Wei Ziqi has also studied marketing, although his knowledge is quite average.
But from the perspective of marketing, he can find a lot of content that grasps people's hearts from this article.
Such as creating contradictions, such as mobilizing emotions, such as creating confrontation, these are marketing techniques.
Especially the herd mentality is serious on the Internet. Many people can't think independently at all. Even postgraduates can be led by others, not to mention people with insufficient education.
This is the scary thing about emotional manipulation.
If this article has nothing to do with him, Wei Ziqi may also comment on it with professional knowledge and admire the author of this article.
But when the article was related to himself, Wei Ziqi seemed a little unhappy.
"I have long expected the sensitivity of the subject of tomb robbery. Even the title of the book does not use the word, and the content in it does not involve tomb robbery as much as possible."
"...My book is more like a suspense novel. The author who wrote this article has never read what I wrote."
Wei Ziqi cursed.
He had anticipated this situation, so he was prepared in advance.
But whether you have actually written these contents, it doesn't really matter whether you have a bowl of noodles or two bowls of noodles in your stomach.
What the marketing account wants to write does not have to be true, they just write what everyone wants to see.
Sure enough, when Wei Ziqi opened the comments, all he saw was condemning him.
"Can you earn millions a month just by writing? Damn, it's really easy to make money now."
"Of course you can make money by writing such frivolous things. If you read more about the "Criminal Law", there are more ways to make money."
"Nowadays, people want to make money in order to make money."
"I hope it will be dealt with seriously!"
"This kind of thing is poisoning young people, everyone should report it together!"
"This kind of person must be killed as an example to others."
"..."
"Can the marketing account stop being so pacing? Have you read this book, and what is in it about tomb robbery? This is a suspense novel at all."
"These marketing accounts are really disgusting. They are all talking nonsense. Is there no one to take care of the marketing accounts?"
"WB doesn't care about these things, they just rely on marketing accounts to make money!"
"Yo yo, there are floor scrubbers here."
"Maybe they're all a group of students. It's best for students to fool around."
"So this kind of author is the easiest to lead bad teenagers."
"..."
This article was quickly forwarded thousands of times, and it had a great influence on Weibo.
Although there were people who spoke for Wei Ziqi in the comments, they were quickly overwhelmed by other people's words.
After all, although Wei Ziqi has a lot of fans now, compared with the overall network environment, this number of fans is nothing.
And for these melon-eating people who are afraid of chaos in the world, they will not really confirm the content of your book.
They simply see that you have made money, and they are envious and jealous when you make a lot of money, and they try to get you out of it.
Watching those who were once high and low fall from the altar, I am afraid that most people like to see it.
Although the current Wei Ziqi has not yet stood on the altar, his income has already made many people jealous.
Why do I earn two or three thousand a month for moving bricks, but you earn millions a month for writing casually?
That's right, you broke the law, and you used non-compliant means.
Let me go and read the contents of the book?If I don't listen, I don't listen, so I don't have the time to look.
This situation is slightly trickier.
Faced with this kind of online fishing boat, most people can't stand it.
Just when Wei Ziqi was thinking about how this matter would affect him, Su Wei sent him a message.
"Don't worry, Mr. Wei, the company has an emergency plan for this kind of thing."
"...If it's an ordinary book, the company may give up if things get too big, but your book will be fine."
"The company's business department has already negotiated with the publishing house. The publishing house is very interested in your book, and basically decided to publish it in person."
"...Mr. Wei, you also know that the physical publishing industry is a bit sluggish now. Most of the physical books are actually printed very little, and they can't be sold."
"And like this best-selling novel, it is the big money for the publishing house."
Su Wei wrote a lot of things eloquently, just to make Wei Ziqi feel at ease.
"The background of the publishing house we cooperate with this time is a national enterprise. To be honest, this marketing account is very powerful and has aroused everyone's emotions, but this time he kicked the iron plate."
"...Against the national enterprise and block the state enterprise's financial resources, isn't this courting death!"
Seeing the news from Su Wei, Wei Ziqi felt much more at ease.
In fact, he doesn't care about fishing boats or anything else. The only thing he cares about is whether the more than 200 million manuscript fees can be sent to him on time.
If the manuscript fee is gone because of the fishing boat, wouldn't it be a waste of his hard work of writing [-] yuan a day for a month!
"What's going on? The author of the soft article has never read my book, why did he target me?"
Wei Ziqi was a little unclear about the doorway here, so he just asked.
Su Wei was silent for a while, as if he was thinking about how to tell Wei Ziqi.
Finally, he said ambiguously: "...Actually, this is not aimed at you, Mr. Wei, but at the entire Internet literature industry."
"...There are some things that are hard to talk about, Mr. Wei, you can probably understand it. Internet literature is more in line with the public's aesthetics, and the threshold for writing online novels is very low, so naturally there are some criticisms in terms of writing style."
"And those traditional literature authors who claim to be good at writing and writing books with connotation can't make money themselves. When they see these novels with no writing and no connotation making so much money, of course they will be jealous."
A cryptic reminder made Wei Ziqi suddenly realize.
This is a battle between two interest groups. In fact, I have been in the fire for the past month, and because I did have a problem with the subject matter, I was shot out of the head.
But since Su Wei said that he didn't have to worry about it, Wei Ziqi stopped thinking about it and concentrated on writing the last tens of thousands of words.
