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For example, you only said why the overall cake in this industry will increase and become bigger in the future, but you did not explain why the company’s market share in this market will increase. You only said that the current market share is very high. Low, indicating that there is room for improvement, as well as the possible benefits and impacts of the improvement.

If my guess is correct, you didn’t understand why this company increased its market share. You didn’t ignore it, but you deliberately avoided it because you couldn’t understand it, right? "

After listening to Li Shan's words, Chen Yi felt his cheeks feel hot, and he lowered his head blushing. He knew that what Li Shan said was right. He had indeed thought of this part and did not ignore it, but because he couldn't figure it out, he didn't have a reasonable explanation. , so I deliberately ignored it and didn't mention it. I didn't expect to be pointed out by Li Shan in person, and I was very embarrassed for a while.

But Chen Yi is not a person who does not admit his mistakes, besides, it is kind of others to give advice, and it is meaningless to deny it after the problem has been made so clear, so Chen Yi said shamelessly: "Yes, Brother Li, you are right, I have thought about these things a long time ago, it’s not that I ignored them, it’s just that I didn’t want to understand them, and I didn’t know how to say them, so I ignored them on purpose. I will change it in the future, and there will be no next time.”

Seeing Chen Yi's attitude of admitting his mistakes so well, Li Shan smiled gratifiedly and continued: "That's right, we have to be objective when investing, and we can do whatever we want. You have just joined the industry not long ago, and many things are unclear. , It's normal if you don't understand, you can ask if you don't understand."

Chen Yi nodded in agreement.

Li Shan continued: "Then I will tell you why I judge that the market share of this listed company will increase."

Hearing that Li Shan was going to express his own ideas, Chen Yi listened attentively.

Li Shandao: "Actually, the logic is very simple. To put it simply, "the strong are always strong." You just said that this company is among the best in the industry, which means that it has more orders than other companies. More resources and a bigger competitive advantage, am I right?"

Chen Yi nodded in agreement.

Li Shan continued: "This is more conducive to competition and development. In fact, not only in this industry, some top companies in many other industries are also constantly increasing their market share, such as the air-conditioning industry." Gebuli" and so on, this is an inevitable phenomenon in the development of an industry, concentrate resources and accelerate development."

Chen Yi asked: "Actually, in the decoration design industry, there are some other companies that meet the requirements. Why can't those companies work? After all, the stock of the company we bought is only among the best in the industry, and it is not the absolute number one." Yeah. If that’s the case, wouldn’t it be better to buy some of the top-ranked companies? This way the funds can be spread out and the risk can be reduced.”

Seeing Chen Yi's puzzled face and humbly asking for advice, Li Shan felt a little guilty, because he really didn't think about it. After all, these were all for the sake of dealing with customers, not his real buying logic. I found that Chen Yi was not as easy to deceive as I imagined, and it was a bit tricky.Li Shan pretended to be calm and smiled and said: "This is about cost performance. You know what cost performance is. When we are doing stocks, this so-called cost performance is the risk-benefit ratio, which means the possible benefits and the possible burden. The proportion of risk, the higher the risk-benefit ratio, the more appropriate, this is comparable.

When the risk-reward ratio is similar, as you said, you can buy some of them to diversify the risk, but when the risk-reward ratio is significantly different, we will not buy some stocks with low risk-reward ratio. The reason why only one company was finally selected in this industry and bought heavily. "

After listening to Li Shan's words, Chen Yi suddenly realized, Chen Yi thought: "It turns out to be like this, cost performance, risk-benefit ratio, so that's the case." Chen Yi knows that this risk-benefit ratio is very simple to say, but if you want to compare it, you need to fully consider it. In order to understand the various possible risks and possible benefits, it is necessary to conduct in-depth research on this listed company, otherwise the risk-benefit ratio obtained cannot be used at all.

Chapter 275

Thinking of this, Chen Yi said: "Brother Li, how is the risk-benefit ratio calculated? What needs to be considered? I want to understand and improve myself."

Li Shan smiled and said: "Yi, the risk-benefit ratio is a very complicated thing. There are many factors that need to be considered in it. It should be determined comprehensively according to the specific situation of the company. The industry characteristics of the company are different, and the stage it is in There are certain differences in different things. It is still too early for you to get in touch with them. You have to know that you can’t eat too much. You should do your current job well first, and then you can understand and learn a little bit.

As for the client, don't worry, the client won't ask. If you do, you can say that the specific algorithm and the process of reaching this conclusion are the core of the company's research. It is really inconvenient to disclose to the public. Those clients Once they know it all, they won't ask any more questions. "

After saying these words, Li Shan let out a sigh of relief. He understood that the statement that needed to be explained to the customer was finally complete, complete from beginning to end. It perfectly explained why he bought a large number of stocks in this company. As for how he could see that this company would have such a high cost performance?How is the so-called risk-benefit ratio calculated?

