The Golden Age of China Entertainment

Many people may be wondering, the KFC store on Qianmen Street has three floors and can accommodate about [-] people at the same time, but why is there a sea of ​​people in front of the door?

It turned out that many customers didn't want to pack and take away, but wanted to stay in the store to feel the lively atmosphere, which resulted in the scene of full seats in the store and heavy traffic outside the door.

Why is it so hot?

The main reason is that eating has always been the hottest topic in China. Many people shuttle back and forth in various new stores in order to satisfy their appetites, with the mentality of trying something new. In an environment like the 80s, Western The catering industry opens up a narrow market in China, and new things that suddenly appear are more likely to attract people's attention.

It can be said that the people who stop and wait in front of the door are not diners, but bold people who are more receptive to new things. Perhaps many people have a herd mentality, thinking that others have tried it, and they have to try it themselves, and they are not far behind. Regardless of the motivation, KFC's traffic has indeed been driven up.

The continuous increase in the flow of people gave a shot in the arm to the rise of Western-style restaurants. Afterwards, KFC launched countless set meals, and desserts after meals continued to innovate. Even many things that foreigners have never tried have appeared in KFC restaurants in China. .

Facing different consumer groups, KFC has launched family set meals, children’s set meals, couple set meals and other types that meet the needs of consumers.

The red jam on the ice cream and the beauty embellished by canned fruits not only give diners a visual impact, but also satisfy the taste.

We must know that in the 80s, the wages of the working class were generally not high, and a monthly salary of about 100 yuan was regarded as a high-income class. In the KFC store at that time, a piece of plain chicken cost [-] yuan and [-] cents. What kind of rare thing is this? [-]% of the monthly salary?

Sure enough, curiosity is a terrible thing that can make people irrational in an instant. That is a huge sum of money that can buy hundreds of catties of vegetables, but here it seems insignificant.

However, the mouthfeel that is crispy on the outside and tender on the inside, as well as the crispy Q-bombs that fill the mouth, are really irresistible. Compared with soy milk and deep-fried dough sticks and other cookie-cutter foods, KFC is undoubtedly extremely attractive, because people love the new and dislike the old. It's normal for people.

What's more, the chicken marinated in dozens of seasonings, the inadvertently exuded fragrance can make people want to stop.

The tip of the nose is filled with the smell of a mixture of spices, neither too much nor too little, neither salty nor bland, with a bit of meaty aroma, just thinking about it makes me laugh.

This is the reason why most people are willing to tighten their belts in order to have a gluttonous meal even though the price of KFC's food is high.

At that time, there was a very sensational incident. A couple of couples made a bold move. They booked the second and third floors of KFC and chose to complete their wedding there and entertain relatives and friends.

This matter will be a joke in later generations, but in the era when Western-style fast food restaurants just appeared in China, daring to do this is nothing short of remarkable.

Dare to hand over such a romantic life event as wedding to a Western-style fast food restaurant, which not only proves that KFC was a trend followed by young people at that time, but also crowned KFC with a pivotal position.

Order a plate of crunchy chicken legs, taste a delicious ice cream, drink a glass of fragrant fruit juice, feel the happy atmosphere, and then look at the passionate newcomers on the stage, applause one after another, and every word This scene is really ~~~~ Ahem, so embarrassing, but it was absolutely warm and pleasant at the time.

The deeds of the first couple spread, and there were countless imitators, and the wedding at KFC immediately became popular, which also added a business to KFC.

Probably when Mr. KFC founded this fast food restaurant, he never thought that one day his small shop could replace the role of the church and become a holy place for people to get married.

Of course, this was just an accident. The purpose of KFC's original establishment did not include the project of wedding master of ceremonies, so after the craze faded, this project also disappeared.

For those who came later, Western-style fast food restaurants such as KFC and McDonald's can be seen everywhere in the streets and alleys. It is very common to have a meal there, but holding a wedding there may be surprising.

However, from this incident, it can also be felt that in the early days of reform and opening up, China’s acceptance of Western culture also allowed foreigners to truly feel the progress of Chinese people’s thinking. The shackles of the old age will end.

