tokyo writer

An Jiujin was puzzled and said: "Mr. Qiuyuan, can you tell me the reason for not approving it? After all, the previous bestsellers have proved the success of the gift method."

Hiroto Akihara replied: "President Yasuhisa, as a publishing practitioner, you should know more about the positioning of books and the division of customer groups than I do. Let me give an inappropriate example here. Do you think "How to Dress Exquisitely" What kind of people is the target group of this book?"

Although Ajiujin Gangyi was puzzled, he still replied: "Women who need to dress up, or female white-collar workers."

"Yes, that's right." Hiroto Akihara continued, "For women, suitable gifts often increase their desire to buy, let alone a bracelet that comes with a textbook on dressing. Therefore, for women In other words, the effect of gifts is often better.”

In the previous life, many RB fashion magazines often gave a lot of gifts because of their sales, and these gifts included bags and jewelry.Sometimes, the value of the gift is even higher than the magazine itself,

However, this kind of method is actually quite feasible. From the perspective of historical data, the first few magazines that implemented the gift strategy all made a lot of money.

"Teacher Akihara, how do you explain the book "Red Wine Tasting"? It shouldn't be aimed at women." A man sitting by the door raised his hand and said, Hiroto Akihara remembered his name was Sota Nishijima coming.

"That's a good question," Hiroto Akihara replied, "Excuse me, Nishijima-san, can you tell me about the main customer groups of "Red Wine Tasting"?"

"It's a business person." Sota Nishijima replied in an uncertain tone.

Hiroto Akihara asked back: "Have you done a detailed reader feedback survey?"

He has some doubts about Sota Nishijima's words. After all, there is often a certain discrepancy between people's subjective assumptions and facts, which can only be confirmed after investigation.

Nishijima Sota didn't answer, and Yasutsu Goichi, who was sitting next to Akihara Yuto, was embarrassed. Yasuhiro Bookstore is just a small publishing house, so there is no extra money for these investigations.

Hiroto Akihara saw that the scene was a bit cold, so he continued, "As far as I know, there must be a proportion of business people who buy books, but there are more entry-level bartenders and housewives."

"For these two types of people, a delicate corkscrew is often what they need. Therefore, the book "Red Wine Tasting" can sell better when the prices of similar books are not much different. "

Hiroto Akihara's words actually made a lot of reservations. In his opinion, most business people only need to know the brand of red wine and how to clink glasses.Only a very small number of red wine lovers will study how to taste red wine.

Akutsu Goichi also understood Hiroto Akihara's intentions, "Mr. Akihara, do you think that the group of "Suspect X" is mainly male, so the effect of the gift is not great?"

Hiroto Akihara nodded and shook his head, and then explained: "It is certain that the effect of the gift is not great, but the reason why I object is mainly because "Suspect X" is a literary work, and readers' desire to buy him is more Is it out of word of mouth, or recognition of the work itself.”

Hiroto Akihara took a sip of tea, "So, I think this money should be spent on posters or rebates for bookstores to increase the exposure of books. In addition, I suggest that you can send trial samples to various places. bookstores, to further open up channels.”

As soon as Ajitsu agreed, he felt that what Akihara Yuto said was reasonable, and other people on and off the field were a little surprised. They didn't expect Akihara Yuto to know the channels of book publishing as a writer.

An Jiujin was silent for a while, and made a suggestion: "Mr. Qiuyuan, since this is the case, why don't you hold a trial reading session?"

"A trial reading session?"

(PS: The last chapter was scolded, I rewrote it, it is recommended to refresh it and read it again, in addition, there is only one update today, the missing chapter will be added tomorrow, the author will adjust the outline later)

[96.Chapter 96 girdle copywriting]

Seeing Hiroto Akihara wondering what a "trial reading session" is, An Jiujin took the initiative to explain it.

As a publishing house that has been in operation for many years, Anjiu Bookstore has established cooperative relations with more than 30 bookstores despite its small scale.In order to allow these bookstores to increase the order of books, when Anjiu Bookstore releases specific books, it will rent a space in a nearby shopping street, invite the operators of the cooperative bookstores, and try to read related works.

