"Old man, can you remind me again? I seem to have heard this name somewhere, and it sounds familiar, but I just can't remember it for a while." Huang Lei frowned and asked Xiao Chen.
Xiao Chen didn't intend to show off, so he said straight to the point.
"She is in the business of express logistics. Back then, she and her lover Nie Tengfei founded Xia Guo's first private express company, which is considered the originator of Xia's private express."
!!!
!!!
Huang Lei's eyes widened, only then did he realize that the old man was referring to the "Queen of Couriers" Chen Xiaoying.
Others were still confused after hearing this.
Express company?
They do know a little bit, and they usually use Sitong Yida, SF Express, and postal services.
But they don't know which one is Xia Guo's first courier.
No wonder everyone is unfamiliar with this name.
On the one hand, everyone will not care about these things, on the other hand, Chen Xiaoying is indeed relatively low-key.
"Grandpa, you are talking about Ms. Chen Xiaoying, one of the founders of STO Express." Huang Lei asked in surprise.
"That's right, it's her. When Xiao Chen and Xiao Nie founded Shengtong Company, I told them that as long as they continue to work, they will definitely succeed." Xiao Chen sighed and said lightly: "If it wasn't for Xiao Nie If there is an accident, he will be the person with the most say in the express delivery industry."
After hearing this, Huang Lei nodded repeatedly, agreeing with Xiao Chen's words very much.
If Nie Tengfei hadn't driven the expressway that had just been opened for a long time, the later "Tonglu Express Gang" might not have come into being.
It can be said that the current structure of express delivery companies across the country is mainly divided into SF Express and "Tonglu Express Delivery".
And the "Tonglu Express Gang" is the start of three links and one delivery, ZTO Express, YTO Express, STO Express and Yunda Express.
They are all inseparable from the key figure Chen Xiaoying.
It is precisely because of the existence of Chen Xiaoying that the three connections and one connection were connected in series.
Of course, the establishment of three links and one access is inseparable from Chen Xiaoying's contribution.
Chen Xiaoying was born in a remote rural area in TL County, ZJ Province. She grew up in a poor family, and her father passed away when she was very young.
In order to support the burden of the family, she had to drop out of school before finishing junior high school and go out to work to support the family.
In a printing and dyeing factory in Hangzhou, Chen Xiaoying was lucky enough to meet her husband Nie Tengfei. The two were in love with each other and got married soon.
At that time, Hangzhou's import and export trade was developing rapidly, and express delivery was in short supply.
They found that as long as they help the bosses of those foreign trade companies deliver customs declarations, they can make a net profit of tens of dollars per order.
So Chen Xiaoying and Nie Tengfei simply quit their jobs and focused on the express delivery industry together.
In 1993, Chen Xiaoying founded STO Express with her first husband Nie Tengfei, and the prototype of Xia’s private express was born. However, at that time, their business was still small, and the means of transportation were only a few old bicycles.
Fortunately, there were no competitors competing with them at that time, which allowed Shentong to develop.
In 1995, STO had rushed out of Zhejiang and started to enter other cities and counties. It didn't take long for STO to have a preliminary model of taking over the business in the Yangtze River Delta, and gradually entered Guangzhou, Beijing and other big cities.
Chen Xiaoying, who was too busy, called her elder brother Chen Dejun and her husband's younger brother Nie Tengyun to work together.
At that time, Chen Xiaoying was in charge of answering and calling at home.She makes thousands of phone calls a day, works more than 17 hours, and hardly closes her eyes at the end of the day.
In this way, with their efforts, STO Express already has more than 50 outlets, and the number of employees has reached more than 2000. At that time, STO Express became the leader in the industry.
But unfortunately, Nie Tengfei died in a car accident in 1998. This was indeed a big blow to Chen Xiaoying, but Chen Xiaoying did not fall down.
With the help of her brother Chen Dejun, she took over the leadership of Shentong when she was only 22 years old.
At this time, several founders left Shentong one after another and started anew, including her husband's younger brother Nie Tengyun, who also betrayed her and founded Yunda Company relying on the accumulated business network.
Another year later, in 2000, Zhang Xiaojuan, a junior high school classmate of Chen Xiaoying's brother, who was also the financial officer of STO Express, founded YTO Express together with her husband.
And two years later, Lai Haisong, who grew up with them, poached a branch manager of STO and established ZTO Express.
So far, the "three links and one delivery" system, which occupies half of the private express delivery industry, has basically been established.
Facing the situation of betrayal by relatives, Chen Xiaoying did not give up, and created a new model of "two-level franchising by the head and sub-branches", a model that recruits local private enterprises to join and pays a deposit to the headquarters, which helps STO quickly expand its business scope and seize market share.
This model was later adopted by various courier companies.
That is to say, under the leadership of this model, Chen Xiaoying brought STO Express back to the fast lane.
It is worth mentioning that during this process, Zhan Jisheng, who had worked hard with Nie Tengfei, also founded Tiantian Express at this time. However, in 2012, Tiantian Express was acquired by Chen Xiaoying, and finally Chen Xiaoying's second Husband Xi Chunyang served as the chairman of Tiantian Express.
After entering 2000, due to the development of the Internet, e-commerce began to rise, and online shopping has become an indispensable part of most people's daily life.
At that time, Ma Yun's Taobao e-commerce business rose and became the largest online shopping platform in Asia. Chen Xiaoying quickly and decisively seized the business opportunities.
In order to grab express orders for Taobao e-commerce goods, she resolutely reduced the express fee to 2 yuan and 7 cents, while the minimum cost of all express delivery at that time was 4 yuan.
Many people were shocked by Chen Xiaoying's series of price cuts to grab the market.
They all thought that this woman was crazy, and she actually traded at a loss.
But the facts proved that Chen Xiaoying's decision was not wrong.
For this reason, Shentong seized 40% of Taobao's market share and quickly returned to the peak of the express delivery industry.
Subsequently, STO’s express delivery business increased rapidly, and under the management of Chen Xiaoying, it successfully ranked among the top three express delivery companies in the country.
It was successfully listed on the Shenzhen Stock Exchange in 2016.
Through the listing, Chen Xiaoying's personal wealth reached a maximum of 110 billion yuan, becoming a veritable female rich man.
The 41-year-old Chen Xiaoying is also known as the queen of express delivery by the outside world.
And the audience in the live broadcast room had been thinking about who this person was as early as Huang Lei and others.
They have already checked it online.
Just after checking.
They were all a little puzzled, how could this queen of delivery be the one who impressed the old man the most?
Not counting other things, which of the bosses who have been to Mushroom House is not better than her?
There were bullet screens in the live broadcast room.
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