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It is impossible for his mobile phone to capture that 1% of the market now, but there are still 99% left!

There are always consumers who do not pay attention to the quality of mobile phones, but only care about whether the mobile phone casing is good or not, and whether there is an endorsement of their favorite Oppa.

So Dyson immediately called in the person in charge of the Propaganda Department.

"Immediately create five large-scale variety shows for me this year! And invite me big-name stars, especially those cold current idols and girl groups! In addition, in terms of spokespersons, sign me this year's hottest Xiao Zhan!"

"As long as these idols are invited, their stupid fans will desperately buy our mobile phones for them!"

After doing some calculations, the person in charge of the Propaganda Department said: "Mr. Dai. But if it is done on such a large scale, the cost will be too high. After all, each of these people is more expensive than each other. Like Xiao Zhan, he The endorsement fee is as high as 3 million!"

Dyson gritted his teeth, "These little boys are really fucking expensive! But there is no way, we have to rely on him to increase sales now!"

"As long as we can win the market, there will be hope in the future. Otherwise, it will really be over!"

Now he has returned to the era of spending money to buy traffic.

We must first deceive consumers, and then slowly cut leeks.

The Propaganda Minister nodded, and immediately went to work on such an operation.

In just one month, the OV brand announced its new spokesperson, and launched its own variety shows on five major TV stations.

The program sponsored by their mobile phone brand was popular on TV and attracted a lot of attention.

Not to mention that after they invited Xiao Zhan as the spokesperson, many of his female fans really started to buy OV mobile phones desperately.

Sales of OV mobile phones have finally increased to 500 million units.

After Zhang Yi heard the news, he just smiled faintly: "Let them go!"

He doesn't particularly care.

Because these fake traffic comes and goes quickly.

No mobile phone brand can always sell things by relying on the accumulation of traffic.

Especially OV mobile phones spend too much money on advertisements and spokespersons, then these costs will only be passed on to consumers.

Drinking poison to quench thirst is nothing more than a great climate.

Rotten oranges are just rotten oranges after all.

Chapter 773

When Su Mingyu saw the signs of the OV mobile phone coming back to life, she was actually quite critical.

"Hey, I've said it a long time ago. If you want to completely hold down the OV phone, you have to play against them. If we also use similar methods to promote, and invite Xiao Zhanhao or Wang Yibo to endorse, they will definitely force them to play You can't even sell your phone!"

Zhang Yi had planned to hedge traffic in this way back when OV Mobile was completely at loggerheads with Shengshi Group.

But just when Su Mingyu was about to execute it, Zhang Yi stopped it urgently.

Zhang Yi smiled slightly, shook his head and said: "When I think that such a large amount of money is spent on these traffic stars who rely on their faces for food, I feel uncomfortable all over. With so much money, I might as well take it out." Donate to the children in the mountains!"

"Then did you donate?"

Su Mingyu couldn't help but asked with a smile.

"Donate!"

Zhang Yi showed her the phone, "A while ago I donated a 150-kilometer road to Daqingshan!"

Su Mingyu took a look at the phone and was taken aback.

"Did you really donate? I thought you were joking!"

Zhang Yi took a sip of water and said lightly: "A friend I knew a while ago told me that the traffic in their mountainous area is very inconvenient. The agricultural products in the mountain cannot be sold, and the children have to climb the mountain road for an hour to go to school every day." .So I donated a road directly to them. It will be much more convenient to pass in this way.”

After seeing Zhang Yi's donation, Su Mingyu shook her head with emotion.

"You are really... Zhang Yi!"

She didn't even know how to describe it.

People donate clothes, money and food to the mountains.

But there is no one like Zhang Yi who directly donates a road!

For a 150-kilometer road, the cost should be at least a billion yuan, right?

"I use the money spent on traffic stars to support the development of a region. Isn't this more meaningful? With mountain roads, farmers in those mountainous areas can sell their agricultural products outside. Children in the mountains will also have more bright future!"

A smile appeared on the corner of Zhang Yi's mouth.

There is still a sense of moral pride in doing good deeds.

Now Zhang Yi has so much money that he has no place to spend it. Donating money is a new joy he has found.

The key is to spend more.

Buying a house, buying a car or buying a yacht, how much can you spend at one time?

What he spends can't keep up with what he earns.

Seeing the money in the bank rising day by day, Zhang Yi always felt a little uncomfortable in his heart, because he couldn't spend it all!

"Hey, then watch them sell the mobile phone like this? Now Dyson is so arrogant, and said that no matter how much pressure from the outside world, their OV mobile phone will never give in! We must always be a domestic mobile phone Where is the giant!"

Su Mingyu crossed her arms and said a little unhappy.

500 million mobile phones directly allowed them to obtain more than 200 billion in revenue!

"It's just a swollen face to pretend to be fat."