Hiroto Akihara nodded, not surprised, and expressed his support for holding a trial reading session.After all, in his opinion, increasing channel promotion is more useful than sending any messy gifts.

But he was still a little puzzled.

"President Anjiu, when will the trial reading session be arranged?"

"This will have to wait for the proofreading and cover design to be perfected, which will take about two weeks."

"How much do you expect to increase sales?"

An Jiujin hesitated for a while, and said in an uncertain tone: "It depends on whether they agree that this book can sell well. If they all order, they can probably solve about 3000 copies."

Hiroto Akihara held his chin with his hands and pondered carefully.

3000 volumes are allocated to 30 bookstores, and each of them can sell more than 100 volumes. It seems that most of them are just small bookstores.

Forget it, it's better than nothing, just treat it as opening up the market.But what about the other [-] first editions?

Before he could ask this question, An Jiujin just took the initiative to explain, telling that these books will be represented by distributors and seek cooperation with other bookstores.

At this moment, the phone in the office rang, and An Jiujin, who was sitting on the desk, just picked up the phone: "Hello, this is An Jiu Bookstore..."

"Oh, is that Miyagi-sensei? Will you be there tomorrow afternoon?"

"Okay, thank you very much!"

As soon as An Jiujin put down the microphone, Hiroto Akihara asked curiously: "Did the cover design come up with a plan?"

"Yes, Mr. Miyagi asked us to go there tomorrow afternoon. Besides, there is one more thing related to you, Mr. Akihara."

"Huh?" Akihara Hiroto was a little puzzled.

"Miyagi-sensei said that she wants to apologize to you."

"what?!"

……

At two o'clock in the afternoon the next day, Miyagi Design Studio.

"Mr. Akihara, President Anjiu, it was really rude to let you leave in a hurry last time because of an accident."

Facing Akihara Yuto and Yakutsu Goichi who were sitting, Miyagi Fumie bowed slightly, and said in a sincere tone.

Her words had her own intentions. After watching "The Devotion of Suspect X", combined with the reaction of her assistant, she immediately understood the huge commercial value of this work.

This means that with this work, the writer named Akihara Yuto may have a place in the literary world.

And she can also receive more orders from major publishing houses by virtue of the cover design for this work.

So we should build a good relationship with Akihara Hiroto now.As for Akutsu Goichi, it was just incidental.

Seeing Miyagi Fumie's actions, Akihara Hiroto and Yakutsu Goichi immediately stood up, bowed and responded.

After some courtesies, Miyagi Fumie's assistant, Kyoko Nishijima in kimono, opened the sliding door and entered the room, and poured sencha for everyone.

When pouring tea for Yuuto Akihara, she sneaked several glances out of the corner of her eye.

This is the author who wrote the story of sacrificing for love, so young and a bit too much... By the way, he is a little handsome, I didn't notice it last time...

After satisfying her curiosity, she bowed and left.

Miyagi Fumie took a sip from the teacup, then stood up, brought two colored drawings, and spread them lightly on the table in the tea room, "These are the two drawings I made for "The Devotion of Suspect X" Please take a look at the cover design proposal."

Hiroto Akihara nodded, and carefully looked at the two covers.

The first picture is a picture with a black and gray background. A long staircase and three people are outlined by white lines. One person walks down the staircase, and the other two walk up the staircase.But at the top of the stairs, it became narrower and narrower, and there was no way.The title of the book was placed directly above the screen.

The second image is a white background, with three figures outlined in shades of gray: a larger figure, standing in front of the other two, using his body to help the other two to block the oncoming torrential rain.But his body is limited in size and cannot block all the raindrops.

Hiroto Akihara hesitated for a while, then lowered his head and thought about it. The intention of the two design proposals was very clear, that is, Ishigami wanted to help Hanaoka's mother and daughter but failed.But in terms of tone, one is black and white, and the other is white and gray.