For example, Mr. Xu Jingqing wrote the song "Dare to Ask Where Is the Way" for "Journey to the West". David Jiang sang it for 30 years, and the appearance fee was tens of thousands of yuan. However, the situation of the hero and creator Xu Jingqing behind it is extremely embarrassing.
Compared with David Jiang's decent life, Mr. Xu Jingqing can't even hold a "Journey to the West" themed concert.
Decades of wishing, years of traveling, watching the soundtrack of "Journey to the West" being used everywhere, but not getting any legitimate benefits, Mr. Xu's heart must be so sad!
There are only a few people in the industry who are willing to pay for Mr. Xu's legitimate labor.
The song "Daughter's Love" written by director Yang Jie and composed by teacher Xu Jingqing was used in the movie "The Future Will Be Unlimited" released in 2012. Director Han Han took the initiative to contact the two elders and paid a copyright fee of 10 yuan. Director Yang Jie who wrote the lyrics Teacher Xu Jingqing and the composer each received 5 yuan.
This is the first time for these two old artists to know that there are still people who will spend money to buy their songs and want to blow them up. Before, they only received a total of 8000 yuan for ring tones and two yuan and [-] cents for copyright fees from a certain website.
Of course, now is obviously not the time to discuss this issue, the construction of the industry is not complete, it is still too early to think about cracking down on piracy, and even because of the lack of publicity means, piracy can still play a role in popularization .
But when thinking of publicity, Yi Qing couldn't help thinking of something else.
"Mr. Meng, "Jing Wu Heroes" is released, don't we have to promote it?"
Propaganda?
Promote what?
Meng Shi didn't understand. Apparently, there is no such routine now. After a film is produced, it is sold directly to distributors in various places. On the day of release, at best, a poster posted at the entrance of the cinema is considered publicity.
"This publicity is to create influence, attract audiences, let more people enter the cinema, and increase box office revenue."
"What does this have to do with us?"
Uh!
Yi Qing really didn't know how to answer Meng Shi's words.
Indeed, it doesn't matter!
The Beijing Film Studio has no distribution rights. After the film is finished, the copy is distributed to the distribution unit, and the factory does not participate in the share at all.
"Mr. Meng! Your thinking is wrong!"
I just finished debating with the advisory team of "The Romance of the Three Kingdoms", and today I have to have a good theory with Meng Shi.
PS: there is one more
Chapter 629 I'm so sorry
Yi Qing had never been to Chen Xiaoxu's advertising company before. He just made a phone call and gave them the address for the last renovation. After a few days, Chen Xiaoxu announced the opening of the company at home.
Beijing Shibang Cultural Advertising Company.
The name was chosen with Yi Qing's help, but it directly plagiarized the name of the company that Chen Xiaoxu founded in his previous life.
In his previous life, Chen Xiaoxu had developed the company to what scale, and Yi Qing was not quite sure, after all, he was not engaged in this field, but if he was able to advertise for Wuliangye in the future, he should have done a lot of business.
just~~~~~~~~
Really LOW!
Riding a bicycle, Yi Qing searched for a full two hours before finding Chen Xiaoxu's company in an alley. It had a small front door, and the company's signboard in black and white was hung on one side of the wall. No matter how you looked at it, it looked like The neighborhood committee of a certain street.
Looking inside, the situation in the house is clear at a glance. The walls have been repainted, and the doors and windows should also be newly replaced, but they don't look dilapidated.
At this moment, Chen Xiaoxu was lying lazily on the table, with a file cabinet placed against the wall. Those who didn't know it thought that the real estate agent of later generations had also traveled through time.
Benedict!Benedict!Benedict!
Yi Qing stood at the door and knocked lightly three times. Chen Xiaoxu was awakened, rubbed his eyes, and sat up straight, but it was Yi Qing who saw him, and couldn't help but feel a little disappointed.
"How did you come?"
Yi Qing stepped in, only to see a few potted flowers in the corner, that's right, this is Lin Daiyu's style.
"Come and see how your work is going. How is the business?"
When Chen Xiaoxu heard this, he immediately got down on the ground again: "It hasn't opened yet, I~~~~~~ My company has just been established, and my reputation has not yet started. Just wait, sooner or later I will surprise you all."
Regarding this, Yi Qing has no doubts at all. In her previous life, Chen Xiaoxu also started from scratch, and eventually became a strong woman in the advertising industry, a real strong woman.
Yi Qing reunited after watching "The Art of Life" in the Red Mansion. When Chen Xiaoxu made his appearance, his aura could explode ten blocks away.
"What's the matter? You don't believe it!?"
When Chen Xiaoxu heard that Yi Qing didn't answer, he suddenly sat up straight again, staring at Yi Qing with wide eyes.
"I believe it! I definitely believe it!"
Believe me, but if this company wants to survive, it must have business no matter what.
"By the way, what happened to the special advertisement design you promised me last time?"
Compared with the agreed time, it has long been overdue, but there has been no movement from Chen Xiaoxu's side.
"I haven't ~~~~~, but I've thought about a few words for the advertisement, why don't you read it first."
As Chen Xiaoxu said, he opened the pocket of the table, took out a piece of paper and handed it over.
Yi Qing reached out to take it, ho!There are quite a few, and it seems that a lot of effort has been put into it. The first one is quite attractive.
A new self, a new Chinese style.
Not bad!
Also below:
Bring the colors of the world to you!
Fashion is one step ahead, your style is yours!
·························
There are a dozen of them in total, although none are particularly satisfactory, but it can be seen that Chen Xiaoxu really put a lot of effort into this.
"What I want to shoot is a commercial. Your slogans are quite suitable for print advertisements. However, if you make a commercial, it's not interesting. It's too short to unfold the plot."
Chen Xiaoxu reached out and snatched the manuscript paper back, and gave Yi Qing a white look: "What are you in a hurry for, I know this is for a print advertisement, I'm still thinking about a TV advertisement, please give me some more time."
Yi Qing smiled and nodded: "Okay! When you think it over, just go to Ye Yaxian."
Anyway, Yi Qing didn't really take it seriously because he was helping Chen Xiaoxu open the business. As for the quality of the design plan, with Ye Yaxian in charge, it shouldn't be bad.
"You came to me for this?"
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