In fact, if this incident is well managed, it will be able to cause a wave of anti-marketing, which will add more fame to Wei Ziqi.
Chapter 15
(If someone reads it, please help to vote for flowers and comments, thank you everyone~)
"I'm so pissed off!"
In the high-end residential area on the bank of the Shencheng River, Ai Yi's angry shout came again from the flat floor at the top.
"What's the matter, Sister Yiyi? Who messed with you again?"
Shao Chuyao opened her mouth slightly and exhaled. She took off the cute pink earphones she was wearing, looked at Ai Yi helplessly and asked.
Her eyes were clean and penetrating, clear and cold, she just looked at Ai Yi and waited for her answer.
"These spam marketing accounts dare to say that there is something wrong with the book my mother likes, isn't that just indirectly scolding me!"
Ai Yi said with a sullen face, her expression willful and hot.
"A book you like?"
Shao Chuyao tilted her little head slightly, and after thinking for a while, she suddenly said, "...Oh, it must be the novel you read."
"...Aren't you still angry at the author of 'Dead Fat House' before, how did you speak up for him today?"
Ai Yi was laying on the pink and tender bed without any image, and there was a doll in the corner, which looked like a girl's bed.
She flicked her mobile phone with her hand, and snorted: "...I have a problem with that 'Mr. Wei', but I don't have a problem with the book he wrote."
"... I hate him as a person, and there is no conflict with appreciating his works."
Hearing Ai Yi's words, Shao Chuyao nodded slightly in agreement.
A person may have problems in a certain aspect, but it does not mean that this person is useless. He may have extraordinary talents in other aspects.
When facing a person, you always have to look at it from different angles.
Shao Chuyao is such a deserted, but very rational girl, sometimes she sees things too thoroughly.
She also knows that this is actually not good, especially as a girl.
But the habit has become natural, and she can't change it. She always explores deeply when thinking about problems.
Glancing at the book next to her laptop, it was Schopenhauer's The World as Will and Representation.
Maybe she just read too many books on this kind of philosophy, so she developed her current personality.
"But this marketing account is different. Anyway, Mr. Wei is useful and is creating, but these marketing accounts are simply to stir up emotions to make money!"
"... Huh, the criticism and doctrine that are full of mouths are not all business behind the scenes."
Ai Yi sneered disdainfully.
Seeing this, Shao Chuyao also felt a little funny, but also a little worried.
It's okay for Sister Yiyi's personality to be hot and hot, but sometimes she is too straightforward.
Her family is in business, how will Uncle Ai hand over the family business to her in the future?
Thinking of this, Shao Chuyao quickly shook his head to stop thinking about it.
Really, it's not my turn to be anxious about this kind of thing, that's what Uncle Ai should be anxious about.
"I made a decision!"
Ai Yi suddenly yelled, which startled Shao Chuyao.
"What are you doing, Miss Yiyi! Why are you shouting so loudly?"
Shao Chuyao rubbed her exquisite snow-white earrings and said complainingly.
Ai Yi ignored her, but said: "... In order not to let the marketing account get my favorite book into a eunuch, I decided to fight this marketing account to death!"
"How do you die?"
Shao Chuyao questioned.
"There is a way here, Yaoyao, you also often surf the Internet, you should know that these marketing accounts are often made up, and many things are rumors, but these marketing accounts are still alive and well."
"...Why is this happening? It's actually very simple. The platform needs traffic and active users every day, and the contradictions and contradictions created by these marketing accounts are a good topic to bring traffic."
"With the traffic, the platform... Let's talk about Weibo. Weibo can make money. In order to make money, as long as those marketing accounts don't do too much by themselves, Weibo will turn a blind eye."
"...Why do you think everyone calls WB boss 'Jia Zong'?"
Ai Yi chuckled, and that smile was full of sarcasm.
"You see, who are the people who lead the rhythm of these marketing accounts? One is someone who is a bit famous but has no power, or a topic that has been hotly searched recently."
"...The other one is those idol stars."
"The former type of people don't have the energy or the ability to manage the behavior of these marketing accounts eating human blood buns."
"...the latter type of celebrities are public figures, they can't come out to speak out, this will only follow the way of the marketing account, and bring traffic to the marketing account."
"Did you find out? There are two kinds of people who will never touch these marketing accounts. One is related to the country, and the other is related to capital."
"...They know that if this is touched, the traffic will be there, but they are also finished."
Ai Yi shook her finger like green jade, and told Shao Chuyao the inside story.
Shao Chuyao listened thoughtfully.
Although she claims to think deeply about many things, she is still just a little girl about to enter her first year of college. She doesn't know much about many things in society, and she doesn't have enough experience.
Looking at Ai Yi's eloquent talk, she felt that she had really thought too much just now.
Although Sister Yiyi is sometimes straightforward, she is not stupid at all, and she knows a lot, she is not the kind of person who can be deceived at all.
"The country cannot touch it. Everyone understands this and does not need to elaborate."
"...As for capital-related issues, legal issues are involved. Capitalists have a lot of energy and leisure, and they have more money to play with these marketing accounts."
"So sometimes those capitals are more vicious and ruthless than the national team that may not have a marketing account."
"...In order to make my favorite books not too strict, my aunt will ask the lawyer team to find the rumor part from the past statements of these marketing accounts."
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