Signed in at the beginning of the game

Huaxia used to have a very good TV company, didn't it go bankrupt just like that?Now the boss has gone to the United States to become an old man, so what kind of electric car is there.

But Su Mingyu spoke, and the others did not dare to disobey, so they had to hand over the contents to the assistant Tian Hui, and then left the office one after another.

Su Mingyu took a deep breath, and a bright smile gradually appeared on the corner of her mouth.

Although the situation was a little more troublesome than imagined, but...it was really what he said at the time!

Recalling that when he was just doing e-commerce, Zhang Yi proposed to take the road of encircling the city from the countryside.

The high-end route has been monopolized by Amazon, and if you meet them head-on in this field for a while, you will be courting death!After all, consumers' consumption habits cannot be changed in a short while.

Therefore, they are going to make small commodities!To be a cost-effective counterfeit product that ordinary people are embarrassed to ask, but are happy to use!

What happened to knockoffs?

China is a big OEM country, and many copycat factories have been OEM for the original manufacturers, and then secretly produced them by themselves.

Their counterfeit products are not much different from the original products, but the price gap is more than ten times or even dozens of times!

Otherwise, how could Cornucopia be able to acquire 800 million users within a month?Just because their products are easy to use and cheap!

As for the issue of being sued?

Hehe, Su Yunfan also mentioned it, and even predicted in advance that a big brand like Lanao would sue.

Therefore, more than a month ago, he prepared a plan to deal with it!

As for Han Yunuo, Su Mingyu didn't care at all.Zhang Yi told her that as long as the cornucopia is built, the scale will be dozens of times that of the current Shengshi Group!

Traditional industries are considered to be raised by stepmothers, and it is enough to maintain normal cash flow for the time being.If Han Yunuo wants to target, let her target it!The big deal is that I will give you the offline market first.

Wait until I achieve great success on Cornucopia Net, and you will return all these things to me!

"Notify Peter Zhu that our plan is ready to work!"

Su Mingyu said to Tian Hui indifferently.

Although Tian Hui didn't know what the so-called plan was, she quickly called Peter Zhu and informed him to start the plan.

Chapter 168

"There is a technique in marketing called reverse hype."

"What I'm talking about is deliberately using my black material to exaggerate its effect, so as to let more people know about it!"

Zhang Yi was lying on the reclining chair, stroking Nuonuo's disgusting waist with one hand, and gently rubbing Yiyi's plump and upturned body with the other, explaining to them with a smile.

"As the saying goes, good things don't go out, and bad things spread thousands of miles. People's love for gossip and seeing other people's bad luck has never changed! So as long as we can make good use of this opportunity, we can spread the word cornucopia throughout the country!"

"This is very difficult to do. After all, our cornucopia's influence is not enough. But I didn't expect that Lanao would be so powerful! Using their public relations methods, they spared no effort to discredit us on the Internet!"

"It's good now. Many people didn't know Cornucopia, but now they know it through Lanao, a national brand! I want to thank Lanao for doing good public relations for us!"

There was a smug smile on his face.

Lan Ao would be so angry, and mobilize the power of the entire group for the sake of a market in Tianhai City, which he did not expect.

However, this is a good thing.

Nuonuo blinked her bright and innocent eyes like stars in puzzlement, "Master, but in this way, won't people all over the country think that our company is bad? That shouldn't be a good thing!"

"NONONO!!"

Zhang Yi smiled and shook his index finger, and then explained:

"The advantage of negative hype is obvious, that is, the speed of spreading and the cost of spreading is low. It will make those netizens who like to watch other people's misfortune and embarrassment spontaneously spread on the Internet."

"But its shortcomings are also very obvious, that is, if the negative ingredients are overhyped and the scale is not well controlled, you will sink yourself into it and cannot extricate yourself!"

"Then, how should the scale be grasped?" Yiyi asked curiously.

Zhang Yi touched her head, her hair was dyed pink for her a few days ago, with her slanted bangs and plump body, she looks exactly like a famous two-dimensional loli.

"The measure lies in whether the negative hype can be reversed in the end. Or whether it can be accepted by the public!"