This explanation is very complicated, and it cannot be explained clearly in a sentence or two. This requires a certain professional ability as a support.And these customers generally don't ask questions, just like when buying household appliances, some people may be curious about the working principle of this appliance, but generally speaking, no one will ask about a certain circuit board, Curious about electronic components or system parameters.

Chen Yi nodded when he heard the words. Although Li Shan answered his question, he didn't seem to get any answers. However, he still knew how to deal with the possible questions from customers, so it seemed to be rewarding.

Chen Yi got some of the answers he wanted, although some of them were still unclear, but what Li Shan said was right, he couldn't eat too much, although Chen Yi felt that he had already understood what he had learned, And it can be learned and used flexibly, otherwise it would not be able to analyze the previous content.

However, Chen Yi still trusts Li Shan very much. Chen Yi feels that since Li Shan said that he is not suitable to go further, it means that there must be some things that he has not understood clearly, so Chen Yi decided to go back and treat himself well. Now I have a thorough comprehension and integration of some things, and I will continue to ask Li Shan for advice later.

In addition, the fundamental purpose of coming to the meeting room with Li Shan this time has also been achieved, and the client already has a way to deal with it, so Chen Yi also planned to end this conversation, so he said to Li Shan: "Brother Li, I already know what to do. How did you tell the client, thank you Brother Li for not forgetting to check my accumulation of research capabilities, I will continue to work hard, thank you Brother Li for your guidance."

Li Shan nodded and said: "Then let's come here today. You go back and sort out what you just said, and then give feedback to the customer. They are probably waiting for your news."

Chen Yi nodded, thanked Li Shan again, got up and left the meeting room.

After Chen Yi left the meeting room, Li Shan let out a long sigh of relief. The original difficulty was solved, and the solution was perfect, and the explanation was reasonable.The most important thing is that many unexplainable problems are directly summarized by this so-called cost performance.

And generally speaking, it just expresses optimism about the future. The reason for the optimism is true. No one can say "no".As for the algorithm of the risk-benefit ratio, I'm sorry, the company is confidential, so I can't disclose it to the outside world.

What if the company can't rise in the future?Li Shan thinks it doesn't matter, because he only said that the future is very promising, and the future will be like this, but he didn't say when this so-called future will be realized.

It may be one to two years, it may be three to five years, even if it is five to ten years, or ten to 20 years, it is not impossible.The long-term logic, who can say?It is a day if it can be delayed for a day. The most important thing is that the long-term logic he gave cannot be refuted by anyone, and once it is realized, the increase in this stock must be amazing.

What if it has not been realized after more than ten or twenty years?Li Shan thinks it doesn't matter, because this market will have a bull market every once in a while, and there will definitely be a period of ten to twenty years. Once the bull market comes, the stock price will rise, and customers will make money and say they still care about the stock. Has the investment logic been realized?

Said that I will pay attention to whether the market share of this listed company has increased?No one will pay attention, even if someone pays attention, they will not say anything more, take a step back, even if someone does, for the sake of making money, at most they will just say a few words as a joke, Li Shan arrives It's time to say hello.

Besides, there is Chen Yi, the marketing manager, standing in front of him. If there is any problem, Chen Yi can be pushed out. Anyway, it is not Li Shan who is talking. When Li Shan tells Chen Yi what to say Whether there are audio or video recordings, with Li Shan's popularity in the industry and his trust in the chairman, it will be a breeze to pour dirty water on Chen Yi at that time.Thinking of this, Li Shan couldn't help but burst out laughing, this solution is simply perfect.

And to put it bluntly, the mobility of personnel in this industry is particularly strong, and although the product is invested and operated by the fund manager, it still belongs to the company in essence. Once the fund manager leaves, the product will continue to stay in the company and be managed by other funds. managed by the manager.

In other words, I don’t know if Li Shan is still working at Ruiming Investment after more than ten or twenty years, and once he leaves the company, the relationship between this product and him will be very delicate.

If the product performs well after he leaves the company, he can say that this is the result of the ideas he gave before. As long as he follows the ideas he formulated before, there will be good results. The current results It was all he had expected.

And if the product does not perform well after he leaves the company, then he can say that the fund manager who took over later did not operate according to his previous thinking, and the strategy must have continuity so that good results can be achieved, not If he is still in the company, or he is responsible for the operation, then the performance of this product will definitely not be like this, and it will definitely be much better than it is now.

