The main reason is that there are a lot of rehearsals, which is troublesome.

In the twelfth lunar month of winter, and there is still some time before the Chinese New Year, Lin Xun took the leading actors of the crew and started running promotions. First, he spent [-] million on advertisements.

All over the country, subway stations, buses, display screens in shopping malls, and many places can see the promotional slogans of "Knives in the Snow".

On the Internet, dozens of media websites are also reporting and cooperating with the publicity.

Under the overwhelming publicity, almost everyone knows it.

This is not enough, Lin Xun took the crew to run various press conferences, frequent variety shows, fast books, ace vs. ace, every day up, all ran once.

The last stop came to the longing life.

"Phew, I can finally rest."

As soon as he arrived at the mushroom house, Lin Xun lay on the bed and didn't want to move, and fell asleep without knowing it.

It was snowing heavily outside, and the house was very warm. It was indeed a suitable season for sleeping.

After a few hours, it was almost dark, He Ling and Huang Lei looked at each other in blank dismay: "Do you want to wake him up?"

"It's better not to shout." Yang Chaoyue said: "He hasn't rested for several days, let him sleep, there are other people, they can also do the show."

In addition to the excellent quality of the movie, it is all about propaganda.

If it is known to the whole people, it is impossible not to be popular at the box office.

This is what Lin Xun is doing.

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[Chapter 287.283: Finale]

Yang Chaoyue also played a role in Swordsman in the Snow. Although it is not an important role, she knows how tired Lin Xun is.

It is not an exaggeration to say that one person commands thousands of troops.

She has also heard about the publicity campaign these days, with more than a dozen media interviews in four or five cities a day.

He almost didn't learn from other stars and ran to co-star with Internet celebrities.

It was already the next day when Lin Xun woke up. So far, he is the first entertainer to sleep from beginning to end since Longing for Life started broadcasting.

"Why don't you call me?"

In the morning, it was snowing heavily, and a thick layer of snow piled up in the yard. By the fire in the living room, Huang Lei and He Ling chatted with each other while drinking wine.

Lin Xun came out with sleepy eyes squinted, glanced at it and went back to wash.

"It's fine in winter, I'll let you sleep for a while." He Ling roared.

After washing, Lin Xun thanked him, then sat cross-legged by the stove, and put his hands on the fire to keep warm.

"It hasn't been this cold for many years, and you have worked hard enough."

In winter, there is no air conditioner, and the heating depends on shaking.

Yang Chaoyue smiled lightly and said, "The last issue of this season is reserved for you, and the next one will be next spring."

"How embarrassing."

"What's so embarrassing, you are a shareholder of our program." Huang Lei said without hesitation, "If you hadn't invested in it, the program would not have been able to run."

Starting a variety show is more difficult than making a movie.

Finding a TV station to broadcast is one aspect, hiring artists is another aspect, and the other is funding and advertisers.

With his and He Ling's abilities, they could indeed run the show, but they wouldn't be able to do it without Lin Xun's money to join them.

The show was overwhelmed, and tens of millions were in vain. He couldn't afford this huge loss, and neither could He Ling.

"Don't talk about this, it's cold, drink a couple of sips." Lin Xun didn't talk much, and asked Yang Chaoyue to find him a cup, and everyone toasted together.

The next thing we talk about is movies.

Interesting facts, difficulties, and special effects technology during shooting.

Hearing that tens of thousands of people were invited for group performances, Huang Lei and He Ling were shocked from ear to ear. The last time this kind of big scene was in the new version of Three Kingdoms.

At noon, after the program was recorded, Lin Xun left with the crew.

In a blink of an eye, New Year's Eve, just like last year, after singing a song, Lin Xun went home to eat New Year's Eve dinner.

The difference is that this year there is an extra little guy in the family.

The next morning, Knife in the Snow was released, and the terrifying 33% lineup allowed the film to earn 24 million box office in 4 hours.

48 million box office in [-] hours.

The box office was 30 billion in the first week... Breaking domestic film and television records along the way, breaking global records.

"This martial arts is amazing."

"The special effects are amazing, and the martial arts is also enjoyable. It can be seen that the program team has worked hard."

"Looking around, it's full of gods and goddesses, childhood memories."

"Jian Jiuhuang is too awesome. The part where Baidi City monopolizes Wang Xianzhi is really good."

"Heaven did not give birth to me, Li Chungang, the way of the sword is like a long night, the sword comes! Hearing this sentence, Made, almost cried. Lin Xun is a one-to-one restoration novel."

"In Laozi's hometown, if you owe people money, if you borrow ten taels, you have to pay back eleven taels. My Wenhua's martial arts were taught by you. I will abolish my whole body of martial arts, and I will return you an arm and a leg."

The success of Xuezhong is inseparable from the shaping of actors, various big scenes of martial arts, sky-high special effects in the later stage, and exquisite scripts.

Of course, the most important thing is that the characters can stand up.

Even those who haven't read the original novel can feel the tragedy of the world, the bloody battlefield, the hardship of the family and the country, and the patriotism after watching the movie.

In Xu Fengnian's eyes, Hong Xixiang, Wudang's junior martial uncle, was a coward. He would not dare to go down the mountain while riding a green bull all day long, and he would not dare to fight back when he was beaten.

But this character makes people cry. Hong Xixiang claims to be the leader of heaven and martial arts. He was Lu Zu 500 years ago, and Qi Xuanjiao 50 years ago. For the woman in red in the dream, Sansheng III pursued her footprint.

The sword god Li Chungang, who was invincible in his youth and number one in the world in swordsmanship, was imprisoned for 20 years for accidentally killing his beloved woman.When following Xu Fengnian's second trip to the rivers and lakes, the rivers and lakes were full of rivers, mountains and waters, one sword cut the river two hundred feet, a sword came from Daxueping, thousands of flying swords crossed Huishan, and then entered the fairyland of land. six……

Cao Changqing would rather die singing in the rain than live under the hedge of others.

Wen Hua disobeyed his teacher's order and was unwilling to kill his good friend Xu Fengnian. He abolished his martial arts, cut off his limbs, and limped out of the rivers and lakes.

Outside the northern city, the princess in white clothes beating the drums, eighteen martial arts masters alone fought against the 40 cavalry in Beimang, and died generously.

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