Zhang Yi didn't take it seriously at all.

"They have invested more than 100 billion in total just to create variety shows! After deducting the messy costs and expenses, even though they sold a lot, they definitely lost money."

The sales of these 500 million units were all driven by traffic.

But if traffic is so easy to use, wouldn't everyone follow suit?

The problem is that traffic is very expensive!

The five variety shows were all chosen to be shown at the end of the year, and the top production team, stars and idol groups were invited.

The cost of a program is as high as ten figures!

Dyson did this, to put it bluntly, it was the same as before, just losing money and making money.

It looks good on the surface, but behind the scenes, the group's finances are in dire straits.

"If you want to promote products without real materials, let him play slowly! Sooner or later, he will play himself to death."

Zhang Yi smiled lightly, not taking it seriously.

Because of his miracle mobile phone, 5000 million units have been sold out in China!

That is ten times the sales of OV mobile phones, which is at the crushing level.

……

As Zhang Yi said.

Dyson's approach is similar to forcibly stimulating acupuncture points with silver needles and then stimulating internal power.

Although it has become tougher for the time being, the side effects are very serious.

Due to his huge advertising investment, he only got 500 million shipments, resulting in huge losses.

As soon as the quarterly report came out, it was discovered that there was a loss of up to 70 billion yuan, and the shareholders immediately exploded!

They have come forward to accuse Dyson of operating unfavorably.

But Dyson is also suffering and can't tell!

At this time in previous years, 3000 million mobile phones have been sold out.

But this year the input cost has tripled, and the sales volume is only one-sixth!

It would be an economic miracle if it didn't lose money!

"All the problems are still caused by Miracle Mobile. This Zhang Yi is too hateful. Is he really going to kill all domestic mobile phone manufacturers?"

In order to make a comeback, Dyson used all kinds of methods.

Among them, it includes buying a large number of trolls to discredit Zhang Yi on the Internet.

what:

"The performance of Miracle Phone is really as high as Zhang Yi said? Let me show you the truth behind it!"

"The truth behind the cheers of the crowd is actually a conspiracy of the monopoly!"

"Half a month after I bought Miracle Mobile, the battery exploded. The user was almost burned!"

"Miracle mobile phone disassembly appraisal, most of the internal parts are produced by foreign manufacturers. In fact, it is just a combination phone!"

Such remarks were quietly spread on the Internet by the navy.

Moreover, he also found someone to deliberately break Miracle's mobile phone and then take it for renovation, and by the way, discredited Miracle's mobile phone as a victim on the Internet.

However, Dyson has always forgotten one thing.

When the quality of a product is really good, consumers have the most say.

No matter what he did on the Internet, the people who actually bought the phone gave it full marks after using it!

So they became staunch supporters of Miracle Phone.

When Shengshi Group launched the online public relations counterattack, there was a very large group of tap water who took the initiative to help Miracle Mobile counter the sunspots.

As for the cases of pretending to be victims that Dyson found, they fell into the sea and did not cause any storms.

You said that there is a problem with the Miracle phone and it doesn’t work?

Excuse me, is this super high-performance mobile phone in my hand a fake?

In the face of absolute strength, all fancy practices are like tricks of clowns.

Dyson jumped up and down, trying to figure out how to hit the miracle phone.

However, due to the group's economic strength, word-of-mouth, product quality and other aspects lagging too far behind, little effect has been achieved.

After the new year, the spring sale started again.

Zhang Yi reduced production this time, and only launched 5000 million miracle phones worldwide.

The main reason is that the entry into many overseas markets is relatively slow, and it needs to pass the review slowly before being allowed to enter the markets of various countries.

However, 3000 million of them are sold domestically. For rice mobile phone and OV, a new round of challenges starts again in hell mode.

Chapter 774

Peers are enemies.

This sentence is effective no matter when it is put.

The market is only so big, and they have to implement a zero-sum game with each other. When a certain super giant rises, it will definitely cause other companies to suffer fatal blows.

This is not a treat, but a life-and-death struggle.

Zhang Yi's business is really good, the sales volume of Miracle 1 is the first in the world in a single quarter!

If there are no surprises, the second quarter will still be the case.

Especially in China, Miracle Mobile has become the most popular mobile phone brand in the market.

This is not good news for other mobile phone manufacturers.

Especially when Huawei Technology, the largest mobile phone brand in China, also signed an exchange agreement with Zhang Yi, and voluntarily gave up its mobile phone industry in exchange for Zhang Yi's technical assistance in the communication field.

After that, there is no domestic mobile phone brand that can compete with Miracle Mobile.

The whole winter should have been the best-selling season for mobile phones, because in winter there is Christmas, Spring Festival and Valentine's Day.

It is the peak period for consumers to purchase digital products.

However, this year's winter is a cold winter for all mobile phone companies except Shengshi Group.