"It's like the black material of some celebrities. Sometimes it spreads out, and although it is angered by many people, it is within the acceptable range of the moral bottom line. Therefore, celebrities have gained a lot of attention, and they can still continue to be in the entertainment industry. mix."

"But the negative hype is too much, and the behavior is too bad, which has exceeded the bottom line of Le Normal people's acceptance. Then, her personality will completely collapse! It will even ruin her career in the showbiz!"

Nuonuo nodded half-understood.

"In this way, whether our cornucopia can be turned over depends on whether consumers are willing to accept our problems!"

"Hahaha, of course it will!"

Zhang Yi laughed out loud, very happy.

"Because, although everyone hates counterfeit products very much! But behind the scenes, most people really like them!"

"Because they are poor and want to save face, they are also eager to buy the best quality goods at extremely low prices! Then Shanzhai is actually their best choice."

Zhang Yi's gaze became a little deep, "After all, copycats are meant to squeeze the capitalists' wool and benefit the general public! Although I don't think it's commendable to do so, I don't think there is any moral burden."

The corners of his mouth curled up slowly, looking at the two innocent and lovely maids, he smiled and said: "Just wait and see! How much those people scolded Cornucopia, after returning, how crazy those who downloaded Cornucopia will be! "

"Thanks to Lanao's help, our APP downloads are about to break the record again!"

……

The operation department of Shengshi Group's cornucopia project team.

Peter Zhu sat in the bright office, watching the news on the big screen in front of him, while waiting for the order from above.

Behind him, more than 30 operation members who are ready to go have computers and a dozen mobile phones in front of them, and they can't wait to start working.

Suddenly, Peter Zhu's cell phone rang.

After he picked it up and connected it, Tian Hui conveyed Su Mingyu's meaning over there.

Peter Zhu nodded, "Well, I understand!"

After hanging up the phone, he suddenly turned around, his body trembling involuntarily!

"The Lanao Group has already launched a public opinion offensive! This time they spared no effort to attack the cornucopia, and it actually caused an upsurge on the Internet!"

"This is amazing! What a godsend!"

"Mr. Zhang Yi is indeed a man like a god, and he predicted everything!"

The members of the operation department below also roared with uncontrollable excitement on their faces!

"Oh oh oh oh oh!!"

"Great, now our one-month preparation has finally paid off!"

Peter Zhu waved his hand: "Now, Cornucopia's operation department will give me all the public relations! Make good use of the big trend given to us by Lanao Group, and promote the brand of Cornucopia to the whole country!"

"Weibo Public Opinion Group, immediately release the news through Cornucopia's official website, and directly fight against Lan Ao! Don't show mercy, be as ruthless as possible, and then it will be directly on the headlines of Weibo's hot search tomorrow!"

"New media operation team, immediately use all social platform accounts to express clearly the attitude of Cornucopia! Remember to scold Lanao while explaining the platform advantages of our Cornucopia and the characteristics of high quality and low price!"

"Navy team, let all the well-connected sailors go crazy on the Internet for me!"

"In the shortest possible time, let everyone know the platform of Cornucopia!"

Peter Zhu roared.

"Oh oh oh oh oh!!"

Dozens of employees of the Cornucopia Operations Department immediately acted frantically!

Peter Zhu raised his head, let out a long breath, his eyes were filled with reverence.

"President Zhang Yi is really the god of marketing! He can even predict what happened today!"

A month ago, when Zhang Yi formulated the business plan, he told Su Mingyu and Zhu Peter that Lanao officials would definitely fight back vigorously.

So when the time comes, take advantage of the popularity of their brand and directly create a wave of negative hype!

Why did Zhang Yi predict that there will be a big move in the Blue Olympics?

First, due to the rampant Amazon, in recent years, domestic copycats have remained at the stage of small workshops and small shops, and almost no copycat products can be found on the Internet, so Lanao has never encountered such a large-scale copycat behavior; secondly , Huaxia is currently the largest market of Lanao, and they are very valued by them.According to the thinking of Europeans and Americans, the first reaction in this situation is to file a lawsuit and attack by public opinion!

It can be said that they are waiting for Lan Ao to jump out and scold the street!

The operation department has made sufficient preparations, even the copywriting on how to counter Lan Ao!

Ever since, a new storm suddenly broke out on the Internet!