No one can refute these remarks, because there is nothing wrong with the long-term investment logic given by Li Shan, and once he leaves, the new fund manager will not be able to disclose the operation of the product after taking over the product in detail. He can only suffer from being dumb and let Li Shan talk nonsense.

This result made Li Shan feel happy even thinking about it. This is simply a perfect explanation that does him no harm.

Li Shan was laughing in the meeting room alone, while Chen Yi was called over by Song Hao and Zhang Yan when he left the door of the meeting room, and they asked Chen Yi about what Li Shan said in detail.

Chen Yi said everything he and Li Shan said in the conference room in detail.Song Hao asked Chen Yi to go back to work after hearing what Chen Yi had said. After Chen Yi left, Song Hao and Zhang Yan looked at each other, and they remained silent for a long time.

Both of them are veteran fund managers who have worked in the market for so many years. Although they are indeed inferior to Li Shan in terms of methods and routines, it is no problem for them to analyze what Li Shan has done.

Chapter 276

Song Hao and Zhang Yan knew the elegant meaning by hearing the strings, and their understanding of Li Shan's approach was far behind that of Chen Yi.They can naturally figure out what Li Shan's plan is.

Zhang Yan worried: "Brother Song, Li Shan's actions will harm the company. We can't stop him. Should we report the situation to the chairman? Let the chairman stop him. After all, if something goes wrong, Only Chen Yi, the fund manager who took over the fund after Li Shan left, and the company are the ones who are responsible. Let us tell the chairman about this and let him stop Li Shan. Mountains don't help at all."

Song Hao lowered his head, his eyes changed rapidly, and after a long time, he raised his head and looked at Zhang Yan and said, "No, don't tell the chairman about this matter, or you can't tell the chairman."

Zhang Yan looked puzzled: "Why? Why can't you tell the chairman? Li Shan's doing so is detrimental to the company's interests. The chairman should not sit idly by when he finds out."

Song Hao pondered for a moment and said, "Are you sure?"

Zhang Yan was taken aback for a moment, and then said nothing.

Song Hao continued: "It's not completely unreasonable for Li Shan to do this. Under the current situation, it's hard to recover. It has become an established fact that Li Shan mistakenly bought a large number of stocks in the company "Decoration Design". Will he buy more?" If you want to protect the company's reputation under the condition of selling stop loss, you can only do it according to Li Shan's statement.

The chairman only has the right to manage the company, and does not have the right to invest and operate fund products. That is to say, unless Li Shan resigns or is fired, the investment and operation of this fund can only be decided by Li Shan alone.

Even if the chairman gets angry and fires Li Shan after hearing our words, then Li Shan will have a way to get out of the way.

If this product rises by then, then Li Shan can say that this is because he had a good idea of ​​operating the product before. The company got his idea and did not share the profits he earned from the product. It is a black-hearted company. .And because the performance of the product is good, it means that Li Shan has strong investment ability, and he will definitely be hired by many companies, and his income will be much higher than now.

And once the product drops by then, Li Shan can also say that he was fired because the company was short-sighted.Afterwards, he did not provide operational ideas, which led to problems in the investment and operation of this product, and the performance of the product will not be good.He only needs to point out a few points of time when he should buy or sell, find out the reasons for buying and selling, and say that he has told the company before, but the company is short-sighted, only sees the risks, not the benefits, and does not listen to him. Just make it clear that he will be fired to cause such consequences. "

Zhang Yan was silent when he heard the words. He knew that what Song Hao said was right, so he sighed, shook his head helplessly, and returned to his position to continue his work. It’s fine, leave the rest to God’s will, otherwise, what else can I do?She can only worry about it and can't control anything.

Seeing Zhang Yan return to her position, there was no one around Song Hao.Song Hao sighed, and took a look at a photo in the phone's photo album. In the photo, two men were smirking at the camera with their shoulders crossed.

One of these two people is Song Hao, and the other is Chen Yan, a magician who has been expelled from the company for a long time.No one knew that Song Hao and Chen Yan had known each other before entering Ruiming Investment, and the relationship between the two was very good.

Song Hao’s investment was actually learned from Chen Yan. At that time, Song Hao and Chen Yan, who had just graduated, were attracted by the entrepreneurial boom in the society. They met each other in a coffee shop. The two hit it off and started a business together. Half a year ended in failure, but during this period, the two faced many difficulties together, and their friendship was extremely deep.

Later, when the business failed, Chen Yan went to a further company and gradually grew into a fund manager, while Song Hao joined a securities company.Later, I found out that in this market, there should still be a skill, and it should be relatively good. After discussing with Chen Yan, I submitted my resume and entered Ruiming Investment as a researcher.