"If I really cooperate with Lei Jun to make mobile phones in the future, they will be my competitors."

Zhang Pingchuan continued: "Director Han, Mr. Gong means that the naming rights cannot be given to you."

"But I can give you a higher buyout price, he plans to offer 500 million."

Hearing this, Han Qi smiled: "5, to me, it's just begging for money."

"That's good, you help me reject Director Gong, and I don't want the money."

"As for the program, just treat it as a gift from me."

"

Chapter 293 The Snubbed Paradise TV

Han Qi was somewhat annoyed by Gong Sheng's asking price.

"Wan Ye can get it, even if I only provided the planning proposal and didn't pay anything else."

"But this idea alone is unlikely to be worth such a small amount of money."

"This is Xia Tai, who dared to do such a domineering thing."

In fact, Han Qi also knows that Xia Tai's actions are understandable.

Transactions in this world are all about fairness, and Xia Tai's approach seems unfair, but it is not.

A star cooperated with Xia Tai, he finally appeared on the Spring Festival Gala, and Xia Tai borrowed his fame.

However, the star did not get a penny of remuneration, and even paid for the board and lodging by himself.

For this star, he seems to be at a disadvantage.

But he has a good relationship with Xia Tai and gained fame through the strongest TV channel in China.

These intangible benefits are far more valuable than hundreds of thousands or millions of salaries.

Xia Tai dared to do this because they took this intangible resource into consideration.

And the stars don't feel that they are at a disadvantage, so the two sides can cooperate smoothly.

"It's fine if you don't give me the naming rights."

"But Gong Sheng gave me 50 yuan to send me away. This is too contemptuous."

What Han Qi was really angry about was Gong Sheng's attitude. When was he ever short of money?

But even if he gets angry, he won't directly break faces with Xia Tai.

First of all, he has a good relationship with Xia Tai, because of his movies and achievements, he was reported by Xia Tai's evening news many times.