In the beginning, Lanao Group initiated the accusation and complaint against Shengshi Group's cornucopia subsidiary!

Then, after Lan Ao started the trend, instead of coming out to apologize, Cornucopia fought back fiercely!

Cornucopia's official account expressed its views on major social media.

"We deeply regret the groundless accusation by Lanao Group this time. Cornucopia solemnly declares here that we are only a third-party platform for technology, and we have no direct goods transactions with suppliers and stores. We only charge service fees Of course, we will strengthen the product quality management of merchants in the future.”

Speaking of which, it's more official, it's just a simple dumping.

Zhang Yi was a thief at the beginning, and did not directly cooperate with counterfeit manufacturers, but transferred the risk through retail investors such as small traders in Lingqu County.

But the statement that follows is more playful.

"We in Cornucopia are outraged by Lanao Group's accusation of selling counterfeit goods! Consumers are a very smart group, and they will use their purchasing power to vote for products. So far, no cosmetics we have sold have been returned because of their quality. Single behavior! Moreover, the cosmetics sold by Cornucopia in September far exceeded the share of Lanao authentic products in Tianhai City! Does this mean that Cornucopia's products are actually more cost-effective and more suitable for the public?"

Then even put a few screenshots of the website.

This is more clever, because although many people across the country are boycotting Cornucopia, except for Tianhai City, very few people have used this app.

Later, it became very hot, and no one used it because they thought it was low-grade.

Cornucopia officially put screenshots of the website and products on it, which is tantamount to a wave of promotion and marketing for Cornucopia!

Although the picture above is mosaic, it can still be seen that it is a few imitations of Lanao's popular brand cosmetics.

But the price is only less than one-tenth of the authentic Lanao!

There are also users' super high praise rate and comments below.

"I bought it from a friend's recommendation. I thought it would not be very effective for such a cheap price. But I didn't expect it to be the same as the original product! It's great, and I will come again next time!"

"I like Lanao very much, but it's too expensive. I didn't expect to buy it here at such a cheap price. I heard that it was produced by Lanao's former foundry. The quality is really good! Five-star praise, such a store must always be Exist!"

"Hey, I'm going anonymous because I'm afraid that others will find out that I bought something from the mountain. But after buying it back, my best friend also used it, but I didn't find that it was from the mountain! Hahaha, I feel like I made a lot of money!"

"When you look at the price, you know it's a good product. When you get it in your hand, you find that the effect is still a bit worse than the original product. But you get what you pay for, and it's worth buying this product at this price."

Below the product are all super high praise rates!

Because Cornucopia is the first e-commerce company with reverse thinking and started with small commodities and counterfeit products, it greatly satisfies the shopping desire of many people without money!

Chapter 169 Resolutely Resist the Cornucopia!start with others

"Smart consumers will make decisions with their feet. We have achieved great results in the trial operation in Tianhai City in September! This speaks for itself!"

"In the future, Cornucopia will still uphold its determination to serve the people! Let all Chinese people buy the best products at very low prices! Bring down the prices of those profiteers!"

"Here Cornucopia can assure people all over the country that our products are worth every penny! They are definitely worth the money! Of course, if some people want to spend 20 yuan to buy genuine Hermes, then I suggest you not come here gone."

Cornucopia's counterattack is very tough and sharp!

Such domineering remarks caused an upsurge on the Internet!

When netizens saw this kind of remarks, they put it on the top of the trending search immediately!

But the following are all insulting remarks!

"Bah, shameless! Selling counterfeit goods can still be so confident, I am ashamed that there are websites like yours in this world!"

"I am so proud of myself without apologizing for doing something wrong? This phenomenon must be put an end to it, and the cornucopia must be severely punished!"

"Counterfeit products are counterfeit products. How can they be compared with genuine products? Humph, I only buy genuine Lanao products. After using the counterfeit products, who knows what side effects they will have!"

"Hey, this is taking advantage of the Chinese people's greed for small things to make money! Is this the loss of human nature or the loss of morality? We should reflect on it."

Lanao official here.

Yerinan also saw this statement issued by Lan Ao.

He gritted his teeth angrily, "How could there be such a brazen person in the world! Zhang Yi, that kid must have done it that day! Shameless!"