Probably seeing that its old rival is so popular in China, McDonald’s couldn’t sit still anymore, so it saw the right time and opened on Wangfujing Nankou Road. The store can accommodate nearly 700 people, which is bigger than KFC. For McDonald’s blatant provocation, KFC, which is in full swing, dismisses it at all.

Compared with McDonald's, KFC's model is approaching maturity. In terms of traffic flow and market expansion, it already has a solid foundation. Showing a little timidity.

There is a saying that there are no two tigers in one mountain, but KFC and McDonald's, these two tigers, have actually become friends, that is, they occasionally fight small things. Today, McDonald's is unhappy, and they will do a promotion. Tomorrow, KFC will be sad, and they will issue a voucher. Over time, they will become rivals. It has miraculously achieved co-prosperity in China, and the business model has gradually become similar.

The battle between the two is a joy to the customers. No matter how the snipe and the clam fight, they are the ones who benefit. In the contests, the two stores have found a balance point, and finally shook hands and made peace, and laid a solid foundation. The economic foundation of China is still standing firm in the financial turmoil that is surging under the tide.

With the economic foundation in place, reproduction has become their top priority.

With the emergence of branches in various places, the two original stores of KFC and McDonald's are no longer crowded, and the focus of those once in the hearts of the people has gradually cooled down and returned to calm.

But at the moment, KFC is undoubtedly a bright new star, dazzling.

After dinner, people talk about nothing more than a meal at KFC. The good memories of school days are undoubtedly eating a sweet and cold ice cream, eating a mouthful of chicken legs, and stuffing a mouthful of hamburgers.

This is the most glorious time for KFC, and it is also the most trendy topic among contemporary people.

But today, KFC's dominance in the capital has been broken. The McDonald's opened on Qianmen Street on the first day and lost many of its customers.

Chinese people are always daring to try new things, not to mention, KFC has helped Western-style fast food to wade through the Chinese market before.

McDonald's rushed in, it can be said that it picked up a ready-made.

When Chen Hong, Gai Lili, and Yu Hui were queuing in front of a KFC store in Shanghai, Yi Qing, Fu Yiwei, and Chen Xiaoxu were waiting at the entrance of McDonald's, slowly moving forward with the line.

"I don't understand. What's so delicious about this thing? I woke up early in the morning just to queue up at the door hungry?"

Yi Qing murmured, as a cook, seeing the expectant faces of his wife and good friends, he felt a great hurt.

"What do you know? It's called daring to try new things. I went to the KFC in Wangfujing when it opened."

Fu Yiwei said, with an unconcealable pride on his face, as if as a pioneer, how great he is.

This girl is really unbelievable.

My husband is an excellent chef, but he turned out to be very interested in this kind of junk food, so there's no reason for that.

"Go! Go!"

Fu Yiwei pushed Yi Qing and walked two steps forward. At the door, there were still two McDonald's clerks calling out the numbers.

This Nima~~~

"When will this have to wait?"

Snapped!

Fu Yiwei got annoyed and slapped Yi Qing hard.

"Honestly wait, I have to get first-hand information, you know?"

Yi Qing was taken aback, not understanding what Fu Yiwei meant.

Chen Xiaoxu who was on the side smiled and said, "Miss Xiaowei actually intends to taste the special features of this store, and then, she also plans to open a fast food restaurant like others."

"Our fast food restaurant in China!"

Fu Yiwei also emphasized one sentence.

"Why do foreigners earn all of our Chinese money? Do you understand now? Only by knowing yourself and your enemy can you win every battle."

I~~~~~

Yi Qing was immediately in awe of his daughter-in-law's national righteousness.

Chapter 723 My Own Career

"That's it, I wouldn't have come if I knew it earlier!"

Chen Xiaoxu grabbed the hamburger and took a bite, his delicate eyebrows frowned immediately, Sister Lin was very picky about eating it.

When she was still in the actor training class in the Red Mansion, she was the most difficult one to serve. Every time she had to eat, there was never a time when she didn't complain.